The Era of Emerald

Chapter 728 The end of the conference

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In this way, under the mournful gaze of the English, the bidding conference for the TV rights of the Serie A League has come to a successful conclusion!

In this bidding conference, the Serie A League, which sold the TV broadcast rights in Europe for the next three seasons, received a total of 14.25 billion US dollars in huge profits for three years!Converted into pounds, it is almost three times that of the Premier League, which ranks second on the broadcast fee list!

Fuck me, when did these Italians have such strong business acumen?This is definitely a rhythm against the sky!This is the sigh from the bottom of the heart of the representatives of the Premier League after seeing the latest statistical results.Read the latest and most complete novels

After the bidding conference ended, the representatives of various TV stations left the headquarters of the Italian Football Association in joy or sorrow. After completing their tasks, they now have to hurry up and return to their respective bosses to report on their work.

However, those who left did not include representatives of ESPN.Because espn represents that the purpose of this trip to Rome is not to compete with all the media giants for the broadcasting rights of Serie A in Europe, but to buy the TV broadcasting rights of Serie A in Asia and become the representative of Serie A in Asia. exclusive agent!

Regarding the TV broadcasting rights of Serie A outside of Europe, the Italian Football Association did not pay much attention to it. It has always been quite generous and packaged it at a uniform low price to Mediaset, which bought all the broadcasting rights, and let it handle it by itself. .It was not until the reform of the broadcasting rights was implemented under Zhuang Mingge's intervention two years ago that it was specially divided into a separate piece for sale.

Especially when these officials of the Italian Football Association saw that Fiorentina, Parma and other teams made a lot of money through the Japanese football market, they reacted belatedly and realized that although the level of football in Asia is relatively average, But its market potential must not be underestimated!

Don’t you see, in order to allow their players to better accept advanced football ideas from Europe, the Japanese Football Association has waved their checkbooks almost every year, looking for teams that are willing to accept Japanese players for the sake of the dollar; In order to squeeze into the European market, companies also sponsor teams and spend a lot of money everywhere.

After some extremely intense bargaining, ESPN and the Italian Football Association finally reached an agreement on the amount of broadcast fees, and signed a three-year TV broadcast contract with a total value of [-] million US dollars.

This means that in the next three seasons, Serie A will receive a huge sum of more than 5 million close to [-] million U.S. dollars each season from the TV stations that signed the broadcast contract!According to the broadcast fee allocation agreement signed by representatives of all Serie A clubs, even the bottom team among the [-] Serie A teams will have a broadcast fee income of tens of millions of dollars!This number is already comparable to the mid-upstream teams in several other major leagues.

The Italian Football Association is very satisfied with this deal, because in history, there has never been a leadership team of the Football Association that has been able to sign such a generous broadcast contract during its tenure!Therefore, after making such eye-catching results, the hope of the Football Association leadership headed by Chairman Perot to be re-elected has naturally increased greatly. Suggestion acceptance has increased even further!

The representatives of ESPN are also satisfied with the smooth completion of the transaction. Although the three-year contract with a total price of [-] million US dollars is indeed a little exaggerated in the eyes of outsiders, they professionals know that at this price, they can get Serie A. The exclusive broadcast rights of the league in Asia is a big advantage.

Not to mention how much benefits those loyal users of ESPN in Asia can bring to them. In countries like Japan, South Korea, Saudi Arabia, Qatar, and even Hong Kong and Taiwan, there will definitely be TV stations coming to them and spending huge sums of money from ESPN. Buying the broadcast rights of Serie A is another huge fortune.Moreover, the title of the exclusive broadcaster of the Serie A league can also allow ESPN to better expand their business in Asia, thereby saving a large amount of funds that should have been invested in market development.

Adding all these various things together, the benefits that ESPN will get will definitely greatly exceed what they paid!

Now, although Serie A has made considerable progress in the development of the Asian football market, the Italian Football Association has no idea and plan to expand there for the time being in the football markets of North, South America and Africa.

The former is mainly because the football market in North America is still a barren land. People there prefer basketball, baseball, ice hockey, and rugby, and they are not very enthusiastic about football, the world's number one sport; But people there are more supportive of local teams, such as Argentina's River Plate and Boca Juniors, Brazil's Flamengo, Sao Paulo, Vasco da Gama and other teams, and are generally not very fond of European teams that pay more attention to tactical discipline. Cold - in their opinion, it is better to watch the local team's game at home than to watch the European teams who rarely come here once a year!

At least here, people can still see heart-warming individual performances, as well as gorgeous offensive cooperation between players, rather than the iron-blooded defense that South American fans least like.

Although there are not a few people in Africa who love football, there is also considerable market potential, but the poor infrastructure construction and the generally backward economic level in Africa have made the Italian Football Association give up its plan to go to Africa for gold.

Therefore, for the development of these markets, in Zhuang Mingge's view, at least he has to wait until the Internet age has really come, and after fans in various regions begin to accept European football styles, he will promote Serie A to develop these unknown markets.

It is precisely for these reasons that Zhuang Minge did not encourage the Italian Football Association behind his back for the time being, and asked them to extend their hands to North and South America and Africa, but to concentrate on expanding the increasingly mature European base camp and the Asian market where the economy has begun to take off. Others realize they want to capture as much market share as possible on both continents before venturing overseas.

However, this does not mean that Serie A will give up several other markets. With Zhuang Mingge, a traveler here, no matter how much the Italian Football Association is immersed in the credit book and does not want to make progress, he will grab the chairman of the Football Association from the bed and let him He honestly contributed to the development of Italian football.

After the bidding conference came to an end, Zhuang Minge took Karin and Groz Jr. to the UEFA headquarters in Lausanne, Switzerland - he was going to participate in the upcoming UEFA Champions League XVI Strong draw ceremony!

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