pinnacle of power

After hearing Wang Hongbo's analysis, Liu Qingyu pondered for a while with a gloomy face, and his face gradually became serious.

From Wang Hongbo's analysis, he has gradually realized that behind the chaos in Luming City's tourism market, it is definitely not as simple as the lack of management he imagined before. I am afraid that there are deeper problems of profit distribution, especially Wang Hongbo just mentioned the problem of the monopoly operation of tourism industry associations. Liu Qingyu has seen this kind of problem, and what he has seen are some cities with underdeveloped tourism, where the business model is relatively stable. It is relatively simple and extensive, but Luming City is different. Luming City is a big tourist city and the core of tourism in the entire Tianya Province. In terms of tourism resources, it will constitute a heavy blow. At the same time, it will also greatly disrupt the normal order of the local tourism market.

Thinking of this, Liu Qingyu said in a deep voice: "Comrade Wang Hongbo, I think so, let's take it one step at a time, and I will give you three days first, and in these three days, you first give your information about Luming City Tourist Market. The many measures of the company have been rolled out, and the publicity department will cooperate vigorously to spread the word to the society, especially the matter of the qualification certification, so that all businesses must realize that in Luming City, only Those merchants that have passed the certification can become merchants with a wide range of final profits and customer sources. Only by operating in compliance with the law can they obtain qualification certification. Of course, we can adopt a strategy of lenient entry and strict management for qualification certification, as long as it is its store area and turnover. , Store hygiene and many other aspects meet certain conditions, they can be issued certification qualifications.

However, we must tell those merchants that it is easy to issue qualifications, but it is not easy to keep them. We must also tell them that although there are many certification qualifications issued in the first year, after the second year, there may not be any that can really be left. Many, because under normal circumstances, the number of certified enterprises that can be accommodated in each district, each street, and each industry is limited. In the end, the municipal government will re-examine the qualifications of the certified enterprises in the second year. In the end, only Leave a certain number of certified merchants, and the certification qualifications of other merchants will be withdrawn. "

Hearing what Liu Qingyu said, Wang Hongbo was a little puzzled: "Mayor Liu, why do you want to issue more certification qualifications in the first year, but withdraw them and reduce them on a large scale in the second year?"

Liu Qingyu chuckled: "I call it the combination of temptation mode and hunger marketing."

Wang Hongbo stared at Liu Qingyu with wide eyes.

Liu Qingyu said with a smile: "The reason why we want to adopt a wide-ranging strategy is to let more qualified merchants experience the benefits of being qualified. As long as they have obtained the certification, after our large-scale publicity Under the current situation, the source of customers of those merchants who have obtained qualification certification will definitely skyrocket, while those companies without qualification certification will definitely be impacted. This comparison in the situation will make more merchants realize the benefits of obtaining qualification certification. ;Secondly, since it was easy to apply for qualifications in the first year, there must be many people who don't cherish it and still engage in customer slaughtering incidents. Then at this time, we can take this opportunity to ban those companies based on customer complaints in a targeted manner. Qualified merchants have made them deeply feel the pain of reduced passenger flow after being banned, so they will definitely remember this lesson in the future.

As for why the number of qualifications should be greatly reduced in the second year, it is to create a competitive atmosphere for these businesses, so that they must compete in service quality, sales quality, food quality, and tourist satisfaction. In the end, through the leading role of these certified merchants representing various industries with sufficient source of customers to influence other merchants, let them unconsciously learn from those certified enterprises, and finally form a tourism atmosphere that strives for service and quality, and At this time, we are properly adjusting the certification strategy so that more merchants can obtain certification qualifications. Through this three-step strategy, we will gradually guide the tourism market in Luming City into an active, honest and good-service tourism destination. land.Gradually gain a good reputation from tourists. "

Hearing Liu Qingyu's remarks, a gleam of light flashed in Wang Hongbo's eyes. Only then did he realize that although the mayor in front of him was young, he was no stranger to the management of the tourism market. The three-step strategy he just proposed can be described as an extremely clever strategy. Through the subtle control of the businessman's heart and human nature, he looks down on the other party from a relatively high level and guides the other party to follow Liu Qingyu's wishes. Carry out production and management, and at the same time, through the three-step strategy, the tourism market of Luming City has been greatly planned.

Gao Ming, this is the real Gao Ming.Although I saw the problems in Luming City before and gave some rectification measures, it is obvious that compared with the three-step strategy given by Liu Qingyu, those rectification measures are still a bit rough Some.

Wang Hongbo once again looked at Liu Qingyu with admiration in his eyes, and said sincerely: "Mayor Liu, thank you very much for your three-step strategy. I am more and more interested in managing the tourism market in our Luming City." I am confident."

Liu Qingyu smiled.Although he said the three-step strategy calmly and calmly, how did Wang Hongbo know that this strategy has condensed his thinking in his spare time for so many days. Even when he was sleeping at night, Liu Qingyu kept thinking about it in his dreams. How to do a good job in the tourism market of Luming City, how to rectify and improve the atmosphere of the tourism market in Luming City.

"Okay, Comrade Wang Hongbo, go down immediately and implement it as soon as possible. Ai Changting at the Municipal Tourism Bureau has been suspended, and the acting director is also temporarily appointed by me. You should study and investigate carefully to see who is more capable. Outstanding, it is more suitable to be the director of the Tourism Bureau, including the deputy director of the Tourism Bureau, you should also draw up a list, and I will propose personnel adjustments to the Tourism Bureau at the Standing Committee."

After Liu Qingyu finished speaking, Wang Hongbo was stunned again. He didn't expect that he didn't make up his mind to join Liu Qingyu's camp now. Liu Qingyu actually trusted himself so much that he wanted to draw up the director and deputy director of the Tourism Bureau. He does not believe that Liu Qingyu does not know how important the position of director of the tourism bureau is. You must know that Luming City is a tourist city, and the status of its tourism bureau is quite high in Luming City. Every mayor will try his best to hold the director of the tourism bureau or at least the executive deputy director in his own hands, but Liu Qingyu asked himself to directly draw up the team list of the tourism bureau. A trial?

However, Wang Hongbo's consideration was only for a moment. He quickly figured out what Liu Qingyu's attitude was. Whether Liu Qingyu will support it can be seen at a glance at the Standing Committee.

When he came out of Liu Qingyu's office, Wang Hongbo had a little more affection for Liu Qingyu, the young mayor, but also a little more fear. It's fake, but he knows that, at least up to now, no matter whether it is Shen Hongfei, Zeng Zhentian, or Liao Zhicai, although they have all sent people to contact him, and even blatantly wooed him, especially Liao Zhicai, he has always been with him. Luming City has been cooperating for a while, but from his observations, Liao Zhicai is a person whose interests are paramount. Cooperation with such a person is limited to some things that he thinks are right, and other things that involve the distribution of benefits. He will never make any statement.

Because Wang Hongbo has his own ideals in his heart.He wants to be a person who can really do things for the common people, even if others say that he is seeking skins from tigers, or that he is in collusion with Liao Zhicai, but as long as he thinks that the things he and Liao Zhicai have cooperated have really brought benefits to the common people, Then he will do it without hesitation.This point will also apply to Luming City in the future.

What Liu Qingyu didn't expect was that Wang Hongbo's work efficiency was very high. On the same night, under the auspices of Wang Hongbo, at the joint meeting of Luming City Tourism Bureau, Industry and Commerce Bureau, Price Bureau and other departments, it was passed. The latest version of the Luming City Tourism Market Management Measures (Draft for Comments), in this new management method, has carried out a detailed discussion and detailed regulations on the qualification certification, and it will be released as soon as the discussion is over that night At the same time, under the active coordination of Liu Qingyu, Luming City TV Station, newspapers and other media announced the news at the same time.

All of a sudden, the criticism against Luming City caused by the incident of the tour guide insulting the passengers and the incident of hacking the passengers gradually faded away, and the major media also focused their attention on the new regulations issued by Luming City. on this management method.

With more and more media discussing it, the control of human nature and people's hearts behind the new management methods has gradually been reported by major media. Therefore, many media that were originally critical of Luming City began to Gradually changed his attitude, fully affirmed the new management measures of Luming City, and was full of expectations for the future tourism reputation of Luming City.

What the major media did not expect was that just after Luming City’s tourism market management measures were promulgated, Lanshan City and Tongda City in Jixiang Province, where Liu Qingyu used to work, also announced the introduction of local tourism management measures. The management methods largely borrowed from the management methods of Luming City, and added some of their own things, which were regarded by the major media as a kind of diffusion of Luming's experience.

However, after the introduction of the new management method, although it caused extensive discussions in the media circles, there were many different voices in Luming City.This was unexpected by Liu Qingyu.