super plane treasurer

() Confidence comes from strength. This sentence can't be more appropriate to describe Li Mo.

The reason why he dared to challenge fast food restaurants such as KFC and McDonald's in front of his subordinates was not because Li Mo was quick to talk about it for the sake of face.

In addition to relying on the land enclosure plan to obtain a large number of abundant raw materials, of course it is also inseparable from the magic weapon in his own hands.

In the plane mall, there are no less than a hundred kinds of meat products that can kill Colonel Sanders' ancestral fried chicken recipe, and there are countless fried foods that can replace French fries.

It can be said that random selection of two, the taste and quality, and the relatively favorable sales price are enough to attract most of the opponent's diners to your side.

But this time Li Mo does not intend to actually buy these products like fried chicken and beef. One reason is the commodity price of billions of dollars. He has already consumed a lot of working capital for the Shanshui project, and the follow-up store expansion A large amount of funds is still needed to maintain. On the other hand, in the absence of sufficient preparations, there is no need to develop a new series. For the time being, we will still focus on fruits and vegetables and other vegetarian foods.

In this regard, blended fruit and vegetable products similar to "panda meat" are undoubtedly the best choice.

Since it is possible to use several different vegetables and fruits plus some common seasonings to produce imitation meat products such as "panda meat" that people have never tasted before, it is easy to prepare chicken, duck, fish, pork, beef, and mutton. .

It is these products that Li Mo values.

Compared with real chicken, mutton and beef products, in addition to the inherent nutritional value and composition formula, these imitation fried chicken and steak products made of vegetarian food are impeccable in taste.

Of course, there will still be differences, but just like the imitation wood pencil Li Mo bought before, if you don’t pay attention to some slight differences, it’s hard to tell whether it’s true or not.

And compared to the price of real meat food recipes, the price of this kind of food that has legal disputes in some planes is relatively much lower, only one-fifth of the former price or even lower.

...

After returning to the production area office that he temporarily set up in the village "manor", Li Mo locked the door, sat on a chair and concentrated, and entered the plane mall again, carefully selecting the products he was going to choose.

When he was in the countryside, he just glanced at it to make sure there was such a thing, but what he has to do now is to find a specific product and buy it to fill his catering product system.

According to different types of chicken and different cooking methods, there are no less than a dozen types of "cottage fried chicken" in the Dimension Mall, and the prices vary according to different nutritional values.

Since this time it was only purchased as a means of counterattack against the opponent rather than a special new product, and the products he launched before had already taken a large advantage in nutrition, so this time Li Mo did not pay too much attention to the nutritional content, more The most important thing is to value the taste and price factors.

After some selection, Li Mo finally chose a commercial recipe called "White Wing Vegetarian Fried Chicken".

To put it bluntly, this food is to use flour, fruits and vegetables and other materials to make vegetarian fried chicken with the taste of white feather chicken in the real world, and white feather chicken is also the main source of meat for KFC fried chicken products.

Since the other party copied its own marketing strategy in terms of form, Li Mo simply copied the other party's products in terms of content this time.

The price of this food is about 2 million yuan, which is much cheaper than the billion-dollar real meat formula, but judging from the product description, it still has the strength to compete with Sandoz fried chicken.

"Ding, congratulations, the purchase is successful..."

After confirming the product he wanted, Li Mo chose to pay with ease.

The funds of [-] million yuan are quite small, but they are still within the control of Li Mo zi you, so it will not cause too much financial pressure.

After completing this important step, Li Mo did not rush to summon the project leaders in his hands, but first contacted Fang Chengmin, the president of Aida Group, and prepared to hand over the remaining dozens of reserve stores.

——In order to guard against competitors making troubles, when preparing for the selection of Yaoxiang Manju stores, except for a few key stores that participated in the competition in the name of Yaoxiang in order to build momentum, other than that, other stores that were favored by Li Mo Almost all of the storefronts were taken under the name of Ada Development to deceive others.

Therefore, when Yum Group and others were thinking about how to suppress Li Mo's expansion plan, they never expected that a batch of stores would be transferred from the shell real estate company under Ada's name to Yaoxiang's name in an instant.

"Expand and develop so soon? What secret weapon do you plan to come up with this time?"

Hearing that Li Mo personally asked for the store he had reserved before, Fang Chengmin said in surprise, he thought Li Mo would have to wait two or three months before considering the expansion plan.

After all, the thousands of acres of land that he suddenly bought across the country was enough for Li Mo to be busy for a while, how could he return to the store so quickly.

"I was bitten by someone, and I have no choice." Regarding this, Li Mo's tone was as calm as ever, even with some jokes, "Is there a secret weapon, I just want to open the store as soon as possible, so as to save money People are drooling and staring."

"Okay, I'll fax you the transfer procedures in a while."

Although Li Mo didn't say it clearly, as an old friend, Fang Chengmin still understood the other party's thoughts, and reminded him while agreeing, "However, I also advise you to be as safe as possible. This time you will not face those opponents in the past. It is a large group with a strong background and careful precautions... If it is not done well, I am afraid that it will really hurt its vitality."

"I know, thanks for the reminder."

To be honest, Li Mo did not have a real determination to win this contest in his heart. He just wanted to tell the enemy through a counterattack that he should not provoke him again before he was completely angry, otherwise the consequences would not be as simple as copycats .

...

"Yaoxiang Manju, the first Chinese fast food restaurant in our city, officially opened!"

"Yaoxiang Catering officially landed in xx City, triggering a gourmet carnival"

"Yaoxiangmanju themed restaurant was discovered in xx district of our city, which was confirmed to be a genuine chain"...

Two days later, such headlines appeared almost simultaneously in the life and food sections of dozens of newspapers and periodicals.

Congratulations on the appearance of this long-heard Chinese fast food restaurant in the city where I live. At the same time, these citizens who have long regarded "Panda Meat" as a product of the same level as "Goubuli" or "Beijing Roast Duck" are also surprised at Yao Xiangman With an unexpected expansion speed, almost without any warning, it appeared beside him in an instant.

Although it came in a hurry, relying on the news from fans and strong media publicity, the more than 20 Yaoxiangmanju new stores that have landed in more than 30 cities at the same time are almost full, and they have not been affected by other fast food restaurants. , on the contrary, even relative to the former fast food overlord, there is a tendency to produce a siphon effect, attracting more and more consumers.

Of course, no matter whether it is KFC, McDonald's or Yoshinoya, no one wants to see their customers flock to the newly opened fast food restaurant, even if the other party is still far behind in the number of stores.

For this reason, several traditional big-name fast food restaurants have also made an exception to launch a campaign, distributing coupons and reducing prices in disguise, especially the two KFC stores closest to Yaoxiang Manju, even directly displaying the signboard of "New Vegetarian Products" , Trying to use urgently developed fruit and vegetable foods to stop those who are constantly moving towards Yaoxiangmanju.

As a beverage giant, PepsiCo, the immediate boss of Yum! Brands, is launching a powerful media battle, not only cooperating with KFC, Pizza Hut and others to occupy unprecedented front-page advertisements on newspapers and websites, in order to try their best to reduce Yaoxiang Catering and other rivals. The outcropping publicity, and frequently held press conferences to launch new products under its banner.

With such efforts, even the old rival Coca-Cola couldn't hold back, mistakenly thinking that the other party was brewing a new marketing strategy, and then started a TV advertising campaign as well.

But then the think tanks of these groups discovered that this time Pepsi was not targeting its previous competitors, but a newly emerging catering company, Yaoxiang Catering. After investigating the origin of this Yaoxiangmanju, it actually attracted such a strong resistance from Pepsi.

No one would have thought that just last summer, Li Mo had cooperated with Pepsi to plan an advertisement for it, and with the help of the other party, he appeared on Hunan Satellite TV to promote new stationery products.

Now, in less than a year, the two sides have become competitors on the stage, and a life-and-death contest has begun.

In terms of strength, no one doubts the power of Pepsi. Although the audience doesn't know it, other fast food brands are secretly calculating the timetable for Yaoxiang Catering's demise.

If Li Mo can't come up with some new measures, then if this momentum continues, it will be a matter of time before he is crushed to death by Pepsi, let alone McDonald's and other fast food groups.

Although anyone with a discerning eye can see that although new products are constantly being launched, these KFC fast food restaurants are just new fruit pies modeled after some combinations made by Yaoxiang Manju.

But its influence should not be underestimated.

Relying on this move, the other party really made Li Mo feel an invisible and powerful storm, which hindered his every step forward, and even directly affected the business performance and direct income of the newly opened store.

However, this did not hinder Li Mo's second batch of store expansion plans.

After the first batch of more than 30 major stores landed in various provinces and cities and opened at the same time, Li Mo, under great pressure, continued to sell the remaining more than 50 stores in his hand, which were raised by Phantom Ugly Fish and others. Ordinary chain stores are thrown into the market, launching a rapid expansion.

As a result, in less than a month, Li Mo almost rivaled Yonghe Soy Milk from Taiwan in terms of store size, becoming the third largest Chinese fast food restaurant in the country, which can be said to be upstream.

And this was also regarded as a provocation by other opponents such as Bai Sheng, which attracted a stronger wave of exclusion and suppression for Li Mo.

If it was said that Li Mo was playing guerrilla warfare before, taking advantage of the enemy's hesitation, then this time, he was actually engaged in a positional warfare.

For this, the number of cannons is essential. (To be continued.)