Star Media Helmsman

Creator of the 060 era

In the middle of September, the weather is getting hotter and hotter. The continuous drizzle a few days ago seems to have exhausted the depression of the whole summer. After all, the commercial shooting was delayed by five days, and the actual expenditure exceeded the budget by [-]%, which is also a small gift for Lin Weiran learned a lesson. (Following the dream full-text novels are updated the fastest)

The plan never changes quickly, and the weather is not beautiful. The addition of this unexpected factor made Lin Weiran more cautious. In contrast, the entire crew seemed to be used to it. It is conceivable that they would often encounter such a situation during filming. situation.

It was already September [-]th when I returned to Seoul. Lin Weiran, who originally planned to adjust his status in Jeju Island, failed in the end. After coming to Korea for nearly three years, the accumulated pressure was vented on Guo Dahua once, and he also The smiling tiger just happened to hit his muzzle.Lin Weiran doesn't regret offending such a big man that he can't reach now. He has always been amazingly strong in this regard. Since the incident has already happened and nothing can be done, it is better to face it.

After getting off the plane, a group of people went through the customs. After nearly ten days of business trip, everyone returned to Seoul with smiles on their faces.Only Lin Weiran was relatively serious, without the slightest hint of joy.

"You don't have to worry about Lin Productions. It's normal for filming to exceed the budget, especially for commercials. Sometimes it's understandable to exceed half of the budget. Big brands like [-]% must have encountered this kind of thing. Trust me, they won't We should be held accountable." Compared to Lin Weiran, Guo Jingren is obviously a veteran in the advertising industry, so only he can say this, not even the two actors who are with him.

Lin Weiran smiled lightly and said, "I understand, but anyway, this is the first time I've been in charge of such a large-scale production. There's nothing wrong with being cautious. At least I have to leave a good impression on the other party."

Guo Jingren nodded and didn't comment, but he appreciated Lin Weiran's lack of arrogance.The entertainment circle is a flashy circle, even for newcomers, it's not uncommon for them to cock their tails when they have achieved results, not to mention that Lin Weiran achieved such a huge success in his first debut, it's the limit for people not to be impetuous, it's even more rare for him This humility.

"If there is a chance, I would also like to cooperate with Producer Lin." Guo Jingren said with a smile, he couldn't hide his appreciation in his tone, and even reached out his hand first.

Lin Weiran bowed, showing respect to elders who are close to her in Korea.This Guo Jingren was much older than him, and after cooperating with him, he found that he was a good person, but he was a bit more of a philistine in the cold world.Lin Weiran could understand, but he didn't comment. He shook hands with Guo Jingren and said, "I'm looking forward to it too."

Guo Jingren laughed out loud, and Jun Ji-hyun and Zheng Yucheng walked over. They are all successful people who have experienced ups and downs in the circle, and there are inevitably some superficial things in their words.Lin Weiran can also understand this, but also does not comment.

"I am looking forward to the game made by Lin. If possible, I hope I will be the first user." Zheng Yucheng smiled directly. On the last night after the shooting, he took Lin Weiran to the racecourse overnight, saying I have to play with this producer Lin for everything, and the result can be imagined. Lin Weiran showed more "cute" charm that night.

Quan Zhixian was watching the whole process, smiling from ear to ear. She had heard a lot of bad things about Lin Zuo from Han Weiyi, but after getting in touch with him, she found that this man named Lin Weiran was still somewhat attractive.

She stretched out her hand and shook hands with Lin Weiran. For the first time, she said sincerely: "I am very happy to be able to cooperate with you. I look forward to our next opportunity to cooperate."

"I see." Lin Weiran smiled and nodded in response, her speech and demeanor were quite satisfactory.

Jun Ji-hyun and Zhao In-sung left through the VIP channel of the airport like this, because the news that the two stars returned to Korea today was exposed somewhere, fans gathered in the airport lobby.Even though he was mentally prepared, Lin Weiran was still taken aback by the spectacular crowds of people when he went out. This was his most direct contact with the so-called celebrity influence, and he was stunned for a while, just looking at the direction and shouting Slogans, vigorously shaking fan groups of various slogans.

"Mr. Lin, we have to get out quickly, otherwise they thought they would see the two members of the group!"

A staff member of the film crew reminded Lin Weiran, and he reacted at this moment, followed the working group and left the airport lobby quickly, and only remembered to ask when he went out, "If Jun Ji-hyun and Zheng Yucheng don't show up, won't they be disappointed?"

The staff member smiled lightly, and said: "I can understand the people I love infinitely. After watching them, I don't think it's an exaggeration to watch those life-and-death romantic dramas."

Lin Weiran was stunned for a moment, but then felt that this description was really appropriate.

In the parking lot outside the airport, the greeting team from the production company has already arrived.Shinhan Advertising does not have its own filming team. In Korea, such work as filming is always entrusted to production companies. Just on Chungmuro ​​Road, there are various production companies and performing arts planning companies that line up from the end of the road to the end of the road. that end.

The prosperity of the Korean entertainment industry is reflected in this.

"Wei Ran is back?"

Hearing the reputation, it was Park Zhengchang with a happy face. Lin Weiran was stunned when he saw his handsome appearance in a suit.

He joked directly: "Hey, you haven't known each other since you went out for a few days?"

"No, bro, why don't you usually wear this? Don't you like that decadent style?" Lin Weiran asked in surprise.

Park Zhengchang waved his hand, "What's decadent? I'm uncomfortable in suits and leather shoes all day long in the accounting department. I just do some math work, so I don't have to go out to meet people. But when it comes to the creative department, it's different."

Park Zhengchang sighed in his words, a little disappointed, but also a little relieved. All in all, Lin Weiran couldn't figure out his complicated thoughts.

Lin Weiran asked, "What's the matter? Please trouble me to come to the airport."

"Good news!" Park Zhengchang said with a mysterious expression, and then opened the magazine in his hand in front of Lin Weiran, and found the first topic in the magazine.

'A new medium for advertising? '

After the title is a question mark, which can express ironic inquiries, as well as surprise and disbelief.Following the content pointed by Park Zhengchang, Lin Weiran read it word by word.

The Nielsen Media Data Institute recently gave relevant ratings. The latest evaluation of the advertising effect of [-]% purified water has received an astonishing 'A' rating. It can be seen from this that the Internet era of advertising is about to completely change the Korean advertising field.

"Level 'a'?" Lin Weiran murmured.

Park Zhengchang smiled from ear to ear, and said, "Nielsen Media Data Research Institute is a foreign company. The ratings of TV dramas and variety shows of major TV stations in Seoul, the evaluation of advertising companies' publicity effects, and the forecast of media development are all made by this company. Do it, it is an authority in the media field in South Korea, and the data produced are very credible."

He paused, and said with envy in his tone: "I really didn't expect to get 'a'."

Lin Weiran didn't know anything, so of course he looked confused.

"This 'a' is like your financial securities rating. Isn't the highest 3a? It's the same here. Do you know? Throughout this year, there are no more than ten advertising plans that can reach the 'a' level of publicity. And yours has absolutely special meaning." Park Zhengchang laughed.

Lin Weiran was puzzled: "Is it because of this Internet age advertised?"

Park Zhengchang nodded again and again, and said: "Samsung Advertising, lgad have launched related follow-up projects. When you see their people competing with you in the future, you must lift your head to the sky and despise them."

Although Lin Weiran still doesn't quite understand the significance of this 'a', he still knows it's a good thing.Scratching his head, he said honestly, "It's better to keep a low profile."

"What are you low-key? Don't think they follow suit, but they are actually very powerful. Your plan will be researched into many variants by them, and the idea has no patent. Who knows who will remember you at that time?" Park Zhengchang was furious. road.

Lin Weiran just smiled, and then said mysteriously: "If our current plan is done well, it will definitely be remembered by people."

Speaking of this, Park Zhengchang's face darkened, and he said slowly: "President Huang already knows about your plan, but there is a big problem with copyright."

"What's the problem?" Lin Weiran frowned slightly, looking nervous.

"If we don't buy out some copyrights, we can't use the names of these products or places in the plot content. There can be South Korea, Seoul, or even street names, but the brand names of department stores, beverages, and mineral water cannot be used. , This has a great impact on the sense of substitution you mentioned." Park Zhengchang said slowly, but he didn't expect Lin Weiran to accept it so calmly.

He even said: "Brother, these are our profit points. With this magazine, we will go to President Huang for funds!"

Profit point?

What the hell is he talking about?

Of course Park Zhengchang was puzzled, but he followed Lin Weiran all the way back to the company.At the door of the president's office, seeing Lin Weiran walk in without even knocking, Park Zhengchang's eyes widened.

Huang Rencheng was sitting behind his desk with a cell phone in his hand, with a look of surprise on his face.

"Son, Dad has work to do, so I'll call you later."

Huang Rencheng hung up the phone quickly, frowned and asked Lin Weiran, "Why are you so presumptuous now?"

"I'm sorry, the matter is too urgent." Lin Weiran directly picked up the magazine, put it in front of Huang Rencheng, and said, "President, here it is said that the Korean advertising industry will officially enter the Internet age, what do you think?"

Huang Rencheng looked at the cover of the magazine. This is the most authoritative scientific research magazine in the industry. Many advertising plans will have the most specific analysis on it. Just six years ago, Huang Rencheng was on the cover of this magazine.

"The internet age...maybe it's premature, but it's here now."

Lin Weiran said seriously: "It's good if you can admit it. I need an initial investment of 20 billion won. If I do well, I will advance this era by at least one year."

Huang Rencheng blinked, only to feel that this kid suddenly became a lot more arrogant.Could it be that he wants to be the creator of an era? ;