Big names rise

At the beginning of July, the films that have been released in theaters for a period of time include "Toy Story 7", which is the highest record in animation, "Kung Fu Dream" created by Jackie Chan and Smith Wilson's son, and "The Spy" co-produced by Zhou Runfa and Gong Li. And other blockbusters, as well as youth-themed movies "Post-3s" which drove the box office by word-of-mouth, "Ip Man's Prequel" which was popular with Ip Man, the public welfare movie "Ocean Paradise" starring Li Lianjie and Zhang Wen, Xu Zhengbaoqiang's "On the Journey" Waiting for low-budget movies.

After films such as "The King of Guns" entered the market, audiences began to have more choices. In larger cinemas, there were more than a dozen films to choose from, but except for "The King of Guns", none of the other new films came out , The Forbidden City Films gathered Xu Zheng and the Happy Camp family's unscrupulous comedy "Hey Journey" with 580 million in the first week. The word-of-mouth is very bad, ranking seventh on the list. He expressed his regret for accepting this bad film and disappointed the audience who liked him, and promised that he would never make similar mistakes again.

Produced by Star Beauty Pictures and directed by Zhang Yang, the urban emotional film "Unmanned Driving" that gathered many big-name stars is even worse than "Xiyouji". There were bold and passionate performances by Liu Ye and Gao Yuanyuan, but they were not as good as the farce of "Xiyouji".Of course, neither of the two films was very successful, and they were basically overwhelmed by the old films. People began to look forward to the next week's big new films.

He Mu has been busy these days, and Tudou.com has launched a new online program called "Light and Shadow Star Talk", inviting the creators of upcoming movies to talk about the front and back of the movie creation.The broadcast period is not fixed, and the first episode of the program is the invited male and female protagonists of "The Battle of Shama Town".

This is just one of the many promotional programs that He Mu Shishi participated in, and it only lasted for a week.The promotion of talk shows and screenings kept them busy, especially He Mu. Although all the filming of "Zi Bu Yu" has been completed, the East Film Festival is imminent. It is now the beginning of July, and he will be in September at the latest. Submit your application every month or you will miss out.There are only more than two weeks left for him, so it is not easy for him as a director.

The most important film festival in Asia, the East Film Festival and the slightly less influential Busan International Film Festival are all held in October.In addition to "Zi Bu Yu" targeting at the East Film Festival, "Art School Girl" is also expected to participate in the screenings of these two film bureaus and carry out overseas promotion work.

In the second week of July, the World Cup in South Africa came to an end.The domestic movie summer schedule is also becoming more and more intense.There are a total of six new Chinese and foreign films released this week. The intention is obvious. They just want to get a share of the "Tangshan Earthquake". It seems that everyone has lingering fears about this giant. Before the big earthquake came, the comedy signboard of "Shama Town" was established, and the grief was resolved with laughter.

On the half-price day on Tuesday, the Hollywood blockbuster "Spy War" starring Tom Cruise and Cameron Diaz began to be released on a large scale.It greatly diverted the filming of "The King of Guns" and posed a certain threat to the film.During the big period of summer, there will be some restrictions on Hollywood movies, otherwise it will be difficult to ensure that the box office ratio of domestic films exceeds 50%, and the country has relevant regulations, and more than half of the annual box office must be made of domestic films. Contributed, so the two super-schedules of summer vacation and Lunar New Year are easy to become the private land of Chinese movies. Occasionally, a Hollywood movie will become a scarce commodity, and it will be sought after by Hollywood fans. Even if the quality is mediocre, as long as there are big-name stars And a good big scene, generally the box office will not be too bad, just like Cruise's "Dangerous Spy".

On Friday, "The Battle of Shama Town" will finally be released, and the promotion of "Shama Town" has actually been going on for a long time. Although He Mu didn't participate that much, it still left a deep impression on people. And then it caused a lot of topics. This new director's new work has attracted much attention due to the joining of He Mu Shishi.

Three other films were released on the same day, namely the comedy "Tang Bohu Spots Autumn Fragrance 2" produced by Shanghai Oriental Pictures, directed by Zhou Xingchi's former partner Li Lichi, starring Huang Xiaoming, Zhang Jingchu, Zhou Libo, etc.; Zhou Xingchi's old work The postscript of the animated version of "Yangtze River No. [-]" "Yangtze River No. [-] Loves the Earth"; and director Liu Zhenwei, who has an indissoluble bond with Zhou Xingchi, has been frozen for many years because of Gillian's old work "Out of Water Lotus".

It can be said that apart from "Shama Town", the other three movies are all related to Zhou Xingchi, and they are all comedies. In one day, four comedies appeared, western comedies, costume comedies, animated warm comedies, fashion love Although comedies are all comedies, there are still certain differences in genres. It's really hard to say who can stand out.

He Mu, Huang Xiaoming, Liu Ye, and Chen Kun are all known as the first-line popular niche in China. In terms of awards, Liu Ye has the Golden Horse Best Actor in his hand, and Chen Kun is the best actor of Huabiao and Hundred Flowers. In terms of popularity, He Mu and Huang Xiaoming are slightly better. The box office of starring movies is also a bit stronger than those two. In the second week of July, the box office appeal of several first-line niche students can be well seen. This week, He Mu, Huang Xiaoming, and Liu Ye all have movies in theaters. .

On Thursday, the major theaters can basically see the next day's film schedule. To a certain extent, the number of new films scheduled can be regarded as the theater's evaluation of the film's potential. They think it is good, definitely There will be more films, and those who feel bad will naturally have fewer films, and then adjust the proportion of the next film in time according to the attendance rate of the first day, audience feedback and other factors.

Judging from the Friday film schedule seen on Thursday night, "The Battle of Shama Town" is definitely the most promising new film. The 17.7% of the new film is the top of the new film, and it has greatly diluted the market share of the two blockbuster films. After this lineup, it is still conservative and not the highest. After all, He Mu is not a top star like Long Ge superstar.

For the new films on the same day, Huang Xiaoming's "Tang Bohu Spots Autumn Fragrance 2" has 14.7% of the film schedule, "Out of the Water Lotus" 10.3%, "Yangtze River No. 8.4 Loves the Earth" 5.1%, and Liu Ye's old film "Unmanned Driving" has only [-]% of the film schedule. .

On the first day of its release, judging from the feedback from various theaters, among several new films, "The Battle of Shama Town" performed the best in the market, received the highest evaluation from the audience, and had an attendance rate of 58%, the highest of the day, while the performance of the other three new films was The attendance rate did not exceed 50%. The 2% attendance rate of "Tang Bohu 45" is not bad. For example, "Water Lotus" is less than 20%, which is compared with many old films. This result indicates that "Shama Town" Sure enough, after the release of the film on Saturday, "Shama Town" has slightly surpassed "Dangerous Spy War", ranking behind "King of Guns" with a ratio of 18.1%, and "Shama Town" "The word-of-mouth reputation is not bad, especially compared with the other three new films, it looks exceptionally good, which makes He Mu very pleased.

In the past, when He Mu's new films were released, the screening rate usually exceeded 20% on the first day, but because there were too many new films released on the same day, and there were also many strong old films, there were only a dozen or so. But on Sunday, " "Shama Town" was successfully promoted to the first place in the filming, and the ten city filming rate was 20.2%, which fully shows that "Shama Town" successfully pleased the audience.

The film is also very good on the Internet. Although the elites of Douban Time also said some nasty things, there are also many praises. Generally speaking, it is still a good film, and the praise mainly focuses on the performance of several actors.

"He Mu left the deepest impression on me this time. He is young and handsome and can play such a rustic and cunning village head to life. It's beyond my expectation. Praise!" Four stars - Qiu Yufeng Kill (Douban.com)

"The best performer is definitely Shishi. She is so ugly and handsome. This is the first time I have seen Shishi's short hair style. Sa!"

"The supporting roles left a deep impression on me. Huang Haibo is domineering enough, Li Liqun is sinister enough, and those two idiots are also very stealthy. I just feel that some performances are too much. Generally speaking, they are still very funny." Eight Points - Autumn under the Pen (Mtime.com)

"I was here to see handsome men and beauties, but Brother Mu and Shimei have been ruined like this, decisively give a bad review!" Five points - fdsagrevcd (Time.com)

By the Monday of the third week of July, the box office statistics and rankings of various websites had appeared, but Tudou’s video box office reports became more and more popular, and He Mu was also the first to see last week’s box office on it.

Because a lot of new movies were released that week, driven by the new movies, the market reached a peak of 1.6 million, and the summer vacation was indeed a hot time.

The six to ten films are just passing by, and "Unmanned Driving" starring Liu Ye is ranked seventh, with a weekly box office of 650 million, which is stronger than the first week.

The No.5 box office is "Toy Story 3", which has been released for a month. Although the finale of the series has earned more than 10 billion US dollars in box office worldwide, and as high as 4.1 million US dollars in North America, its performance in the mainland market has not So crazy, 1300 million this week, a total of 9100 million, optimistic about the long-term over [-] million.

No.4 on the box office list is Huang Xiaoming's new film "Tang Bohu Spots Autumn Fragrance 2", which earned 1500 million yuan. Although this time Xiaoming was ridiculed for being responsible for 2, the overall reputation of the film is not good, but it is undeniable that with the cost of the film, such a market performance It is already considered qualified.

No.3 in the box office list is "The Battle of Shama Town", which won 2400 million in three days. This result is nothing compared to the 5000 million in the first week of "Du Lala's Promotion", and even worse than the first week of "Perfect". 2900 million, but slightly stronger than the 2450 million in the first week of "Glass Heart".It's not that "Shama Town" did not perform well. It's just that this week was too crowded and the competition was too fierce. Six new films were poured in at once, and the old films were also very strong. "Du Lala" swept the same period like that, overwhelming the same film.

... (To be continued..)

ps: [ps: One update today, three updates tomorrow, this chapter is really difficult to write, because there is no internet in the dormitory, and I am afraid there will always be no internet, but these chapters have very high data requirements, so you must go online I’m looking up information, so I can only use my mobile phone to check and write bit by bit, sorry, I originally wanted to make three changes today~]