The Era of Emerald

ps: This is the first update today, and the one recommended by 43000 will be posted when I come back in the evening. I hope everyone will support it~

Regarding the proposal submitted by the professional league, although the Italian Football Association was quite dissatisfied, thinking that the professional league had seized what should have been handled by them in disguise, it had no choice but to approve the proposal. After all, these clubs had some They can't afford to mess with it and don't want to mess with it.

By the way, except for the football associations in some countries, the football associations in most countries are non-governmental organizations, not government servants, so there is no such thing as people not fighting against officials. 【Because they are all people】

After getting the approval of the Football Association, the professional league immediately announced the public bidding plan to the outside world through the major sports newspapers in Italy, and the release of this news immediately attracted the attention of countless interested people.

Among them, there is the News Corporation that Zhuang Mingge most wants to see.

"Hey, father, come and read this news!" A young man in his early 20s rushed into his father's study like a wind, clutching a copy of Gazzetta dello Sport that had just been published, excitedly shouted.

"James, how many times have I told you, be calm when things happen, and don't always be so bluffing, it will appear that our Murdoch family is an upstart with no depth." Sitting in the study, Rupert Murdoch didn't have any emotional fluctuations because of his son's yelling. He was used to seeing strong winds and waves, and he asked his son to keep calm.

"Father! Come and take a look at this newspaper. This is a great opportunity for our News Corporation to enter the European continent!" The excited little Murdoch obviously ignored his father's words at this moment, and still danced and said.

"Oh." Rupert Murdoch, who is already 65 years old, couldn't help sighing in his heart when he saw this scene, saying that this son has indeed inherited his keen sense of smell in the business field, but he still can't do it. The realm of not showing emotions, otherwise, I would have handed over part of News Corporation's business to Little Murdoch.

"Father, please take a look at this report. It said that the Serie A professional league is very dissatisfied with the broadcast contract provided by Mediaset, and believes that this is a serious underestimation of the brand value of the league. After research and decision, the professional league requires the Italian Football Association. The TV broadcast contract for the next three seasons of Serie A will be sold in a packaged manner in the form of public bidding! At present, the Italian Football Association has approved the application for the professional league." James Murdoch briefly read the report, and then looked excited Looking at his father, he said, "Father, didn't you always want to enter the European media world through football? The reputation of Serie A is much greater than the Premier League we hold in our hands, and the results of Italian teams in Europe are even better. Brilliant and with a bigger audience. If we could use this opportunity to win Serie A now, it would not only open a big hole in the encirclement that has kept us from getting into those European companies, but it would also reduce the cost of only putting eggs in the Premier League. Risks in one basket."

"Wait, don't worry, James." The old Murdoch raised a hand, interrupted his son's eloquence, and began to narrate his thoughts, "The broadcasting rights of Serie A are indeed a sweet potato. But have you ever thought, if we want to compete for the broadcasting rights of Serie A, how much broadcasting fee should we spend?"

Hearing what the old Murdoch said, James Murdoch immediately realized that his father had agreed to his idea of ​​entering Serie A in disguise.At the same time, in response to the questions raised by the old Murdoch, the little Murdoch began to work his brain rapidly.

Due to the existence of EU anti-monopoly law, the broadcast of Serie A in the new season will be divided into four bids for bidding separately.

Segment a is the game on Sunday afternoon. The time of this segment is also the traditional Serie A game time. In each round of nine games, except for the last round of the league, there will be six games played in this time period.Since the total number of shows is the largest and the broadcast time is within the traditional golden viewing time of the Italians, the price of the TV broadcast rights of this bid is the highest.

Section b is the game played on Sunday night. Although there is only one game in this section, it is often the "highlight" carefully selected by the Football Association from the current round of the league when arranging the schedule. ", the game has a lot of potential points of interest, enough to ensure that this game can attract enough viewers, so the ratings must not be low, making the value of this bid segment generally optimistic.

There are a total of 36 games in four rounds in Section C. The particularity of this section is that all the matches are scheduled to be played in the middle of the week when there are double matches in a week.Although the total number of matches exceeded the second bid segment, due to the limitation of competition time, the valuation of this bid segment was not as good as that of the b bid segment.

As for the d bid, it is the most underestimated. Although there are two games in each round (except the last round of the league), its games are all set on Saturdays for an unprecedented time. Generally, the games that are determined to be held on Saturday are just games for the purpose of invigorating the atmosphere of Sunday’s games, which is the so-called pad game. Therefore, the value of this bid is the least favorable among the four bids. of.

Thinking of this, Little Murdoch made up his mind and said:

"Considering the value of these four bids and the EU's anti-monopoly law, I think we, News Corp., should focus on the most important a bid, as well as the b, c and d bids that are the highlight of the league. If we can only choose one, I think we, News Corp., should focus on the d-tender, which is the least favored."

"Oh? Bids a and b are the two most rebroadcasted and watched, so of course they should be won, but between c and d, why did you choose the least favored one? The d bid?" Old Murdoch was a little happy when he heard his son say that, but his face remained calm, "James, is there any reason for this choice?"

"Because the matches of the three major European cups are generally played in the middle of the week, and UEFA's regulations stipulate that the interval between two consecutive matches must be more than 72 hours, so I calculate that the teams participating in the so-called pad game on Saturday , it is very likely that there will be these teams.” Little Murdoch replied in an orderly manner, “while the C bid is moved to the mid-week game, the uncertainty is higher than that of the D bid, because the strong teams Double matches a week are usually midweek European games and weekend league matches, so the teams that play midweek games are not as attractive to fans as those in the d-rank.”

"It makes sense. In this way, you will be fully responsible for the next Serie A bidding, but remember to report the progress to me at any time." Seeing that his son was not easily disturbed by the information from the outside world, Lao Mo Doc nodded approvingly and gave James Murdoch a new task.

"Okay, father!" Little Murdoch was invigorated when he heard the words, and he finally got a chance to show his talents!