Star Media Helmsman

For Lin Weiran, work is work. It is not an exciting game for minors to play, nor is it a dirty joke for adults to make everyone laugh. The Korean entertainment industry is relatively conservative. Get involved. (This chapter was uploaded by Suimeng Netizen) Lin Weiran has always regarded these love games as a very serious topic. He wants to know what these games rely on to attract players to continue playing. For any game, a prominent selling point occupies all planning prime location.

After sending Jun Ji-hyun and Zheng Yucheng out of the room, Lin Weiran finally stopped working behind closed doors. Jun Ji-hyun was right in saying that what he asked was not about celebrities, but about the thoughts of fans, the most favored group he faced with this game.Understanding consumers' thoughts is an eternal task for all businessmen. If they don't even know the needs of the other party, how can businessmen make their products win their favor?

Listing the market research in the notebook as the first mile after returning to Korea, Lin Weiran finally stopped the work at hand and began to take a real rest.There was constant rain outside the window, and the drizzle that lasted for several days showed no signs of stopping. A filming crew required more than 100 people. The daily food and lodging of these people was a huge expense, even though they spent [-]% Two money, but Lin Weiran couldn't relax at all.

He got out of bed and stood in front of the window, frowning slightly, hating the bad weather from the bottom of his heart.

The phone rang, and when I picked it up, I heard a pricking sound with Gu Huan's tag on it.

"Hey, Lin Weiran, did you really learn from Khmer medicine? When Guo Dahua wants to clean up, you just do him to avoid future troubles?"

"What and what?" Lin Weiran asked puzzled.

"Don't pretend, Guo Dahua is a smiling tiger. He always has a smiling face when he eats people. Today, I just mentioned you and his whole face fell down. If you want to say that the two of you have no ulterior secrets, I don't care I really don't believe it!" Gu Huan's voice was much louder, which showed that he was really curious.

Lin Weiran shook his head and smiled wryly, "Hey, why did something change in your mouth?"

"Don't try to change the subject, you kid!" Gu Huan chased after him and beat him fiercely.

Lin Weiran thought for a while, and described it like this: "It's nothing, it's just a kid bickering, and he lost, which made me lose face."

"Did you lose the face of Guo Dahua?" The other end of the phone was stunned for a moment, and then a louder voice came, "Hey, how did you do it? Details, details, it seems that I always have to take you To save face, tell me the details!"

Lin Weiran raised his head and said with a leisurely smile, "I'm sorry, but I won't tell you anything!"

"Hey, you ungrateful bastard!" Gu Huan on the other end of the phone scolded directly.

Lin Weiran snickered, thinking of Guo Dahua's gloomy face a week ago still made him feel secretly refreshed.

On the other end of the phone, he said in a rather sour tone, "You just have nothing to worry about."

"Of course, I prefer to say that this is the success of a villain." Lin Weiran said cheekily.

Gu Huan sighed, and said, "I didn't expect you, Lin Weiran, to become thick-skinned."

Lin Weiran said seriously: "I'm not a saint, it's impossible for me to go back after being thrown away like trash."

There was silence on the other end of the phone for a while, and finally a sentence came over, "You have backbone."

"It's not about my bones, it's because I feel that if I really go back this time, I'll be at his mercy for the rest of my life." Lin Weiran looked out the window, and it's not difficult to understand, Xinhan advertising is a place that Guo Dahua can't reach, as long as he On the first day of Shinhan's commercial, no matter how beautiful Guo Dahua is outside, Lin Weiran is his little character who can't move.

"Then what do you want to do next?" Gu Huan asked.

"What else can I do? Be my advertising planner."

"Is this career promising?"

"What future are you talking about?"

"Don't pretend, I don't believe you didn't think about how to stumble Guo Dahua. The big boss Mr. Zhao is Chinese, and we are also Chinese. You never thought that the big boss doesn't trust Koreans and trains us to be his successors." human?"

Lin Weiran thought about it, and thought about it many times, coming from China to South Korea, standing out from the competitors, the company doing its best to cultivate their vision and professional skills, giving them good treatment, and cultivating their ambitions, all of this For what reason, Lin Weiran certainly thought about it.He was stunned for a moment, and then said: "You go back and write novels, don't aim too high, we have to take it step by step."

"Tch, just pretend." Gu Huan said with a sense of displeasure, with obvious displeasure in his voice, "If Guo Dahua asks me to deal with you, do you know what I will do?"

Lin Weiran laughed lightly, and said: "Let the horse come over, you are only thick-skinned, in fact, you are quite fragile both physically and mentally."

There was a curse on the other end of the phone, but Lin Weiran automatically ignored it until Gu Huan threw out his trump card, "Come and challenge me when you are broken!"

"Get out!" Lin Weiran spat out two words, but there was always a smile on his face.

Gu Huan is a shrewd Shanghai man, if the benefits are huge enough, Lin Weiran believes that Gu Huan will attack him.They were originally competitors, plus compatriots and friends. In a different environment, Lin Weiran didn't mind stabbing him.But Lin Weiran didn't know whether there were one or two people who could stay. He didn't know anything about Mr. Zhao, the big boss behind the scenes. He had a reason to stay, and he had to follow through to the end.Anyone thinking about this kind of thing would be depressing, but once they figured it out, they were relieved.Like him, Gu Huan would never give up the climbing opportunity right in front of him. For young people like them with no background, the appearance of another world is still very attractive.

The two hung up the phone without pretentiousness. It was getting late, and the sky was covered by continuous dark clouds. Looking at the wall clock on the wall, Lin Weiran turned on the TV, selected a channel, and waited patiently.

During the commercial time, all kinds of celebrities and entertainers appeared on TV one after another. These commercials were all of high value. The ten or so seconds of broadcasting on the screen alone cost him almost a year's salary.According to "Contemporary Advertising", these advertisements conform to the cumulative characteristics in the book. Most people will unconsciously ignore the advertisements when they see them, but over time, they will always leave some impressions in their minds.Even though it seems that this method of publicity is thankless, it has always been one of the most important means of publicity for advertisers.

Targeted advertising is the latest topic in the advertising industry. So far, TV shopping and TV shopping channels have been derived. In addition, soft advertisement placement in movies and TV dramas can also be counted in this category.And the game that Lin Weiran is planning can also be included in this grand proposition. If it succeeds, it means that he has reached the cutting-edge field of the advertising industry.

We must do our best to do things, even if we can't do it, we must do things seriously.For Lin Weiran, this is a cliché, but he doesn't have the hobby of pretending to be free and easy like a young man at all, and it's even more rare that he has been consistent all these years, and he has achieved a certain extreme in the word "seriousness".

As time passed, Lin Weiran kept looking at the various advertisements on the screen, as if he was a student attending a class. Through Guo Jingren, he learned one thing. If an advertisement wants to be watched by others, the product is not important, but the The important thing is the content. For example, the advertisement below has a different appeal to Lin Weiran.

Lin Yuner's appearance on the camera is only somewhat similar to her appearance on stage, here she is more youthful, and she doesn't look like an eye-catching star.But the most noteworthy thing is her smile, the kind of heartfelt joy is vaguely expressed by her, making Lin Weiran, the viewer, unable to take his eyes off it.

After the ten-second commercial was over, Lin Weiran smiled self-deprecatingly, and switched to another channel.How to put the product into an advertisement with content, he has already prepared a draft, but still lacks a proper medium, this medium can be a star, or a plot, in short, it is something that attracts fans.

Celebrities are the first choice, but actors are not. They are too mysterious and unwilling to maintain a fixed imagination.Lin Weiran once set his sights on male idol groups, but was still undecided because of too little information. He is a man and can understand men's daydream-like fantasies.But women?Lin Weiran, who had just established an ambiguous relationship with Lin Yuner so far, really dare not say that she understands, not even a half-knowledge.

At this point, the importance of market research was highlighted. A person's ability is always limited. He reckoned that maybe it was time to talk about this project with Huang Rencheng, and then ask for various supports.

At [-] o'clock in the evening, the picture on the TV screen suddenly changed. The song program of the three major Korean TV stations is Lin Weiran's latest topic recently.Not long ago, he just learned from Park Zhengchang that there are advertising companies behind these so-called variety shows, and what's more, even the variety shows themselves are planned and produced by advertising companies.To say that the advertising industry involves all aspects of the entertainment industry, he only now has a deep understanding.

At the beginning of the show, the sound of music began to sway in the room. Lin Weiran's attitude towards music was the same as that of most ordinary people. He would listen to good songs, but he would not pursue anything. I still don't like groupies, and if I don't despise those people, I won't become one of them.

Almost four and ten minutes passed, and even though the singers on TV were performing at their best, there was still very little that could excite Lin Weiran.Except for the performance of Girls' Generation that made him smile due to some factors, the rest of the stage still couldn't impress him.

At this moment, after the host's introduction, the appearance of the five girls made his eyes shine, and what made his heart tremble even more was the melody lingering in his ears.

'tellme', he memorized the name of the song, even took out his mobile phone and connected to Park Jung Chang who was in Seoul.

"Brother, we have a medium."

ps, I'm very sorry, I guess I can't finish 49 today. I really don't have a manuscript in my head. After the outbreak, I will inevitably have to take a break. I'm sorry for the book friend who voted for [-] reminders. I will try my best in the next two days Tian will make up these two updates.I hope you will forgive me.