The Era of Emerald

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Soon, after a short break, the auction of the TV rights for the next three seasons of the Serie A bid A will officially begin under the guidance of the live host!

The starting price of Lot A is US$1.1 million per year, which is also the sale price of Lot A of the previous phase, and the minimum increase of each bid is US$500 million.

No one at the conference questioned the seemingly high starting price, mainly because the commercial value of Serie A is now more expensive than it was two years ago, and the future is brighter, and they want to get a share of it There are more people who eat soup.Therefore, the starting price is not lower than the selling price of the previous issue, which is quite normal in the eyes of these people.

If the starting price of the broadcasting rights of the league is lower than the price of the previous period when the situation is very good, it can only explain two problems. The second is more serious, that is, there are some big unknown problems in the league itself, such as the serious tendency of the game, the flood of match-fixing and black whistle, etc., which will force the organizers to lower the asking price.

Therefore, no matter what, the starting price of Section A must not be lower than the last transaction price, otherwise the Italian Football Association will be suspected of slapping itself.

So, under the watchful eyes of a group of representatives who looked like hungry wolves, the highlight of this bidding conference was announced to officially begin!

"Mediaset, 1.1 million US dollars!" Berlusconi's movements were not slow at all. Just as the host announced the start of the auction, he asked his subordinates to take the lead in asking for the starting price!

Mediaset’s bid was like the sound of the starting gun in a [-]-meter race. The other representatives started immediately after seeing this, and rushed to raise their placards to bid, for fear that they would be taken away by other opponents because they were slow in raising their placards. The last piece of fat!

Under the impetus of these people, the price of Section A continued to rise, from the initial price of 1.1 million U.S. dollars per year to 1.85 million U.S. dollars a year, and judging by the lively atmosphere in the venue, Zhuang Mingge had no doubts that the final deal The price will break through the $2 million mark!

"Italia! US$1.9 million!" The host of the part-time auctioneer waved the gavel in his hand and shouted enthusiastically, "The current highest price in the field is US$1.9 million for the Italian company! Is there any Are people willing to pay a higher price?"

Little Murdoch, who was determined to win bid A, didn't even give the host a chance to call out "US$1.9 million once", and directly asked his subordinates around him to put up placards to bid, raising the price again by US$500 million !

"The representatives of Sky TV have raised their placards! Their bid is 1.95 million US dollars!" The host's shout once again caused a wave of waves in the venue. Many people did not expect that this grand finale would be so explosive. Lot A is about to sell for 2 million US dollars.

At this moment, Berlusconi, who was also bound to win the A bid, was not to be outdone. He had already raised the sign in his hand before the host's voice fell to the ground!

"Oh! The representatives of Mediaset raised their placards again! 2 million US dollars! This is really a big deal!" The host was also shocked by Berlusconi's offer.Although the Premier League signed a huge four-year broadcast contract with Sky TV last summer with a total value of 5.6 million pounds, the average annual value is only about 1.4 million pounds; In the auction, the auction price of just one lot A had almost reached this price when converted into British pounds, and this did not include the broadcast fees of the other three lots that were sold before, which totaled as high as 2.05 million US dollars!

(Note: Due to the emergence of Zhuang Mingge and the strong rise of Florence, the growth of the Premier League in this world is far less rapid than in his previous life. In addition, Sky TV has to set aside enough funds to compete for the broadcasting rights of Serie A. Therefore, the Premier League When the company renews the broadcast contract, the price given by Sky TV is much lower than in history)

That is to say, if the transaction of bid section A is announced at the price of 2 million US dollars, then the annual broadcast fee that Serie A receives from various broadcasters will be almost twice that of the Premier League!

What a terrifying ability to absorb money!With so much financial support for the Serie A team, what kind of huge waves will be created in the future transfer market!

Sufficient funds allow Serie A clubs to offer a higher transfer fee to the player's club than other competitors when they compete with teams from other leagues for a player they like, and can also give the players Offer better wages!

The joining of a large number of high-level players will further enhance the popularity of Serie A, and the attraction of Serie A teams to players from all over the world will also further increase, and the increase in popularity and attractiveness will make various TV stations willingly spend money. More real money, thus forming a virtuous circle!

If Serie A continues to develop like this, perhaps in a few years, most of the world's good players will be acquired by wealthy Italian teams, and the only ones who can compete with them will be the giants of the major leagues. I will.The representatives of the other major leagues who were able to watch this bidding conference with various relationships were more or less full of worry and bitterness when they thought of this.

The representatives of the Bundesliga feel better. After the disastrous defeat in the World Cup in France, the whole of Germany is now focusing on the construction of youth training. It is impossible to compete with Italy for the throne of the first league; the pressure of the representatives of the Ligue [-] Not too much, because of the match-fixing case in Marseille, Ligue [-] has long lost the capital to compete with Serie A; La Liga representatives did not express too much vigilance about this, because Spanish football, where the gap between rich and poor is extremely disparate, can produce There have always been only a few clubs that can afford big money to buy players, and other teams have always relied on picking up bargains to maintain their status in the league.

And the most unwilling ones are those Premier League representatives who want to restore the former glory of the English team. They are cheering for signing a fat contract with Sky TV. They are shocked to find that the Premier League, which has been working hard for many years It was so easily surpassed by Serie A!

With such a situation, how can the English, who have always thought highly of themselves, not be in a hurry?

However, no matter how impatient the English are, today they can only watch the Italians pocket a lot of money in this bidding conference, and they can only sit on the sidelines and drool. .

In the end, when the host announced that Sky TV had won the TV rights for the next three years of Lot A at a price of 2.7 million U.S. dollars per year, the representatives from the Premier League looked at each other in blank dismay, realizing that the price of a Lot A was already on par with the entire Premier League No matter how hard they are, they can't accept the extremely shocking reality in front of them!