Big names rise

In He Mu's view, Feng Xiaogang's "Tangshan Earthquake" is the most threatening thing in this schedule. Because of the filming of this film last year, Feng Xiaogang, who was a frequent visitor to the Lunar New Year file, was absent from last year's Lunar New Year file war. "Tangshan Earthquake" will also present "You Are the One 2", a total of two movies, for fans who like him, that is the best.

The subject of the Great Earthquake was something Feng Xiaogang had long wanted to film, but because of the Wenchuan Earthquake in 08, the people were in the stage of trauma recovery, so they decided to suspend the plan. In 09, the film adapted from the novel "Aftershock" started. Officially launched, Feng Xiaogang has never been satisfied with his role as a director of comedy films. He longed for himself to reach the heights of Zhang Yimou and Chen Kaige, so he made the costume blockbuster "Night Banquet". ", this time he succeeded, the word-of-mouth box office has a double harvest, the main theme has also seen the spring, and Zhang Hanyu has become popular, making him a first-line star. Now he has accumulated energy, abandoned the burden of comedy, and used the suffering "Tangshan Earthquake "Challenged the audience's tear glands.

Feng Xiaogang's reputation as a director, Huayi Brothers' public relations ability, plus the big theme of the Tangshan Earthquake, as well as Chen Daoming, Xu Fan, Zhang Jingchu, Li Chen and other big and small names, this film can be described as menacing, and Wang Zhonglei called out the box office. Breaking 13 million is definitely not a target. Although this kind of theme is not festive, but this is the first time a movie that positively describes the disaster that year, it is easy to get the support of the government after all, and Tangshan Radio and Television Media is among the investors. And China Film, the official background of this film is obvious, maybe it will really become the new Chinese film champion as Wang Zhonglei said, "Avatar" can have 5 billion, so what if the Chinese film is [-] million, after all, the market capacity has been changing big.

Judging from Huayi Brothers' announcement, "Tangshan Earthquake" will hit theaters across the country on July 7, so He Mu chose to put "The Battle of Shama Town" on the market on July 22.It was released on the same day as "Tang Bohu Spots Autumn Fragrance 7" and "Yangtze River No. 9 Loves the Earth", two weeks after "Tangshan Earthquake".

It's not that He Mu was afraid of Huayi Brothers or "The Great Earthquake in Tangshan". It was just a compromise to maximize the box office of the movie. No. Love the Earth is not as terrible as a "Tangshan Earthquake", avoiding the edge of "The Great Earthquake".It is a wise choice to get enough box office before it is released. Once a good word-of-mouth effect is formed before "The Great Earthquake", and all the comedies in the same period are compared, then the joyful "Shama Town" can easily face the bitterness The Great Earthquake.

After all, not everyone likes crying disaster movies. When the movie theater is full of wailing, a comedy that can make people happy is very necessary.As long as "Shama Town" can knock out the few comedies in the same period, the chance of "Shama Town" will come.

He Mu, Shi Shi and other main creators of "Decisive Battle in Shama Town" have already seen the finished film. The stable performance of Li Weiran, the gold medal advertising director who directed a feature film for the first time, is gratifying, although some parts are not handled so well. But it is still a masterpiece of domestic comedy with a unique style. Its quality is not inferior to "People on the Journey", which was all the rage in June, and the cast of "Shama Town" is far better than "Journey".The investment lineup is also several times that of the other party. From all aspects, the appearance of "Shama Town" is much better.

Quality is the key to success at the box office, but not all. Publicity and distribution should not be underestimated either. Mizuki recruited an experienced creative team to work with Li Weiran to produce three hilarious trailers, starting from the first in mid-June and ending in late June. Paragraph two.As well as the ultimate trailer a week before its release on July 7, the three trailers are fully rolled out, and can be seen on major video sites and movie information sites, and the clicks are all among the top, even if they are not the top, they will be top. to the forefront.

Judging from the comedy elements revealed in the creative trailer, this is a crazy movie full of laughs. In addition, He Mu pretending to be earthy and Shishi pretending to be ugly are also very interesting. [

To promote this video.To let more people know and want to see it, He Mu and Shishi frequently posted relevant information, trailers, and promotional activities of the reprinted movies on Weibo. The official website, official Weibo, and official post bar of "Shama Town" also posted It is running in all directions, and actively cooperates with Shishi, He Mu's fan official website, and personal post bar.Promote your video together.

In terms of fan loyalty and enthusiasm, He Mu's wooden fish and Shishi's little lion are very powerful. Although they sometimes cause trouble, they can also help a lot when there are critical moments when a movie is released. These enthusiastic fans kept promoting "Shama Town" in various forums and post bars, and the effect was not inferior to buying advertisements in well-known magazines and newspapers.

Of course, the soft publicity is strong, and the hard advertisement cannot be ambiguous. "Decisive Battle in Shama Town" is jointly invested by Mizuki and LeTV Entertainment. The production cost is 2100 million, and the actual cost is 1900 million, leaving 200 million. (800 million for Mizuki and 300 million for LeEco), 500 million publicity expenses were collected and handed over to Shuimu Forest for publicity and distribution. In the first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, the exaggerated and funny posters and Promotional photos abound, and the promotional advertisements for the film have also hit several major video sites such as Youku, Tudou, and LeTV. Tudou and LeTV do not spend much because of their relationship with Mizuki and LeTV Entertainment. The main reason is that Youku charges too much. Ruthless, who made it the leader in the industry.These advertisements can be directly linked to ticket booking websites such as Mtime.com and Guevara, so that viewers can buy tickets and watch movies through online payment.

Shuimu Forest's publicity layout for "The Battle of Shama Town" is mainly concentrated on the Internet, because the film is mainly aimed at young people who are easy to accept new things. After all, the jokes of "Shama Town" are relatively trendy, and these Young people are basically obsessed with the Internet, so focusing on the Internet can get twice the result with half the effort.

Entering July, when "Shama Town" is about to be released, there are two good news. One is the romantic comedy "Love Announcement" directed by Wang Lihong, starring Wang Lihong and Liu Yifei announced that it will be jointly released by Shuimu Forest and China Film Movies, Shuimu Forest's movie promotion is famous for its novel methods and clear goals, so it can always achieve unexpected results, just like "People on the Journey", where a small cost of several million was played in the hands of Mizuki for 4000 million At the box office, the producer made a profit of nearly [-] million.

The producers of "Love Announcement" are several small companies, Yahe Mutt, Haoshanshui Co., Ltd., Shanshui International Entertainment, Shengshi Heying Film and Television Culture Company, and a famous China Film Group. Except for China Film Group, these companies are either This is the first time I invested in a film, or it was established for this film, and there is no distribution ability at all. In recent years, except for the blockbuster films, Chinese films have been independently released by China Film. It is well known that private companies are more active in distribution, and they are more attentive in distribution. It is too unreliable to put all eggs in the basket of China Film Group. Private distribution companies are imminent, and Shuimu Forest has become their first choice because of their recent excellent results. After a series of negotiations, Mizuki took over the distribution of "Notice of Love", and it is scheduled to be released in August. "The wave of crazy comedy creates a romantic comedy.

Another piece of good news is from the United States. After three months of unremitting efforts and director Wen Ziren's distraction from filming "Latent", "Cold Heart" has finally completed the production and the finished film has come out, but I'm afraid He Mu He can't appreciate it anymore, and he won't have time to go abroad in the short term, unless "Cold Heart" is officially released on a large scale in the United States.

Of course, "Cold Heart" will not be released in such a hurry. Rubik's Cube Pictures has reached an agreement with Disney on the promotion and distribution of "Cold Heart". Disney's Touchstone Company will be responsible for the promotion and distribution of "Cold Heart" in North America.At the beginning, Touchstone was only willing to pay 1300 million for "Cold Heart" which cost 900 million US dollars to buy out for North American distribution, leaving the other copyrights to Mofang. In the United States, where the concept of copyright protection is deeply rooted, Mofang can basically recover the cost in North America by using other channels. In the future, it will be a net profit to sell overseas.However, Jeff thinks that 900 million is a cheap sale. James Wen, who is good at calculation, used a small cost of 1300 million to shoot 2000 million small and medium-sized production effects. He thinks that 1300 million North American distribution rights will be more acceptable to him, but Touchstone rejected it. However, they were still reluctant to part with the special style of "Cold Heart", and finally decided to cooperate with magic in the form of sharing.Of course, the touchstone is a big company backed by Disney’s resources. Even if it is a share, the touchstone responsible for the publicity is to take the lead. "Cold Heart" will almost win the box office of more than 5000 million US dollars in North America. Jeff's decision is considered wise.

In short, there is basically no need to worry about "Cold Heart". There is a touchstone for it to test the gold and meet the audience around Halloween in October. This will be the first movie starring He Mu to be released on a large scale in the United States. Hollywood is taking a solid step, just watch it.

On July 7st, three new films, "The King of Guns", "Xi You Ji", and "Driver" were released, and the three films started the first shot of the July summer vacation.Among them, the Hong Kong-style police film "The King of Guns" released by Bona, directed by Er Dongsheng, starring Gu Tianle, Wu Yanzu, Li Bingbing, etc. The "Driver" by Xinru and other big names seems to be going to the rhythm of the street, and the performance is not as good as "Xiyouji"...

ps: [ps: second update~]

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