Big names rise

As a Hollywood movie that entered the mainland market in the form of a batch of films, "Cold Heart" did not have a grand premiere, nor did it have a variety of screenings. It was just on November 11, the half price day on Tuesday Entered major theaters.

December is the peak season for movies, and good movies are concentrated in the Lunar New Year period. At the same time, this is also a period that is relatively protective of domestic films. Basically, Hollywood blockbusters are rarely seen in December, so in November, the off-season for movies, high` In the trough before the tide came, Hollywood movies became the main theme. If the imported movies couldn't catch up with November, basically they would have to wait until next year.

This month, "Cold Heart" was released at the beginning of the month, and then "Resident Evil 4" and "Harry Potter Part 7" were released in the middle of the month. Non-invincible existence, negligence, will only sink into the sand.

"Cold Heart" focuses on horror elements in the United States, and it has indeed frightened many people. In addition, the plot and characters are very novel, so the box office reputation is soaring, and the American market is more partial to horror films, and there is no shortage of box office of over [-] million every year. A low-budget thriller movie.But in China, such a publicity strategy is definitely not acceptable. Due to the strict censorship of the State Administration of Radio, Film and Television, mainland audiences have never been so enthusiastic about thriller movies, and "Cold Heart" has also deleted a lot of content in the mainland. Diminished horror glamour, for sure.

The previous highest-grossing mainland thriller was Tao Quduo's "Girl in Art School" with 5100 million.Tao Quduo made people see the potential of mainland horror films, triggering a trend of low-budget horror films.But this potential is only about 5000 million. It may be easy to surpass, but I am afraid it will not exceed too much.Therefore, it is very difficult for "Cold Heart" to make a bloody way in the mainland in the name of a horror film. Therefore, Shuimu Forest's packaging positioning for the film is a monster-hunting fantasy film, but the filming is a bit scary, and the film positioning is similar Movies like "Van Helsing" are even deliberately linked to the classic Tsui Hark movie "A Chinese Ghost Story", using love as one of the selling points.In this way, the movie audience will be much wider, coupled with He Mu's super box office appeal.Naturally, its market potential cannot be measured by conventional thrillers.

On November 11, the half-price day on Tuesday, "Leng Xin" entered the theaters silently, and there seemed to be no big movement.But for movie theater owners.Such a much-anticipated movie is their life-saving straw. The current market is too cold, and the highly anticipated "Western Wind" has not become popular. It only has 2 million in the first week, and Gao Qunshu's previous movie "The Wind" The high box office of 2700 in the first week and the good reputation are completely incomparable. If "West Wind" is like this, let alone other films.

It is also because almost all the movies in theaters are not good enough, so "Cold Heart" won 35% of the screenings of the day.The lineup of "Western Wind", which has always been the market leader, has dropped to 18%, only more than half of that of "Lengxin".And "Cold Heart" lived up to high expectations.On the half-price day, it scored 1050 million box office, and won about 32% of the day's box office with 60% of the film schedule, and the attendance rate exceeded [-]%. In comparison, "Kung Fu Wing Chun", which was released on the same day, only earned hundreds of thousands, and it was not even released on a large scale in the north.

The happiest thing at the moment is theaters and theaters. After the golden week on October [-], the market started to turn cold after the craze of "Di Renjie", but it finally picked up again. If it is over [-] million, the movie sells well, and those who sell tickets are making a lot of money.

Of course, He Mu was also happy, but the performance was not as obvious as that of the theater owners. They not only reserved the best time for "Leng Xin", but also played the trailer of "Leng Xin" continuously in the theater. Just think of "Leng Xin" " broke through [-] million RMB in the first week in the United States, He Mu will be very calm, wondering if "Cold Heart" can exceed [-] million RMB at the mainland box office based on this trend.

Some people are happy while others are worried. The strength of "Cold Heart" made Huayi Brothers very unhappy, because the top two "Western Wind" and "Di Renjie" on the previous box office list were both produced by Huayi. "Di Renjie" is expected to exceed 7000 million , although the box office of "West Wind" is not good, but in the absence of a strong enemy, it is still possible to have a box office of 6000 million, but I did not expect "Lengxin" to be so strong. Now it seems that the [-] million box office of "Di Renjie" It is still unknown whether "West Wind" will exceed [-] million.

Tuesday’s half-price day is a small peak of movie viewing during the week, even comparable to Saturday and Sunday. Generally, after Tuesday, the number of moviegoers and box office will shrink sharply, but the good news is that Wednesday’s "Leng Xin" is still strong. The box office earned 1080 million, accounting for [-]% of the box office of the day, and still firmly occupied the most important prime time of the national theaters, and the box office sales were amazing.

The box office performance of "Cold Heart" seems to indicate that another blockbuster film at the level of "The Expendables" is about to be born. After that, the price of the film will definitely soar again. In the future, the business of reselling the film may not be so easy. If you want to blame it, blame Shuimu Forest, what a goddamn luck!

According to expert analysis, "Cold Heart" is likely to follow a box office trend very similar to "The Expendables". Two weeks after the release of "The Expendables", it encountered the scumbag "Inception", and the weekly box office shrank directly from 9000 million to 3000 million. The final box office is fixed at 2.18 million, and the current momentum of "Cold Heart" may exceed the first week of "The Expendables" in the first week, and the next week may be worse than the second week of "The Expendables". In three weeks, "Cold Heart" will face Hollywood blockbusters "Resident Evil 4" and "Harry Potter 7", and her good days may be over.

He Mu felt that this expert's analysis was quite pertinent. It would be wisest to grab the box office in the two weeks before the arrival of "Resident Evil" and "Harry Potter". Among all the films (not counting the supporting roles in "Red Cliff Part II"), it is the best-selling film in the mainland, but it is a pity that this is not a Chinese film.

In the Xiao Hetang Building, He Mu and Xiao Xiang jointly shot a video, which is a simulated speech made by Xiao Shuidian after winning the East Film Festival. The award presenter was replaced by He Mu. It was very funny and will be used as The promotional video of "Zi Bu Yu" will be released when the movie is about to be released, and at this stage, Mizuki has released the mv of the theme song "Mo Yu" sung by Alan, which is a mixture of Alan's performance and some clips from the movie. It worked, and soon, this mv was pushed to the top of the Mtime.com trailer rankings. The Chinese version of "Mo Yu" also became the hottest new song on the major music charts without any suspense. Lin Xi's lyrics, Xiao Ke The song undoubtedly guarantees the quality of this song. It is nice, fresh and catchy are the advantages of this song. The more people are familiar with it, the promotion of the film is penetrating into everyone's life step by step.

After filming the video of Xiao Xiang's acceptance speech, He Mu, Xiao Fang, Datang and a large number of celebrities rushed to a high-end club again, where they held a special press meeting.

There is only one theme of the meeting, that is, Tiger Wolf Films will spin off the star agency business, and join hands with Datang Film and Television Planning Company to establish an independent performing arts agency. Tang’s name is named after one character, so there is no doubt that this new company is jointly owned by the three people. As for the company’s shareholding ratio, it is a commercial secret and it is not convenient for outsiders. The information obtained by the reporter only mentioned Xiao Fang is the major shareholder, Datang is the second shareholder, and He Mu is the third shareholder. His shares are replaced by his new contract signing bonus. Obviously, the signing bonus of this new contract is very generous.

The newly established Xiao Hetang has a very big plan, not only for actors and singers, but also for celebrities such as agents, models, directors, and athletes. Tiger Wolf or Mizuki, or other film and television companies, are treated equally. They follow the rules completely. There are few independent brokerage companies in China. Generally, the brokerage business is first related to film and television production. The establishment of Xiao Hetang is a new exploration.

Xiao Hetang was headed by the original Tiger Wolf Brokerage Department, and Datang, one of the top ten brokers in the mainland, was the general manager, in charge of the company's affairs. Tang's brokerage contract symbolizes that the triangular cooperation between He Mu, Xiao Fang and Datang will continue.

As a first-line niche player in China, and having made some big-name stars in Hollywood, He Mu's continued signing with his company was the focus and climax of the venue.

Next, Wu Xiubo, the middle-aged uncle who starred in the hit drama "Before Dawn" and became a heartthrob with this drama, formally signed a three-year brokerage contract with Xiao Hetang after He Mu. I will do my best to pave the way for Wu Xiubo's TV drama and film career.

The most eye-catching signings are He Mu and the recently popular Uncle Wu Xiubo. In addition, on the same day, Datang also signed the starring role in "Scary Step by Step", Yu Bo, a young man in ancient costume who came out of Zhouyi Film and Television; "Girls from Art School" returns to the audience's attention, challenging the new difficulty of acting skills, and frightening the children's comfort; Tong Liya, a beautiful girl from the ethnic group who has played supporting roles in He Mu's works many times, and so on.

It is worth mentioning that Tong Liya has been confirmed to play the female lead in director Chen Sicheng's debut film "Beijing Love Story". This is also the result of the joint efforts of directors Chen Sicheng and Xiao Hetang. It reflects the constant intimacy between Xiao Hetang and Tiger Wolf, which is also an important factor for many stars to choose Xiao Hetang in the future.

... (To be continued..)

ps: [ps: The first update, there should be another chapter~]