Reborn superpower

() "Wine tasting conference?" Jiang Xueqing didn't understand. He had never heard of this kind of sales method.

"Yes, the wine tasting conference. At that time, we will bring 1000 catties of wine to the county square, prepare 100 cups, and invite the residents of the county to taste wine for free. Of course, we will also hold a small ceremony to bring the county's industrial The director of the bureau and the director of the commercial bureau are invited, and it would be even better if the secretary of the county party committee can be invited."

"Ah, 1000 catties of wine, what is that wine, that's 1 yuan!" Jiang Xueqing said with some heartache.

"Money, money, money, you know money? What is this? In a few years, you can try to run an advertisement in China TV. An advertisement will cost hundreds of millions a year. What kind of money do you have?"

"Hey, Township Chief Zhao, I'm just getting started, so I have to plan carefully." Jiang Xueqing knew he was wrong and dared to admit it.

"I can't bear to be a child and I can't be a wolf!" Zhao Wuji was too lazy to chat with Jiang Xueqing, and directly sealed his mouth with a common saying.

"That's right, Xun Shi, in short, I'll follow the arrangement of the village head."

"Tomorrow, you pack a few boxes of wine, send 2 boxes of wine to the county party committee office and county government office, and send 1 box of wine to the people's Congress, CPPCC, and armed forces. Say it is our newly brewed wine, and invite the leaders to taste it. "

"Yes. I'll do it tomorrow." Giving gifts is something Jiang Xueqing likes very much.

"Don't forget, the township government is here." Zhao Wuji reminded.

"Well... the township government fu, how many boxes will you send?" Jiang Xueqing was actually a little afraid of dealing with the township government fu.

"Send two boxes. Remember, this is the first and only time. By the way, from now on, the cadres in the village will get wine from the winery and give them the wholesale price. A bottle costs 11 yuan. It's me. Na is no exception. I said 9.8 yuan. It’s the rest of your profit to the dealer, and others sell hundreds of cases of wine for you a year, so the price should be lower.”

……

The so-called wine tasting conference, as a marketing tool, is no stranger to later generations.Shenma buy one get one free, specials, special dishes, group purchases, beer drinking competitions, etc., can be described as endless.As long as you have leisure time and spare time, you can buy very cheap things for very little money almost every day.Or even a free gift.

However, in this era, this kind of marketing method is absolutely explosive.

The scale of Fengshan Distillery is very small. At present, the output of each batch of wine is only 2 tons, that is, 4000 bottles, and the production cycle of a batch of wine needs at least 5 days. According to this scale, Fengshan Distillery can produce 144 bottles of wine every year. Only [-] tons of wine can be produced.

However, the expansion of Fengshan Winery is very fast, because his wine recipe is very special.In addition, the technical difficulty is not great, but the requirements are stricter.Zao Wou-ki set this price for Fengshan Distillery.The gross profit rate is at least 55%. That is to say, Fengshan Distillery can earn a gross profit of about 2 yuan by selling a batch of wine, or 10 in a month. Can't expand production?

In the "Five-Year Plan" of Fengshan Township, Zao Wou-ki set the goal for Fengshan Distillery: within 87 years, it will realize a sales income of 200 million yuan, with a profit and tax of 20 yuan; RMB 90, with more than 2000 employees.

Obviously, this goal is also relatively conservative.China's liquor industry still has a golden development period of nearly 10 years. It will be almost until after 1995 that the competition will be fierce, and all regions will rush to build wineries. After 2000, famous and high-quality liquors have sprung up, leading luxury and fashion. .

For several enterprises in Fengshan, Zhao Wou-ki can be said to have tried his best.For example, for this Fengshan distillery, Zao Wou-ki determined three grades of liquor for it: high, medium and low.

The high-end baijiu is what Jiang Xueqing drinks. The market price is between 13.5-15 yuan per bottle. Zao Wou-ki gave it a relatively neutral but durable name: Fengshan Fine Wine.

Zao Wou-ki also named the middle-grade liquor: Fengshan Tequ; as for the low-grade liquor, it was naturally called "Fengshan Daqu".The retail price of mid-range wine at this time is between 7-8 yuan; while the price of Fengshan Daqu is between 4-5 yuan.

This positioning and pricing strategy is of course based on the quality of the wine, and even if it is a low-end wine, it is also targeted at the urban working class.

As for the vast rural areas, it is still at the level of drinking grain wine in bulk at 1 yuan a catty.Even in rural areas in the 21st century, when farmers can earn more than 100 yuan a day for helping others, most farmers still drink roasted wine at 5 yuan a catty.

It’s not that Zao Wou-ki wants to give up the rural market, but any kind of wine, when it comes out, is aimed at high-consumption groups, and only after it has obtained the approval of high-consumption groups, that is, after the brand image is confirmed, can it be expanded. Production, to seize the low-end market.

If a kind of wine is determined to be in the rural market as soon as it is released, then even if you develop high-end wine later, will those rich people come to buy it?

In the past, the Fengshan Distillery failed to do so. Of course, there were many problems. Among them, the market positioning made people dumbfounded. For example, the winery has installed brushing and bottling machines. In the city, because city people are not used to breaking up and drinking, that is too shameless.

But the strange thing is that Fengshan Distillery sells these bottled wines in the supply and marketing cooperatives in Wangping, Qianshan and Fengshan, and at the same time sells loose wine.Imagine this situation, since loose wine tastes the same as bottled wine, who will buy your bottled wine.Therefore, after Fengshan sold tens of thousands of bottles of bottled wine in the first six months, basically no one cared about it.But the price difference of loose wine in this era is only one or two cents a catty, and the winery is a little better, and there are more people reaching out, so it would be a strange thing not to fail.

Therefore, the product positioning of industrial enterprises is very important, and this positioning is based on the analysis and cognition of the market and the strength of the manufacturer.

Jiang Xueqing naturally does not have this kind of cognition, but Zao Wou-ki is a reborn person; Fengshan Distillery has no strength, but Zao Wou-ki has great strength. He designed bottles and trademarks for Fengshan high, medium and low grade wines , itself is a manifestation of first-class strength or even super-first-class strength; the secret wine making recipe he came up with is also one of the best wine recipes of this era, or even one of the best.

Zao Wou-ki has done almost everything, it depends on whether the market accepts it.

However, the feedback from the market has been very good.Before the sale started, someone came to place an order.

The first call Zhao Wou-ki received to congratulate and place an order was from Dad Zhao.

"Wuji. Your Fengshan fine wine is not bad. I drank two cups last night. The taste is not inferior to that liquid, and it's not too high. What's the price?" Zhao Dezheng obviously came to announce the good news.Two boxes of wine for the county office.The director of the county government office counted, and it happened to be 2 bottles for each county magistrate, and then there were 4 bottles left, of course.The director himself didn't forget to take two bottles, because he is also a member of the county government office and enjoys the treatment of the deputy county.

"Dad, how much do you think is appropriate to sell?" Zao Wou-ki actually had no business experience in his previous life, so the pricing was just based on his feeling.

"Your wine is not well-known. Although the packaging is very beautiful, if you let me buy it, if it costs more than 20 yuan, I will still buy that kind of liquor." Dad Zhao said seriously.He knew that his words meant a lot to his son.The son must be given the most accurate information possible.

"That's right. Dad, the retail price of our wine in Lujiang's market will not exceed 15 yuan." Zao Wou-ki said.

"Oh, no more than 15 yuan, then you can buy a box for your family when you come back on the weekend." Dad Zhao said immediately.

"Okay. Dad, let me tell you, if you buy the wine directly from the winery, it's 11 yuan per bottle, and a case of 12 bottles is 132 yuan in total." Zhao Wou-ki's family has to settle accounts clearly.

"You kid, are you worried that your father won't give you the money?" Zhao Dezheng hung up the phone after saying this.

The second call was from Chen Lide, deputy director of the County Party Committee Office.Chen Lide also got 2 bottles of wine, but Chen Lide didn't come to congratulate, but asked for wine directly. This wine was ordered by Hu Yongsheng, secretary of the county party committee, and said that he asked Zao Wou-ki to bring him 4 bottles of wine on weekends, and he planned to deliver Go to the province.

After Hu Yongsheng went to Fengshan to work, he wanted to give some Lujiang special products to some old leaders in the province, but Lujiang didn't have any other good things except Fengshan's pickled products and the slightly special flavor of mountain delicacies.Moreover, whether it is salted meat or mountain delicacies, they can only be given away once a year. It is impossible to visit the old leader every time and carry those things.

Besides, there are a lot of mountainous areas in Xichuan Province, so if you want to talk about top-quality mountain delicacies or salted meat, you really can’t count Fengshan here.Only people like Zhao Wuji can make these things more valuable.

Of course, Fengshan's wood carvings and bamboo weaving are really good, but with the same problem, it is impossible to give that thing every time I go to the leader's house.

The third call was from Liu Yi, the director of the County Office.Comrade Zhao Dezheng is in charge of the county government office, but because Liu Yi is a lesbian and is in her early 40s, no one can tell about the affairs of middle-aged women. Wuji also didn't like Liu Yi's face very much, he seemed to be suffering and hating deeply all day long.Therefore, Zao Wou-ki should have had the best relationship with the director of the county government office, but he basically became a stranger.

Liu Yi also came to ask for wine, of course it was County Magistrate An who asked for wine, and the purpose was exactly the same as that of Hu Yongsheng.

Before going to the county square to hold a wine tasting conference, Zao Wou-ki received a total of 7 calls, asking for as many as 25 pieces of wine, which is equivalent to 7.5% of the first batch of wine production.And this is just the wine that the leader wanted, this situation gave Zao Wou-ki confidence in the winery.

"Warmly welcome all leaders and guests to the official release and wine tasting conference of Fengshan Fine Wine!"

"Fengshan fine wine, peerless!"

"Made in Fengshan, it must be a fine product!"

At 8:[-] a.m. on weekends, several red banners began to be put up in Lujiang Square. A tall and handsome young man was instructing a group of party and government cadres in Fengshan Township to arrange tables and chairs, and arrange the rostrum and mass seats.

On the right hand side of the rostrum, there is also a row of tables covered with red cloth, and some wine jars and other objects are also covered with red cloth on the table. Under the leadership of Felina, several young female teachers and female cadres, wearing a uniform uniform and wearing a belt of "Welcome to Fengshan Winery" on their chests, stood behind the table with smiles, waiting for the meeting. Start... (to be continued.)

ps: Ho Ho Ho... Monthly ticket, recommended ticket here...