The Era of Emerald

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Zhuang Mingge thought that the analysis he gave Karin before was quite reasonable, but he still miscalculated the enthusiasm of various TV stations for obtaining the broadcasting rights of Serie A, and seriously underestimated the enthusiasm of these people!

The one-hour halftime break passed quickly. For the onlookers like Zhuang Mingge who have the right to supervise the meeting, this period of time is undoubtedly a good buffer, allowing them to welcome the second half with a fuller mental outlook. The bidding conference; but for the representatives of the various TV stations, they only feel that one hour is too short. Many things have not been discussed with the top leaders to reach a specific result, and there is not much rest time left. (Apex Fiction)

Therefore, these representatives had no choice but to return to the venue in a hurry with the entrustment of their bosses to "take one of the bids depending on the situation". At this moment, their hearts were full of helplessness.

Because at this time, the adaptability and impromptu decision-making ability of these representatives will play a vital role.Otherwise, they are likely to lose hope of winning the broadcast rights due to indecision.Of course, ability is not the only factor that determines the outcome. The status of these people in their respective TV stations also largely affects the final ownership of the broadcasting rights.

At this point, Mediaset, who was led by Murdoch Jr., the heir of News Corporation, to Sky TV, and the big boss himself, obviously has a big advantage.Because they don't need to report to anyone at all, they can make decisions on these things by themselves.

After the intermission, all the bidding TV stations submitted their bids for the b bid before the deadline, and then waited anxiously for the verdict in their seats.

Mediaset’s bid of $8500 million per year is only $7500 million more than the $1000 million sold for Lot B of the previous phase.The reason why Mediaset offered such a low price was mainly because after spending a huge amount of money to buy Lot C, Old Bei needed to pay for his previous impulsive behavior.Therefore, with a tight budget, he had to strategically give up the fat of the B bid, and started stockpiling ammunition instead, preparing to swallow the last A bid in one gulp!

Since most of the funds are tied up in various projects, the Kirsch Group, which is not rich in cash flow, gritted its teeth and offered a price of 9000 million US dollars a year, which is already within their ability. The highest bid made.After all, the Kirsch Group is not only competing for the broadcast rights of the Serie A league at this time, but also their goal to re-sign the broadcast rights of the Bundesliga next year.Therefore, in a battle where sufficient funds need to be set aside for the Bundesliga broadcast rights

Compared with the cash-strapped Kirsch Group and Mediaset, which has retained its strength, there is obviously no such thing as Sky TV, which is backed by a behemoth like News Corp. and also directed by Murdoch Jr. With so many concerns, in the competition for the b bid, Murdoch Jr. directly made a huge offer of 1.1 million US dollars per year for this bid!

"Pfft..." Zhuang Mingge spit out the black tea he just drank in his mouth when he heard the host read the quotation from Sky TV, coughing and saying, "Cough, cough... Ka, Karin, Did I hear you right? Sky TV is willing to pay 1.1 million US dollars a year for rebroadcasting segment B?"

"Uh, I don't think you have any hearing problems at all, Tony." Karin was also dumbfounded at this time, and she never thought of Zhuang Mingge's previous prediction that the B bid would only sell for [-] million US dollars at most. , "The b bid can be sold at the price of the previous a bid. It seems that in the eyes of these TV stations, the commercial value of Serie A has improved a lot in the past two years, so they will open Such a high offer."

"Well, that's true." At this moment, Zhuang Mingge, who had recovered from the shock, echoed, "I don't know if anyone will offer a higher price. It's just crazy."

At the same time, little Murdoch, who was sitting in his seat with a calm look, was full of pride at this time, and now he felt that he

The ancient Chinese saying "It's a blessing in disguise" has a deeper understanding-although the defeat of Sky TV in the first two bids made Murdoch very depressed, but it also made him compete for the two majors of ab and ab. When bidding, there are more funds in hand that can be called.

However, to Little Murdoch's expectation, the sky-high price did not allow him to successfully win the fat in his eyes of the B bid. He broke out from the inside and shattered little Murdoch's dream of winning the two bids of AB!

This "state-owned enterprise" in the Italian media industry and Adria Media of Cerigoli joined hands and made a joint quotation for the b bid.In this quotation, the two companies promised to pay up to 1.3 million US dollars per year for broadcasting the b-segment competition!

This quotation, which is a full 6000 million US dollars higher than the total price of Sky TV, surprised everyone present. Originally, Sky TV's asking price of 1.1 million US dollars per year was already shocking enough. There is a fiercer one!

In this way, the two alliances of Italian Radio and Television Company and Adria Media successfully defeated Sky TV and took away the TV broadcasting rights of the Serie A B bid for the next three years from this powerful enemy!

Letting the boiled duck fly away at the last moment made little Murdoch look bad.After all, so far, Sky TV has been in a state of nothing in this bidding conference. Such a result made Murdoch Jr. feel a heavy sense of frustration.

In the next bidding section a, you must not fail again!Let these European beetles see the true strength of our News Corporation!Seeing Cerigoli and the representatives of the Italian Radio and Television Company smiling brightly on the stage, Murdoch made up his mind secretly.

After the bidding for Section B was announced, only the final highlight of this bidding conference was left, which was the TV broadcasting rights for Section A for the next three years!

Different from the method of the previous three tenders where the highest sealed bid was awarded, the sale of the a tender was conducted in the form of an English-style auction, that is, during the auction, the auctioneer announced the starting bid and the minimum bidding price of the auction target. Increment, bidders start from the starting price, bid from low to high, and finally announce the auction transaction with the highest bidder after three bids are unanswered.However, it should be noted that the transaction price of the auction must not be lower than the reserve price.

The reason why the Italian Football Association chose to use this method to end the grand finale was mainly to let the representatives of the various TV stations go all out at the last moment and put all their budgets into the competition for the A bid. , instead of determining the ownership of the broadcasting rights with only one bid.

Only in this way can Italian football get more benefits!