The Era of Emerald

ps: This is the update recommended by 43000, the next update will be recommended at 46000, um, that’s it

On July 7th, the day of the public bidding for the TV rights of the Serie A League, under the supervision of notaries, many TV organizations’ quotations for the rights to broadcast the Serie A League D segment for the next three years were carefully classified and sealed.Afterwards, these quotations will be under the supervision of the notary public, and the television organization with the highest quotation will obtain the television broadcasting rights of the tender.

By the way, since the valuation of each bidding section is different, the professional league has set different standards for the four bidding sections. Only companies that meet a certain standard are allowed to participate in the bidding of this bidding section. , It is also to ensure the quality of future league broadcasts.

The first thing to be announced is the winning bidder for bid segment d. Since this bid segment has the lowest valuation, the TV organizations that have met the requirements of this bid segment are also the most. Naturally, the number of TV stations participating in this bid segment is also The most of the four bids.

"Mediaset offers $200 million a year!" Berlusconi got it right?At this time, he actually plans to buy the broadcasting rights of the league at a low price, and treats other companies as sacrificing Lei Feng?

"Adriatic TV Media offers $600 million a year!" Oh?Cherigoli also came to join in the fun, and his shot was quite generous, which was three times that of Mediaset. No, it should be said that Berlusconi is too stingy... But then again, it's just because of Cherigoli That is a bit weak, does he have so much money to buy the broadcasting rights of Serie A?

"The price offered by the eleven TV alliances of the Southern Television Industry Alliance for the d bid is also 600 million U.S. dollars per year!" What is this?Is it an alliance of a group of small and medium TV stations?

"The Italian Radio and Television Company quoted 800 million US dollars per year for the d bid!" It seems that the Serie A league in this period is really popular, and even state-owned enterprises have come to participate...

"Oh! The price offered by British Sky TV is 1500 million U.S. dollars per year! 1500 million U.S. dollars! I announce that the TV broadcasting rights of the Serie A League D segment will be owned by British Sky TV!"

With James Murdoch's precise planning and the huge financial support of Murdoch's News Corporation, Sky TV, a subsidiary of News Corporation, took every step of the way and snatched the d bid from many competitors at a high price of 1500 million U.S. dollars per year. In the minds of many colleagues, he has erected the title of "being taken advantage of".

Take a look and take a look!The nouveau riche from Australia actually spent tens of millions of dollars to acquire a bid that was just a padding match. Is this a waste of money? (Note: Rupert Murdoch was born in Melbourne, Australia, and started in Australia, so although his focus has shifted to the United States, he is still considered an Australian company)

And Little Murdoch naturally wouldn't explain anything to these colleagues. After all, as long as he knows the trickiness hidden in the d bid, it's fine. benevolent.

The most unfavorable bid section D was sold for a high price of 1500 million US dollars. The feat of Sky TV immediately made the atmosphere tense. After all, no one thought that James Murdoch would be such a prodigal. , All of a sudden, a total of 500 million US dollars in real money was thrown out.

As a result, when the bidding for Section C began, all the companies planning to win this section changed their quotations one after another before the notary received the quotation for Section C.Even the representative of Mediaset was no exception. The comrade who had just exchanged information with the big boss Berlusconi who was sitting on the side was looking around in sweat at this moment, as if he was afraid that he would not be able to get a single person during his trip. I can't even get the bids. If this kind of dismissal is really the case, I might be fired by the boss.

In the end, after some frightening revisions and the notary public reading the quotation, Adria Media under Cherigaoli made a big deal and won the TV broadcasting rights of Section C for the next three years at an annual price of 2500 million U.S. dollars. .

Next, the competition for the b bid became more intense. Mediaset, who made two consecutive bids but got nothing, finally became impatient. Silvio Berlusconi, who was sitting firmly on the Diaoyutai at the beginning, did not want to see the original control of the Serie A broadcast. Quan himself lost this inherent territory overnight, and launched a fierce attack on the fat of the b bid.

The result of Lao Bei’s doing this is that Berlusconi’s Mediaset, Murdoch’s Sky TV, which is bound to win, and Cherigoli’s Adria Media, which had tasted the sweetness before, came to a fierce collision. , the three of them offered the same price in the first bidding, and they all offered an annual price of 5000 million, so they had to conduct a second round of bidding under the supervision of notaries.

At this moment, Cherigori, the weakest of the three companies, couldn't hold on anymore. After barely offering an annual quotation of 6000 million US dollars, he was immediately compared with the 7000 million US dollars quoted by the other two companies, and was eliminated miserably.

Berlusconi was sweating profusely at this time. In his opinion, the acquisition of a bid of 7000 million US dollars a year was already the limit. Unexpectedly, Murdoch was so strong that the two quotations were exactly the same as his!

Little Murdoch, who was sitting on the other side, considered his own budget at this time, and found that if he continued to raise the price and forcibly bought the b bid, then the final result would be that Sky TV would have no more funds to compete for The last big fish.

However, we can't give up so easily, at least we should use this opportunity to waste more "bullets" from our competitors, which is in the interests of News Corporation.

Therefore, the little Murdoch, who made up his mind, set up doubts, which made Berlusconi mistakenly think that Sky TV would offer a higher price for the b bid. As he wished, he gritted his teeth and offered an annual price of US$7500 million in the third round of bidding.

What made Berlusconi vomit blood was that Sky TV's offer for the third round was still $7000 million!He was played!

But the deal is done, Mediaset, which has consumed a lot of resources in the b bid, is no longer able to compete with Sky TV for the final a bid.

However, just when everyone thought that the A bid was already in the pocket of Sky TV, the state-run Italian Radio and Television Company suddenly made a move, and an offer of [-] million US dollars almost shattered Sky TV's dream.

Little Murdoch wiped off his cold sweat, and thought it was a risk, if he hadn't changed the price to the same [-] million US dollars at the last moment, otherwise he must have come back this time in a happy mood.

However, the resistance of Italian companies came to an end. When Sky TV subsequently offered a sky-high price of 1000 million US dollars, the "state-owned enterprise" Italian Radio and Television Company had no choice but to surrender.