Legendary Broker

"David, what do you think?"

With the signing of Torres and Nike's contract, Rist began to reflect on himself.In the past few years, what Rist has been pursuing is to allow players to exert their maximum strength, pay more attention to the development of players' careers, and their salaries and so on.Rist can now proudly say that he is definitely the agent with the strongest money-absorbing ability among European football agents.But it is not without flaws. The biggest flaw is that it lags behind a lot in commercial development.

Just like the biggest players currently owned by Riester, Nedved and Poborski.Their annual commercial income is only around 700 million euros, which is not too low, but not too high either.They can have such an income because of the comprehensive cooperation between Rist and Puma.

Of course, the commercial development of European football players is not very good.Except for a few Uranus superstars, the commercial income of many first-class players is only 300 million euros a year.But Rist doesn't want this. The negotiation with Nike made Rist see his own shortcomings.If Nike hadn't taken the initiative to come to the door, how could Riester have thought of finding such a sponsor for Torres.Moreover, although Rist's brokerage company has a department in this area, the results are not very good.

It's like Rist and Mendes packaged Mourinho as the most personalized head coach in the world. His salary broke the salary record of the world's head coach time and time again.

But in fact, after Mourinho's debut, there are not a few young coaches who have performed well at the same time.But no one can cover Mourinho, except Guardiola, who has completed the miracle of six crowns, can compete with Mourinho.This is definitely not just because of Mourinho's outstanding results.There are also many reasons why Mendes' publicity is in place.

However, Rist's packaging for Benitez has not been very successful.At present, Rist is at most touting Benitez's achievements, and the correct positioning of Benitez is lacking.Rist found out.Rist himself has shortcomings in this regard.Lister studied law, not business promotion.This part is useless in the hand.So Rist thought of another way.

"It's a good idea. We are not professional in this area. We should set up a professional company."

Rist was discussing with his partner Hanousz in Spain.Nowadays, many players' agents are not very professional. Although they have agent licenses, they are not very competent in commercial promotion.For these agents in European football, earning commissions is their biggest way of making money.

Not to mention those small agents, even the powerful Stretford and Jerome Anderson, their income also depends on transfer commissions and so on.They are also poor in player business development, even worse than Rist.

The same is true of these broker predators.Needless to say, those small agents in European football.There is basically no development on this front.Many players become agents after retiring, and they don't know much about this.So up to now, the commercial promotion of many players is very poor.It's like Rivaldo owns his own portrait rights, not with the club as he did later.

Rivaldo recently wrote a memoir.But because the portrait right is not in the hands of the club.So Rivaldo can only be busy on his own.If his agent is powerful enough and well connected.Then there is no need for Rivaldo to be busy for sales.And Barcelona really don't like Rivaldo busy with such trivial things, but because the portrait rights have nothing to do with the club, the club can only stare blankly.Now even the business development of Uranus superstars like Rivaldo is like this.One can imagine the intensity of player business development now.

Rist thought for a long time and thought of another way.Many superstars in the future will have many agents. Agents like Rist are only responsible for player transfers and contract issues.As for business development, they will have another broker.That is to entrust the portrait rights to another company and let them help players regulate commercial issues.

Since Riester can't take care of everything, Riester plans to cooperate with some specialized companies to establish a new company.Give them the portrait rights of the players under their flag.Or Rist invests and invites specialized talents to manage the company.Now as long as you have money, there will be no shortage of talent from headhunting companies.

"David, what do you think?"

Hanusch has earned a lot of money with Rist in the past seven years.Now he is also a multi-millionaire, so his thinking is completely different from before.After thinking for a while, he said, "Rist, the player's portrait rights are very profitable. Isn't it a pity to let them go?"

Rister nodded.In addition to superstars like Beckham in European football, even the commercial value of superstars like Zidane has not been fully developed.But everyone knows that players have very high commercial value.Riester now has many outstanding players in his hands.

The well-known players in world football alone include Nedved, Poborski, Ruud van Nistelrooy, Jan Koller, as well as the hottest talents Rosicky, Vicente, Torres and others.The commercial value contained in them is conceivable.It is easier to hand over their portrait rights to others, as long as they get a share of the benefits, but there will also be very huge profits that will flow into the pockets of outsiders.

"Then the two of us invest? We look for some professionals, and if possible, we also poach a few people from Nike and Adidas."

Hanush nodded.

"Well, David. Before we started this company, we looked for small companies like this, and we swallowed them. Also, I've been thinking about how to tie down our coaches. We let those coaches invest in our company. How about a new company."

The company's prospects are entirely predictable.Because Riester now has so many stars in his hands, the number of players has already caught up to 300.If a company is set up to manage their portrait rights, it will be possible to get 20.00% of the player's commercial development income by then.As long as there is nothing fatally wrong with this company.Income is completely guaranteed.It is not even impossible for this company to earn tens of millions of dollars a year.Even if it is less, there are tens of millions of euros.

Rist was unwilling to let the coaches enter the brokerage company established by Rist, so he simply let them participate in the new company.This company is only involved in the commercial development of players, and will not be involved in the transfer of players.Although the major shareholders behind it are the same, they will not be involved too deeply after all.In this way, you can benefit the coach in another form, draw in the relationship between the coach and yourself, and avoid being caught by others.If you are as arrogant and domineering as Stretford and directly let the coach enter your own agency, sooner or later there will be problems.

"nice."

The company doesn't even need much investment.Because there are not a few players who can bring profits to this company.Ruud van Nistelrooy, Nedved, Poborski, Jan Kohler, Rosicky, Vicente, Torres and even Locke Wentz and Garasek can already bring a lot of income to this club.Their current one-year income from portrait rights is also about 3000 million euros, and 20.00% of which is retained is 600 million euros.

"By the way, David. What happened to the Chilean giants we investigated last time? Is there any investment value?"

Rist changed the subject.Since this company is going to be established.What remains for Rist and the others is to find professionals.It's just a general idea, after all, there are still many problems that need to be established to establish a company.These issues can be considered slowly.

Rist asked the Chilean Colo Colo club a question.After returning from Chile, Rist handed over the matter to Hanush and asked him to investigate the specific problems of this club.

"The Colo Colo club owes a lot of debt. And their club itself is unable to repay the debt. From the current point of view, if there is no new partner, the club's bankruptcy is certain. Some debt collectors have already resorted to law. Just get past the courts. This club will go bankrupt."

"Isn't the Colo-Colo club known as the most popular club in Chile? Chile's economy is not too bad. In South America, Chile is now the country least affected by the economic crisis. How come no one cares about this club?"

Rist really complained.The Colo Colo club is the number one giant in Chile. Why did such a good club fall to such a point.

"Rist. Football doesn't make money. Have you ever seen a club that makes money? So what if Colo-Colo Club is the number one club in Chile? How many people can do business that doesn't make money. And the South American side The club can only survive by selling players, and there are not so many good players in Chile. So no one wants to take over Colo Colo. And Chile is the least affected country by the economic crisis, but it is still affected."

Rister nodded.To put it bluntly, football is a plaything of money. Except for member clubs such as Real Madrid and Barcelona, ​​the current well-mixed clubs are all owned by rich owners who dare to invest.

"Have we considered the feasibility of our investment?"

Riester is very cautious about this investment.Because the investment this time is not as simple as buying the Mechelen Club. After all, the Kolo-Kolo Club owes too much debt.In the initial budget, Rist estimated that an investment of about 2000 million US dollars would be needed to stabilize the club. 2000 million US dollars is not a cat or a dog, it can be thrown out at will.Lister is not yet rich to this extent.

"The Chilean club's expenses are not large every season. As long as there is about 500 million U.S. dollars to stabilize the club's situation, it should not be a problem. Colo-Colo Club has a budget of 300 million U.S. dollars per season, so it is absolutely Chile’s No. 800 budget. In fact, the average Chilean club’s budget for a season is [-] million U.S. dollars.”

"Then why do they owe so much?"

"There are too many managers. If we start, we can cut half of the management and staff. And the youth academy of Colo-Colo Club is the best in Chile. We just need to spend more money on the youth academy. I believe There will be no shortage of players. If their management didn't seek death themselves, it would be impossible to owe so much money."

Twenty-five million US dollars, although Rist earned a lot of money, but the money is still not available.But Rist really has this idea.

Chile, Argentina, and Brazil are one of the three major countries in South America. The economic environment is good and the level of football is not too bad.Although it is not as good as the Brazilian and Argentine giants, being able to control a Chilean giant might be able to radiate South American football around him.But letting Rist take out the money alone, Rist always thought it was too much.Moreover, Rist has no experience in running a club. After Mechelen was blood drawn by Rister this season, his performance has dropped significantly.But the Colo Colo Club can't be that way.

"David, it looks like we're going to find a partner. It's just you and me. Twenty-five million dollars is too much of a burden." (To be continued...)