Reborn: Billionaire in College

Gong Yao is a sophomore girl in Shanghai. As the only daughter in the family, she is loved by three families and has had no worries since childhood.

Her greatest hobby is chasing stars. She likes the popular EXO and is obsessed with Lu Hai.

As soon as she returned home in the evening, Gong Yao couldn't wait to put down her schoolbag and go into the bedroom, carefully pinning the poster she had bought during the day on the wall of the bedroom.

The walls of the 20-square-meter bedroom are covered with posters of idols or autographed photos.

Others just like their idols, but Gong Yao really pursues them. She attends almost every concert of EXO, and it is very close to fly from Shanghai to Korea.

After finishing the work at hand, I heard my mother's voice outside the house: "Yaoyao, it's time to eat. I made your favorite cordyceps soup tonight."

"Oh! Thank you, Mom. I'll be there right away." Gong Yao responded while skillfully opening her mobile phone and logging into Lu Hai's Weibo.

"Hello everyone, I just joined the TikTok family. I will share my daily updates and some dance and singing videos on TikTok in the future. I hope everyone will support me."

This is the latest update that caught my eye.

"Tik Tok?" Gong Yao was stunned. These two words were very unfamiliar to her.

Gong Yao clicked on the QR code attached to the Weibo post and scanned it with her mobile phone, and it automatically jumped to the download interface.

She was somewhat interested in the APP icon. Against the black background, a phonetic symbol appeared in the middle.

The address of the QR code link is Lu Hai’s Douyin personal homepage. After Gong Yao followed it, she clicked on the first video that Lu Hai had just released.

I have to say that the influence of top streamers is still exaggerated.

Whether you are willing to admit it or not, Lu Hai, who debuted in South Korea, has a gentle appearance and makes people feel like a big brother next door. He is a well-deserved top 1.

Within just one hour of uploading the video, it had already received over 10 likes.

Watching the video uploaded by Lu Hai, Gong Yao smiled like an auntie and would laugh out loud inadvertently while eating.

After she watched the video more than a dozen times, she exited Lu Hai's homepage with satisfaction and browsed other videos at will.

"Interesting, this software is very easy to use, more intuitive than Weibo, and makes me feel more like my brother is by my side, and I can view it anytime, anywhere."

Although Weibo is not bad, it is ultimately in text form and is naturally inferior to Tik Tok in terms of spreadability.

There are several videos in a row, all of which are funny jokes.

"Like a seaweed seaweed

Seaweed Seaweed
Drifting with the flow
seaweed seaweed seaweed seaweed
Dancing in the waves."

After sliding my finger down the screen, a magical piece of music suddenly came from the phone. The dynamic beat made people unable to help but hum along.

What interested Gong Yao even more was a group of young people in all kinds of cool clothes dancing in the dance studio.

The dance is not difficult and is very suitable for learning.

The next video surprised Gong Yao again.

"Isn't this Miss Nazha? She's on TikTok too. She's actually doing the seaweed dance too."

Gong Yao suddenly remembered that she heard the same music when she passed by the dance studio at school during the day. She didn't think much about it at that time, but now she felt familiar with it.

The next day, as soon as she arrived at school, Gong Yao couldn't wait to share this treasure app with her classmates and best friends.

“Isn’t this Kuaishou?”

"What is Kuaishou?" Gong Yao was stunned and asked subconsciously.

"It's similar to Tik Tok, both are short video apps." At this time, another girlfriend next to her interrupted: "I've downloaded it, but I advise you not to download it. You won't be able to appreciate the content inside. It's all about some skinny teenage boys with dyed yellow hair dancing to something called social shaking, or tattooed men shouting violently and cursing at people on the microphone."

Listening to her bestie's description, Gong Yao imagined it herself, then shook her head subconsciously: "Then I really can't appreciate it."

This is what happened with Kuaishou in 2014. Some of the culture it output was very popular among a certain group, but unacceptable to another group.

The anchors used outrageous tones, vulgar images, and took advantage of public outrage to attract gifts and get on the microphone, and the vast majority of them were minors.

In this era of free running of short videos, there are even more explosive ones.

Kuaishou’s dual-screen distribution model means that anchors must use more vulgar and explosive content to attract users to watch.

There is a gang represented by anchor Erlu, who has tattoos and a bunch of younger brothers behind him, pretending to be fierce.

There were people who smashed cars and made fights in the video, such as Brother Lei from Shijiazhuang.

There was a girl who was raped by a well-known internet celebrity.

Both social dance and shouting rap are considered small KS.

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In addition, there are a bunch of curious videos.

It's okay for the young man and the young woman to watch this, but no normal person can accept this.

Gong Yao smiled and said, "I think Douyin is pretty good. Several celebrities and internet celebrities that I follow on Weibo and Renren are here. I can accept the overall content. There are not only funny jokes, but also knowledge-based ones. Of course, my favorite ones are the dynamic videos of handsome men and beautiful women dancing and singing. Hehehe!"

…………

This wave of push notifications from Douyin is coming in with great force.

Except for the first wave of celebrity internet celebrities who were invited by invitation, Zhang Yiming did not invite any other celebrities.

But he believes that these people are not stupid. Once they see TikTok as a traffic giant and influence amplifier, they will consciously join in.

These people do not match the tone of Kuaishou, but they can match Douyin.

ByteDance spent nearly 1.5 million yuan just for online promotion, its wealth is so overwhelming that it makes people's scalp tingle.

But the excellent results are enough to make investors jealous.

In just one day, the number of downloads exceeded one million.

Zhang Yiming and Liang Rubo are not proud of this achievement, as it is what they deserve.

To be honest, with the resource allocation and financial offensive of TikTok, even if someone else became the CEO, the company would win without doing anything.

"According to the promotion plan formulated by President Chen, we are advancing steadily and on multiple fronts. The music and dance videos of 'Seaweed Dance' recorded in advance are also being released one after another."

For the "Seaweed Dance" alone, Zhang Yiming traveled to various universities and dance studios in Dongjiang to record hundreds of copies, in order to make this song and dance popular with a steady supply of bullets.

In Chen Pingjiang's words, when the square dance aunties and kindergarten children start dancing spontaneously, then it will be a success.

Currently, TikTok is only on its first day online, and its influence is growing rapidly. The scale of uploading "Seaweed Dance" videos also needs to be increased little by little to create an increasingly popular impression to the general public, thereby indirectly driving them.

"We also need to keep up with the progress of a series of contents such as intangible cultural heritage, Hanfu culture, car reviews, and cooking and restaurant exploration, so as to enrich the video library as soon as possible."

This is the difference between the paths taken by Douyin and Kuaishou. Kuaishou focuses on vulgarity, earthiness and curiosity, while Douyin emphasizes elegance, youth, vitality and culture.

(Tomorrow will still be 10,000 words!) (End of this chapter)