super plane treasurer

It is undeniable that Li Mo did use a group of sailors in the promotion of "Dark Sky".

In addition to spending money on the top of the pre-promotion serials on major video sites, it also creates an atmosphere that you will be out if you don’t watch it, so as to attract those who want to get in touch with the latest trends at all times. Young men and women with something to talk about.

In addition to the use of publicity methods, the quality of the entire work and the huge system brand model from novels to fanfare naturally made the publicity effect skyrocket in a square way.

A comment from a member of the navy can even inspire seven or eight real audiences to discuss the plot and characters.

In order to prevent the Chinese characteristics and piracy from affecting the publicity effect, Li Mo even spent a lot of money to buy a set of anti-cheating equipment from the newly unlocked [Intermediate Member] sales area. <. For those who watch the video, any recording software and information extraction software cannot be used, and recording is also a snowflake.

Including the text of novels, there is no other way to obtain resources unless you compare them by hand, or compare and draw a cartoon by yourself and re-upload it to a pirated website.

However, a good reading interface and a free reading experience also make such pirated copies meaningless.

The unique sound channel interference encryption function also prevents people who try to use dv or other equipment to record animation works in front of the screen, even if they record the screen, they cannot get clear sound, so they can only obediently find a way to buy products on the official website of Phantom to get the code. Or go to a store around you to see if there are such products on sale.

At the beginning, Li Mo was a little curious about whether spending tens of millions of dollars to introduce such a technical means would work.But what happened next made him sigh secretly at the true value of the money spent!

As long as they are attracted by the first manga.No matter how you look for it.For the first time, no relevant pirated copies could be found, only a site that ranked first and had already spent money to buy the search ranking.

The others are basically liar sites that try to sell dog meat, almost more sensitive than the sensitive words controlled by the government.

If it weren't for the confidentiality clause and the awareness of Li Mo's unfathomable background, Luo Qiu, who is a computer expert, would have tried to crack this anti-piracy software he didn't know where to get. <The highest number of page views in a single day exceeded one million times, and registered users showed a linear upward trend.Although it cannot be fully transformed into a source of profit for the time being, the potential is unlimited.

No piracy means uniqueness, and user stickiness can be imagined.

And this is only the attraction of a branded work. If it is operated properly, it is not an illusion to compete with domestic first-line portal websites.

As for the online payment model implemented by Phantom, which uses commodities as currency, it also ignited a public opinion in the industry.

There are detractors, and there are those who praise.

Most of the opponents are still otaku and otaku audiences who are too lazy to go out.

But everyone has to admit that things like soap, shampoo, and toothpaste are also daily necessities.Even if it is bought and stored, it is not too wasteful, so such a sales strategy has attracted some complaints.It didn't arouse any resentment.

What's more, people who have used the new product will find that it is a hundred times better than any product they have used before!

For a while, an animation literary work that seemed to be created for promotion, and a series of new brand daily chemical products that relied on literary promotion but were extremely useful instantly became very popular.

Related topics continued to emerge on the Internet, and piles of orders began to fly to the newly established Phantom Company from all over the country.

Although they still don't know exactly what products this company has and how effective they are, apart from placing a large number of orders, these dealers only have one request, and that is——

Just have a code

With the help of Ugly Fish Culture's previous channels, Li Mo is now in a good position to sell. He only needs to rent another shop next to the Ugly Fish Monopoly and put up the "Phantom" sign.

In order to ensure maximum publicity, it already has hundreds of stores across the country, and the large-scale Ugly Fish monopoly has also put up the sign of "Phantom Daily Chemical Agency" to temporarily serve as a publicity channel.

In this way, it not only saves the trouble of finding an agent in advance, but also uses ready-made resources to save a lot of expenses, which can be said to kill two birds with one stone.

Through this incident, Li Mo also deeply realized what is called "channel is king". Only by being able to communicate directly with consumer groups face-to-face can the products be sent to the market to earn money back to the maximum extent.

At the beginning, it took a lot of trouble to create an ugly fish culture, but now it seems to be a very worthwhile thing.

"Boss, our second daily chemical storage warehouse is sold out. As of yesterday, our Phantom series has already won 5.00% of the market share of similar products!"

Two weeks after the marketing of the comics, Lu Siming rushed into Li Mo's office excitedly with a thick order statistics, full of joy.

Although as a professional manager, you should keep calm about any business achievements and avoid getting angry, but seeing a product that was originally planned to be well-known for more than half a year, it has already gained a place in just two weeks. It's unbelievable.

Although I don't know what method the boss Li Mo used to create such an amazing creative team, but this is not something he needs to consider.

"Is there any negative news?"

Hearing this news, Li Mo felt relieved a little, and asked instead.

According to Li Mo's own general investigation, nowadays Huaxia shampoo, facial cleanser and other personal care products, only two foreign-funded enterprises, Baojie and Lihua, have already accounted for [-]% to [-]% of the share, plus some other foreign-funded brands. The market share of local brands is very small, and even many domestic brands that were originally very popular could not escape the fate of being acquired and operated by foreign capital in the end.

Piaorou, Comfortable Home, Vaseline, Crest... These foreign brands that are familiar to the Chinese people have been deeply rooted in the hearts of the people after years of operation, killing a batch of new-generation domestic brands in seconds.

And the newly established Phantom can get a share of it so quickly.In the view of Li Mo and his company team.It's already a miracle.

"Not yet. It's just that I encountered some discordant voices in the sales area in Sichuan Province." Lu Siming then put away his excitement and reported seriously, "After all, the four major companies have just fallen, and there are still some stragglers, but for these I have notified the legal department of defaming the reputation of the Phantom brand, and will use legal means to resolve any movement."

"If it doesn't work, just spend money to buy the local snake. If they don't let us phantoms have a better life, then we don't have to be polite."

Hearing this, Li Mo added.

For these guys who followed Heng Jiu Hua Bai in the early days and were exiled by him, he still didn't soften his heart in the slightest.

Lu Siming nodded, "I see."

He has already understood the decisiveness of his young boss, and now he knows what he should do without Li Mo's explanation.

"It's time for our commercial next, how is the connection going?"

Seeing that his entertainment strategy has achieved certain results, Li Mo immediately prepared to play his second card

Prepare to launch new product advertisements on provincial satellite TV.The source of advertising content is naturally inseparable from the already released animation product "Darkness".

In the value of hundreds of millions of plane culture package products.It also includes basic elements such as advertising creativity.

Compared with finding a real person to contact a studio to shoot a promotional advertisement, now Li Mo only needs to use ready-made comic characters and a ten-second animation creative display, which is enough to promote several of his new products to consumers.

Using a virtual protagonist as the spokesperson for a new product is quite a rare practice in the advertising industry, and very few have succeeded.

However, Li Mo still made up his mind and spent a lot of money to prepare such a novel and alternative advertisement to the TV station.

"I have read all the advertising quotations for each file. As long as you give an order, it can be launched immediately, but I still have one worry..."

Hearing that Li Mo planned to launch the second shot, Lu Siming couldn't help but feel a little worried after giving feedback, "It's just that our money was spent a little too quickly. Although the effect is really good, compared to the speed of returning funds... should we consider letting it go?" Slow down?"

It is impossible for Lu Siming not to know that Li Mo spent [-] million cash to buy the brand of plane culture. He is worried that Li Mo has spent such a large amount of money on the creative team, platform construction and advertising, will he over-ignite, and in the end instead Lose money and earn money.

"Sooner or later, it will cost the same money, so why take it slow."

Li Mo was somewhat disapproving of this, and this attitude stemmed from his trust in the product in hand, "Also, I plan to start another custom advertisement."

"Ok?"

Lu Siming, who was standing beside him, frowned slightly to express his confusion.

"Have you read the work "Darkness"?"

Li Mo then waved the comic book in his hand and asked with a smile on his face. <The professional manager of the group boss, Lu Siming spent the first time trying to figure out every new business of the company, and then thought about how to operate it better.

"What do you think if this work is made into a live-action version?"

"This... It's really hard to say. If the actor's performance is qualified and he can interpret the role, it still has great potential for becoming popular."

"So I plan to make a web drama as a follow-up supplement to the comics."

Only then did Li Mo continue to express his thoughts, "As for the actors, I have finalized two of them myself. For the rest, I plan to conduct a selection process, and then the audience will vote to select the candidates who are suitable for the performance in their minds."

"You mean...the audition?"

The topic of audition is not uncommon in China. Before it was Supergirl, and later there was Red Mansion... Its ability to publicize and build momentum is also extraordinary, but it is the first time in China to choose actors for a live-action drama adapted from anime.

It's just that Lu Siming was a little curious. No matter how he looked at it, his boss didn't want to concentrate on the development of daily chemical products, but to run the cultural and entertainment industry along the way.

"almost."

Li Mo nodded, "I know, we don't have the strength in this area yet, so I plan to entrust it to Golden Eagle Media."

Golden Eagle Media, a large-scale professional planning agency under Hunan Satellite TV, including Super Girls and Fast Boys, are all contracted by this media company.

The reason why he chose them to help him create a second publicity campaign is because Li Mo also values ​​this professional ability. Of course, it has something to do with his first appearance on Hunan Satellite TV.

Men always have a deeper memory for the first time.

"However, this will be an expensive expense... Will it really bring about the effect we want..."

Hearing this, Lu Siming no longer knew how to express himself, and looked at Li Mo in surprise.

He believed in Li Mo's ability to operate, and at the same time, before he saw large-scale interest feedback, he was worried about whether such upstarts could open up a gold mine after firing out such money.

As for Li Mo himself, he has made up his mind to spend all the remaining activity funds in his hands.

You can't buy new products if you keep this money, and the effect won't be good if you spend it a little bit. It's better to hit a blockbuster all at once.

Hearing Lu Siming's doubts, Li Mo looked at the manga in his hand, inexplicably thinking of a movie he had watched before, and couldn't help muttering in a low voice, "Let the money fly for a while." (To be continued...)