Star Media Helmsman

061 Not what it used to be (1)

In a business plan, the most attractive points are selling points and profit points. (Suimeng full-text novels are updated the fastest) Selling points are attractive places. For the advertising industry, finding selling points in a plan is tantamount to finding a needle in a haystack, while profit points, as the name suggests, are places where money is made.

Huang Rencheng listened to Lin Weiran's introduction very seriously. He had to correct his attitude and put aside the displeasure caused by Lin Weiran breaking into his office just now.What this planning shows is not Lin Weiran's innovation, but a strategic vision similar to resource integration.Of course, Lin Weiran, who was eloquent at this time, didn't notice it.

"Mineral water, snacks, bicycles, cars, even fruits, department stores, everything will be registered in our game. It's not just an ACG fantasy game, it will develop into a large online community in the future. TVXQ under SM There are 80 fans, if we build this game and implant TVXQ into it, as long as half of the fans register and one-fifth of the fans come to play, it will be an extremely considerable resource.”

"I know."

Huang Rencheng waved his hand and temporarily interrupted Lin Weiran, he already understood what the young man meant.But this plan is not just an advertising plan, it is more like building a brand new advertising resource.To be honest, this is not the area Huang Rencheng is good at, so he doesn't know how to evaluate it.

But he also can't deny that this plan sounds interesting, and it's not just interesting. Once its profit model is successfully implemented, the day when Shinhan Advertising will become the leader of the Korean advertising industry is just around the corner, and even 4a It is also easy to get the company rating.

However, he still has some doubts.

"Have you found out that all of your project is based on the unstable individual of the star? Leaving aside who we choose, even if we choose the number one beauty in Korea like Kim Tae Hee, I don't deny that there will be people who want to be with her." She's dating, but how would such a person be?"

Lin Weiran said directly: "Conservatively speaking, no."

"How to say?" Huang Rencheng straightened his body and asked.

"The group of actors is not suitable for this project. I need a stronger image, and it must be a positive image that is suitable for all ages. The male idol market may not be suitable, because South Korea is a relatively traditional country. This type of game Once it is launched, it will definitely be criticized, and it is very fragile during this period and cannot be labeled with any negative labels."

Lin Weiran put down the report in his hand and expressed his inference.

Huang Rencheng said slowly: "Indeed, South Korea is still a standard patriarchal country. Housewives don't work hard at home. As a result, they play boy group cartoon games on the computer and fantasize about falling in love. There is no guarantee that there will be no negative problems."

"So we have to grasp the main contradiction and start with men."

Lin Weiran said these words seriously, but made the two Koreans in the room laugh out loud.After the laughter, Huang Rencheng fell silent. He tapped his index finger on the table slowly, and he couldn't read anything just by looking at his expression.

After a long while, he asked again: "Why do you want an investment of 20 billion? There are no stars in Korea who are asking for 20 billion for this kind of game copyright, even one-fifth of it is impossible."

Lin Weiran paused, and threw out a sentence that made Huang Rencheng and Park Zhengchang confused.

"We need to advertise."

"What?" They both said in unison.

"We need to advertise to our customers, I mean all customers." Lin Weiran opened the file and pointed out one of them: "So I also think that we are facing the fan group and providing businesses with a latent placement advertisement." platform, and then we earn the usage fees they give. For example, the mineral water in the game is [-]% mineral water, which is almost always bought when taking girls out on a date, so we provide them with this brand to promote their Subconscious consumption in reality."

"But we have an important issue that cannot be ignored, that is, how to evaluate the effect of this kind of publicity in reality? How to show the increase in sales of sellers in reality when advertising on the game? Of course, this part is Follow-up questions. And our first question now is, how do we let all advertisers know that we have this platform and whether this platform is feasible.”

Lin Weiran stood up and said flatly: "The audience of our game is fans, but our own audience is the advertisers in Seoul. Before starting to run, at least some of them must know the existence of this game!"

Huang Rencheng raised his eyes, looked at the young man in front of him who didn't know whether he was a visionary or a genius, and asked with no concealment of surprise: "You mean, we will provide this platform with more than one billion in advertising expenses?"

Lin Weiran nodded and said: "Maybe more, because I need many well-known brands to appear in this game. This involves many key issues, such as copyright, naming rights, etc., and the cost will be high. But I can Guaranteed, if this plan achieves the intended goal, the Internet era in the Korean advertising industry will come a year or more earlier, and there are many similar effects, and I cannot complete all the predictions by myself.”

Huang Rencheng was leaning on the back of the chair, his mind was a little confused by Lin Weiran's crazy thoughts, it was still unknown whether this unprecedented pioneering work would be successful, it was like a math problem that would never be solved in front of him , too few constants and too many variables, there is no formula to apply.But innovation is like this, just like you can't understand Apple with Nokia's methods and ideas, nor can you understand the stock market with pure market concepts.Risks and benefits go hand in hand, this is the truth of investment.

Huang Rencheng thought for a long time, but he still couldn't give an answer, but the first thing he had to admit was the feasibility of this plan.

"Continue to do market research, I need more data to make a decision. But Lin Weiran, I want to ask you, celebrities are the most important thing in your plan. Since actors and boy groups are not good, then who are you going to choose? ?”

"Women's team." Lin Weiran replied.

Huang Rencheng frowned, and asked Park Zhengchang who was always on the sidelines: "Is there any popular girl group in Korea in recent years?"

Park Zhengchang was stunned for a moment, still unable to speak, just shook his head.

"There has been no popular girl group in South Korea these years. This situation has lasted for six years since 01." Lin Weiran gave the answer. To be honest, when he had to face this fact, he was indeed a little bit Dejected.

"You just made me shake my confidence in you." Huang Rencheng was taken aback for a moment, then smiled.

Lin Weiran became a little impulsive, and at least he shouldn't say some things now, but he couldn't let the plan die like this.In history, there may be many amazing ideas that were sentenced to death early because of the wrong weather. Every idea that successfully creates a large amount of profit must have the right time, the right place, and the harmony of people. The unique fan mode in the entertainment industry provided him with an absolute advantage.

He opened the mouth and said: "For a long time, it must decline. In other words, if it declines for a long time, it must prosper!"

"You mean, the girl group will be popular?" Huang Rencheng asked in disbelief.

Lin Weiran is just a newcomer who has just entered the advertising industry for a few months. Maybe he came up with an eye-catching and successful plan, but it doesn't mean that he will know the foresight.He shook his head and said: "I'm not sure, but this is the law of the market. And I found that during this period of time, major Korean agency companies have not given up on girl group plans, irls, and SM's Girls' Generation. Although this sign does not prove that girl groups It will be prosperous again, but at least it shows that this market still has great potential to be tapped. The men’s team market is close to saturation, and the market will explode like a blowout if someone develops it, and if there are many people who develop it.”

Shinhan Advertising does not have a business research team, which also means that its prediction of the market prospect is very closed, and it is not an exaggeration to say that it is behind closed doors.In this case, Huang Rencheng certainly couldn't jump to judgment.

"I may be a bit bureaucratic when I say these words, but you need to know that when you need to arrange a Zhoumi operation, bureaucracy will be your best helper. I can't agree with this plan now, I need more market research , and more details are needed. You can choose any person in the company, but give me a detailed proposal as soon as possible.”

Lin Weiran, who had been serious since entering this office, smiled a little. If the worst result is being flatly rejected, then Huang Rencheng's attitude of admitting the feasibility of the plan is the best. the result of.

He smiled and said, "I see, I will do market research as soon as possible to perfect the plan."

"There is one more thing you need to know. The company's largest investor is Chayora Investment. I need their approval for such a big move." Park Zhengchang was present, and it was naturally inconvenient to say some things.Shinhan Advertising is not a profit-oriented company. It only needs to exist, have a scale, and be able to consume. It does not need to do anything that will cause a sensation in Korea.

Lin Weiran looked solemn, and just nodded, as if he had a plan in mind.

"Go out first. If you want to work, it's best to start now."

"I see."

Huang Rencheng, who was sitting behind his desk, watched the two of them go out, the calm atmosphere made the idea that a new era might be created in his mind throbbing.It was difficult for him to calm down, so he got up and walked to the window, overlooking the bustling scene of downtown Seoul.

If you don't even have the courage to imagine, try, and time, how can you talk about creating a new era that has never been seen before?

Outside the office, Lin Weiran, who had returned to his office area, sat loosely on a chair. He took a deep breath, then exhaled deeply, and pulled off his tie again. The tension accumulated in his heart was released at this time.

The plan that might represent some kind of change in the future was placed on the desk in front of him. He stared at the cover of the plan for a long time before murmuring in a low voice.

"It's done!"