super plane treasurer

With the start of the new production plant, Li Mo immediately raised funds and started the second phase of large-scale expansion of production.

For this reason, in addition to using the existing income to purchase new equipment, in order to make up for the shortage, Li Mo once again chose a bank loan.

The difference is that what Li Mo mortgaged this time was not a factory or other real industries, but the patent of a mechanical pencil as a mortgage.

With the patent guarantee of this unique and popular product, even if there is no brick or tile, the bank readily took out tens of millions of loans and handed it over to Li Mo to develop a new production line.

The popular sales channels that have spread across nine provinces and cities, not counting other retail channels, only have a single monthly rent of more than 500 million yuan for patented technology... The bank even hopes that Li Mo can't repay the loan, so that he can enjoy such ready-made benefits at that time .

Since most of the initial money was spent on plane product technology, the relative cost of investing in ready-made technology will be much lower.

Although the production capacity of these newly added small factories is not very good, although the sparrows are small and complete, from front-line workers to necessary equipment sites, they can basically meet Li Mo's needs. Therefore, as long as the equipment is in place, they can start production immediately and make profits. It is extremely convenient to spit the products into the warehouse.

In addition, the student summer vacation that lasted for more than a month is coming to an end, which means that the market that Li Mo has to face is slowly opening the door. In addition to providing dealers with supplies, his own ugly fish specialty store is also ready to go. , Such a capacity supplement can almost be called timely help.

In the eyes of outsiders, Li Mo has achieved a blockbuster success by relying on innovation at almost no cost, and has established a brilliant stationery industry.

From a single mechanical pencil produced by a second-rate dilapidated factory to now eight factories have started working together, including three newly developed mechanical pencils, a total of nine new stationery products. In less than three months, Ugly Fish Cultural Products It covers almost the entire stationery category, and its sales channels have expanded to five provinces and four cities, and is expected to bring subversive reforms to the entire industry.

But only Li Mo himself knows that he has not chosen traditional financing channels due to the need for confidentiality, and can only borrow rent or apply for loans. Now he is still burdened with nearly 3000 million debts alone.

Fortunately, with the launch of new products and the benefits of previous mechanical pencils, this burden has been somewhat reduced.

According to the current sales trend of several new products, Ugly Fish Culture’s daily new turnover has reached more than 20 yuan. Excluding production costs, the daily newly added net profit is about 10 yuan. Compared with the debt ratio, it is still within the safe range.

If the holidays are over and the primary and middle school students start to enter the consumer market, it is conservatively estimated that the profit can increase by two to four times.

And this is only the retail and wholesale income of new products. According to Li Mo's own idea, he plans to try the old way of mechanical pencils, and rent out the patented technology of the two products of shock-resistant fountain pen and memory plastic ruler. For this reason, he has already cooperated with them before. Several agents once again became the target of Li Mo's attention.

However, if the other party wants to spend a huge amount of money to purchase patent authorization again, it is obviously not enough to rely solely on Li Mo's own self-promotion, and ultimately depends on the test of the market.

For this reason, the curtain of the new semester that is about to kick off has become another touchstone for Li Mo's products.

In addition to continuing to arrange the production of the new factory every day, Li Mo is almost like staring at the countdown of the college entrance examination, staring at the time and days before the school starts for primary and middle school students, and at the same time starting his next step planning.

Near the end of the summer vacation, a video suddenly became popular on the Internet-the reaction of children who heard the news of the early start of school.

The content of the video is very simple, that is, parents tell their children a fake news, "School will start early", and then use the camera to record the reaction of each elementary and middle school student.

When most children heard this news, their first reaction was to lie on the sofa on the ground and cry and make a scene, desperately wanting to go to school, and various cute behaviors amused countless netizens.

At the same time, another video quietly emerged on the Internet, and quickly spread on several well-known video websites relying on many netizens.

Unlike the reactions of those children, the students in this video are crying and rushing to school, eager to get the new semester gifts prepared by their parents earlier.

Of course, anyone with a discerning eye can see that this is a well-prepared video, and only at the end will they find out that it is an advertisement for red and black fish.

——As the first-generation fans of Ugly Fish, everyone is more keen to call this product and Ugly Fish brand whose main colors are red and black as Red Black Fish.Ugly fish fans who pursue mechanical pencils and anti-vibration pens, etc., which pay more attention to mechanical structure, have spontaneously established the Heiyu camp, while Ugly fish fans who have new material products such as washed erasers and imitation wood pencils have their own red fish teams to discuss Related technology product topics.

The entire video content is less than 10 minutes, but it just rightly tells a comedy story that happened between the school, parents and students.

The smooth editing, exaggerated interpretation, and unexpected ending remind people of the micro-movie "Remote Controller", which was previously regarded as a soft advertising classic.

It's just that compared with that micro movie, the plot of this video is more compact, and the theme content is more prominent, that is, safety and environmental protection.

Compared with the possible harm to young students caused by volatilization and inhalation of correction fluid after smearing, the harm caused by eating the smelly rubber by mistake, and the possible damage caused by the plastic ruler breaking, etc... This video tells the general public through exaggerated interpretation Two messages to parents-

Want to keep your kids safe from possible harm from stationery?Choose Ugly Fish to minimize the possible harm to students from inferior stationery.

Do you want your children to understand the value of environmental innovation from an early age?Choose Ugly Fish, and for every [-] pencils sold, Ugly Fish Culture can save a towering tree in China.

Whether it is for yourself or the public, choosing Uglyfish products will be a very wise choice!

Such an attractive story content is naturally also an advertising plan that Li Mo spent money to buy from the Plane Mall.

In order to save money in other aspects as much as possible, Li Mo finally turned his publicity attention to the Internet, which he initially worked hard for.

The wonderful content of the story and the excellent contrast effect have also caused many netizens to go to street stores or ugly fish monopoly to buy or experience new products, wanting to see if this thing is really as amazing as shown in the video.

Coupled with the on-site publicity activities organized by Li Mo's dealers in several local communities, the popularity of Ugly Fish Stationery has spread widely among primary and middle school students at the beginning of the school year.

Although the original intention was to develop the student market, some office workers also joined the ranks of corresponding stationery replacements after learning that there were such stationery products, and they all chose this "high-end atmosphere, high-grade, low-key luxury and connotation" one after another. New cultural products.

After experiencing the real effect, there are even cases where several companies collectively purchase and replace Uglyfish with new products.

From the very beginning when the parents bought it on behalf of the children, then the primary and middle school students showed off the new stationery to each other, and the rest of the students asked their family members to buy this new stationery, and then almost all the students in the school changed to the Uglyfish brand...

Under Li Mo's careful planning, a large network began to gradually spread from the new product base in Ishikawa to a larger sales area across the country, attracting more potential consumers.

It's just that this time the net can bring a lot of benefits, many times more than the previous mechanical pencil!

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