Big names rise

The hot screening of "Cold Heart" in the mainland has dispelled many people's concerns about He Mu's role, and it has also made the ridicule of He Mu's shoe lifting in Hollywood invisible.

Anyone who has watched the film knows that although He Mu officially entered the plot late, he is the one who turned the tide behind him. The character charm and setting are very pleasing. There are endless confessions on ter, imdb and Rotten Tomatoes also have many wonderful long comments on He Mu.If the male and female protagonists in the first half of the film are Scarlett and Joseph, then the male and female protagonists in the middle are He Mu and Joseph (fantasy of rotten girls), and the male and female protagonists in the second half are He Mu and Scarlett.Generally speaking, the roles of the three of them are fairly equal. It is not an exaggeration to say that He Mu is the leading actor. It is not difficult to see from any poster of "Cold Heart" that the three of them appear together.

And Rubik's Cube also intends to create a fixed combination of Joseph and He Mu based on the "Cold Heart" series. In the future, each film will change to a heroine. What remains unchanged is this pair of golden partners who are both embarrassing and cool.

When mainland audiences watch your Hollywood movies, what they see are special effects and scenes. As long as these two points are done well, the ratings on the box office and Douban and other websites will not be low.And "Cold Heart" obviously does not have superb and amazing special effects technology, nor does it have grand and grand scenes. This is just a western town that takes place. It is a bit bloody and cruel American thriller. This kind of movie is rarely seen in mainland theaters. Including the "Scream" series, "Chain Saw" series, "Reaper" series, and "Texas Chainsaw Massacre" series, which are very popular in the United States, all failed to be released in the mainland because they did not comply with the policy. The box office results of "Heart" are difficult to compare.It is also difficult to define, because there is no similar film as a reference.

Undoubtedly, "Cold Heart" was a success at the mainland box office.He Mu also contributed a lot to the Chinese elements in the film, which can be called the first contribution, but it is undeniable that under the nourishment of years of piracy, American thrillers have cultivated a lot of die-hard fans in the mainland. After seeing "Chain Saw" or "The Grim Reaper", then watching "Cold Heart" can be regarded as a kind of compensation for the previous regret.Among the large number of cold-hearted viewers, there are not a few who hold this attitude.

Under the hot discussion at home and abroad, the North American box office of "Cold Heart" has stepped out of an alternative box office curve.

well known.The timeliness of the Halloween schedule is very short, and the thriller is only on the market two weeks before and after. After the Halloween atmosphere, the decline will be rapid.Can't stop it at all.

Such as "Chain Saw 7".The box office of the first weekend was 2100 million, and the box office of the next weekend was only 800 million, ranking fifth on the list, with a total of 3600 million US dollars in two weeks; while "Ghost Story 2" had a box office of 710 million in the third weekend, sixth on the weekly list , the cumulative box office in three weeks was 7600 million.

Both films fell by more than 11% in the first week of November. This is because the quality and reputation of the two films are not outstanding, and this is the law of the market.It's not unexpected, but the only 50% drop in "Cold Heart" seems to be a bit against the market rules.This achievement also stunned many film critics and film experts.

This week, there are three new films released on a large scale in North America, and they are all powerful. They are the CG animation "Super Villain" produced by Paramount DreamWorks; Galifianakis co-starred in the road comedy "Due Date", produced by Warner Bros.; there is also a female-themed film "Half the Rainbow" released by Lionsgate.

The three new films are on the rise. I thought that the three horror films would be smashed to nothing, but I didn't expect "Cold Heart" to slip through the net.

The box office of "Cold Heart" is not particularly against the sky. The weekend box office of the next week is 2530 million, ranking third on the weekly list, which is lower than the 3350 million first weekend of "Due Date", and the 4760 million weekend of "Super Villain". Higher than Lionsgate's "Half the Rainbow" in its opening weekend of 1070 million.

"Cold Heart" won the championship in the first week, and in the next week, under the impact of several strong new films, it was still in the top three. The cumulative box office in the two weeks was 7370 million, which has successfully met the expectations of the publisher and producer. Experts had predicted it before. The final box office of the movie will be fixed in the range of 7000-8000 million, but I am afraid it will have to be re-estimated now.In the case of the other two small partners "Ghost Shadow" and "Chain Saw", it can still be so strong, and even has the possibility of hitting [-] million box office. Why is this?

First of all, it is obvious that an important factor is that because of the extraordinary performance in the first week, in the second week, under the premise that both "Ghost Shadow" and "Chain Saw" have cut down the film schedule on a large scale, the screening scale of "Cold Heart" has become larger , The number of public screening halls has increased from 2500 to 2800, which is basically the same as the first week of "Chain Saw".

Another important factor is word of mouth.Whether the reputation is good or not depends on comparison.

The imdb score of "Chain Saw 7: Final Judgment" was as high as 7.5 at the beginning, and then fell to 7.1 points. The comprehensive media score was 23 points, and the freshness of Rotten Tomatoes was only 9%.

The imdb score of "Spiritual: Ghost Story 2" is even worse, only 6.1 points, but the comprehensive media score is 53 points, and the freshness of Rotten Tomatoes is 67%.According to film critics, "Ghost 2" is better than "Chain Saw 7", and in the eyes of ordinary audiences, "Chain Saw 7" is better than "Ghost 2".

And the big winner of the Halloween schedule, "Cold Heart" has an imdb score of 8.0 points, surpassing Wen Ziren's best score of 1 points in "Chain Saw 7.7". Such a high score can already be called a classic horror movie. Among imdb horror films, this score should be able to account for about 20. It has the same score as "The Exorcist", "Frankenstein" and other classic horror masterpieces, and under it is "Shaun of the Dead". ", "Sweeney Todd", "Dead Dead 2" and other horror films.Of course, this score may be lowered in the future, but that is in the future, at least in the eyes of the audience, it is a masterpiece comparable to those classic horror films.

In addition, the comprehensive media score of "Cold Heart" is 73 points, and the freshness of Rotten Tomatoes is as high as 89%. This film that subverts the traditional horror model has gained excellent reputation from both film critics and ordinary audiences.

"New York Post" gave a very high evaluation: This is undoubtedly the best thriller movie this year!

The "Boston Globe" is also a very proven evaluation: James Wen can always bring surprises, and on Halloween, his "Cold Heart" is unique.

"Toronto Star" puts the emphasis on the actors: the three leading actors cooperate seamlessly and perfectly, I think I need to remember the name of this Chinese actor, and I will use it in the future.

"Variety Show" analyzed the key to the film's success from the content: Is "Cold Heart" scary? I think it is still far from those super horror movies, but it is so attractive. Ordinary horror movies either rely on suspense to hit the psychology directly, or Relying on blood plasma to hit the eyeballs, and the director of this film skillfully played with the two elements to applaud, satisfying a wider audience, and there are other rich film elements, such as kung fu, love, and the actors and actresses are so seductive, What reason do we not like?

"Variety Show" got the point. The success of "Cold Heart" largely depends on the two Hollywood stars. They are not specific young actors who became famous through series of horror films, but also have a certain status in the mainstream film circle, and even nominated The characters of the Golden Globe actor, the media's attention to them is not comparable to those actors who have left this series of movies that no one knows.

Another important reason is that because "Cold Heart" is rich in elements, vampires and demon hunters, while completing the task of scaring the audience, also present the audience with an oriental ghost spectacle that has never been seen before, so even It can be regarded as a magical movie, so that it can attract some audiences who are good at it.

Of course, in Hollywood where the genre is clear, it is taboo to mix elements of multiple genres in a genre film. He didn't disgust the audience, so he succeeded, and the box office of "Cold Heart" has been amazed again and again.

Due to the time difference, the box office in the mainland was released later than in the United States. When He Mu saw the box office statistics, he was amazed, because the first week of "Cold Heart" exceeded [-] million! (To be continued..)

ps: [ps: Today's first update~Thanks to the legend の魔 and Naxi coolboy for the reward~]