Reborn: Billionaire in College

Chapter 71 A Big Order of 128000
August to October is the time when the most people learn to drive, as students are on summer vacation and the weather is getting cooler. However, after November, the number of people learning to drive starts to decrease. Guoqiang Driving School is also under performance pressure and needs to get a batch of money to pay for the New Year bonus. In December, when the weather is getting colder, many people don't like to go out to learn to drive.

Driving schools need to advertise more during the off-season, otherwise the rent, utilities and employee salaries are still going on. It is just right to recruit a group of students now and have them study until March of next year to get their driver's license. When the weather gets warmer in April, the number of customers will gradually increase again.

Wan Qiping planned to find someone to verify it. If it was really as Chen Pingjiang said, then placing the advertisement on Renren.com would obviously be better than in newspapers. Relying on the university for its support, there weren't many people in Xianlin, a poor and remote place.

"What types of advertising space are available and what are the prices?" Wan Qiping asked after thinking for a while.

Chen Pingjiang grinned. "There are many advertising spots, with prices ranging from a few thousand to tens of thousands. But I want to talk to you about a package of combined advertising for a total price of 128000 yuan."

"How much?" Wan Qiping wondered if he had heard it wrong, or if the young man opposite him had made a mistake. He widened his eyes and exclaimed in surprise.

The six-member team sitting nearby also opened their eyes wide and their breathing quickened.

The boss is so fucking dark... brave.

Li Xi looked at the gradually reddening face of the principal of the driving school opposite and lowered his head.

Chen Pingjiang was still laughing, "128000."

Wan Qiping laughed out loud in anger, thinking which bastard went out without a belt tied, and let this bastard out, "I booked a full-page advertisement in Dongjiang Daily, and it was in color, and it only cost 80000. What kind of circulation is that? How dare you ask me for 128000?"

"Haha, I admit that what you said is all right, but it's a pity that young people generally don't read newspapers very much, and your driving school happens to be located in a university town."

"So what? Do you know how much profit I make for recruiting a student? 128000. I'll just work for you." Wan Qiping really thought that this guy was either crazy or thought he was crazy.

Chen Pingjiang was very calm and said calmly: "You can listen to my analysis. If it's not worth it, I will leave immediately."

"You said."

"128000 is the advertising package, which includes our most popular positions. The most important one is the pop-up window, which is the same as the QQ pop-up window. As long as there are students on Renren, I can guarantee that everyone will see the Guoqiang Driving School advertisement. In addition, there are also our banner and link text ads. Within a month, the number of users on Renren will exceed 8, covering the entire Xianlin University City. In short, advertising on Renren is more effective than advertising in Dongjiang Daily, and the customer base is more accurate.

With an average registration fee of 3,000 yuan per person, your driving school's average profit is about 1,000 yuan. Principal, please don't say you can't make this profit. Many people disappear after taking the first and second exams. The profit from these people is only higher, not lower. There are also additional fees for make-up exams, simulation fees, and driving practice fees."

Chen Pingjiang even blinked when he said this.

Wan Qiping was very puzzled, wondering if this guy had worked in a driving school, otherwise how could he know everything so well.

In 06, it was normal for driving schools to charge various fees under various pretexts. The make-up exam fees were all paid to the driving schools, unlike in later times when fees were paid through 12315. The more unscrupulous driving schools recruited students without thinking, and did not care about the pass rate and reputation at all. The more students, the better. With more students, they tried to compress the practice time. The more students failed, the more money they made. The more unscrupulous private driving schools sold guaranteed pass fees.

Chen Pingjiang took a sip of water and continued, "Advertising is a necessary and rigid expense. Otherwise, even if there are no students, you still have to pay for the coaches' salaries and rent, which means you will lose money. You will just earn less if you cooperate with us. The most important thing is that these are all students. Dormitories and classes are the best places for referrals. You are an expert and know better than me. When the time comes, you only need to organize an event and reward each student for introducing him with some money. People will come in droves, and you can even save the commission for the admissions staff."

Wan Qiping let out a long sigh. He admitted that he was somewhat persuaded. What Chen Pingjiang said from the perspectives of advertising effectiveness, cost and referrals made sense. He understood these reasons, but he still felt that the price was a bit too expensive.

"Brother, let me be honest, how much discount or rebate can I get?"

Chen Pingjiang shook his head: "There is no discount or rebate, but I can extend the advertising period for your school for a few more days."

General advertising has a rebate policy, usually around 5%, which can be a cash refund or converted into the next advertising fee.

Seeing Wan Qiping's uncertain expression, Chen Pingjiang added: "I forgot to mention that I am also a freshman at Donghua University. I am currently both the class monitor and a cadre of the Student Union. I have some influence among the teachers and students of Donghua University."

Wan Qiping was stunned, and then looked at Chen Pingjiang in surprise, as if he had seen a ghost. "What the hell? You're still a student, and only a freshman?" Just now, when Chen Pingjiang said that his classmates introduced him, Wan Qiping didn't pay much attention to it, thinking that he was a college student who just graduated this year. Unexpectedly, he was still a freshman.

Are college students so awesome now? They are so good at doing business! Every word touched my heart.

"Brother, you are not bragging, are you?"

Chen Pingjiang shook his phone and said, "Do you believe that I can call the dean of the School of Industrial Management right now?"

Wan Qiping was stunned, his eyes rolled around, he pondered for a long time, and then slammed the table: "No need to call, bring the contract to sign tomorrow."

……

After leaving the driving school, the six-member team still felt like they were dreaming. They couldn't believe it. "Oh my god, a huge order of 128000. I almost thought that the principal was going to kick us out. I didn't expect that we actually made it."

"When the boss quoted the price, I was shocked. If it were me, I would only dare to promote a small advertising space worth a few thousand yuan."

Li Xi thought for a long time but still couldn't figure it out. "Boss, why did the other party make the final decision as soon as you introduced yourself?"

Chen Pingjiang put on a cool expression and said, "Maybe you were scared by my status as class monitor and student union cadre?"

Li Xi didn't know whether to laugh or cry. These two titles might be useful in the school, but they would be of no use in the society.

Seeing that everyone was confused, Chen Pingjiang explained: "Small orders are about cooperation, medium orders are about trust, and this kind of large-value orders are about resources. First of all, compared with Dongjiang Daily, we do have an advantage. The other party also happens to have a need for advertising. We have found the target customers accurately and have a good grasp of the timing. It is not difficult to negotiate a small order of tens of thousands. But if you go higher, the other party will no longer value the advertisement, but the resources behind you.

In the end, the other party must be trying to exchange resources, to exchange what he wants in his work and life.

This example is not so accurate. He was able to make the final decision because he cared about my resources in school. He might also be optimistic about me as a person, or even want to ask me to do something in the future. "

"What should we do if we don't have any resources?"

Chen Pingjiang smiled and said, "Just because there is no resource now doesn't mean there won't be one in the future. While serving every customer well, you should carefully observe what resources the other party has, maintain customer relationships from scratch, help customers with their affairs more and visit more often. Then, you can gradually participate in the customer's resources or use these resources to do other things, and build a community of interests where all three parties can win.

For example, today we visited Wangyuelou and Guoqiang Driving School. If I manage the relationship between the two seriously, and then I suggest that the colleagues of Guoqiang Driving School have a dinner party at Wangyuelou, or help Wangyuelou put up some banners in Guoqiang Driving School, will the boss lady of Wangyuelou be grateful to me? Similarly, the boss lady of Wangyuelou looks quite rich. If the driving school has a funding gap in the future, can I help them to have a chat?

Resources are created, maintained, and finally become your resources.”

After hearing this, everyone was so excited that they thought, how can sales be done like this? It's so cool!
Discovering resources, integrating resources, and utilizing resources are the highest levels of sales. Li Xi doesn't even need to think about it. If sales really reach this level, no matter how hard others try to poach your customers, they won't be able to take your customers away, and you can become the top salesperson just by sitting at home.

Turning other people’s resources into your own is so cool!

As witnesses of everything that happened today, the six-member team was shocked beyond words by Chen Pingjiang's actions.

The day of learning from Chen Pingjiang shattered all the cognition of the six people and reshaped them, making them understand what is a qualified salesperson and what is a great salesperson. In comparison, door-to-door sales of products is too low-level.

"Hey, I always thought the boss was on a higher level, but I didn't expect that he was actually in the atmosphere."

(End of this chapter)