Reborn: Billionaire in College

"Tik Tok?"

“ByteDance?”

Su Hua seemed to be talking to himself or asking questions, and glanced at Cheng Yixiao suspiciously.

Cheng Yixiao nodded and pointed to the Orange phone in his hand: "It just came online this morning, you can download it first."

"Can you find out which company is behind this?" Su Hua quickly put down his briefcase, took out his mobile phone and found the Orange App Store to download it.

"Yes... Chen Pingjiang and Renren." As he said this, Cheng Yixiao frowned.

"Ah!" Su Hua was stunned when he heard these two familiar names.

Unexpectedly, the thing I was afraid of still happened, and it came so suddenly and violently that I was caught off guard.

If it were other companies, they would probably go online first and then slowly raise funds, giving them enough time to prepare.

But the giants' style of play will not proceed slowly with you, and both of these names sound stressful.

"There was no news at all before!?"

"no!"

Su Hua knew that this was nonsense!
Although Kuaishou is doing well, it is still a small company in the eyes of these giants, and its channels for obtaining information are very limited.

While waiting for the download on his phone, Su Hua remained silent. Cheng Yixiao, who was standing next to him, frowned.

Cheng Yixiao and Su Hua are both co-founders of Kuaishou. Cheng Yixiao is also the founder of the earliest Kuaishou GIF tool. However, after Kuaishou switched to the short video track, Su Hua played a greater role.

After Kuaishou switched to short videos, it encountered a lot of pressure and investors were unwilling to invest money.

This is because Cheng Yixiao's ability is average and his eloquence is not good when communicating with investors, which makes the investors unable to make up their minds.

Finally, with the introduction of investors, Su Hua, a young man from Xiangxi, Hunan, who graduated from Tsinghua University, worked in core positions at Google and Baidu, and had achieved some success in the entrepreneurial circle, joined Kuaishou.

It was precisely because of Su Hua’s joining that investors dared to continue investing money, not to mention that Su Hua himself also brought in his team and technology.

After the software was downloaded, Su Hua registered an account according to the process and finally logged into the interface.

As soon as he entered and saw the homepage, Su Hua began to frown and glanced at Cheng Yixiao who was sitting opposite him.

Douyin doesn’t have a homepage. As soon as you enter, you will see a short video on a large screen, and it’s almost full screen!
This is fundamentally different from Kuaishou!
What was Kuaishou like in its early days?

It is a split-screen design with the screen aligned on the left and right, and users can freely choose which video to watch according to their preferences.

To be more precise, it is like a video website on PC.

Cheng Yixiao lit a cigarette, took a puff, and then asked, "Which interface do you think is better, Douyin's or ours?"

Su Hua hesitated for a moment and said, "I... can't really explain it, but I can try to explain the pros and cons. The advantage of split screen is that users can choose the videos they want to watch according to their preferences, saving users' time to the greatest extent, but the disadvantage is also obvious, that is, it is not friendly to videos of average quality. The full-screen interface of Douyin, where users can swipe up and down to scroll through videos, does not allow users to make their own choices. They can only be forced by the platform to feed them the content they want to watch. Once they encounter several videos that they don't like, they will find it boring and dull. But the advantages are also obvious. Decentralization is more thorough and gives everyone a chance."

Finally, Su Hua changed the subject: "But... I'm afraid that the other party is particularly outstanding in the attainments of large models and algorithms, and can distribute videos according to the content that users are interested in. In the end, it will be the case that those who like to watch beauties will mostly see beauties, those who like pets will mostly see pets, and those who like cars will also see more car videos. After all, Renren is well-known for its advantages in large models and algorithms, especially with the product "Toutiao"."

Su Hua, after all, has a technical background, so he guessed the essence of the matter immediately.

“No buts, I’ve only been browsing Douyin for half an hour, and big data and algorithms have already automatically recommended content I like to me. This is even without me browsing it in depth. It looks very similar to the one used by Toutiao, but more advanced and more suitable for short videos.”

"That... is troublesome."

As a result, Kuaishou's split screen is more cumbersome and bulky than Douyin.

Su Hua watched videos for twenty minutes straight, trying to find some clues about the flaws of the Douyin algorithm from the system algorithm recommendations.

"Old Cheng, arrange all the middle and senior management of the company and get ready. We are going to have a tough battle. No matter what, there is no reason for us to retreat, even if the opponent is Renren or Chen Pingjiang. If we are forced to do so, we will go to Baidu and Alibaba." The more Su Hua watched Douyin, the uglier his expression became.

At this moment, Cheng Yixiao also rolled the cigarette butt in the ashtray vigorously until it was deformed, then he stood up suddenly: "I think we will start a new round of financing after the meeting."

…………

In just ten minutes, all the senior and middle managers in the company were called to the conference room.

Before the meeting, everyone in the conference room spoke freely and chatted casually, and the atmosphere was relaxed and lively. But today, the atmosphere in the entire conference room was terribly low. No one spoke. Everyone lowered their heads and fiddled with their phones, scrolling through Douyin. As the saying goes, "Those who know themselves are always enemies."

These people are now crazy about trying to learn about TikTok.

"Boss Su, Boss Cheng, almost everyone has arrived, we can start now."

After hearing this, everyone put down their phones and sat up straight.

Su Hua had a strong aura. He looked around and then stretched out his hand, "Old Cheng, please introduce them."

Cheng Yixiao, who was sitting at the bottom, nodded and said in a deep voice, "Everyone already knows about this. We have also found out that the shareholders behind Douyin are Chen Pingjiang and Renren.com. Before the meeting, I arranged for people to collect relevant information. Douyin's online promotion campaign was very fierce. Not only did Weibo and Renren.com promote it, they also made related traffic recommendations on WeChat. What's more, as you can see from the videos, a group of celebrities have posted short videos announcing that they have joined Douyin. In addition, many Internet celebrities that Weibo and Renren.com had cultivated before are also quickly joining Douyin."

Everyone present looked at each other. This was not just fierce; it was simply too fierce.

Obviously, they have been preparing for this online promotion plan for a long time, and all resources have been in place.

"Everyone, please share your opinions. How can we face the increasingly fierce offensive of TikTok? How can we defend ourselves or even expand against the trend?"

The question was sent out, but no one gave positive feedback. Everyone looked at each other, and there was complete silence.

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This issue is very sensitive and huge.

It hasn't been long since we got to work this morning, and everyone is still digesting the news, and can't come up with any constructive suggestions.

Su Hua coughed and leaned forward, "Let me share my opinion. To be frank, although we have been in the short video market for two years, Douyin is coming on strong and it is hard to predict the future. But Douyin has too many resources. We need to launch the live broadcast function as soon as possible to get ahead and attract more traffic. In addition, we need to provide more support to the top anchors and internet celebrities to prevent them from being poached along with their fans."

"Old Li, please tell me."

The man named, Lao Li, looked left and right, thought for a while, and said, "Mr. Su's suggestion is good, but I have to say one thing. Douyin's marketing is dazzling. We can't panic and be dragged by the other party. We still have to have our own rhythm and style. In terms of money and resources, not only we can't compare with Chen Pingjiang, but any domestic Internet company can't compare with him. In this case, we have to focus on content and less on marketing. Otherwise, just advertising, inviting celebrities, and playing with subsidies will burn up our funds. After burning up, we can't raise money, and finally we can only end up like Lashou.com, where I used to work, hastily."

"We have to mention Meituan and Ele.me here. They burned money, but were still beaten to the ground by Renrengou and eventually forced into a corner. In this case, it would be better for them to reserve more cash early, make their financial reports look better, and seek to go public at a good time in the future."

Cheng Yixiao nodded with satisfaction. Lao Li's words really touched his heart.

"That's a mature and prudent remark. I think it makes sense. I think the investors will agree that instead of competing for consumption, it's better to dig deep into the content field that we are good at." Cheng Yixiao said, "I met Li Xueling from YY once. The live broadcast track and short videos have a natural synergy. My idea is to reach in-depth cooperation with YY, attract their anchors, and open accounts on Kuaishou. It just so happens that those anchors can shout into the microphone, so the content of the live broadcast can be recorded and edited and posted online."

Su Hua instinctively felt that something was wrong, but he couldn't come up with any good suggestions.

The shadow of a famous tree.

To be honest, if the opponent is supported by Baidu and Tencent, he is not afraid at all, but if it is Chen Pingjiang, it would be hard not to be afraid.

Money is one thing, but resources are the most important thing.

Weibo, Renren, and WeChat, these traffic portals together drive traffic to Douyin, and Renren itself has connections in the entertainment industry. With so many channels working together, the picture is too beautiful... I dare not even think about it.

He does want to compete with Douyin for the market in first- and second-tier cities, but he is unable to do so.

Money and resources are one thing, the platform’s tone is not in line with ours, and we’re even more afraid that TikTok will copy ours.

Here, Su Hua has to envy Douyin's algorithm system. Will Douyin have social dance and rap in the future?
Su Hua believes that there are, but the key is that after people have the support of algorithms, those who don’t dare to think about shouting can’t see it.

Naturally separate different groups.

The meeting lasted a whole afternoon and ended at 8:30 in the evening, but no one wanted to go home and everyone returned to their work stations.

The good thing about this meeting is that it stabilized the morale of the troops in a timely manner and roughly outlined the future direction, so that they would not become headless and panic-stricken.

But more detailed ideas need to be added slowly.

For example, does Kuaishou also need to research algorithms and big data?

If you don't study, you will always lose. If you study, can you master this thing in one or two days? Don't even think about it in 3-5 years. Forcing it to start will only make it worse.

For example, who should you approach for the next round of financing, or should you try to contact other large companies to increase your bargaining chips.

For example, how much support should be given to Internet celebrities and big anchors? Should we break the limit and touch the edge to attract more attention? (End of this chapter)