Coquettish Rebirth

When the time came to May 2008, the face of the financial crisis became more and more clear - not only did GM start large-scale layoffs, but other large companies in various industries in the United States began to lay off employees!For example, although Ford's economic situation is better than that of General Motors, it has also begun to lay off employees. According to their announced plan, they plan to lay off a total of 5 employees worldwide within one year.The layoffs of these 4.5 employees are mainly based on buyouts, which is similar to the layoffs in China.In Ford's plan, they will lay off 4.5 employees within six months, and also said they plan to close the Cleveland foundry and a nearby engine plant within this year.According to the data of the first quarter, Ford expects a total loss of 2.5 billion US dollars in 2008, with an average loss of about 127 US dollars for every car sold, setting the highest record in the history of the automotive industry!The large-scale restructuring plan they are preparing to implement is expected to cost $2000 billion, more than half of which will be used for layoffs.The layoff plan will close 111.8 factories in total, lay off 16 trade union employees and 4 white-collar workers in the headquarters!At the same time, Ford also announced that a large part of the other half of the funds in the restructuring plan will be used to invest in the Chinese market...

That's right, Ford is preparing to close a large number of factories in the United States, prepare to lay off a large number of American workers, and at the same time of such a huge loss, they are also preparing another hand to invest in China, invest in new factories in China, and expand existing The built Chinese market!Why is this happening?Or because the Chinese market has shown our unique side in the past six months—we are not so closely related to the international economic situation. When Europe and Japan are easily affected by the US economy, the Chinese economy seems to have a firewall. across!Although China will definitely be more or less affected, after all, many Chinese companies still rely on overseas orders to make a living, and the overseas economy has suffered a lot. Chinese companies must have a hard time!

But on the other hand, relatively speaking, most of the products exported by Chinese companies are low-end products. These low-end products are actually more popular when the economy is depressed!After all, foreign people have less money in their pockets!They used to be able to afford Samsung TVs, but now they may think about it and buy Changhong TVs.So from a certain point of view, this is also beneficial to Chinese companies.

At the same time, as far as the Chinese auto market is concerned, it is now the only one in the global market that is growing, and it is still growing at a high speed!For example, although the US market currently has a relatively large gap with the total sales of the Chinese market.But the shrinkage of the US market is too obvious-because the financial crisis caused by the subprime mortgage crisis has hurt the US the most!The assets of ordinary people in the United States have shrunk the most. Under such a situation, their desire to buy new cars will of course be greatly reduced!Moreover, the overall image of Japanese cars in the U.S. market is that they are economical and durable. All in all, they are suitable for ordinary people to live in, so in this economic crisis.Obviously, Japanese cars will have a bigger market relative to them, while traditional American cars will be even harder to sell!

Originally in the 80s, how did Japanese cars break into the American market?It was because of the oil crisis at that time!It was because of the economic depression at that time!Later, in the 90s, the U.S. had a U.S.-Japan auto trade dispute with Japan, but no matter how they dealt with it, American cars did not completely transform into Japanese cars, although they also worked hard to become more economical and hard-working. They want to make cars that consumers like, but in this regard, after all, Japanese manufacturers have more experience, so in the U.S. and European markets, it is really difficult for them to compete with the Japanese.But in China this market is different.Generally speaking, Japanese manufacturers always make mistakes in their judgments about the Chinese market. For example, during this economic crisis, the American GM Ford dared to invest heavily in the Chinese market like a gambler, while Japan’s Toyota and Honda Wait, at this time, you will definitely feel that the Chinese market may be affected by the economy and grow insufficiently!They are likely to suspend the previously planned capital increase plan, and choose to wait and see the Chinese market with currency.

Shopping malls are like battlefields. When Americans choose to invest heavily in the Chinese market against the market, while Japanese manufacturers choose to wait and see, it means that American brands will greatly grab Japanese market share in a year or two!In fact, speaking of this point, it is the cause of the "Japanese disease" of Japanese manufacturers!What is "Japanese disease"?To put it bluntly, it is a sign that the bureaucracy is serious, everyone argues with each other and shirks responsibility, and finally cannot adapt to the rapidly changing world!

What do Japanese companies usually look like?Before that, it was lifetime employment.As long as you join this company, you will have a solid job, and you will stay with this company for the rest of your life.Then Japanese companies don't care about the professional counterparts for young people who are new to the company.They don't look at what young people know, they just pretend that young people don't know anything, and teach everything from scratch.And because it is a lifetime employment, it is a training strategy for young people who are not fixed positions in the first few years - two years of sales, another two years of personnel, and another two years of planning.Anyway, the internal departments of the company take turns to see which department the young people perform better, and then arrange them there.In such a situation, basically the ability of employees in Japanese companies has nothing to do with their salaries - the salary of local employees in traditional Japanese companies is based on age, 20 yen a month for 20-year-olds, 30 30 yen a month for a 40-year-old and 40 yen a month for a [-]-year-old!That is definitely about qualifications!

Then, like a young man, he may have to go to the company early in the morning, and then he can’t get off work when it’s off-duty time. He still pretends to be busy working overtime but actually paddles.As for the middle-aged employees, because their qualifications are up, they can take their time in the morning, come at ten or eleven, and then make a cup of tea, smoke a cigarette and read the newspaper. The day is almost over. As for the work?Of course throw it to young people to do it!At the same time, in Japan, there is a lot of emphasis on the relationship between the seniors and the backs. The seniors ask the juniors to help with errands or work.And another aspect of such a relationship is that between unrelated people, as long as it is not stipulated that they must help, then they will definitely not help!Why are factional struggles within Japanese companies serious?The main reason is that various departments almost never help each other. In the culture of Japanese companies, as long as they help each other with small things, then it means that they can take the blame for each other!

That's right, in fact, the Japanese are as proficient as the Chinese when it comes to wrangling and throwing the pot away!After all, everyone has been in the East Asian circle for thousands of years, who has different habits?And China is relatively better, that is, it has always been used to have a relatively authoritarian boss to decide everything, so even if everyone wants to argue, sometimes it is necessary to cooperate with the boss because of the face of the boss. To cooperate.But Japan is different. Because they have been prone to disasters since ancient times, they are still an island country, so they never care whether they are right or not, just whether they fit in with the group!Because in Japan, a disaster-prone and small island country, no matter how correct a person is, it is useless!When facing a disaster, no matter how correct a person is, he cannot survive on his own!People must rely on the collective to survive, so people in Japan subconsciously want to be in a group, and subconsciously want to be like others. They reject all kinds of people who are different from everyone, and reject all kinds of mavericks!

Then such a so-called national character developed to modern times, and it has become a method similar to the collective leadership system in Japanese companies.Even if there is a president, even if there is a board of directors, when a matter needs to be decided, it seems that everyone has the right to speak, but no one makes a decision!Because whoever made the decision, if something happens in the end, that person must be responsible!Everyone is from the East Asian cultural circle, who is more stupid than the other?Everyone knows that it is good to do more, do more, do less, and do less!The most special thing about Japanese companies is that their promotion does not pay attention to the ability bonus system like other companies in other countries. It does not mean that anyone who has done a particularly outstanding thing has bonus points and is easy to be promoted!no!Japanese companies in Japan pay attention to the point reduction system!If you do a good job, you will not get extra points, but if you make a mistake, you will be deducted points!In the end, whoever has the least points deducted will be promoted!Such a model will inevitably cause everyone to argue, and no one is willing to make a decision to make a change, otherwise half of them may be responsible for it!

Such a corporate culture may have no problems in "peaceful times", but when it encounters a rapidly changing environment, it really can't keep up with the rhythm!Just like how many years in a row Japanese SUVs have been the sales champions of Chinese SUVs. No one can explain why they were suddenly overtaken by Chinese SUVs in 2010, and then by German SUVs!No one knows that Japanese cars entered China not much later than German cars, but German cars are almost becoming god cars in China, but Japanese cars are not popular in China!This is why Japanese companies respond too slowly to a rapidly changing market!No one in Japanese car companies is willing to stand up and make a decision to invest heavily in the Chinese market to gamble on the future, because the leaders are unwilling to take responsibility!

Under the same circumstances, American companies are obviously more willing to fight and bet!And this means that American companies are more likely to have a bright future in the Chinese market!Not to mention that Japan still has a relationship with China. Some consumers in China still murmur when they buy Japanese cars. This is obviously a good thing for American car companies!As a result, a very strange and funny scene appeared among the car manufacturers - the local car manufacturers in the United States went to China to increase investment, and the Chinese car manufacturer Huaxia Automobile was preparing to acquire the assets of the car company in the United States , ready to increase investment in the US market!The Japanese manufacturers are like old monks who have settled down, saying that they have not seen anything and are not going to do anything! (~^~)