Smart Industrial Empire

493 When the money is not taken out of the customer's pocket, the customer is God

"Hey, Mr. Mao, when will the 12 sets of 6132 CNC lathes you promised to deliver to me this month, when will they arrive? It will soon be 38, and every month you say next month , you won’t say to wait until [-] to expand my production scale?” Chen Huan, [-], is not at all happy now.

He didn't know if his father gave him this name in the hope that he would be happy for the rest of his life.

He had always hoped that he could be happy for the rest of his life, but when he resigned from his position as the workshop director of the state-owned factory and went to Huadu, he didn't feel happy at all.The money is getting more and more, but the joy is gone.

Even her wife told him to change his name and forget it.

No, since his machinery factory bought two CNC lathes at Jiuyi Heavy Industry's sales point in Huadu, he has gradually developed a good impression of this kind of product with better processing performance and lower price than foreign ones. .

With the overall development of the country's economy, these enterprises that process large quantities of non-standard small parts have more and more businesses.

Especially with the establishment of several Sino-foreign joint venture automobile factories in Huadu, these mechanical processing enterprises with a certain scale have a prosperous business.

Because of this, Chen Huan couldn't be happier!

The processing of non-standard mechanical parts is processed by conventional mechanical processing equipment, the efficiency is too low, and the quality is not easy to control, which makes the profit that is not very high drops a lot. [

The CNC lathes of Jiuyi Heavy Industry let him see the hope of his rapid development. While developing new customers, he sought to purchase their small CNC lathes from the sales station of Jiuyi Heavy Industry. Unexpectedly, he developed a lot of business. Equipment can't keep up!

After Jiuyi Heavy Industry launched the CNC lathe, no one can buy it if they want to.

He had already placed an order with Jiuyi Heavy Industry four months ago, but he has not received the product until now.

"What? Boss. Can you not fool me? Uncle 'Mao', ancestor 'Mao', I am being urged by customers to deliver the goods every day. If you hadn't swore that you would be able to provide me with [-]% in November." A CNC lathe, even if I die, I dare not take so many business..." Hearing Mao Yingjie on the other end of the phone said that he would have to wait a few more days to deliver his order, Chen Huan suddenly felt that this day was not good. The law is over.

"Come on, Boss, just because you promised me that you will be able to provide me with equipment in November, I'm slavishly looking for business from the client, and now the contract has been signed. But you told me that my equipment is gone! Don't Tell me about those friendly countries, country relations are none of my business, I'm just a private boss..." In the end, Chen Huan could only growl helplessly at the beeping mobile phone.

He didn't have the guts to ask him to play temper with Jiuyi's sales manager here.

These days, the one who sells things is the uncle!

Especially those who sell CNC machine tools are the masters of the masters!

If the after-sales service of those CNC machine tools abroad is not so expensive.More reliable, he wouldn't have to wait for Jiuyi Heavy Industry's CNC lathe!

"Old Chen, what's the matter?" Chen Huan's wife, Huang Yingyi, entered Chen Huan's office with a thick stack of production plans, and saw that Chen Huan, who had never smoked much, had made the whole office smoky. .

"What's the matter? The grandson of Mao Yingjie promised that the CNC lathes delivered to us in the past few days are still out of stock!" When it came to this matter.Chen Huan was furious.

"Didn't we sign the contract at the beginning? This is their Jiuyi Heavy Industry's breach of contract!" Huang Ying asked suspiciously.

His husband is responsible for the purchase of the company's equipment, and her housekeeper is only in charge of the financial power and the company's internal production!The husband and wife stalls in the entire Huadu area basically follow this pattern.The man dominates the outside, and the woman dominates the inside.

"Signing the contract is useless! There is no description of breach of contract in the contract, and the CNC lathes produced by Jiuyi Heavy Industry are in short supply. Every month they sell only five CNC lathes to Huadu. Sixty units..." Chen Huan could only shake his head and sigh for his wife's incomprehension.

Many of the purchase contracts they signed with Jiuyi Heavy Industry were overlord clauses. [

If you think there is a problem with this contract?

It’s ok, just don’t sign, you can find those foreign CNC machine tool sales agents in China, or you can also purchase garbage machine tools produced in factories like Northeast Yiji!

"Didn't Jiuyi Heavy Industry say that if customers are dissatisfied, they can directly complain to their headquarters? Old Chen, it's not like before. Several Taiwanese CNC machine tool factories have entered the mainland. They don't have much advantage in technology. After those Taiwanese CNC machine tool factories are put into mass production, their price advantage and service advantage will not be able to widen the gap..." Chen Huan is a fan of the authorities.

Taiwanese companies were low-key when they first entered the mainland, but now the closer their products are to entering the market, the more high-profile they are.

This is clearly a competition with local CNC machine tool companies in mainland China!

"Are we really going to complain to their headquarters? This will definitely offend 'Mao' Yingjie. It is said that 'Mao' Yingjie is a relative of the boss of Jiuyi Heavy Industry!" Spectrum!

"Old Chen, this stack of production plans is what we need to deliver in the first quarter of next year. If those CNC lathes are installed in place before New Year's Day, it will be impossible to complete them. You shouldn't be in our production capacity at the beginning. Signing so many contracts when there was no promotion, if we can’t deliver on time, the liquidated damages alone will be enough for us..." I thought that my man would be able to do a lot in the new year after talking about so many businesses at once. some.

Who would have thought that if the production capacity could not be expanded in time, not only would it not be able to develop and grow, but the entire factory might even go bankrupt.

"Then why don't we call Jiuyi Heavy Industry and ask if we can send us the equipment we ordered first?" Many companies in Huadu have very strict requirements on the delivery time stipulated in the contract.

This is an era where time is money.

Most companies can't wait to produce the products requested by customers as soon as possible.Only in this way can we develop and grow rapidly.

"Xiaoyun, someone in the Huadu area complained that Lao Mao did not abide by the contract and the delivery was not timely. Look at this matter..." Wu Zhongda really did not expect that the first customer complaint received by Jiuyi Heavy Industry was not Because the after-sales service is not timely, it is a problem in equipment delivery.

"Doesn't Huadu account for a quarter of our entire company's production every month? Why is there still a problem of untimely delivery?" Yun Fei frowned.

He has explained to the sales managers who are dispatched to various places that the monthly sales plan must be arranged according to the company's production capacity.

The production capacity of the company in the field of CNC lathes is fixed, and it has to take out the power to train the production of CNC milling machines and machining centers. Therefore, it is impossible for Jiuyi Heavy Industry to operate with overload all the time.

Competing with the mainland factories of Taiwan CNC machine tools, what is the competition?

Equipment performance, after-sales service!

The importance of after-sales service is very clear to Yun Fei, who came from later generations.

In many factories, the performance of the equipment produced is not very good, but their reputation in the market is very good, because of the good after-sales service!

Northeast No. 21 machine, which was originally the number one in China, has always been the largest machine tool industry in China, and has a very high market share in the market. In the end, because of poor after-sales service, it lost a lot of markets. After entering the [-]st century, They have more than [-]% of the market share in the southwest region, and they are squeezed out by various small machine tool factories, such as Yunnan Machine Tool, Shancheng Machine Tool, etc., whose product quality is not very good!

In the end, Diannan Machine Tool Factory also complained from customers because of the large sales volume and the development of after-sales service.

Many CNC machine tools made in China have many mechanical failures due to unqualified manufacturing technology and production materials.

Of course, more problems are system problems. Before Huadu CNC quit its mid-range CNC, or even started mass production, the CNC systems of those local machine tool factories exported to mainland China were all Garbage system.

Advanced CNC systems will never be provided to the mainland market at all.

Therefore, China's development in the manufacturing of CNC machine tools and the machinery manufacturing market is very slow.

"Don't we have to deliver [-] sets of CNC lathes to North Korea in January? In addition, our assemblers have not been recruited on a large scale. In order to cope with the competition from Taiwan's machine tool factories, we have drawn a lot of capable personnel to work on CNC milling machines and The assembly of the machining center, so..." These things were Wu Zhongda's mistakes.

After Wu Zhongda told Yun Fei the details of the matter, Yun Fei's face turned livid.

In order to bring the machining center to the market earlier, the main energy of the whole company is tilted towards the machining center...

These guys all took their own words as deaf ears.

Customer is god!

At least, when the money is not taken out of the customer's pocket, these customers must be treated as gods.

Of course, after taking the money out of the customers' pockets, you have to treat them as gods, because only when customers feel like gods, will they continue to pay willingly!

"Didn't we inform the sales managers of the North Korean delivery plan half a year ago? Why did such a thing happen? If those Taiwanese CNC machine tool factories use this to hype it up, how should we deal with it?" (unfinished to be continued

ps: Calabash is cheap, there is actually a brother who gave a [-] reminder...

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