Reborn: Billionaire in College

Chapter 69 Negotiation Skills (Subscription Request)
Around ten o'clock in the morning, at the gate of Dongcai University, Chen Pingjiang looked around and asked, "Are you all here?"

The six people headed by Li Xi and Che Jianlong looked at each other in surprise. After two days of training, today Chen Pingjiang took them to demonstrate how to negotiate a deal, so everyone was dressed very formally, in shirts and trousers, and some even wore a suit on the outside.

Only Chen Pingjiang wore a simple dark blue polo shirt.

"The first lesson I'm going to teach you is that although you should dress a little more formally in formal occasions to show respect to the client, formality does not mean wearing a suit and leather shoes, and you only need to dress a little more formally than the client." Chen Pingjiang put his hands behind his back and walked like an old leader. "For example, if the client is shirtless and you are wearing a suit, it will give the other party a strong sense of oppression."

"Then... Boss, shall we go back and change our clothes?"

"No need, it's good to learn from it." Chen Pingjiang waved his hand and took the lead.

For all the part-time college students, Chen Pingjiang arranged Zou Yu, Zhuo Ling and two others to be in charge of the content department, Gao Songbin, Kong Susu and six others to go to the neighboring university for marketing, and Li Xi, Che Jianlong and others to be in charge of investment promotion.

The content is divided into day and night shifts, with two people in one shift.

The field promotion team had already started promoting the product at the Normal University and the Police Academy yesterday.

Everyone walked to a hair salon called Aliang Hairstyle, and Chen Pingjiang pushed the door open and went in.

The shop owner is also Mr. Tony, with dyed blond hair and earrings. He was shocked when he saw a group of people wearing formal suits.

"What do you guys do?"

Chen Pingjiang smiled and handed over a business card: "Hello, boss. I am the sales manager of Renren.com. Our website now has tens of thousands of registered users. I came here to discuss cooperation with you."

Mr. Tony took the business card and said, "Not all student unions are good. They bully us every day and it doesn't work."

"That's certainly different. They can only hold parties and put up banners. Not only is the audience small, but the advertising effect is also unsustainable." Chen Pingjiang turned around, took out another cigarette and passed it to Teacher Tony.

Teacher Tony held a cigarette in his mouth and tilted his head to look at the business card before asking, "What kind of cooperation?"

"Renren is not only very popular in Dongcai University, but also has a great influence in Physical Education and Normal University. You can try to advertise on our website. We have two modes: monthly subscription and pay-per-click. If you pay-per-click, we won't charge you if no one clicks on it."

When Tony heard that this was another person asking for money, his face changed. However, he still had the cigarette that Chen Pingjiang handed over in his mouth. He endured the discomfort and asked again, "What's the price?"

Chen Pingjiang took out a brochure of advertising spaces at the right time: "We have banner spaces, link spaces, and pop-up spaces. Banner spaces are divided into homepages and secondary pages, with different prices. Pop-up spaces have the best effect, 50,000 per month. You can check this brochure to learn about the prices of various positions."

When Tony heard this, the cigarette in his mouth fell out and he waved his hands hurriedly: "It's impossible, you can try somewhere else. I may not even make 50,000 a year." He pushed everyone out of the barber shop without saying a word.

After leaving the barber shop, Chen Pingjiang was not upset. Instead, he put his hands on his hips and smiled: "Hey, don't laugh. I didn't think we could make it when I went in."

Che Jianlong asked in confusion: "Boss, why did you go in?"

"This is our second lesson today. Before looking for customers, you should first think about whether the customers you are looking for have enough money to invest in advertising? Can their profits support their advertising? In other words, the accuracy of the customers is important, and only the right direction can achieve twice the result with half the effort. Take this barber shop as an example. The owner of the shop has been bombarded by various associations of the student union for many years and has no hope for advertising. It is also an economical barber shop with limited profits, so we chose the wrong target from the beginning." Chen Pingjiang said.

"The same can be extended to small shops, snack stands, breakfast shops, etc."

Li Xi and others seemed to be thinking about something. To be honest, if Chen Pingjiang hadn't taught them a lesson, Li Xi would have planned to go door to door. It is conceivable how many walls he would have run into if he hadn't learned this lesson.

After checking his phone, Chen Pingjiang said, "It's almost time for dinner. Let's go to Wangyue Tower to eat and give you the third lesson while we're at it."

Someone in the crowd laughed and said, "Hey, boss, your class costs are really high."

Wangyue Tower is a relatively high-end restaurant in the commercial street. The average consumption per person in the surrounding small restaurants is 30 to 40 yuan, but that in Wangyue Tower is 70 to 80 yuan.

"Hello, how many people are there?" The waiter in work uniform warmly welcomed Chen Pingjiang and others in with a smile on his face.

"Seven people, let's arrange a private room."

Chen Pingjiang seemed to have forgotten about the investment promotion. He ordered a table full of dishes and took the lead in feasting.

This confused everyone again. They had agreed to attend class, so why did they start eating? Chen Pingjiang wolfed down the food, his mouth full of oil. Seeing everyone's thoughtful faces, he still called out, "Eat, pick up your chopsticks."

No one knew what he was up to, so they just pretended to be idle.

After eating, Chen Pingjiang went to the front desk to pay the bill and started chatting with the proprietress of Wangyue Tower.

"Sister, our food tastes really good, especially the squirrel mandarin fish, which is so authentic."

The proprietress of Wangyue Tower looks to be in her forties, well-maintained and plump, with a Cartier LOVE rose gold bracelet on her wrist.

"Haha, as long as the food is good, what do you do, brothers?" The proprietress looked at this group of people who were all dressed in suits but very young, and was a little unsure.

Chen Pingjiang paid the money without hesitation, and then turned his attention to the 14 or 15-year-old boy who was doing homework on the table next to him and asked, "Is that your child who works in the Internet industry? He's quite hardworking."

Speaking of her son, the lady boss rolled her eyes: "He's still studying hard? He has school tomorrow and he hasn't finished his homework yet."

Chen Pingjiang laughed: "It's only noon, there's still an afternoon and an evening to go."

"Look at the way he's taking his time, he won't be able to finish it even if he's given another day. He's going to take the high school entrance exam soon and he's not nervous at all."

"Which middle school do you plan to apply to?"

The boss's wife sighed and looked at her son: "The point is, there's no hope. He's taken a lot of tutoring classes, but math is still a mess. He's very biased in certain subjects."

Chen Pingjiang said considerately, "The boy looks quite smart, but sometimes the after-school tutoring classes are not very useful. The teachers only know how to practice exercises and explain questions, but never consider supplementing basic knowledge points. In this regard, you should find a tutor to systematically supplement the knowledge points of the first and second grade."

The boss's son heard his mother talking about him, and he listened with his ears perked up, not wanting to do his homework. When he heard Chen Pingjiang say that attending after-school tutoring classes was not very useful, he was secretly happy, hoping that his mother would listen to him. However, Chen Pingjiang changed the subject and suggested finding a tutor, which made his happy heart sink to the bottom.

The boss lady shook her head: "The teacher also said that his basic skills are not good. It's not a matter of money to hire a tutor, but it's that we can't find one who can teach him well."

"Boss, you have Dongcai and Normal University, so isn't it hard to find a tutor for a junior high school student? I have a classmate who majored in mathematics teaching at Normal University. He is very good and has taught many students."

The proprietress' eyes lit up and she immediately became interested: "Brother, can you introduce me to someone? Don't worry, if you really want to be good, I'll give you an introduction fee."

Chen Pingjiang nodded. "Forget about the referral fee. Next time I bring my colleagues over for dinner, the boss lady can just give me a small portion. I'll go back and mention it to my classmate and ask him if he has time."

The proprietress smiled widely and looked at Chen Pingjiang with particularly gentle eyes. She asked for no referral fee and asked him to come back next time to take care of the business. She suddenly felt very lucky today.

"Brother, what's your number? I'll add you. You must help my sister. I'll give you a free meal next time we eat together."

After leaving the Wangyue Building, Li Xi followed and asked, "Boss, aren't we talking about advertising? Why did we eat first, and then chat about tutoring for a long time, but didn't talk about anything serious?"

Chen Pingjiang walked in front and said, "There is a 721 rule for negotiating deals with experts. The 7 means that 70% of the time should be used to build trust. We had dinner at Wangyue Tower, and I talked to the proprietress about tutors for a long time. I helped her find a tutor by playing to her preferences. Initial trust has been established. Next, I just need to help her find a better tutor at the Normal University, and then have dinner again to build a good relationship. Do you think it will be easy to talk about advertising investment then?"

Li Xi nodded and answered without thinking: "That must be easy to talk about. You have helped her so much and taken care of her business. We have become friends. She will be embarrassed to refuse."

"So, building trust is very important, and it is a necessary step to negotiate big deals. Small deals don't require so much trouble, and the commission earned is not enough to buy a meal, but big deals are no different from long-term customers. Whether you are talking about work, life, or hobbies, there is only one purpose, which is to understand the customer's needs and build trust. Of course, you must also cater to their preferences when chatting, and don't talk nonsense. Communicate with the poor about interests, communicate with the rich about taste, communicate with women, pay attention to the other party's feelings, and communicate with the weak to give enough face."

Chen Pingjiang continued, "Wait until the other party completely trusts you, send a greeting text message during festivals, buy a small gift for the other party's birthday, and you will become friends. Then when the fish is hooked, it will be very smooth to discuss the plan, price and case. Finally, eliminate the other party's concerns and the order will be done."

Li Xi suddenly realized and learned it.

Che Jianlong laughed, "It's just like falling in love. If you confess your love to a girl when you're not familiar with her at the beginning, you'll probably be rejected. But if you often go out to eat and watch movies together, treat the girl well, give her gifts, and then confess your love, it's basically a sure win."

"Haha, you know what, they are exactly the same." Everyone said with a smile.

Chen Pingjiang stopped and turned his head. "You two can practice together this afternoon."

(End of this chapter)