The Era of Emerald

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After the bidding for bid section d ended, the conference immediately entered into the competition for section c.

"Bid C, Adria Media, 3700 million US dollars per year!" The first offer announced by the host was Adria Media, the winner of the previous C bid, which was controlled by Cerigori.

"It seems that Cherigoli, a stingy guy, has made a lot of money by broadcasting Serie A in the past three years. Otherwise, it would be impossible to charge such a high price if he is killed." This time Gaoli was actually willing to offer about half the price of the previous session because the number of games was also less, and the game time was scheduled to be in the middle of the week. Zhuang Mingge, who was sitting in the auditorium, whispered to Karin Said.

"Cherigory is a guy who has nothing to gain, and it is normal for him to do this." Karin is not surprised by this. After all, there are many people who do this in the world, and it is not bad for Cherigory. One, "However, even an iron cock like Cherigoli is willing to shell out so many dollars. Doesn't this show that in people's eyes, the market value of Serie A has become higher and higher?"

"Haha, that's true." Zhuang Mingge said with a smile. After hearing Karin's words, he felt that he really didn't need to care about these problems of Cerigori, as long as he could pay enough broadcast fees to contribute to the development of Italian football. It is enough to contribute.

Well, although Cherigoli himself certainly didn't think so.

Adria Media's offer is just the beginning. Although Cherigoli's offer is already quite high in the eyes of many people, surrounded by a group of opponents like hungry wolves, can the 3700 million US dollars be worth it? Becoming the highest bid of all bidding companies for the c-bidding section still has to be marked with a big question mark.

After the discussion brought about by Adria Media's high quotation began to cool down, the host came up with a second offer for Al+ TV, which was 3500 million US dollars! "

With the same attitude as the French, the German media giant Kirsch Group, which came to Italy to test the waters, also failed to beat Cerigoli. Their offer was 3600 million US dollars, which was only 300 million US dollars less than Adria Media. .However, it was this mere price difference of 300 million US dollars that made the Kirsch Group finally defeated.

A satisfied smile appeared on Cherigoli's face. He now feels that his decision to insist on offering a price of 3700 million US dollars a year despite the persuasion of his subordinates was really wise. Is it under my own hands?If he had acted as suggested by his subordinates, Adria Media would have been kicked out of this competition long ago!

But soon, Cerigoli couldn't laugh anymore, because he snatched the d bid from al+ before. This reality seriously stimulated Berlusconi's extremely sensitive self-esteem, so the cruel old Bei submitted it on his own side. Just before the quotation, he personally revised the original quotation, and increased the original plan of 3000 million U.S. dollars per year by a full 50% in one go!

Mediaset!$4500 million a year!

Berlusconi's asking price once again caused a big earthquake in the venue. No one expected that after the auction price of auction d was sold at a sky-high price of 3000 million US dollars, the price of auction c had almost doubled. Fan, from the previous 2500 million US dollars to the current 4500 million!

And Sky TV, which also lost in the previous competition for the d bid, continued to encounter Waterloo in this round. Although their price of 4300 million US dollars was the only two offers in the audience that exceeded 4000 million, it was not the same as That measly $200 million difference between the Mediasets has made Sky TV once again bitter!

In the end, Mediaset, who had paid a huge price, got his wish and won the TV broadcasting rights of the C bid for the next three years. At the same time, the high price of 4500 million US dollars per year also blinded the eyes of the participants.

After all, before the broadcasting rights of the two main bids of ab and ab have not been sold, the two least valuable bids alone have been sold at a sky-high price of 7500 million US dollars per year, which has already caught up with the previous b bid segment price!

After the battle for the c bid came to an end, the conference did not start the bidding for the b bid immediately, but entered the intermission stage under the guidance of the host, allowing the participants to have a full hour to adjust their status.

The reason why the organizers did this is mainly for the following two purposes: On the one hand, as the literal meaning says, it is to give the participants of this bidding conference enough time to rest and recover their strength. After all, the atmosphere of the conference from the very beginning seemed to be Quite nervous, in this atmosphere; on the other hand, this is also a small trick played by the organizers of the bidding conference.

Since the two bids of the CD in this issue were almost double the price of the previous issue, many people, including Zhuang Mingge, suggested to the Italian Football Association as the organizer that these representatives participating in the bidding should be given time Report the situation here to their superiors, let them understand the current price increase trend, and overestimate the extent of this price increase, so as to force them to increase the original offer, so as to obtain greater profits for Serie A. income.

The Italian Football Association agreed to the proposal of Zhuang Mingge and others, directly doubling the originally planned half-hour rest time. After all, no one would be hard on money, especially this kind of pie that others offered to send to their door.

"Tony, tell me, what kind of price can you sell for the B bid?" During the intermission, Karin excitedly asked Zhuang Mingge. Obviously, the high price of the first two bids was sold at an invisible price. In the middle, she raised her appetite, "If it can be doubled as the two bids of the CD, then it will be great."

"Hehe." Hearing Karin's words like a money fanatic, Zhuang Mingge first smiled helplessly, and then replied, "The price of the last phase B was 7500 million U.S. dollars per year in Mediaset. So this time it will definitely not be less than this amount, but it is very difficult to double it. That is 1.5 million US dollars. I don’t think any TV station has the guts to bet such a heavy bet on the b bid. , They should have set aside enough pills to compete for the highlight of the A bid. So I think the average annual broadcast fee for the B bid this time will reach [-] million U.S. dollars at most."

"Really, nothing is expected." Karin returned to her seat sullenly, and said gloomily.