Legendary Broker

"Fernando! Fernando!"

"One in, one in."

"Long live! Fernando! Long live! Fernando!"

Tens of thousands of fans chanted a person's name.If you were sitting in the middle, you would think it was a La Liga game.Because for Spain, although the fan attendance rate is good, it is not as high as the Premier League and the Bundesliga.Games with tens of thousands of fans are basically La Liga games.There is no such thing in the general La Liga.Unless some old strong teams are relegated, their games can have tens of thousands of fans.

But this game is really not the Spanish First Division, nor the Spanish Second Division.This is just a league in the fourth level of Spain, and the current team is the Atletico Madrid b team.There is only one reason why the small Atletico Madrid b team can attract so many fans.That is Atletico Madrid's current golden boy Torres.

Since winning the top scorer and best player in the European U16 Championship, and scoring the decisive goal in the final, Torres has become the biggest star of Atletico Madrid.Even the eyes of many European giants followed Torres.Although Torres has signed a professional contract, because he is only 17 years old, this contract is not as mandatory as an adult contract.On the contrary, as long as there are wealthy families who want to poach corners, they can take Torres away with a small payment.

For Torres, many giants have contacted Rist, but Rist refused them all.Torres is a genius, but the most indispensable thing in those giants' youth training camps is genius.But the geniuses who can play in the giants are completely rare, because the pressure on the performance of the giants is too great.They dare not let go and only use talented players.For Torres now, Atletico Madrid is the best, because Atletico Madrid is in the Spanish Second Division and has enough opportunities to exercise.

All Atletico Madrid fans hope that Torres can lead Atletico Madrid back to the Spanish First Division, and Torres has placed the expectations of all Atletico Madrid fans.So it's just the game of Atletico Madrid b team, but it attracts so many Atletico Madrid fans.In the eyes of Atletico Madrid fans, Torres is the future Atletico Madrid prince.

"Rist, the club has already decided to transfer Fernando into the first team."

"Still too young."

Rist was delighted.Torres is only 17 years old now, less than half a month after his birthday.It has become the brightest star of Atletico Madrid, and everyone is paying attention to Torres.

"Genius cannot be judged by age."

Roselle, who had been silently watching the match, spoke up.Rist watched Atletico Madrid's game today, not just to talk about Torres' contract with Old Hill.Because he is about to be promoted to the first team, the old Hill hopes to sign a new contract.For Old Hill.Torres is as precious as his own child.

But apart from Torres' contract issues.Rist also met someone here today.That is currently Nike's head of Spain and South America, Sandro Russell.

If it's just talking about Nike's high-level Russell, many fans don't know him.But if it is Russell, the future chairman of Barcelona, ​​then no one does not know him.Sandro Russell was the one who first helped Laporta become the chairman of Barcelona, ​​then fell out with Laporta, and finally became the chairman of Barcelona.But at this time Russell is not yet a high-level executive at Barcelona.He is now the person in charge of Spain and South America in Nike.

In fact, they had already issued an invitation to Rist.It's just that Rist has been busy with Valencia these days.So I couldn't make it to the appointment on time.Rist has been following Roeg for the past few days, expressing to those Valencia shareholders that he firmly supports Roeg.Even Benitez showed his face once.

However, while paying attention to Valencia, Riester also attaches great importance to Torres' affairs.So after time.Immediately came to Madrid.Rosselrist is also very willing to get close.Because Roselle had been a senior executive at Nike, especially in charge of the Spanish and South American markets.Therefore, he has a wide network of contacts in Spain, but also has a very good relationship with many Brazilian stars.

Riester is never giving up on Barcelona.Because although Barcelona's youth training is very good, it is also very good at buying players.Just like someone analyzing statistics.Many people have the impression that Mourinho spends a lot of money, but since Mourinho took over Inter Milan, the money Mourinho spent is not as good as Guardiola spent in the transfer market.

Very simple, Guardiola definitely spent a lot of money, even more than Mourinho.It's just because of the success of Barcelona's youth training players that many people ignore the money Barcelona spent in the transfer market.As an agent, Rist is most fond of clubs that spend money.Rosell must be an important figure in Barcelona in the future, and Rist is willing to establish a good relationship with him.

"Hehe, Sandro. I just like what you say. Fernando is the kind of talented player who can ignore his age."

Old Hill, a hooligan, would praise his Torres no matter who he caught. Praising Torres in front of others has become a habit of Old Hill.Nike is the sponsor of Atletico Madrid, although Atletico Madrid has been relegated, so Nike's sponsorship has dropped a lot.But Nike and Atletico Madrid have been cooperating for many years.

As the two giants among the world's sports brands, Nike and Adidas have been fighting openly and secretly in recent years.However, there are still some differences between the two.

Adidas is the most powerful sports brand in football.They all sponsor large events, they are sponsors of the World Cup under FIFA, and sponsors of the European Cup under UEFA.Adidas uses sponsorship of these large-scale events to promote its influence.And even if they sponsor teams, they are all world-class giants, just like sponsoring Real Madrid.This is Adidas.

Compared with Adidas, Nike pays more attention to the cooperation with individual players.It may be that Jordan's great success brought Nike such an approach.Russell passed Atletico Madrid today because he wanted to talk to Rist about Torres.

"Rist, most of your players cooperate with Puma. But Puma is not strong enough at the moment. The endorsement fee is not as good as that of Nike and Adidas. In terms of packaging and publicity, Puma is far behind our Nike."

Rister nodded.Because Riester was the first to cooperate with Puma, and the cooperation between Czech football and Puma is all-round.Plus the cooperation between Riester and Puma CEO Jochen Leitz for many years.Therefore, some of the more famous people under Riester, Nedved, Poborski, Jan Koller, and even the current first Czech talent Rosicky, their collaborators are Puma.

However, not all the players under Riester are signed by Puma.Because Eindhoven and Nike are a cooperative relationship, Van Nistelrooy also got the cooperation of Nike in Eindhoven.But in general, most of the players under Riester's team work with Puma.

Rist also knew Puma was no match for Nike and Adidas.Although Jochen Leitz has avoided powerful enemies wisely in recent years, the effect of expanding Puma's share in Eastern Europe, Africa and Asian markets has been remarkable.Five years ago, Puma was still a sports brand on the verge of bankruptcy, but the development of the past few years has made Puma the third largest sports brand after Nike and Adidas.Brands such as the English brand Umbro and the Spanish brand Kelme, which far surpassed Puma, have been left far behind by Puma.

Puma's development is really rapid, but even so Puma can not match Nike and Adidas.Nike and Adidas are the real sports brand giants.Especially in the field of football, Adidas is very strong.Even far beyond people's imagination.Among the many heavyweight transfers in European football.You can see the figures of these sports brand giants.

Like the very famous David Beckham move to Real Madrid.At that time, Manchester United had just signed a 13-year long-term contract with Nike. At that time, Manchester United's biggest star Beckham was a client of Adidas, and Adidas attached great importance to Beckham.Because Beckham is the most popular star in football.In terms of competitive sports, there were not ten but eight players who surpassed Beckham at that time.But on influence.Even the quasi-ball kings like Ronaldo and Zidane are not as good as Beckham.Beckham is a representative of the perfect combination of football and business.He was the top player of Adidas at the time.

So at that time Adidas wanted Beckham to transfer.Transfer to Milan or Real Madrid are both major clients of Adidas.In the end, Beckham came to Real Madrid.Of course, a transfer of Beckham's level will not be a simple factor.But it would be self-deception to say that there is no such factor.Adidas and Nike are very strong in European football.Far more than Puma.

"Rist. Look at the contract we sent over a while ago."

Torres is still young, but his influence among Atletico fans is too great.Not only Atletico Madrid fans, but the entire Spanish fans know that a super talent has come out of the Atletico Madrid youth training camp.As a partner of Atletico Madrid, Nike is of course unwilling to give up a talented player like Torres.Rist read about Torres' contract, and Nike was really generous.Facing Torres, who is only 17 years old, they are willing to offer an endorsement fee of 500 million euros for three years.For the current Torres, this endorsement fee is already very high, but Rist shook his head.

"Sandro, I think Nike still underestimated Fernando. Fernando is now the most well-known young talent player in Spain, and is regarded by the Spanish media as another Raul. Such a reputation can be achieved without playing a professional league , I don’t think there are many people in European football. I believe Nike is very clear about the value of Fernando. Two years, 400 million euros in two years. We can continue to talk after two years.”

Rist knew that after two years, Atletico Madrid would be able to upgrade.And the 19-year-old Torres will become the youngest captain in the history of Atletico Madrid.In history, Torres negotiated with Atletico Madrid when he was 19 years old. Atletico Madrid gave Torres an annual salary of 550 million euros, and the salary increased every year.By the time he fulfills his five-year contract, his annual salary will reach 800 million euros.It can also be seen that Torres' status in Atletico Madrid at that time.At the age of 19, he was able to get 550 million euros, which is the first time in the entire European football.But no one at Atletico Madrid fans thought there was anything wrong with this contract. On the contrary, they all cheered that Torres could stay at Atletico Madrid.

By then Torres will be completely different from Torres now.At that time, as the most talented star in the entire European football world, he will attract the attention of the entire European giants, the entire European football world.At that time, he even had the opportunity to become Nike's ace player, receiving key packaging and publicity from Nike.So Rist is not willing to sign for three years. Although the contract can be renegotiated at that time, it will be very troublesome.

Russell nodded.In the current La Liga football, Adidas is sponsoring Real Madrid.Therefore, Raul, the biggest idol in Spain at present, belongs to Adidas.By sponsoring Real Madrid and letting Raul become the spokesperson, Adidas is firmly suppressing Nike in the La Liga market.Originally, Nike also had a superstar to contend with, that is Barcelona captain Figo, Figo is a player under Nike.It's a pity that Figo is not a native Spanish star, and because Adidas is a sponsor of Real Madrid, Figo will also wear Adidas' Real Madrid uniform during the game.This makes Nike very annoyed now.

Fortunately, a player known as Raul II came out of Spanish football.That's why Roselle quickly intervened.For a 17-year-old player who has not played in the professional league, 400 million euros for two years is very expensive.But Torres just hasn't played in a professional league. In fact, he has performed very well in many international competitions of the same age.The popularity is quite high.

Russell nodded slowly, but continued: "Rist, Vicente from Valencia is also your player. I heard that his contract with Kalmy has expired. How about signing a contract with Nike?"

When Vicente was 17 years old, he signed a three-year contract with the Spanish local brand Carme.At the end of the season, the contract expires.However, Riester is not prepared to change sponsors for Vicente, because Carmel is a local Spanish brand and a sponsor of Valencia.In a short period of time, Rist did not think about letting Vicente leave Valencia, so changing sponsors could easily cause conflicts between Vicente and the Valencia club.

"Sandro, you have to understand me. Carme is a sponsor of Valencia, and I have to consider other factors."

"Well, Rist. When Vicente wants to change, don't forget to ask me."

Vicente's current rise is the most violent among the talented Spanish players.Russell wanted to recruit these talented Spanish players.

"No problem, Sandro. You can always come to me for anything in the future." (To be continued...)