Big names rise

In He Mu's eyes, "Sedek Bale" is also a blockbuster. The film has set a new record for Taiwan's film investment. Wei Desheng made this story magnificent. The plot of the struggle between the two tribes at the beginning is very similar to a Hollywood blockbuster. The imposing manner, fascinating, makes people's blood burn at a glance.

Because of Mizuki's strong publicity strength and Wanda's extensive and comprehensive national theater resources, the first episode of "Sediq Bale" was still very powerful when it was released, although people know that this is a Taiwanese movie with no leading actors. , there is only one Xu Ruoxuan who can be named, but this is a very wonderful movie fighting against the Japanese invaders, and it is a resounding clarion call for the nation's Jedi counterattack.

Director Wei Desheng made a rare trip to the mainland for this movie, because the production cost of the movie was obtained through his hard work investing in the credit of the director of "Cape No. [-]" and his own savings, and the Taiwanese box office will definitely not be able to return the investment. , so he attaches great importance to the box office in the mainland. In this vast market, he has been able to achieve a box office of over [-] million casually. If the box office of a movie is good, the pressure on his next directorial work will be less.Therefore, Wei Desheng brought his leading actors to participate in many screenings in the mainland, and the big names in the mainland that Mizuki and Wanda contacted helped him out. What moved him most was the appearance of the boss of Mizuki, the number one actor in the mainland, He Mu. , which drew a lot of applause for his film.

At the same time, the Internet is full of applause. After watching it, most people say that compared to the obscure "Cape No. [-]", Director Wei's film is easier for people to understand, and it is very shocking.As expected of a few years of hard work, selling houses and cars to raise money to shoot, it is much better than the bad movies made by cheating coal bosses in the mainland.

"Sedek Bale" has been highly praised by most elites.Douban's score soared to 8.7 points, surpassing many mainland word-of-mouth masterpieces, but, unfortunately, it is facing the problem of poor box office, at least it is still a long way from He Mu's expectations.

There are many reasons, first of all.This is a Taiwanese movie without big-name stars, and it tells the painful history, and the audience is not large.For Chinese New Year, everyone likes more cheerful movies. Of course, the 130-minute duration of the last episode also played some negative effects.It's too long."Those Years" before "Sedek Bale" was slightly inferior to "Sedek Bale" at the Taiwanese box office.However, the mainland and Hong Kong won the box office, and Hong Kong almost knocked down the Chinese film champion of "Zi Bu Yu", because youth is an unavoidable topic everywhere, and it is a topic that young people will always like.

Secondly, the issue of piracy. In September last year, "Sedek Bale" made its debut at the Venice Film Festival and was subsequently screened in Taiwan. It was released in Hong Kong in November, and now it is released in mainland China at the end of January.After such a long time, you can already see relatively high-definition pirated versions in some places on the Internet. This is the number one problem that plagues all mainland filmmakers. He Mu will mention this matter at the next Film Producers Association meeting. He also implores Mr. He Zetao and Mr. Li Wenhua, outstanding private entrepreneurs who have become representatives of the National People's Congress, must strongly reflect this matter in future meetings.

Another important reason is that everyone has watched "Mission: Impossible 4".As a sequel carefully created by Tom Cruise, although He Mu is used to watching Hollywood routine action blockbusters and thinks it is average, but Tom Cruise's desperate spirit is still worthy of admiration, and some big scenes in the movie are indeed shocking people's hearts.

So after these two new films met at the end of January, "Mission: Impossible 4" earned 9200 million in two days, while "Sediq Bale: Sun Flag" only sold 2500 million in the first three days, which was less than Taiwan's The 2750 million of Wan's "Those Years" is not as good as Mi Mi's "New Born Couple" and Shang Jing's "The Dinner is Crazy" in this week's new film. It barely hangs at the ninth position on the weekly list. This week, Huayi ("Reverse War"), LeTV ("Eight Star Annunciation 2012"), Bona ("The Great Magician", "Pleasant Goat 4"), Guangguang Xingmei ("New Born Couple") have all suppressed Shuimu Forest , as the No. [-] brand of private film companies last year, Mizuki's first film released this year was not good, and it didn't make a good start.

By the beginning of February, there were no other new films except "Sedek Bale: Rainbow Bridge" and To Qifeng's "Killing Gold", and these two new films are also the kind of films with excellent reputation.

"Rainbow Bridge" was launched a week after "Sun Flag", hoping that two films that are perfect together can appear in theaters at the same time, allowing audiences to enjoy a complete story.

That is, after the release of "Rainbow Bridge", the box office of "Sun Flag" or the two "Sedek Bale" turned around. The online group-buying ticket booking website headed by Guevara Life. In Sediq's "Two-part Big Discount" event, the ticket price of selling any movie alone is almost 40 yuan, but if you buy two movies at the same time, it only costs 50 yuan, which is equivalent to 25 yuan for one movie. This is a very low price in big cities, and this advertisement was published as early as when the first movie was released. Many people just waited for the second movie to come out and watch the two movies together. It is not only coherent, but also economical.

After the release of the second episode, the first episode was also driven. "Rainbow Bridge" earned 3100 million yuan in the second week, surpassing "Those Years" and breaking the record for the first week of a Taiwanese film in the Mainland, and "Sun Flag" also achieved it in the second week. The box office reversed the decline, earning 2710 million yuan, and the cumulative amount has exceeded 5000 million yuan. There is no suspense that the first and second episodes have exceeded [-] million yuan.

However, the first and second episodes of "Sediq" still cannot stop the rampage of "Mission: Impossible 4". It is the first box office masterpiece in the Mainland in 2.3 years that is expected to hit 12 million.

In the mainland film market in January, in terms of box office, it can be said that Chinese films have failed, although there are "Those Years", "The Great Magician", "Pleasant Goat 1", "Sedek Bale", "Reverse War" However, under the impact of the two Hollywood blockbusters "Sherlock Holmes" and "Mission: Impossible 4", they hardly showed any advantages.

In order to push the box office of "Sediq Bale" to a higher level, Shuimu Forest announced that the company has invested a huge sum of 3 million yuan to create a [-]D monster movie. "Dirk Bale" director Wei Desheng is the chief director, and it is expected to launch in May. Of course, this is not hype, but fact... (to be continued...)