Smart Industrial Empire

"Don't look at me with such suspicious eyes, Brother Xinyun, you will live forever!" Yun Fei couldn't help joking when he saw the two staring at him suspiciously.

Believe you have a ghost!

True eternal life is death.

Didn't someone say that death is the beginning of life?

Both Jiang Wanmeng and Sun Yansheng are highly educated elites.If they hadn't been "forced" to do so, they would never have agreed to such an unreasonable request from Yun Fei, and this guy actually still has the nerve to brag here.

If he really believed in Yun Fei, maybe he didn't know how the two of them died.

"In Wanyan's warehouse, there are tens of thousands of finished products, right? In the material warehouse, there are still 2000 units of materials? So, my [-] million is not used to maintain Wanyan's daily production, but also Not for the development of more advanced v-machines, but for a wider market. I don’t even know why the two of you who have received higher elite education can’t think of a good marketing strategy. Do you think that spreading these products in every city Is the department store enough?” Yun Fei knew that if he didn’t come out with something shocking, the two guys would always feel that they had fallen into trouble.

Although doing this by myself is indeed adding insult to injury.

"Sales are the most important link in an industry! Look at the things you have done. It has been more than half a year since the first product was produced, and you have only sold more than 7000 units. You don't think Ashamed? Mr. Jiang, I won’t talk about it. After all, the education received in China has limitations. Mr. Jiang, I have to say you. You have eaten raw beef in the United States for more than ten years. Have you been working on milk for more than ten years? Don’t you know that when these foreign products have not been researched, the advertisements are overwhelming?” Yun Fei began to preach. [

Wan Yan's biggest failure.It lies in the choice of publicity strategy!

They did invest tens of millions in the promotion of their products, but they all chose some print media.

Although such propaganda covers a wide area, it does not give people an intuitive impression. Their advertisements, like explanatory texts, are not inflammatory at all.Even if someone is interested in such a product, if they go to the mall to have a look, they will be shocked by such a high price!

The original v-machine.But tens of thousands of units!

Those who can afford it simply don't have time to use it.

And those who have time to use it can't afford it.

In this era, the per capita salary in China is only 200 yuan!

With a salary of tens of thousands, a dual-career family has to go without food or drink for five years to afford it. Who can afford it?

Fortunately, these two goods still know to cut prices, although the price is still about half a thousand, at least.The range of people who can afford it has expanded many times.

"Boss Yun, you don't feel back pain when you stand and talk! Our v machine, whether it is in the international market or in the domestic market, is a newly born business. The market is not mature at all, and we need to cultivate it... "Sun Yansheng heard Yun Fei's words.Feel awkward than.

This kid, only 20 years old, actually scolded himself, a talented student studying in the United States.

"Cultivation of the market. Are you cultivating it like this?" Yun Fei asked angrily.

Now, not only Jiang Wanmeng and Sun Yansheng were staring at Yun Fei like idiots, but even the three girls sitting next to Yun Fei looked unfamiliar.

They all felt that Yun Fei was a typical example of being cheap and being good-looking.

The most hateful thing is that now I actually pretend to know what I don't know here! [

The sale of home appliances is not as simple as the sale of CNC machine tools!

"Any new product must be publicized before it goes on the market. Don't ask consumers to be familiar with it. At least let them know that there is such a thing! During trial production, they must be familiarized. In mass production, it is necessary to carry out all-round advertising bombardment in three-dimensional space!" Yun Fei, who has been annoyed by all kinds of overwhelming advertisements in later generations, is definitely more effective than others in this world when he tells how to advertise more effectively. Anyone knows.

Consumer products must have various corresponding advertising strategies in different periods.

Moreover, according to different strategic objectives, different marketing strategies and advertising strategies have to be selected.In China in this era, it is estimated that few companies have done comprehensive and systematic project planning before developing new products.

In the era of gold everywhere, as long as the product quality is not too rubbish, the market competitors are not too many, and the audience is not too small, you can make money no matter what.

In China at present, it is unheard of that several industrial companies have gone bankrupt.

The reason why Yun Fei is talking about these marketing things here is mainly to teach Ni Lishuang and "Mao" Yadong, especially "Mao" Yadong!

After the wheat mobile phone factory starts production, "Mao" Yadong will be transferred to the wheat mobile phone factory as the marketing manager. Otherwise, this girl will pester him all day, which will not only make Ni Lishuang uncomfortable but also make himself uncomfortable, and Yun Fei will also feel uncomfortable .

"Don't think that I haven't read any books, just think that I am fooling you in front of you. If you want to talk about the understanding of the market and the understanding of customer psychology, let you study for another ten years, and you can't compare with me. There are many things. It all takes talent!"

Yun Fei didn't realize that his own shameless behavior was getting worse.

But this is also a common problem of traversers.

None of the time-traversing people want face, and their face is definitely thicker than that of the city wall.

Yun Fei has 20 years more experience than others, yet he only asked others to study for ten years to compare with him.

And this bastard actually regards his half-pot marketing knowledge from Du Niang as a talent!

"I know that you have done market research and evaluated the market before developing the v machine. This is not wrong, but do you have a complete plan to achieve your expected goals? Do you have a long-term strategic plan? A complete market Do you have a strategy? Where is the target customer group of the product? How to better attract the attention of customers and make them willing to pay for our products? Do you have a detailed plan? When there are competitors in the market, what will we do? How should we deal with these things? If you have a detailed plan for these things, do you think there will be anything about me?" Yun Fei's series of questions made Sun Yansheng and Jiang Wanmeng stunned.

Like the Chinese investors in this era, they only need to conduct some simple market analysis and make a rough market forecast for the product before starting to build factories and produce. Once they encounter market competitors, they have no solution except for product price reduction. .

But those foreign-funded enterprises are different. They have taken all these aspects into consideration before building factories for production.

The V produced by Wanyan does not have any competitors in the domestic market or in the international market.

These problems of Yunfei made Jiang Wanmeng and Sun Yansheng, two high-achieving students at home and abroad, feel ashamed. At the same time, they also made Ni Lishuang and Mao Yadong around them starry-eyed. Although they didn't know where Yunfei learned from After seeing these things, he directly agreed with Yun Fei's statement - talent!

In North Korea, the entire country, there is basically no curriculum for the major of marketing.

Does North Korea, a planned economy, need to do business?

No need!

Need to do business with foreign countries?

Yes, but the only people they do business with are the former big brother of the Soviet Union and China.The big brother of the Soviet Union, from time to time to help the younger brother, how can he take advantage of the younger brother?I didn't see it, are they selling fighter jets or guiding these high-precision weapons used to resist imperialist invasions at a loss?

Not to mention China, a strip of water, friendly neighbors, and North Koreans are so poor that they can’t even afford underwear. If China, a huge country, still takes advantage of them, what’s the point?

Therefore, Park Yanji was at a loss.

Although she doesn't understand, it doesn't rule out her admiration for this first man, and perhaps the only man in her life.What a profound knowledge this is!

"Boss Yun, how do you think we can get out of Wanyan's predicament?" Sun Yansheng and Jiang Wanmeng both agreed with Yunfei's words.

Our ancestors taught us that we do not fight prepared battles.

It's no accident that Yun Fei, a young boss, can have such a fortune!

"What Wanyan needs to do now is not other things, but publicity! Let more people know about our products. As for how to publicize, I don't think anyone is more attractive than a celebrity endorsement, so we need Find a celebrity to shoot an advertisement! As for which celebrity, this needs to be considered. In addition, the advertisements we shoot will mainly target local TV stations in big cities such as Huadu, Shanghai Stock Market, and the capital in the early stage, and the fund of 2000 million is almost enough!" Yun Fei poured out the use of his 2000 million funds.

"Boss Yun, I wonder if you are interested in my shares?" Just as the two were about to leave, Sun Yansheng proposed to transfer his shares to Yunfei.

"Old Sun, are you crazy? That's not what we said before we came here!" Jiang Wanmeng was stunned.

He did not expect that Sun Yansheng would withdraw at this time.

Yunfei got 40.00% of Wanyan's shares, and then Sun Yansheng sold his shares to Yunfei, and Yunfei could absolutely control Wanyan!From then on, Wan Yan's surname was Yun.

In any case, this is unacceptable to Jiang Wanmeng.

If Wanyan wants to develop, it is essential to use the resources in Yunfei's hands.

Although Yunfei only paid 2000 million yuan, he still has a lot of channels in his hands, especially Yunfei is also responsible for market operations.If Yunfei wanted to make a big move against the company, he could use Sun Yansheng's equity to directly deny Yunfei.

Now Sun Yansheng actually did something like this! (To be continued..)

ps: Thank you shushnyo... and Tianhai Xiangyun for your great rewards, thank you for the evaluation ticket of the ancient Jiangjin, and thank you for the monthly ticket of the ancient Jiangjin.

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