Reborn Cultural Empire

"Yang, with my ability, I just sit at home and write a book, isn't it a bit wasteful?" Fang Junzi raised an eyebrow comically, obviously this old guy did it on purpose.However, there is no one else in his office now, but he was accidentally seen by the staff of the TV station.

The winking look is quite different from the usual style of this old man who happens to be 50 years old this year, but he naturally has his own considerations in doing so - he doesn't want Yang Yi to feel that he is talking about business all the time, and his tentative words just now , After coming out in a serious manner and being rejected by others, it will embarrass each other instead.

Yang Yi looked over with some confusion: "Huh? It's not bad, isn't there still Yang Yi culture to take care of?"

Fang Junzi smiled embarrassingly, and then turned a corner unwillingly to bewitch: "Well, it doesn't matter. I just ask, are you interested in coming to our station to be a guest on a column and plan something?"

Although he knows that Yang Yi has his own career growth now, in Fang Junzi's view, in the cooperation between Luo Ge and Yang Yi, the former must undoubtedly occupy the dominant position.After all, regardless of emotion or reason, Rogo should be the strong side in terms of foundation, connections, and strength.

And now he is not poaching someone, but just a nominal part-time job, and he is not worried about any objections from Rogo and the people in Taili.

"Column planning?" Yang Yiyi didn't have time to react, and then he understood Fang Junzi's meaning.Probably this can be regarded as a certain degree of wooing, or he has taken a fancy to those TV column planning plans in his head that are more than ten years ahead.

It's not impossible to help Fang Junzi with some ideas, but if he just wants to do long-term work by himself, then he can't get his wish.

Even so, Yang Yi still didn't answer in a hurry, but after thinking carefully, he looked away from the screen: "I'm still a student..."

student?Fang Junzi simply scoffed at Yang Yi's excuse.In fact, anyone who skipped class for more than a month would not be very convincing if he made such a statement.

Moreover, Fang Junzi knew Yang Yi's worth and status at all, so in the eyes of the director, a guy like Yang Yi could no longer be called a "child".

Doing things outside of school that adults can't do, is this still called a child, or a student?

At least Fang Junzi has completely regarded Yang Yi as a person who can communicate with each other on an equal footing after a few contacts, and there is hardly a trace of contempt.

And at this moment, after seeing the broadcast effect in the camera, he couldn't hold back his heart and threw out an olive branch to Yang Yi.

But now that Yang Yi has declined his proposal, he won't pester him to death.After laughing, the attention of both of them returned to the silver screen.

At this time, Master Jin on the judging panel had just finished his comments: "This Song of Treading the Waves does not have much innovation in the big frame. But this cannot be attributed to the specifics. After all, after such a long period of martial arts, generation after generation of growth, its writing techniques and connotative elements have almost grown to an extreme. If there is no new tool to break these shackles, it is really difficult to arouse readers. Yes. But the author of Talange seems to know this, so he cleverly exploits his strengths and circumvents his weaknesses, starting from the martial arts skills and props that are relatively more attractive to opponents..."

This is the benefit of famous commentators. If you change to Yuezhou natives, or ordinary writers who have little influence in the field of martial arts, most of the audience may not buy it.On the contrary, they may also corroborate their opinions with the judges' comments one by one, and then come to the conclusion that the judges are stupid b.

But now that the martial arts leader of this era is in charge, there are naturally few people doubting Jin Yong's comments, and along with his comments, excerpts from Yu Talange's words are also played on the big screen.

There is no complete plot, but the text representing the author's weird setting, when displayed line by line on the screen, accompanied by clanging or weird zither sounds in the background, just gave the audience their own imagination space.

At this time, the TV station set up a temporary director room in Yunzhong Book City, and the TV station staff stationed here are also exchanging glances.

"This show is really interesting." While staring intently at the screen transmitted from the scene, a staff member said to the colleague beside him without turning his head.

"Who isn't? An awards show can make so many tricks, that kid really can make a fuss."

"What boy, there is someone behind him. If you spread your words and heart, the director should look good."

……

As for the audience in front of the TV, although they did not experience the lively atmosphere of the scene, they edited and inserted various scenes of martial arts movies from time to time, as well as Yang Yi's lines of "Film New Year's World World Jianghu" that Yang Yi stole from later generations, as well as the judges. Comments from different angles are still very attractive to them.

Because this gala is still an awards event in essence, so there is no way to use spoofs or cuteness as selling points like later variety shows.Therefore, in terms of style positioning, Yang Yi is still following the orthodox route of Huang Huang Ran.He himself may seem a little unsavory, but for the current audience, this unprecedented pattern still keeps them firmly locked on the channel.

A few clips of old films, one or two just-right soundtracks.

In addition, there are excerpts from the highlights of the ten final judging works this time, as well as the quick wit and witty remarks of several judges.It doesn't seem like an idea that people will worship with five bodies when they meet at first sight, but it's these elements, combined by Yang Yi's skillful hands, that make people feel a little unconventional.

And Fang Junzi, who was born as an old program producer, had to admit at this time that the guy next to him had almost reached the first-class level in the industry in his control over the audience's psychology and the use of planning methods.

It may be that only a few of the pillars of the local platform have the comprehensive quality that surpasses the teenagers around him, but comparing the time the two have been in contact with this industry, Fang Junzi is a little speechless.

The conclusion that a professional TV person lost to a guy who plays tickets is actually not funny, but it just makes Fang Junzi feel a little pity.

If Yang Yi's ability is not so against the sky, it will be perfect.

In that case, there may be a chance to coax this guy into the TV station.

For all places in the development period, innovative talents with goods in their heads are the most scarce resources at present.

Soon, the first review is over.At this time, Fang Junzi's assistant also sent the latest ratings as usual.After a quick glance, the director of Yuezhou TV station was overjoyed.

The audience rating, which was originally expected to be only about 5%, unexpectedly stabilized at around 7%, and there is still a tendency to continue to increase.

"Ad break, right now!" Fang Junzi ordered decisively and beyond his authority.Originally, the on-site director should be responsible for this matter, but because of the particularity of this program and the tight schedule, the advertising time for this period was not sold.

Fang Junzi and the staff of Yuezhou TV are optimistic about this program, but it does not mean that the bosses who spend money to advertise will also agree, so in view of this situation that makes Yang Yi slightly embarrassed, in the contract between the TV station and Yang Yi Culture, this All the advertisements this time were used to play the promotional videos of Yunzhong Bookstore and Yangyi Culture.

The effect of broadcasting advertisements at the peak of TV ratings is naturally the best.Since the program this time is a cooperation between the TV station and Yangyi Culture, the primary goal is a win-win situation, and Fang Junzi naturally doesn't care about some negligible benefits.Such a decision, on the contrary, is conducive to the next cooperation.

You know, after the news of the Yuezhou TV station's recording and broadcasting was released at this awards show, the Red Sun TV station in Shanghai had already had contact with Yangyi Culture.

A fight between Yuezhou Taiwan and Hongri Taiwan?Fang Junzi's head is not broken yet, one is a local local station in a separate provincial area, and the other is Daxie Satellite TV covering five provinces and one city in the Yangtze River Delta. If Shanghai really intends to compete, Yuezhou TV may not have the slightest The power of arm-wrestling.

Therefore, within the scope of its ability, Xiangyangyi Culture made as much profit as possible, which became the only choice for the TV station.

And from Fang Junzi's observation and understanding, Luo Ge and Yang Yi can definitely be regarded as people with conscience.For such a person, the only thing required is sincerity.

Because the advertising time was given to Yangyi Culture for internal digestion, there was no super long advertising time that the audience hated.Just 30 seconds later, the camera returned to the awards scene.

The event was still going on in an orderly manner, and the scene was different from that of a singer's concert, or a variety show such as the popular Y Base Camp. There was no show that aroused the audience's enthusiasm. According to the planning of the program team and Yang Yi, proceed step by step.

But just like this step by step, more and more viewers locked their TV channels on Yuezhou Satellite TV.

——It’s the first time I’ve seen this kind of martial arts essay contest, let’s see what tools are there.

Many people hold such thoughts and inadvertently fix their eyes on this.But it was these purely curious "glances" that made the audience reluctant to change channels.

After all, for domestic audiences, who hasn't experienced being obsessed with a certain martial arts drama or a certain martial arts drama?Even if many people think that they are not obsessed, they will definitely not be disgusted.

Calling martial arts a Chinese fairy tale is not groundless nonsense.

And with the psychological support of this kind of non-disgust, everyone will naturally enjoy watching the carefully edited collection of highlights from martial arts dramas.

If you want to find a topic that everyone likes and is interested in between men and women, between the age of 80, and among ordinary people of all types, martial arts may not necessarily be the No. 1 one, but it must be the No. [-] one. In the presence of the first three.

……

The activity continued, but most of the audience at the scene and in front of the TV had already forgotten the time, they just subconsciously didn't want the show to end like this.

After all, it has never happened before that so many essences of martial arts films are edited and played in one program.

However, no program can be played forever. After the ten short stories were commented by the judges one by one, they finally entered the main topic of this evening - the evaluation and presentation of awards.

Because it is different from the interaction with other variety shows, this time the selection involves the selection of the final draft of the new martial arts legend, so the right to select is handed over to the on-site judges.

Among them, Jin Yong has the most say. He alone occupies a full three votes of judging power, while other writers and editors, each with one vote, just make up the remaining seven votes.

After the two male and female hosts announced the start of the final review, the voices on the scene became louder. Almost most of the audience were based on the review just now, leaving the best side of the article to everyone Based on my impression, it is expected that the final winners this time will be those three works.

"The guests at the scene, the audience, the audience in front of the TV..." Although it was still a bad line, people's attention has been mobilized unprecedentedly at this time, and there is no time to complain and disdain, just looking forward to it Final results announced.

"Wang Dao Award - Wang Fu from Jiangmin, Yuezhou, the award-winning work Barren City Swordsman!" After the final review was completed, the audience's emotions were mobilized, and the award-winning authors cheered even more.It's just that Yang Yi couldn't help but sigh a little and couldn't be happy.

Naturally, Yang Yi had already reviewed all the entries this time, but he was very depressed to find that among the nearly 200 manuscripts, there was no Shi Wei Han, no Yang Rebellion, no Yan Lei Sheng, and no half-hearted students. female authors.

1998 and 2001 are not far apart, but Yang Yi has not been able to get his wish, which is probably the reason why he has not been really happy these days.And from the perspective of Yang Yi who has experienced the era of Internet information explosion, among these few award-winning works, there is no work that can be called a new martial arts.

"What's the matter, Yang, you don't seem very happy?" Fang Junzi next to him was in a very happy mood. The final ratings of the program were fixed at a high level of 8.27%, and the TV station's operation department couldn't sell the advertisement at the beginning. Time, even before the end of the show, I received several calls seeking cooperation.

What is elated, what is Feng Shui rotation to my house this year.

Although Fang Junzi is not a nasty person who always pays tribute and caresses about every detail, but seeing the sales promotion in the stage at the beginning, he decided that this is the bosses who put rubbish time on themselves, one by one. When the phone came in with some urgency, Fang Junzi still couldn't contain his inner comfort.

So when he saw Yang Yi, who brought all this, looking thoughtful beside him, he immediately paid attention: "I think the broadcast effect of the show has far exceeded expectations? Are you worried about the next awards? "

Fang Junzi knew very well that the next awards ceremony was actually a promotion of Yangyi culture and the new martial arts legend.Although the goal of their TV station has been perfectly achieved, the real goal of Yangyi Culture depends on the subsequent reaction.

But who knows what Yang Yi is really thinking at the moment.

Hearing Fang Junzi's persuasion, Yang Yi also felt that he was a little unfounded. If he was three years ahead of the new martial arts legend, and he couldn't attract the pillars of the new martial arts in the future, then the future legend of ancient and modern. Martial arts version It is even more impossible to snatch food from a tiger's mouth.

These people did not show up for the first phase of the essay solicitation and awards, so let's wait for the second and third phases. There is no rush to search for talents.

On the TV screen, the awards ceremony had officially begun. After the announcement of the three award-winning works, the respective authors of these works came to the stage happily, almost unable to hide their smiles.

A thousand words and a thousand yuan, even if their essays this time are all short stories within [-] words, this is still tens of thousands of dollars.

And for martial arts lovers like them, this sum is considered a huge bonus, and it is enough to change the eyes of family and friends around them.

"Now, the organizer of this competition, Rogo, the executive general manager of Yangyi Culture, will present awards to the award-winning authors!"

Following the slightly excited voices of the male and female hosts, a fat figure appeared on the TV.

Yang Yi and Fang Junzi are sitting in the TV station, so Rogo is naturally brave and must bear the responsibility of awarding awards.

"Congratulations on the final victory!" Rogo grinned, unlike Yang Yi who knew the growth trend of martial arts. To Mr. Fat, a work that can attract attention is a good work.After this essay award party is over, Yangyi Culture will definitely be brought to the fore.

But as long as it is operated properly and pays attention to the scale and influence, this cultural giant, which is still not well known, will almost certainly come into the eyes of the Chinese people.

Isn't this the result I expected at the beginning?

The more he thought about it, the more he felt more comfortable. With a clear mind, Rogo took another symbolic big check and handed it over to the winner of the Trick Award.And after all the award presentations were finally over, he held up a magazine with ink wash style and colorful pictures, and stood together with the three winners: "This judging awards show is almost a successful conclusion here. And the works of several award-winning writers will also be included in the first issue of our new martial arts legend magazine under Yangyi Culture..."

The camera zooms in, and on the sixteen-mo page, there are five Han Li characters of the new martial arts legend, and there is a row of slightly smaller fonts below it-the special first issue.

The vast majority of the audience not only didn't react, but also became infinitely curious, wondering if they should buy a copy of this magazine the next day to have a look.Only a few shrewd people, or those who are businessmen themselves, can see the ultimate purpose of this party.

Feelings This is Yangyi Culture's soft advertisement for its own magazine in a different way. ~~~~