Coquettish Rebirth

A large number of American workers under GM will be laid off. In addition to tens of thousands of blue-collar workers who will be laid off, white-collar workers are no exception.According to the figures released by GM, at least [-] white-collar workers will be laid off in the US headquarters alone!White-collar workers should be laid off at such a time, so it is not according to the position. After all, GM itself has encountered a big crisis, and it is like a strong man cutting his wrists if he wants to lay off workers!People are killing people in batches directly according to the sub-brands!Inside GM, it is divided into different brand departments. It does not mean that a large department directly controls various sub-brands. In fact, these sub-brands have their own divisions.Before the financial crisis, GM itself had the most sub-brands in the world, more than Volkswagen's sub-brands!

Like Cadillac, Buick, Chevrolet, GMC, Holden, Vauxhall, Opel, Daewoo, Oldsmobile, Pontiac, Hummer, Saab, Saturn, these are all sub-brands of GM!There are as many as 13!According to Jia Hongjian's later generations, GM will only have 7 brands left in the end!The remaining 6 brands are sold directly!Needless to say, Saab was bought by us, including the brand, intellectual property rights, and all Saab's human resources, all of which were directly given to Huaxia Hi-Tech.As for Hummer, in history, domestic companies once wanted to buy the Hummer brand for civilian use, but due to various reasons, they failed to buy it in the end. In the end, the Hummer brand was directly cut off by GM, and the civilian market ended directly. For the supply of military vehicles, the civilian version is no longer produced and no longer sells and promotes the civilian market!And since then, the R&D and production personnel of the civilian department under the Hummer brand have been cut off!

There is also Pontiac, such a car brand is very legendary.The brand first started with the founder, Mr. Pontiac. When he didn't invent the car, he formed a company specializing in the production of carriages, called Pontiac.Later, in 1907, it began to develop automobiles, and in 1908, it launched a model that was quite popular in the market.But because there were too many competitors back then, Pontiac, like many other car companies, joined the GM camp in the end.And such a Pontiac brand has always been a high-end car brand in the United States in history.Even in the 7080s and 90s, when it started to slowly develop into the low-end market, it was still a very popular car-didn't we let go of an American drama called "Knight Rider" in the [-]s?In fact, the smart car driven by the main character in this TV series is made by modifying Pontiac's main model!This car was always the dream car of young Americans back then!

Even in the mid-to-late 90s, this Pontiac was a representative of performance cars and muscle cars in the United States, even selling better than any Ford Mustang!And then historically.GM wanted to sell the Pontiac brand, but Pontiac is a typical American muscle car performance car. The performance is very good but the fuel consumption is too exaggerated, so basically no buyers want to buy it, and it is the last resort.That is to close the brand!So the talents of Pontiac's research and development were also fired!

For example, South Korea's Daewoo was taken over by GM after the 97 financial crisis.However, after it was brought under its umbrella, GM of the United States directly abolished Daewoo's independent research and development capabilities, and directly used Daewoo as a Korean production base-taking low-end economic models of Chevrolet and Buick to produce in South Korea's Daewoo, Then hang the Daewoo brand directly. In fact, the model is exactly the same as the foreign Chevrolet or Buick!For example, Chevrolet Le Chi, which is exactly the same as a certain Daewoo car, even Buick’s domestically produced Excelle and Lefeng, are directly listed on Daewoo in South Korea and then sold!In such a case, GM will directly destroy the Daewoo brand.Daewoo is directly regarded as the Korean branch of General Motors. From this point of view, although Daewoo's brand has disappeared, it has escaped the storm of major layoffs.

In addition, a brand like Saturn was originally placed on GM's high hopes. In the 80s, when Japanese cars aggressively entered the U.S. market, and American cars that were beaten by cheap and fuel-efficient features were retreating steadily, GM thought of the other side. So they created a brand like Saturn in the 80s.To put it bluntly, such a brand is a car designed by Americans with the idea of ​​a Japanese car made by Americans. To put it bluntly, it is no longer obsessed with the design concept of American cars in the past.Instead, it is completely consumer-oriented, and only makes cars that consumers need!This idea is very good, and their car sales are also very good, but there is a problem-what about consumers who bought GM Saturn cars.Basically, I made up my mind to buy GM, and then I was attracted by Saturn.what does that mean?It means that Saturn did not complete the task to grab the market with Japanese cars, and did not snatch any potential consumers from the Japanese car yards. Instead, it diverted the potential consumers that it already had. Well, it must mean that other brands under GM are not selling well!Therefore, whether it is GM executives or other sub-brand departments, they are quite dissatisfied with Saturn's results!

And in the previous time.This GM even set up their own sales channel for Saturn!How much does it cost?After investing 50 billion US dollars in the US market alone, it ended up taking the job of your own brand after a long time?Doesn't this mean taking off your pants and farting is superfluous?Isn't that equivalent to wasting $50 billion in vain?So after ten years or so, Saturn still hasn’t grabbed consumers from other companies, and is still dividing its own consumers. In the end, GM chose to give the Saturn brand a cold treatment, and became like Daewoo, only responsible for selling dog meat. On the one hand, it uses Chevrolet models to display its own brand name, and on the other hand, it uses Opel models and then displays its own brand name.In fact, at this time, we know that the Saturn brand will definitely have no future.This one, when it comes to the economic crisis, if Saturn is not dealt with, who will be dealt with?

And if this Saturn is to be sold, it will not be very easy to sell.Because Saturn is, after all, a brand established by GM in the 80s, it can be said that it does not have any heritage.On the other hand, Saturn itself has not been favored by GM in the past ten years. Under such a situation, Saturn itself has a low brand value and a low reputation. Who would buy the Saturn brand?So if there is no accident, the Saturn brand will eventually usher in the end of closure.If the brand is shut down, the sales channels that GM once set up for Saturn will definitely be disbanded, and then Saturn’s own R&D department will probably be disbanded and pulled down directly—although it seems a pity, but for GM, Let alone an unpopular brand like Saturn, even a relatively popular brand like Opel will still have to lay off employees in various ways!So Saturn was shut down as a whole, and the relevant personnel were directly dismissed, which is completely normal!

According to GM, 5900 people will be dismissed from this Opel car within the year!These 5900 people are either converted to temporary workers, or get out!What is a temporary worker?To put it bluntly, it is labor outsourcing!People who were originally from Opel may become dispatch workers in the future, and of course the various benefits have dropped a lot!Does this seem like a common scenario in China?In our country, many public agencies or public institutions, because the establishment is restricted and various related households, so the official workers may not necessarily work in the end!The real workers are dispatch workers one by one!These temporary dispatch workers are paid half of the wages of regular workers, and they don't have all kinds of holiday benefits, and they do a lot more work than regular workers!As a result, who would have thought that the big-eyed GM in the United States would have learned this trick!

Seeing that GM was going to lay off so many people, Jia Hongjian certainly didn't want to hire a group of these workers in a twitch.Even though he thought that he would eat 2000 laid-off workers in the United States, but this time there are too many people!Factories in the Great Lakes region of the United States alone will lay off more than 4 workers. How do they hire them?If Jia Hongjian hired them all, he would indeed be praised in various ways, but how much more would he pay for a f*cking year?Why are the salaries for these people worth one billion or even almost two billion dollars a year?How long would he have to eat to do such a thing?He is not going to start building cars in the United States. Why does he hire so many American auto workers?Even if we want to continue to implement the plan of cooperating with ****, that is just to help them find jobs again, not to say that we directly hire them!

So what did Jia Hongjian think of?He saw that GM was going to lay off so many people. What he first noticed was not that more than 4 workers would be fired, but that at least 1000 white-collar workers would be fired!How many car sales channel personnel are there in the United States?How many are car designers?Seriously, if we have a team of 1000 people at this time, does the integration mean that we can have a sales channel in the United States?After that, whether we sell Tesla electric sports cars or expand Huaxia Hi-Tech's Chinese-made cars to the US market, it will be very beneficial-why the Japanese can enter their cars into the US market back then , why can't we do it?How do you know it won't work if you don't try?After all, the US market will also be the second largest auto market in the world in the future, so it is very necessary to expand it!Even if we hold the Chinese market in our hands, we can't give up the big fat of the US market!

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