Star Media Helmsman

"Hey, I really didn't expect President Huang to agree with your plan. (This chapter was uploaded by a netizen with dreams)"

Park Zhengchang's belated exclamation made Lin Weiran chuckle, only to hear him say: "I went to President Huang's house once, and saw a lot of trophies in the advertising industry there. At that time, I thought that President Huang should really like this industry. people."

"Of course, President Huang was the idol of a theoretical master like me at that time. Don't you know that President Huang was the advertising person with the most fresh ideas in Korea back then. Samsung Advertising knew? He was a subordinate of the Samsung Group. Our President Huang personally brought the Samsung Group's We got a few advertisements, and the creator of the MV-style advertisement is our President Huang."

Park Zhengchang's tone was proud, and his expression was yearning.Lin Weiran didn't know why Huang Rencheng came to Shinhan Advertising, an advertising company that was planning to do nothing in the advertising industry, but he knew that Huang Rencheng definitely didn't just want to be a high-end gold-collar worker who had no worries about food and clothing.From the various advertising trophies in his home, it can be seen that Huang Rencheng's ambition for the advertising industry has never disappeared.

He suddenly said: "Brother, if there is a trophy, can I get that one this year?"

"What trophy?"

"It's those in the advertising industry, what is the Seoul Advertising Design Award?"

Park Zhengchang was stunned for a moment, a little embarrassed: "You should not think about these things first, and complete the business investigation at hand first."

Lin Weiran saw something was wrong and asked, "Why, am I not the most popular advertiser this year?"

Park Zhengchang coughed lightly, and the words he was about to say made him somewhat embarrassed, "Your nationality issue, in fact, this thing is just like self-entertainment. China's advertising awards are only awarded to Chinese advertising companies, while Korean advertising awards are only awarded to Chinese advertising companies." ..."

"I see." Lin Weiran interrupted directly, and then said with a smile, "It's okay, in fact, those prizes are just for fun. If you don't let me play, I will make one myself later. Keep it at home. I can’t say anything even if others see it, anyway, am I the most popular this year.”

Park Zhengchang, who was still a little embarrassed, was directly laughed at by Lin Weiran. He shook his head and said, "You, don't cock your tail."

"I know, so do you want to work now?" Lin Weiran straightened his expression and stopped relaxing, "Brother, I'm not familiar with market research. If there is someone in the company who is responsible for this part, I will leave it to you. Get started The point is not just fans, but to expand the age group as much as possible, I will go to jyp in the afternoon."

"Why are you going?" Park Zhengchang asked.

"Go and see our media." Lin Weiran stood up, packing his briefcase, and said, "There is a way to make a lot of money in the financial world, called financial leverage. Simply put, it is a multiplication sign, but it is extremely risky. , We need to be precise about market expectations. If it is in the advertising industry, the lever is to see whether the medium we choose has a big hit."

Big Red, this is a new word that Lin Weiran learned after contacting the Korean entertainment industry. Generally speaking, it is called Dashi, which refers to an example of an actor or singer who suddenly expands his popularity exponentially within a certain period of time, thus becoming famous overnight.There are many singers who have become popular in the history of the Korean entertainment industry, but since the beginning of the 21st century, there have been very few of them. Most of them are solo singers, represented by Lee Hyori and Rain. As for the girl group that Lin Weiran is looking forward to, recently For seven years there was none.

When I drove to jyp, I could see an acquaintance standing outside the company gate before getting out of the car.Lin Weiran quickly got out of the car and walked over quickly.

"Assistant Fang, why are you here?"

That man was Assistant Fang whom he had met several times. Although the president of JYP, Park Zhenrong, was a weird middle-aged uncle, Assistant Fang had always been very accommodating towards Lin Weiran.

"When I received your call, I was thinking about when you would arrive, so I waited here." Assistant Fang was also unambiguous, and directly explained the reason, "It is Lin Zuoyou who made us look at you. He and the president never thought that Production Lin in the advertising industry would be you, Mr. Lin. If you hadn’t said that you came here on behalf of Shinhan Advertising this time, I would still think that Production Lin is a strange man with three arms.”

Faced with face-to-face praise, Lin Weiran has always been a little bit unacceptable, but this does not mean that he is a person who does not know the southeast, northwest, and north after being praised for a few words.After exchanging pleasantries, the two walked into the company gate next to them.

Coming to jyp again, Lin Weiran received completely different treatment. The assistant to the president came down to greet him in person, and he was also a very important person.The receptionist left and stood up and bowed. Even a manager in a black suit who wanted to go out immediately stepped aside and bowed slightly in their direction.

"The advertising plan produced by Lin has been talked about recently. Many people are puzzled, wondering how a new producer could come up with such a brilliant idea. Even I am the same. If I remember correctly, Lin Production seems to be a finance major?" Assistant Fang asked with a smile.

"Yes, I majored in finance at university, and it was a coincidence that I entered the advertising circle. In fact, that idea is not considered innovation, but just a capital operation similar to business, integrating resources, repackaging, and then launching it on the market." Lin Weiran used a few words The language briefly summarizes it, but the details are often not that simple.

Most people only know that Rain became a representative singer of Korea because of his image as a bad guy, but the cumbersome operation behind it, the subtlety of the right time, place and people, can't be talked about all day long.

Assistant Fang's probing points are over. The last time he came, Lin Weiran was still a stock manager of a shareholder. Now, he is a well-known producer in the advertising industry.

He said: "It is not easy to integrate products that are accepted by the public. Lin Productions does not need to be humble."

Lin Weiran just smiled lightly, and then followed Assistant Fang all the way to a secluded rest area. Several young men were still laughing and playing here, but when they saw Assistant Fang, they immediately formed a row and bowed in greeting.

"Zai Fan, take them to practice, we have something to talk about here."

"Yes." The young man called Zai Fan immediately responded, and then left with the six people behind him.A group of people inevitably cast a few curious glances, after all, Lin Weiran is a stranger.

They are looking at Lin Weiran, and Lin Weiran is naturally looking at them too. It is normal to say that there are handsome men and beautiful women in the entertainment circle, but the boys in this group are not only good-looking, but also in good shape. They seem to have left the Korean entertainment circle The strange circle in which male idols rely on 'flowery boys' to become famous.

"Assistant Fang, are these the company's trainees?" Lin Weiran asked.

Assistant Fang nodded and said: "Well, the company has resumed their debut plan. If Fang Produces any advertisements that need a figure, you can come to them at any time."

"Definitely." Lin Weiran smiled.

Assistant Fang didn't sell too much, and bought two coffees from the automatic flip phone, of which Lin Weiran naturally had one.Behind the scenes in the entertainment industry, he pays attention to all aspects, so what happened to him? Today he knows that Producer Lin is the Producer Lin back then?There are quite a few people in Korea with the same name and surname, but there are not many Chinese who have the same name and surname and both work in the entertainment field.As soon as he received Lin Weiran's call, Assistant Fang's thoughts came alive. He had arranged the group of people just now, in order to let these trainees get acquainted with Lin Weiran first.

Doing business is inseparable from networking. The boss, Park Zhenrong, has eccentricities, but this assistant is very smooth.

Seeing that Lin Weiran, who is not what he used to be, took a sip of coffee, he said, "President Park is on a business trip these days and is not in the company, so I, a little assistant without an office, can only receive you. It's really rude."

Seeing Lin Weiran being straight to the point, Assistant Fang naturally liked it, and he asked, "I don't know what it is?"

"Tell me." Assistant Fang immediately excused.

Lin Weiran nodded, "Well, this is the song, it sounds very good. I wonder if JYP has any promotion plan?"

Of course there is a promotion plan. There are many good songs in the Korean music industry, but without the company's packaging and promotion, in this circle that relies on novelty for food, even the best works will fall into the sand.If it is said that a group can become popular, good songs are naturally an indispensable factor, but what is more critical is the company's packaging and promotion.

Assistant Fang hesitated and said, "Made by Lin, these have already involved the company's trade secrets."

"I'm not sure about that." Assistant Fang smiled apologetically.

"I don't want to read jyp's market forecast report, I just want to know the results of the report. To tell you the truth, this involves my next project. The project needs an image that is suitable for all ages, and girl groups are the most suitable. "

Lin Weiran's second project?Assistant Fang's heart skipped a beat.

He hesitated and said, "I can't decide this matter, I want to wait for the president to come back."

Lin Weiran said with a smile: "Let me be honest, President Park Zhenrong has some problems with his business vision. I don't think he can see the development prospects of this plan. This plan requires a lot of cooperation between the two parties, not just advertising."

Not just an advertisement?Assistant Fang was a little dazed for a while.Looking at Lin Weiran in front of him, he felt that not only was his identity different from what it used to be, but even this person was becoming more and more like a businessman.

Before he could speak, a surprised voice came.Lin Weiran and Assistant Fang turned their heads to look, only to see two girls standing there.

"Hello, Assistant Fang..."

The girls naturally looked at Lin Weiran. They had seen this man before, but they were not sure what to call him.

Assistant Fang immediately said: "Sunye, Sunmi, greetings, this is Producer Lim of Shinhan Advertising."

The girls called Xianyi and Xuanmei immediately reacted and bowed in Lin Weiran's direction: "Hello, Producer Lin."

"Hello." Lin Weiran waved kindly, and then asked abruptly.

"Do you think you can be popular?"