The Era of Emerald
Chapter 811 Italian Super Cup
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After learning from Heynckes about the instructions from their own boss, the Fiorentina players naturally did not dare to be perfunctory in the game, and they also showed their true skills on the court, using fast-paced offensive and defensive transitions, continuous one-shot The foot pass and the wonderful personal breakthrough made the fans hooked-of course, they still put a lot of water in terms of scoring, otherwise it would be too embarrassing for the home team.
Think about it too, if Florence really bullied their opponents too badly this time, who would dare to invite them to a friendly match next time?Even if they know that there is a huge difference in strength between the two sides, but no one is a masochist, willing to take the initiative to find someone to beat him up, or at the door of his own house...
Therefore, in order for Florence to continue to come to East Asia to seek gold in the future, some things like face should be reserved for the home team.Therefore, Fiorentina did not go on a killing spree against these four teams, and directly filled the opponent with a bottle of Hedy in the game or even scored a higher score.In addition, Zhuang Mingge also made some requirements in other aspects, such as requiring players and coaches to maintain a cordial and friendly attitude towards fans no matter in public or in private, so as to win the hearts of the three countries. The fan group's favor and recognition for Florence.
Under the guidance of Zhuang Mingge's thinking, Kenyon, who is in charge of market development, changed his original plan, not only arranging the team's training to be free and open to all spectators, but also after the daily training, each player needs to give The fans present sent at least twenty autographs.At the same time, when carrying out commercial promotion activities in places such as Beijing and Shanghai, the Fiorentina players also behaved quite close to the fans, and this naturally left a good enough impression on everyone-especially for Chinese fans. They have never seen such an approachable big-name star.
There are many well-known teams who have come here to play games before, but whether it is Sampdoria, Arsenal or Liverpool players, they are more or less arrogant when participating in various activities-in their view, although Asia It is the largest continent in the world, but compared to South America, where talented players emerge together, and Africa, where some surprise gift packages are sent out from time to time, its football level is really far behind.Such a status quo made many big-name players who came from afar feel very upset-after all, after flying over half the world, they found that they were only going to play a few warm-up matches with opponents of this level, which were almost show nature. No one will be excited.
This is also a very normal thing. You can't expect players who generally lack business knowledge to understand the club's managers' desire to expand the market.Moreover, in the absence of necessary communication between management and players, players who lack sufficient motivation are naturally unwilling to take this kind of game seriously.
It is only a young and energetic team like Liverpool that will take this kind of game seriously, and the result of their doing so is to break the so-called "undefeated Gongti" myth, and let the Chinese fans who are immersed in their dreams recognize it for the first time. Cleared the real gap between them and European football.
It is precisely because of Liverpool's matter that Zhuang Mingge dared to let the team win the game against Guoan and Shenhua. Otherwise, the fans might vent their anger at Fiorentina over the breaking of the undefeated myth of Gongti body.
All in all, this trip to East Asia not only raised Florence's reputation among fans in China, Japan, and South Korea to a higher level, but also led to a surge in the sales of products with the Florence logo sold by Adidas. There are signs of growth, and even Adidas' sales in East Asia have also increased a lot.
Those four games, totaling less than $1000 million in appearance fees, now seem insignificant by comparison.
However, although Florence's gold rush trip in East Asia has come to an end, the team did not return to Italy immediately, but came to Tokyo, Japan again to prepare for the upcoming Italian Super Cup.
For the Italian Football Association, which has tasted the sweetness of hosting the Italian Super Cup overseas before, they originally planned to change a country to host this Italian Super Cup.However, the impact of the Asian financial crisis on South Korea’s economy in the past two years has not completely dissipated. Although China has a huge population, its market prospects are still unknown. Therefore, they chose a more mature market and successfully held an Italian Super Cup. in Tokyo.
However, after seeing the achievements of teams such as Fiorentina and Inter Milan in China this year, the Italian Football Association will also consider moving the Italian Super Cup to China, so as to better develop the overseas market of Serie A and strengthen Italian football in East Asia. Regional Impact!
In this year's Italian Super Cup final, the opponents are last season's Serie A champions Fiorentina and Italian Cup winners Parma.
Since these two teams have undergone team changes this summer, they are still more or less in the running-in period.However, compared to the strong and powerful Fiorentina, Parma's situation is obviously worse, because they not only lost the team's midfielder and playmaker Sebastian Veron.
By the way, the main purpose of the two teams choosing to seek gold in East Asia this year is indeed to expand their market here. Incidentally, there is also a good jet lag to adapt to the environment and climate here, which means preparing for the finals.
Let’s talk about the starting lineups of the two sides. For Fiorentina, because they are not at ease with the state of Ronaldo and Carlos who participated in this summer’s Copa America, Heynckes did not put them in the squad for this game. , Instead, he chose Shevchenko and Karadze who just joined - he intends to use this game to allow the two newcomers to integrate into the team faster.
As for the remaining nine players in the starting list, they are Toldo, Zambrotta, Nesta, Stam, Redondo, Effenberg, Makelele, Ljungberg and Vieri. , the above eleven players are Fiorentina's starting lineup for this game!
Looking at Parma, after losing the two major midfielders of Veron and Stanic, Malesani, who has a lot of trouble in the formation, did not give up the three-five-two formation that he relied on to defeat the enemy last season: goalkeeper Bu Feng, Thuram, Cannavaro and Torrisi, who was transferred from Atletico Madrid, served as the three central defenders. Vanoli and Benarivo separated the two wings. Dino Baggio and Forsy partnered in the middle to replace Veron. It is his Argentine compatriot "Little Donkey" Ortega, and the forward line is still a combination of Chiesa and Crespo.
At this time, the 22 starting players from both sides have already taken their positions in their respective halfs under the leadership of the referee, waiting for the whistle to announce the start of the game.
The battle is about to begin!
;
After learning from Heynckes about the instructions from their own boss, the Fiorentina players naturally did not dare to be perfunctory in the game, and they also showed their true skills on the court, using fast-paced offensive and defensive transitions, continuous one-shot The foot pass and the wonderful personal breakthrough made the fans hooked-of course, they still put a lot of water in terms of scoring, otherwise it would be too embarrassing for the home team.
Think about it too, if Florence really bullied their opponents too badly this time, who would dare to invite them to a friendly match next time?Even if they know that there is a huge difference in strength between the two sides, but no one is a masochist, willing to take the initiative to find someone to beat him up, or at the door of his own house...
Therefore, in order for Florence to continue to come to East Asia to seek gold in the future, some things like face should be reserved for the home team.Therefore, Fiorentina did not go on a killing spree against these four teams, and directly filled the opponent with a bottle of Hedy in the game or even scored a higher score.In addition, Zhuang Mingge also made some requirements in other aspects, such as requiring players and coaches to maintain a cordial and friendly attitude towards fans no matter in public or in private, so as to win the hearts of the three countries. The fan group's favor and recognition for Florence.
Under the guidance of Zhuang Mingge's thinking, Kenyon, who is in charge of market development, changed his original plan, not only arranging the team's training to be free and open to all spectators, but also after the daily training, each player needs to give The fans present sent at least twenty autographs.At the same time, when carrying out commercial promotion activities in places such as Beijing and Shanghai, the Fiorentina players also behaved quite close to the fans, and this naturally left a good enough impression on everyone-especially for Chinese fans. They have never seen such an approachable big-name star.
There are many well-known teams who have come here to play games before, but whether it is Sampdoria, Arsenal or Liverpool players, they are more or less arrogant when participating in various activities-in their view, although Asia It is the largest continent in the world, but compared to South America, where talented players emerge together, and Africa, where some surprise gift packages are sent out from time to time, its football level is really far behind.Such a status quo made many big-name players who came from afar feel very upset-after all, after flying over half the world, they found that they were only going to play a few warm-up matches with opponents of this level, which were almost show nature. No one will be excited.
This is also a very normal thing. You can't expect players who generally lack business knowledge to understand the club's managers' desire to expand the market.Moreover, in the absence of necessary communication between management and players, players who lack sufficient motivation are naturally unwilling to take this kind of game seriously.
It is only a young and energetic team like Liverpool that will take this kind of game seriously, and the result of their doing so is to break the so-called "undefeated Gongti" myth, and let the Chinese fans who are immersed in their dreams recognize it for the first time. Cleared the real gap between them and European football.
It is precisely because of Liverpool's matter that Zhuang Mingge dared to let the team win the game against Guoan and Shenhua. Otherwise, the fans might vent their anger at Fiorentina over the breaking of the undefeated myth of Gongti body.
All in all, this trip to East Asia not only raised Florence's reputation among fans in China, Japan, and South Korea to a higher level, but also led to a surge in the sales of products with the Florence logo sold by Adidas. There are signs of growth, and even Adidas' sales in East Asia have also increased a lot.
Those four games, totaling less than $1000 million in appearance fees, now seem insignificant by comparison.
However, although Florence's gold rush trip in East Asia has come to an end, the team did not return to Italy immediately, but came to Tokyo, Japan again to prepare for the upcoming Italian Super Cup.
For the Italian Football Association, which has tasted the sweetness of hosting the Italian Super Cup overseas before, they originally planned to change a country to host this Italian Super Cup.However, the impact of the Asian financial crisis on South Korea’s economy in the past two years has not completely dissipated. Although China has a huge population, its market prospects are still unknown. Therefore, they chose a more mature market and successfully held an Italian Super Cup. in Tokyo.
However, after seeing the achievements of teams such as Fiorentina and Inter Milan in China this year, the Italian Football Association will also consider moving the Italian Super Cup to China, so as to better develop the overseas market of Serie A and strengthen Italian football in East Asia. Regional Impact!
In this year's Italian Super Cup final, the opponents are last season's Serie A champions Fiorentina and Italian Cup winners Parma.
Since these two teams have undergone team changes this summer, they are still more or less in the running-in period.However, compared to the strong and powerful Fiorentina, Parma's situation is obviously worse, because they not only lost the team's midfielder and playmaker Sebastian Veron.
By the way, the main purpose of the two teams choosing to seek gold in East Asia this year is indeed to expand their market here. Incidentally, there is also a good jet lag to adapt to the environment and climate here, which means preparing for the finals.
Let’s talk about the starting lineups of the two sides. For Fiorentina, because they are not at ease with the state of Ronaldo and Carlos who participated in this summer’s Copa America, Heynckes did not put them in the squad for this game. , Instead, he chose Shevchenko and Karadze who just joined - he intends to use this game to allow the two newcomers to integrate into the team faster.
As for the remaining nine players in the starting list, they are Toldo, Zambrotta, Nesta, Stam, Redondo, Effenberg, Makelele, Ljungberg and Vieri. , the above eleven players are Fiorentina's starting lineup for this game!
Looking at Parma, after losing the two major midfielders of Veron and Stanic, Malesani, who has a lot of trouble in the formation, did not give up the three-five-two formation that he relied on to defeat the enemy last season: goalkeeper Bu Feng, Thuram, Cannavaro and Torrisi, who was transferred from Atletico Madrid, served as the three central defenders. Vanoli and Benarivo separated the two wings. Dino Baggio and Forsy partnered in the middle to replace Veron. It is his Argentine compatriot "Little Donkey" Ortega, and the forward line is still a combination of Chiesa and Crespo.
At this time, the 22 starting players from both sides have already taken their positions in their respective halfs under the leadership of the referee, waiting for the whistle to announce the start of the game.
The battle is about to begin!
;
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