Big names rise

In 2011, Shuimu Forest reached its peak of glory. Various box office revenues plus the development of peripheral derivatives, copyright transactions, and overseas market testing harvested a total of nearly one billion net profits. This is only the achievement of Shuimu Forest. , In addition, He Mu also has shares in many companies such as Tudou.com, Tiandi Media, Lotus Leaf Animation, Rubik's Cube Pictures, Xiao Hetang Brokerage Company, etc. He can be regarded as a person with a net worth of billions. There are not a few people who are rich, Jackie Chan and Zhao Benshan are well-known rich people in the circle, but he is the only one who has achieved such achievements at such a young age.

It is precisely because there is more money that He Mu does not have to rush to go public for financing, so He Mu has the courage to invest huge sums of money to create various blockbuster films, and he even moved his thoughts on other investments, such as acquiring a special effects company for his own use, such as investing in filming and tourism. film and television base, such as investing in the cinema industry.

In fact, in addition to developing a special effects company, He Mu is already taking action on the latter two. As for the film and television base, Shuimu and Hengxi Town jointly established a film and television base company in Linzhi Town, which is equivalent to the theme park of "Zi Bu Yu". But it is not limited to the display of the shooting scenes of "Zibuyu", it can also accommodate other crews to shoot here. The most important function is to play and experience the world of gods and demons in "Zibuyu". The sales volume of "Zibuyu" is huge derivative products.

In addition to the film and television base in Linzhi Town, Shuimu also established contact with two townships in Henan and Shaanxi respectively, and jointly agreed to invest in the construction of the "Tomb Robbery Film and Television Base", which also has the two functions of playing and shooting, but now Still under construction.As long as the two Tomb Raiders film and television bases are completed, it will be enough to support the filming of the first three parts of "Tomb Raiders Notes", if necessary.It can be expanded again.

Now, in order to manage these film and television bases, He Mu already plans to register a real estate company.

In addition, Shuimu Forest also actively participates in theater investment. Daddy He’s Metropolitan Cinema not only recruits Liberty Cinema to join in, but also builds its own theaters, covering every large, medium and small city in the north and southwest. very scarce.Actively attracting funds from the outside world, He Mu also invested some money, which is regarded as a small shareholder of Metropolis.Maybe one day you'll see the Metropolitan Mizuki store on a movie theater sign somewhere.

In 2011, the mainland film market was a year of vigorous development and aggressive development. A total of 39 films had a box office of over 3200 million yuan, and 10 new screens were added.Compared with the 9400-year total, it has increased by half.The total number of screens has reached about 11, and will soon exceed 10. Mainland movies are about to enter the era of 142 screens.In the 36.5 years before the Wanmu era, one billion-level blockbuster, two [-] million-level blockbusters, and [-] million-level blockbusters were born. It is slower in comparison.However, at a time when major film markets such as North America and Japan are stagnating or even declining, the market growth in mainland China can be described as shocking.It also made the world's film giants itchy.

This year, the North American box office market still exceeds 2010 billion US dollars, but it has dropped by 3.9% compared to 11. The top seven North American box office charts in 20 were all sequels, and 11 of the top [-] were sequels. Sequel films supported Hollywood movies. Half the sky, but at the same time, it also makes Hollywood movies suffer from the controversy of declining innovation ability.

Although the Japanese market is still the second largest market in the world, due to the impact of catastrophic disasters such as earthquakes and nuclear leaks, the box office has dropped very seriously, down 10% from 17.9 years ago, which is the lowest annual box office since entering the 21st century. , fell below 2000 billion yen, only 1812 billion, which is only 146 billion when converted into RMB. In 2011, the total box office revenue in mainland China was 142 billion, directly surpassing France and the United Kingdom, ranking third, and ranking second in the world. The gap is very small. At this rate, even if the Japanese market recovers in 12, China will surpass Japan in a matter of minutes. In 2012, it is inevitable that mainland China will become the world's second largest film market.

While the total box office is growing rapidly, the overall performance of Chinese films is not bad. Although the annual champion and the third runner-up of the year are taken by "Transformers 3" (11.1 billion) and "Kung Fu Panda 2" (6.17 million), it is still good. In addition, "Zi Bu Yu" (6.50 million) firmly held the runner-up position. Among the top ten annual box office charts in the Mainland, Chinese films accounted for six, and Hollywood films accounted for four.

A total of 11 imported films entered the mainland market in 63, creating a box office of 62 billion, accounting for 11% of the total box office in 43.6. This proportion is within the acceptable range of Chinese people, because as long as this proportion does not exceed 50%, The face of Chinese-language filmmakers will not be torn, but we must also see that there were 11 Chinese-language films released in theaters in 180, three of which were imported films, but the box office was only a few percent higher than that of imported films.

In addition, the annual production of Chinese films in 2011 was 795, and only 22.6% of the Chinese films could be seen in cinemas pessimistically. It can be sold to movie channels or sold overseas, but this proportion is still very small. Domestic movies are still not optimistic, and industrialization and specialization still need to be improved.

The most pessimistic thing is probably the negotiation with the United States on the number of credit-sharing films. Although Chinese-language films have temporarily suppressed imported films in 11, the mainland will further relax the quota of credit-sharing films in 12, and there will be more Hollywood in the future. Special effects blockbusters are simultaneously released globally in the Mainland, which will have a big impact on the relatively weak Chinese films, especially because Chinese people do not have enough confidence in their own films, but blindly worship the Hollywood film industry, which is more likely to cause Hollywood Movies with bad special effects are popular in the mainland even though they cannot be sold in their own country, which prevents some Chinese-language movies with excellent quality from getting a good box office. Therefore, it is very important to rebuild the confidence and loyalty of Chinese people in Chinese-language movies. Chinese-language blockbusters will be an important weapon to deepen this confidence.

The 3D magical blockbuster "Painted Skin 2" jointly produced by Huayi and Ningxia Film Studio and other companies, "Journey to the West: Havoc in Heaven" produced by Xinghao Culture gathered a number of first-line celebrities from mainland China, Hong Kong, Taiwan, Taiwan, Taiwan, and Mizuki "The Great Footprints of Shennongjia", which is the first monster movie in the mainland, are all films of this type, with a large investment and special effects, trying to compete with Hollywood special effects blockbusters. All three films will be produced in 3D format. This is the first time Shuimu Forest has tried Water 3D movies, but whether these discourse blockbuster reserves can satisfy the increasingly picky tastes of mainland audiences, it is still unclear... (to be continued...)