Reborn: Billionaire in College

Chapter 64 Invitation to Fission (Seeking Follow-up Reading)
Renren, conference room.

Today is the Monday regular meeting. The small conference room is packed with all employees except Chen Pingjiang.

Miao Bingwei was looking at the laptop in front of him and speaking: "As of 9:20 this morning, the number of registered users on the website has exceeded 4700. The file in your hand is the specific data, which covers indicators such as PV (page views) and UV (unique users). Among them, there are 570 online users and 480 online members. The data performance is average, but considering that our traffic source is relatively single, it is acceptable.

There are two problems that need to be solved. The first is that there is no SEO and SEM, no navigation website promotion, only limited link exchanges, and almost all traffic comes from the team's own promotion, so the next step of promotion channels needs to be established.

The second is the core indicator that the average user stays for only 20 minutes, which is far from enough, indicating that our content is not enough and not attractive enough. "

Having said that, Miao Bingwei glanced at Chen Pingjiang, and coincidentally Chen Pingjiang also looked over.

The two of them simultaneously recalled the conversation before the morning meeting.

At that time, Miao Bingwei frowned and asked: "We spent nearly 4 yuan on promotion, but only had less than registered users. The average customer acquisition cost is as high as yuan per person. In addition, our staff costs are too high. We have a large number of sales staff. We can save this money to do SEO and navigation website promotion."

Chen Pingjiang disagrees with this: "It's only the third day since the website went online, and it hasn't taken off yet. As time goes by, the invitation to register will start to take effect, and the cost of acquiring customers will be diluted, and it is expected to reach 1 yuan per person in the end. In addition, these ground promoters are all part-time college students, and the cost is not as high as imagined. When promotion is needed, they are ground promoters, when content creation is needed, they are creators, and when advertising fees are needed, they are sales. Before the national promotion, I was not very good at SEOSEM and other promotions. We talked about the first step being the university town in Dongjiang. The purpose of this is to generate blood, so that I will have the confidence to talk to the stores around the school. Although the data of online promotion traffic is dispersed, distant water cannot cure immediate thirst."

From Miao Bingwei's perspective, some of his ideas are not wrong, but Chen Pingjiang has his own way of playing the game when he is short of money. When Wang Xing was promoting Xiaonei.com and achieved one million registered users, he only had six employees and the cost of acquiring customers was only 1 yuan per person. Then he ran out of money to rent servers, so he sold Xiaonei.com.

Chen Pingjiang planned to use the ground promotion team to call each university one by one, and then negotiate advertising with surrounding vendors to make the website have the ability to generate revenue, and finally cover the entire Dongjiang River.

This approach is a bit slow, but it is more stable, and he doesn't want to die before dawn.

Chen Pingjiang broke free from his thoughts, focused his eyes, and coughed: "The second question Mr. Miao mentioned is very critical. We must increase the user's stay time in order to improve the retention rate and increase the forum activity. After the second phase of promotion is over, we will create a hot event. In the first phase of promotion, we targeted dormitories and used the form of distributing promotional materials. In the second phase, we will use Internet cafes and campuses as the scenes, hold activities, and focus on inviting fission."

"What is invitation fission?" someone asked.

Chen Pingjiang explained: "Using old users to acquire new users, to put it bluntly, is to recruit people. We give some rewards to attract old users to recruit new users, and the invited people must also be able to make a profit. In this way, we can use the relationship network of old users to quickly acquire customers."

Wen Yan asked: "Are you still using gold coins as rewards like before?"

Chen Pingjiang shook his head: "If we want to stimulate old users to actively recruit new users, we must give them physical rewards. For example, if an old user recruits ten new users, and the customer acquisition cost is 2 yuan per person, we will have 20 yuan of funds. We only need to think about how to divide this 20 yuan between one old user and ten new users. We can reward them with milk tea, cola, chicken legs, etc. In addition to campuses, Internet cafes are also very important. We can hold activities in Internet cafes, or cooperate with Internet cafes and let the network administrators help us promote."

"Boss, this is a good idea. It will be much faster if everyone registers in front of the computer."

"I'm going to promote it in an Internet cafe!"

"I plan to divide the fourteen of you into seven groups, and place you in three Internet cafes in two schools. Everyone will draw lots, and the funds will go to Shu Mang." Chen Pingjiang said with a smile. "After the second round of promotion, our promotion work in Dongcai and Sports University will be over. There will be bigger stages and challenges waiting for everyone. I hope everyone will overcome difficulties, work together, and take this promotion work seriously."

"Renren is mine and everyone's. Everyone is the owner of Renren. We should fully develop the spirit of ownership and treat this place as our own home. For example, Miao Gong is the CTO, Shu Mang you are the CFO, Wan Yuqian is the CHO, and Wen Yan you are the CPO."

Li Xi looked left and right and found that his name was not called, so he asked, "They are either technical officers or financial officers. Boss, what position am I?"

Chen Pingjiang thought for a moment and uttered three words: "Investigator!"

In an instant, the conference room was divided. The boys were either laughing out loud or giggling ambiguously, and the girls were looking at the boys' transformation in confusion, not knowing what was going on.

Chen Pingjiang is quite good at adjusting the slightly serious atmosphere to a relaxed state.

"In short, Renren is proud of you today, because with you, a group of energetic young people, its future is limitless, and one day you will also be proud of Renren." Chen Pingjiang waved his hand and spoke with emotion, his saliva splashing out when he got excited.

"Everyone here will learn knowledge, improve their abilities, improve their social status, achieve financial freedom, marry a beautiful and wealthy woman, and reach the pinnacle of life."

"Ten years from now, when we sit together again, I hope everyone will say, 'I have no regrets, I am very happy.'"

Chen Pingjiang habitually began to paint a rosy picture. Hearing this, Wan Yuqian and Miao Bingwei's mouths twitched. Is this a gene reflected in the boss's bones? But he painted it so beautifully. If it were an old office worker, he would definitely sneer at it, but the young people in front of them wanted a future and a dream.

"I'm full, boss. I really can't eat anymore." This is what Wan Yuqian said.

"Boss, flatbreads are more solid. I have some indigestion from your iron pancakes." This is what Li Xi said.

Chen Pingjiang laughed and scolded: "Let's go to sing tonight, I will pay for all the expenses!"

"Comfortable."

"Boss, can I bring my family with me?"

"Hey, thank you boss!"

Compared to empty promises, real things can move people's hearts, but we have to have dreams too, what if they come true?

(End of this chapter)