Legendary Broker

() After the transfer of Nedved and Poboski was settled, Rist was very satisfied.

96 European Cup.

It can be regarded as pushing himself out initially.

good mood.

But it's not over yet.Rist currently has many good players in his hands, all of whom are waiting to be sold.

Lister is working on this.

But sometimes people are lucky, and you can't stop it.

If it is said that someone drank water and got stuck between their teeth, then Rist obviously picked up a stone on the road, and when he returned home, it was gold.

Just when Rist was about to consider the transfer of Garasek, he received a very strange call.But when he revealed his identity to Riester, Riester was taken aback.

Call from Germany.

It was also the phone call of the youngest CEO of a listed company in Germany.

Jochen Leitz, CEO of Puma.

Very surprised.

Jochen Leitz invited Riester to the Puma headquarters in Germany, hoping to discuss the endorsement issues of Nedved and Poborski.

Puma.

The owner who founded Puma and the owner of Adidas were once brothers.

It was my older brother who founded Puma.

But after so many years, Adidas has become one of the best sports brands in the world.But Puma is an unpopular brand.

Among the current sports stores, Adidas and Nike are the most prominent positions.

Prices are expensive.

And Puma is placed at the bottom, not only cheap.

Considered a low-end brand.

Moreover, Puma lost $1993 million in one year in 3200, which was a loss for eight consecutive years. There were still 150 million pairs of cheap $10 sneakers piled up in the warehouse, facing the danger of bankruptcy.

At that time, Puma owed more than 2.5 million US dollars.

One step forward is bankruptcy, and the next step is waiting for bankruptcy.

That's what happened to Puma back then.

Puma's board of directors had no choice but to invite a new CEO.

Just in 1994, 30-year-old Jochen Leitz became the new CEO of Puma.He also became the youngest CEO of a public company in Europe.

Of course, Rist himself did not know these things.

Riester is a football man.

Who is Jochen Leitz?

Don't know at all.

After receiving the call, I quickly searched for some information.Because Rist has only heard of the Puma brand, the master doesn't understand its history at all.

When Rist was in China, none of the players he represented had a chance to get an order from Puma.

Riester is already very happy to be able to mix a domestic brand.

International brand?

Rist couldn't even think about it.

As for international brands, Riester only knows that they are very famous, but they don't know their history.Because they have no intersection with Rist.

Rist was very happy to receive the call from Puma.

But looking at Puma's current situation, Rist realized that he was really happy too early.

Jochen Leitz does have some skills. Puma, which has been losing money for years, has slowly turned losses into profits in the past two years.Of course, it has just completed the turnaround, and the Puma brand is still an unpopular brand in the world.

Not only is it inferior to Adidas, Reebok, Nike and other world-famous big brands, even Umbro in the UK is now able to blow up Puma.

Puma can only be regarded as just coming out of the crisis.

Such a brand is not on the same level as Adidas, Reebok, and Nike.

But Rist didn't refuse.

Instead, he agreed to Jochen Leitz's invitation.

The current Czech players basically have no advertising revenue.Although Puma is mediocre now, Riester knows it.Although the future Puma has not been able to surpass brands such as Adidas and Nike, it has also become the third largest sports brand in the world.

this is a good chance.

Not only can Nedved and Poborski generate income, but Rist's income will also increase.

And this is the beginning.

Although Rist knows the future trend, he is still a fledgling in business.In terms of sponsorship, Rist doesn't have many contacts at all.

But Rist must increase his ability in this area.

Because compared to wages, many players' advertising revenue is more important.

…………

Puma, and of course Adidas as well.

They were all born in a legendary town called Herzogenaurach on the outskirts of Nuremberg, Bavaria, Germany.It is not far from Munich, the football center of Germany.

It used to be an obscure town.

But now the development of this place is very good.

Puma's headquarters is not flashy.

Although Puma is now a low-end sports brand, it is also a powerful company.

A large company with annual sales of [-] million US dollars.

But their headquarters is very ordinary.

"Mr. Lister, welcome."

Jochen Reitz was a tall, well-built former rugby player.

In fact, the identities of the two are completely unequal at present.

Although Rist is a little famous in football now, the players under his hands are only Nedved and Poborski who are the most famous.And the two are not the kind of European football superstars.

Just a young player who just came out of the Czech Republic.

But Jochen Leitz was different.

As the youngest CEO of a listed company in Europe, Puma is also a large company with sales of [-] million US dollars despite its heavy debt.

But Jochen Leitz was very sincere.

Rist was waiting at the gate of the company.

"Mr. Letz, hello."

Riester stepped forward and took Jochen Leitz's hand.This is my own pocketbook, so I must have a good talk with him.

But since Puma was the first to contact him, Rist didn't want to drop the price, so he had to be careful.

See what Puma means.

So in the reception room, he received coffee from the staff and put him down.Then he asked with a smile: "Mr. Letts, Puma is a big brand. In the past, Puma's target was Maradona, the world champion of the generation, and sports superstars like the evergreen tennis player Navratilova. Par Weir and Karel are both juniors, and they just came out. Why did you choose them?"

Richter wanted to see what Puma really meant.

Only then can he take countermeasures.

Jochen Leitz smiled.

Jochen Leiz's hair was short and combed in half.He has a big mouth, but he likes to laugh, or the shape of his mouth looks like a smile.

From the time Rist saw him at the door, Rist felt that he kept laughing.

Very kind.

"Mr. Czerny, Adidas, Nike, Reebok and other companies are the way to sponsor superstars with large sums of money. These big companies have already done it, and our Puma lags behind in this respect. We don't have the financial resources to compete with them. At best, we follow suit. follow them all the time, and cannot get rid of their influence."

direct.

Jochen Leiz did not beat around the bush.

Instead, express their meaning directly.

"So we are going to give up this approach. We hope to take a roundabout way, looking for players who can become superstars in the future, and looking for clubs and national teams that will become strong teams in the future."

Rister nodded.

Really did not expect.

Jochen Leiz directly stated their future strategy.

Taking shelter from the wind?

That should be what it means.

"Mr. Letz, I understand what you mean. I'm not boasting. Between Karel and Pavel, one of them will definitely become Mr. Footballer in the future."

Regarding Rist's words, Jochen Guess was noncommittal.

Because once you admit Rist's words, you will be at a disadvantage when talking about the specific endorsement fees of players.

Rist didn't stop boasting.

"I think Puma has a good vision this time. I dare not say anything else. Karel and Pavel are currently the most popular stars in the Czech Republic. With the two of them acting as agents, there is only Puma as a sports brand in the Czech Republic. gone."

Jochen Leiz squinted at Rist.

Czech market?

There are not many Czechs, only about 1000 million people.But almost all Czechs like sports, and although the Czech Republic is not as wealthy as Germany, Britain, and France.

However, judging from the development of the past few years, the economic development of the Czech Republic is still possible.

Per capita income is also growing steadily.

94 is only about [-] U.S. dollars, and it will be almost [-] U.S. dollars this year.

Although the development of the Czech economy has begun to slow down, European football analysts still believe that by the end of the [-]th century, the per capita income of the Czech Republic should be able to reach about [-] US dollars.

It's a big market.

Riester said exactly what Jochen Leitz was thinking.Adidas, Nike, and Reebok are all high-end, and they all invite sports superstars to endorse them.

The target is the big market, the market of those developed countries.

But after Jochen Leitz became the CEO of Puma, he changed the previous practice of Puma.Because the markets in those developed countries are almost saturated, it is difficult for Puma to get in as a laggard.

Even if it is plugged in, Puma cannot compete with giant companies such as Adidas and Nike.

So he prepared to go around and play guerrilla warfare.

The practice of encircling the city from the countryside.

He is targeting markets such as Eastern Europe, Central Europe, including Africa, which other sports brands do not value.

So this time I found a Czech player who shined in the European Cup.

"Mr. Cherny, our thoughts coincide with each other."