Reborn: Billionaire in College

Chapter 78 Campus Webmaster
As November arrived, it rained for two consecutive days and the temperature dropped sharply.

Chen Pingjiang was in a good mood these days. He discussed the matter in detail with Lu Xingzhen and finally decided on a promotion plan worth 30,000 yuan.

Lu Xingzhen was wealthy and wanted to invest more, but was rejected by Chen Pingjiang.

"Sister Lu, I understand your feelings, but Wangyue Tower and Guoqiang Driving School are somewhat different. Learning to drive is a rigid demand, and parents pay for it. Mr. Wan's main customers are college students, but your Wangyue Tower is a high-end restaurant near the university town. Even if students come, they just come to celebrate their birthdays."

Lu Xingzhen thought about it and finally said that the effect was good and continued to add more.

After the initial adaptation period, some people in the investment promotion team have started to place orders. In the foreseeable future, the investment promotion work will proceed more and more smoothly.

With the acquisition of the Polytechnic University and the Medical University, Renren now covers six universities and the number of registered users has exceeded 60,000. I believe it will not be a problem to exceed 150,000 before the end of the month.

With the increase in the number of registered users, Renren entered the fast lane of healthy development.

There are more and more high-quality posts on the website, and the average user stays on the website for thirty minutes. There are even some well-known bloggers.

On the other hand, business at the three Xiao Chen BBQ stores is still good.

At Shu Mang's suggestion, Chen Pingjiang adjusted the company's structure and established a brand center in the tax-holiday Gaoping Economic Development Zone. He injected the Xiao Chen BBQ chain stores into the brand center. The brand center charges each Xiao Chen BBQ store a certain brand usage fee each year, reducing the catering company's corporate income tax while also enjoying some preferential policies of the Gaoping Economic Development Zone.

In addition, a supply chain company was registered, which is actually a purchasing center. The purchasing work was separated from the three barbecue restaurants and unified by the supply chain company for purchasing and distribution.

The benefits of doing so are obvious.

Because the Xiao Chen BBQ brand has registered a company, but each store previously purchased independently, some small vendors are unable to issue invoices. Even if they can issue invoices, some suppliers will add tax points on the purchase price, resulting in the barbecue restaurant being unable to obtain input invoices to offset the value-added tax.

The supply chain company is also registered in Gaoping Economic Development Zone. It has its own tax benefits and can also issue input invoices to catering companies.

Of course, the benefits of establishing a supply chain company are not limited to this. It can also control procurement costs through centralized procurement and negotiation of preferential prices, improve procurement efficiency, ensure food safety, etc.

A series of dazzling operations stunned Wan Yuqian, a layman in human resource management, "Is this an escape..."

Shu Mang smiled and explained: "This is a common way of business splitting for all restaurant chains, which is a reasonable tax avoidance. Tax avoidance and tax evasion are two different concepts. Taking half of the expressway and then turning to a provincial road to save tolls is tax avoidance, while taking the expressway but evading tolls is tax evasion. Reasonable tax avoidance is carried out within the scope permitted by law. Doing so is also a better way to control costs and improve corporate benefits. Don't think too much about it."

Chen Pingjiang also said: "It is a little early to do this with only three stores at present, but if we lay a good foundation this year, we will be able to run full steam next year."

At this time, Miao Bingwei pushed open the door of the conference room and walked in, followed by Li Xi, Gao Songbin, Zhuo Ling and several other old employees.

Due to the outstanding performance of these people, they have been promoted to team leaders one after another.

Several people greeted each other.

Chen Pingjiang opened his notebook and said seriously, "Everyone is here. Let's hold a meeting to determine the follow-up arrangements for Renren.com. Currently, the overall development trend of Renren.com is good, and the number of registered users is increasing. The local promotion team has completed the promotion tasks of six universities and entered a period of rest and recuperation. The sales team is also becoming more proficient. It is time to plan the focus of the next stage of work in preparation for a rainy day.

First, the field promotion team must complete the promotion work of all colleges and universities in Xianlin University Town before the winter vacation.

Second, the content department needs to create several hot events to further improve user retention rate and average online time.

Third, the sales department should speed up its pace and expand from Dongcai to the surrounding universities and business districts. At the same time, it should increase the average customer spending. Some small stores can be ignored. The website is still in its early stages, so there should not be too many advertisements and more screening is required. "

Everyone was used to Chen Pingjiang's way of holding meetings, which was clear in purpose, well-organized, and without a single word of nonsense.

Gao Songbin and Li Xi both raised the same question: "Boss, it's a bit tiring for everyone to go back and forth to promote and sell to schools that are far away."

Chen Pingjiang nodded. He had also thought about this issue. "Yes, your suggestions are very timely. Most of our employees are part-time students in our school. They have to attend classes, take exams, and visit clients. The Human Resources Department must give everyone a salary that matches them. The most important thing is the plan I will talk about next.

Renren Campus Webmaster Program.

The background of this plan is that our enrollment rate in some colleges and universities is not very high. Secondly, with the inclusion of colleges and universities in Xianlin University Town, Jiangning University Town and other scattered colleges and universities will be the focus. Our ground promotion and sales are OK in Xianlin, but when we go to Jiangning and other schools, we don’t have enough energy, and we may not even be able to return on the same day. Even including any activities in the future, publicity is a problem. "Everyone agreed with what Chen Pingjiang said, these are indeed the problems that need to be faced next.

All the universities in Xianlin are just that ceiling, and Renren is bound to break through that ceiling and enter Jiangning University Town and other universities.

Wan Yuqian frowned, thought for a moment, and said, "What kind of work does the webmaster have responsibilities for? Is the recruitment method online or offline?"

Chen Pingjiang smiled and explained: "The webmaster is responsible for promoting Renren.com on campus, recruiting people, organizing some activities, etc. As for the recruitment method, we can use both online and offline methods. The content department will make a banner and put it on the homepage for recruitment promotion. The senior sister will also recruit through other channels."

As soon as Chen Pingjiang finished speaking, everyone in the conference room started asking questions.

Wan Yuqian asked, "Isn't this dual leadership? For example, when the time comes, will a salesperson from a certain university listen to the stationmaster or Li Xi? If they all listen to the stationmaster, then they will all be independent little kingdoms, or they won't be able to manage the college students at all."

Chen Pingjiang unscrewed a bottle of mineral water, took a sip and replied: "Administrative personnel and other aspects are subject to the stationmaster, and business matters are subject to Li Xi. Isn't this how the government functional departments of our country arrange it? This is also the most practical and effective way to solve our dilemma of being out of reach.

There are definitely challenges in this model. There will definitely be some disagreements, increased time costs for actions, etc. But as you said, those webmasters may not be able to take care of everything and manage all aspects. At this time, our sales team and field promotion team need to provide guidance and management from a business perspective. "

"Then... Boss, if every school has its own promotional package sales team, what will we do in the future?"

Chen Pingjiang shook his head. "You are the backbones that I have cultivated with great efforts. How can I bear to lay you off? The colleges and universities near Dongcai are still within your business scope. You will not set up webmaster points. Besides, Renren.com only started with college students. What about white-collar workers? When your promotion team is busy, the same will be true for Li Xi. The merchants near Dongcai will be enough for you. Besides, there will be more important things for you after the New Year."

Chen Pingjiang's words dispelled everyone's worries. They realized that Renren.com was about to cover the entire Xianlin University Town without them noticing. It was like everyone's child. Watching it grow up day by day, they were filled with joy and emotion.

Seeing that Chen Pingjiang didn't even mention the technical department, Miao Bingwei couldn't help but ask, "What about us?"

"You naturally have a new project, and this project can be said to determine the survival of our Renren.com, its explosion or decline."

After hearing what Chen Pingjiang said, Miao Bingwei felt the pressure surge, "What project?"

Chen Pingjiang tapped his fingers hard on the table and slowly uttered four words: "Web game."

Miao Bingwei was immediately confused, thinking that the gap from SNS social platform to web games was too big. Was the company going to transform?

As if he could see what Miao Bingwei was thinking, Chen Pingjiang continued, "After the acquisition of Xiaonei.com, the funding problem has been solved. Xiaonei.com also has the first-mover advantage. After it is reorganized, it will surely sweep us. We cannot compete with it in terms of funding or number of users. We can only come up with surprising strategies at this time. In addition, we can use the offline promotion method to cultivate the Dongjiang market, but how to break out of Dongjiang? The next step is web games, which can also be called social games."

Not only Miao Bingwei, but everyone else in the conference room felt a buzz in their heads after hearing this.

Wow, the boss really thinks three steps ahead.

We haven’t even completed the development of Xianlin University Town yet, but we’re already thinking about the whole country.

but!

Everyone's blood boils at the thought of Renren.com breaking out of Dongjiang and spreading across the country.

"Isn't it too optimistic to think that we can snatch the meat from the campus network with a social game? If the effect does not meet the expectation, then..." Miao Bingwei said after deep thought.

At this moment, Chen Pingjiang said confidently: "It will definitely work."

No one is more familiar with the future direction than him. The two social games, "Grab a Parking Space" and "Happy Farm", are more popular than the other. Even Happy Farm alone has raised Kaixin.com to an unattainable height.

The parking space grabbing game was first launched by Kaixin.com in May 2008, and then various SNS websites also launched their own parking space grabbing games.

There are still 2008 months left until May 5, which is more than enough time. After all, it only takes half a year to develop a web game like this.

Half a year later, Renren should have completed coverage of the Dongjiang market.

Chen Pingjiang plans to use this social game as the first shot to enter the national market!
(End of this chapter)