Smart Industrial Empire

"Old Zhu, how long will it take for our new model to be launched on the market? If this continues, we will lose the market share we have gained so hard. It may be difficult to win it back from Jiuyi Heavy Industry." It's time..." The end of the year is approaching, but Liu Cheng, the boss of Capital Yiji, who has just received a large number of orders from foreign customers, is not happy at all.

A week ago, Jiuyi Heavy Industry once again announced a 3% price reduction for all three-axis vertical machining centers, which means that the price of each equipment will be reduced by at least [-] yuan. The price is about the same. Similar models are only [-] to [-] more expensive. If some configurations are lowered, the price can even be the same as their equipment.

The end of the year is the hottest time for the equipment sales market.

The plans for the new year of countless companies have been released, and the funds are at their most abundant.And Jiuyi Heavy Industry is doing this now, obviously to grab their market share.

This is Yun Fei's revenge for the fact that they snatched foreign orders from him.

"Our investment in this has never been as high as that of Jiuyi Heavy Industry. The research on electric spindles, more precise transmission systems, and more advanced AC servo motors has not made breakthroughs..." Zhu Feng explained with a frown.

It’s not that their researchers didn’t work hard enough, or that their capital investment was too small, but that their research direction was wrong from the beginning, and the technology they obtained from Jiuyi Heavy Industry was basically a brand new one for them. field.

More importantly, some key accessories, such as the main shaft, the ball screw transmission pair, and the AC servo motor for controlling the feed, are basically developed by themselves, and it is impossible to purchase them from Jiuyi Heavy Industry. sex.

"Don't talk about the investment. This year, we have invested hundreds of millions of research funds in the research and development of new products. Isn't this investment enough?" Liu Cheng said with a frown.

Zhu Feng stared at Liu Cheng helplessly.

Indeed, they have invested hundreds of millions in this area, but the hundreds of millions of research and development funds have to include a series of capital investment such as researchers' benefits, housing, etc., as well as some personnel exchange costs, which are really used for research and development experiments The funds will not exceed 4000 million at all.

"Forget it, we have to work harder to improve the new technology. It seems that this year, let's not think about living a good life. That kid Yunfei is really too. If you have more money, donate it to Those impoverished areas, what kind of price wars are there!" Liu Cheng felt like his head was about to explode.

"It's probably because we stole his order. Lao Liu, you'd better discuss it with the leaders of other factories. I guess you can only go to the leaders above to deal with this matter. Most of the parts of Jiuyi Heavy Industry's products are It is an outsourced cooperation, which is much lower than our production cost. Otherwise, our life will be even more difficult in the future, and the second machine is starting a new round of recruitment..."

"I know that the bosses of several machine tool factories in Northeast China and the leaders of several other larger factories will come to the capital this afternoon, and I will go with them at that time. Isn't Lao Su the old leader of Northeast No. The machine is even more difficult than ours!" Liu Cheng said with a sigh of relief.

This can only be done by the state, otherwise they should close their doors as soon as possible.

As for the price reduction of Jiuyi Heavy Industry, it is not only the domestic CNC machine tool manufacturers that have been hit.Some foreign factories set up factories in China are even more unlucky.

They have quietly established a sales company that seems to be a mess on the surface and has no connection at all, but is closely connected in the dark. They are silently seizing the Chinese domestic market.It was not noticed by anyone. How could they know that Jiuyi Heavy Industry suddenly announced a price cut this time, and the price cut was so large that the market they managed to occupy began to shrink rapidly again.

If they want to regain market share again, unless they can come up with better technical equipment than Jiuyi Heavy Industry, or the price cut is greater than Jiuyi Heavy Industry.

How can such a thing be accepted by those who come to China to collect money!

"Everyone, that young upstart in China cut prices again at this prime time of sales, causing us great confusion. We are here today, and we must discuss countermeasures..." Saburo Ohnomura pointed at those who joined the alliance. The person in charge of the foreign machine tool company said.

The so-called countermeasures are to either lower the price or come up with better technology...

There is nothing to say about the technology and technology of Mitsubishi, which is already a leader in the entire world's industry, but putting those higher production technologies in Chinese factories is not only not in the interests of their Great Japanese Empire, but also Not in the interest of their company.

Originally imported equipment, compared with domestic equipment with the same technical conditions and precision level, the price will be half or even doubled!

They will not give up these benefits.

"Oh Ye-kun, for us, it seems that there is no other way to go except to lower the price?" Wang Ziqing said with a frown.

Peng Zhi guessed what the Japanese wanted to do from the very beginning, so he didn't even bother to come, and directly asked Wang Ziqing to represent Universal CNC.

"Indeed, what Brother Wang said is that our companies have no advantage in technology compared with Jiuyi Heavy Industry, especially the models they produce are more extensive. I don't know if Mitsubishi Group can provide us with some technology Aid..." Song Hui has always wanted to import some advanced technology from the Japanese with little or no money.

Right now, the opportunity is just right.

"No, no, everyone didn't understand what I meant. When we first established the alliance, we made it very clear that we should carefully divide the market and use our own technological advantages to compete with the Chinese in every position. ..." Saburo Onomura said coldly when he heard Song Hui say this, his eyes flashed sharply.

He knows better than anyone what these people here are planning.

Everyone gathers together and forms an alliance to take advantage of each other.

"Mr. Ohno, everyone knows that the profits of low-end CNC machine tools are low. In particular, China has a large number of low-end CNC machine tool manufacturers with strong production capacity. If the price is lowered again, where will our profit come from? The profit of a simple CNC car is only [-] to [-] yuan, are we here to accompany you to make money at a loss?" The Koreans sneered in their hearts.

Some machine tool companies such as Mazak in Japan also have plans to enter the Chinese mainland market to build factories. If they follow the Japanese plan, in the end, they will be reduced to the same state as those state-owned factories in mainland China.

Everyone knows that if you want to gain more market share in this industry, you must have better technology, lower costs, and produce low-end equipment, basically just to earn a little coolie money.

How much money can be invested in research and development?

The smaller the investment in research and development, the slower the technological update, the less competitive the product will be, and in the end there will only be a dead end.

In particular, once the Japanese completely control the mid-to-high-end market of China's CNC equipment industry, they can only compete with China's large number of state-owned enterprises and private machine tool factories in the market that relies on quantity to win...

This is simply unbearable for them!

"Mr. Li, do you have any good suggestions?" Onomura Saburo stared at Li Mingshan with a gloomy expression.

"Let's do our own thing. In China, there are many rules and regulations that restrict us. If we are restricted by some rules and regulations we have made, we will have no way out!" Li Mingshan did not agree with the Japanese's suggestion at all. .

Although they can also share some of the sales company's profits, it is basically a small part of their own losses from selling equipment.

Moreover, even if Chinese people want to buy low-end equipment, many people directly choose domestic equipment that is cheaper and more convenient after-sales, instead of fake domestic equipment that uses advanced foreign technology but does not have much high-tech content. Pseudo-foreign low-end equipment.

And the sales channels of these machine tool factories are basically helping the Japanese sell equipment.

Upon hearing Li Mingshan's words, Song Hui and the others immediately started to riot.

Li Mingshan wasn't the only one who discovered these problems.

"Everyone, calm down. I don't think we need to clamor to break up the partnership as soon as we encounter difficulties. As for the plans we made at the beginning, we may need to revise them. Moreover, this time, the biggest loss is not us, but Those state-owned machine tool factories in China..." Wang Ziqing saw that if the turmoil continued like this, the alliance might really break up.

"No matter how much the Chinese lose, what does it have to do with us? Mr. Wang, do you mean that the state-owned factories in mainland China will force their higher-level departments to force Jiuyi Heavy Industry to raise prices back?" Li Mingshan was ugly at first. His face suddenly looked better.

"This is indeed the case. Moreover, the reason for Jiuyi Heavy Industry's price reduction this time is also due to the state-owned machine tool factories in these mainlands. They forced the government to snatch the business contracts that should be signed with those small countries. If this time If we work harder, we may even get some orders..." Wang Ziqing said proudly.

He didn't want the alliance to disband. Although the Japanese benefited the most from this, they also benefited a lot from their Wanyou Group.

It turned out that they only had their own channels to sell, but the current sales channels are equivalent to three times larger than before!At such a price, their equipment with such a precision level sells even better than those Japanese equipment with a higher precision level! (To be continued..)

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