Reborn Cultural Empire

In business talk business, do the best. ()

Of course, this is a bit of a veiled statement. To tear off the fig leaf and replace it with a straightforward method is to maximize the benefits.

The specific terms of this cooperation between Yangyi Culture and Yuezhou TV Station were finalized by Rogo, and Yang Yi had nothing to do with it.So after seeing this scene on the TV screen, he also pretended not to see Fang Junzi's half-smile look beside him.

What is this look, old man?

Yang Yi's eyes suddenly became confused. Looking at the TV, Rogo, who was arriving at the TV and selling magazines in a different way while presenting awards, had a face like I didn't know anything, which made Fang Junzi's playful smile unresponsive. any effect.

And at this time, almost all the lucky audiences at the scene had a copy of the new Wuxia Legend. Happy lovers.Now give them such a commemorative first issue of the magazine, without worrying about growing them into a loyal consumer group.

Some impatient viewers couldn't wait to open the magazine, wanting to see what kind of surprises such a fanciful magazine could bring them.But after flipping through a few of them, almost everyone found the content they were interested in.

Or it is a marketing method that the previous martial arts magazines have never paid attention to-gossip.

In the society that Yang Yi experienced in his previous life, there was an internet vocabulary called popular love.Well, to be blunt, it is gossip.Another adjective with a more rustic flavor is short gossip among parents.

In fact, at this stage, there is already a successful precedent in the magazine industry, and that is Next Magazine in Hong Kong.And later generations are well-known, and the factors that everyone recognizes as the success of this magazine are actually the following three points.

——There is no truth without pictures, only pictures can catch people's eyes.

——A brave dog, absolutely not afraid of causing trouble... again to catch attention.

——The language is not shocking and endless... It is still to catch the attention.

Or, the founder of One Weekly has made catching the public's attention the magazine's highest goal. All kinds of revelations that break through the sky, and various headlines that repeatedly refresh the lower limit, make ordinary people love gossip. Satisfaction to the greatest extent.

If not, how could this magazine have achieved such great success on Hong Kong Island?And how could they successfully land and gain a foothold in the relatively exclusive South Island?

After all, capturing people's hearts is equivalent to capturing the market. The success of One Weekly lies in satisfying the general market tastes of the public in a targeted manner, and timely updating the gossip issues that ordinary people are more concerned about.

But when it comes to martial arts magazines, Yang Yi will naturally not try to compete with such magazines at the level of the two-year-old, and he will not even want money and profit.

However, dross things should be resolutely discarded.

Although regarding the two tendencies of the party's literary and art workers, Yang Yike... ahem, Yang Yike didn't even know what tools were written in it.

But he knew that in the land of China in later generations, because of the outstanding people, the land, the spirit and the rich products, a powerful beast named "River Crab" would be born. The Vatican is responsible for Jesus, and the ruthless characters who can easily be overthrown by the elders of the same family and the elders of the Sanqing.

He didn't plan to receive a notice of suspension of business from the Jiangnan Provincial Press and Publication Bureau after finally making a magazine a success.

However, apart from making fuss about the content, Yang Yi felt that he could still learn a lot about the operation techniques used by One Weekly.

What is it called?Introduce advanced and mature marketing methods to maximize the influence of the magazine.

Therefore, many lucky viewers who participated saw countless new topics immediately after opening the pages of the book.

It’s like Yang Yi specially manipulated the martial arts commentary of more than ten kinds of “network styles” in a row, from roaring style, Taobao style, fanke style, red building style, into science style, and touching Chinese style...

Back then, after Yang Yi produced this eloquent five-thousand-word review article, the entire FireWire magazine department of New Martial Arts Legend, from editor-in-chief to proofreading at the bottom, eleven out of ten people were paralyzed in the office. on the table.Some were astonished as heaven and man, some were speechless and worshiped, and the editor-in-chief and editors of several sections stared at Yang Yi like a ghost.

It's just a common complaint on the Internet in later generations, but will Yang always reveal the truth casually?

These tools will be called "Yang Yi" in the future!

"Boss Yang, a genius!"

The above comment is probably the true feeling of all the staff of the editorial department towards Yang Yi's comment.

And with this commentary in front of Zhuyu, the other editors are also full of imagination and inspiration, coupled with Yang Yi's pointers, so one after another discusses the martial arts techniques in it, the comparison of weapons, and for example Lu Feng's consonance points to whether it can catch Li Tanhua's flying knife, or a sword from the west to the flying fairy, against the invincible Dugu Nine Swords...

It even compares the IQ, EQ, body, beauty, scheming and virtuousness of the heroines in various martial arts, which is an eternal topic for men.It also produced things like the IQ list and the beauty list of the bad streets in the later generations.

But those who just bought these things, many people who got the magazines are already thinking about the analysis in the magazines, such as the beauty of the dragon girl is four and a half stars, and Shuang'er's virtuousness is full of five stars, and there is a special note, isn't it? Match your feelings.

This combination of new martial arts, mixed gossip, and article comments is simply a golden eye for blind readers.Just judging from their satisfied faces, it can be seen that the magazine published by Mr. Fatty and Yang Yi has become a hit.

On the TV over there, after the awards were presented to the award-winning authors and the first issue of the magazine as a souvenir was distributed to the audience, the first issue of the martial arts party was over.It's just that the TV station still has a lot of finishing work to be done.

Of course, it has nothing to do with Fang Junzi, the big boss. At this moment, he and Yang are chatting about the success of this show, while waiting for Rogo's arrival.As the brains of the two parties, when they got the final ratings, they knew that it would be impossible not to have a supper dinner at night.

"Yang, Boss Luo is about to burst into laughter this time." Fang Junzi blinked at Yang Yi, with a lot of fun in it.

The boy gave a "hmm", nodded and shook his head: "It's not bad, but it still depends on the sales when the time comes."

In terms of sales, this is Yang Yi playing Taijiquan. After all, he doesn't care how much economic benefits this magazine can bring.If the expenses can be maintained only by sales, Yang Yi is even forbidden to place advertisements on it.

The strategic goal of being a new legend of martial arts is greater than the requirement for profit. Does Yang Yihui treat this kind of thing casually?

Although according to Rogo's method, Fang Junzi is a person worth mentioning, but such a company's strategic goals, as well as his somewhat ridiculous dream, don't need to explain everything clearly in person.

"Sales? Are you still worried about sales!" Fang Junzi asked with a smile, and then pointed to the picture he specially fixed: "Look at these audiences, they can't put it down after getting the book. How many people are there in this magazine?" It’s very authentic. When it comes to this, there’s no point in being modest.”

Uh...do you also wear golden eyes?

The corner of Yang Yi's mouth twitched twice, never expecting that Fang Junzi's power of observation was so meticulous, no wonder he intentionally paused the picture.

At this time, Fang Junzi's assistant had already arranged the address for the evening celebration. When he returned to the director's office, he was sent out by his boss before he had time to talk.

What are you doing?Go find a copy of New Legend of Wuxia.

Fang Junzi is really curious, what's so great about this magazine.

Yang turned his head to the side and curled his lips. Fortunately, this guy still has face. He was also a veteran martial arts fan at the beginning...

In the third grade, I searched for books in the local product warehouse; in the fifth grade, I learned to hide under the covers and search for the four famous arresters; in the first grade, I went outside to fight fat with my classmates, just to raise money to buy a triple version of Tianlong...

Veteran martial arts fan and a collaborator of Yangyi Culture, have you seen the new martial arts legend?As a partner, Yang Yi presented [-] brand new magazines to the TV station. Although it was not enough for one copy, if Fang Junzi wanted to read it, there was absolutely no way he couldn't get it.

Most likely, he saw the audience's reaction just now, which aroused his curiosity.

"I'm busy with work, and I didn't bother to read the magazines you sent me some time ago..." Fang Junzi laughed and laughed.

Yang Yi can only feel admiration for this ability of talking nonsense. Has the skill point been added to the full level?It would be a pity not to be the master of the lottery in a Taoist temple.

The direct assistant of the leader is always the one who works the hardest, and within 2 minutes of leaving the house, he delivered the tool Fang Junzi was so curious about. Fascinated.

It's just unconventional, not unprecedented.

The content in it is not something he has never seen or heard before. On the contrary, as a leader of a TV station, he has seen all other tools in this magazine except for the serious content used for serialization.

Not in martial arts magazines, but in one of the few entertainment magazines in China.

It's just that there are miscellaneous contents here, and the depth of excavation is not even comparable to professional entertainment magazines.

And there are some things that are simply nonsense that are only circulated in the streets of the city.

However, Yang Yi's magazine has integrated these contents and displayed them vividly in front of the public.It's no wonder that in the images fed back from the camera, those audiences are flipping through the magazine with great interest, and they obviously like it very much.

Doing TV and making magazines, the span between the two industries may be a bit large, but there are also some similarities.For example, in terms of pondering the audience's psychology and positioning its own content, the new martial arts legend has done well enough in this regard.

Looking through it all the way, it is obvious that Fang Junzi has no interest in the above serialization, and simply skips it.Looking at him like this, if Yang Yi asked him about being a martial arts fan, he probably wouldn't admit it.Instead, the director of the TV station pays special attention to the sections and columns, and this is precisely the key to whether a magazine can gain a firm foothold among the audience.

Content is king.

There are not many magazine people who know this truth, but there are not one out of ten who can really do this.

"Yang, this magazine..."

"What's wrong?" Yang Yi raised his eyebrows.

Fang Junzi looked at Yang Yi, but he seemed to like it more and more, and he thought of a certain historical figure who was intelligent when he was young-"he is more than ten years old, he talks about hundreds of thousands of words, and he is good at writing".

Maybe it's a little early to say this now, but this guy is generous and polite, but he has forced out some people who rely on their talents and let go.Fang Junzi's favor grew more and more. After thinking about it, he tried again: "Yang, I heard that I am studying with Ji Lao now. I'm afraid I can't take care of the school affairs long ago? If this is the case, always Have some free time for activities, won't you have no personal freedom like ordinary students?"

Um?Yang Yi didn't answer yes or no, he just kept looking at Fang Junzi with his eyes on Fang Junzi, looking like he was guarding against thieves, which made the director so angry that he couldn't laugh or cry.

The thought flashed, and Fang Junzi thought to himself that if he put on the enthusiastic attitude of an old fox to celebrate the New Year with the chicken, it would inevitably make this thing even more alarmed. It would not be beautiful to startle the snake by then, so he immediately stopped talking about the topic just now and continued. Flip through the magazine.

However, the calculations in his heart became more and more numb, and he had already made up his mind to wait until Rogo came over, and then attack President Fatty.The director doesn't expect to be able to tie Yang Yi to his side, as long as he can come up with some fresh ideas occasionally, it's worth the fare.

Yang Yi saw Fang Junzi's smiling and silent eyes, and he knew what this old guy was planning again, and those coal bosses who even packed the house with the sales lady when buying a house, or the five gold coins in his left hand. The right hand of the ring is also different from the contractors of the five gold rings. It is the most troublesome thing for literati to calculate talents.

And the director of the TV station is obviously also in the realm of literati.

And it was only then that Yang Yi realized that according to his "career plan", it seemed that some of the people he would have to deal with in the future belonged to the literati series full of bad taste!

"Well, you asked me about the school, is there any problem?" Yang Yi accepted his fate honestly, Fang Junzi looked up and down at the animals, making his whole body covered with chicken rash.

A smile bloomed in an instant, and his old-fashioned scholarly face was about to wrinkle into a chrysanthemum: "It's nothing, I just think Yang's brain is good, can he help our TV station plan a column or two sometime?" .It doesn’t need to be as comprehensive as this magazine, just give it a general direction.”

Fang Junzi can be considered a long-term investment, although he doesn't know how Yang Yi made such a magazine, and he still has doubts about whether the boy can apply the same method to the TV program.

But it would be best for Yang Yi to come up with a plan, even if he couldn't, Fang Junzi would still take a look at Yang Yigao.

Fortunately for me, but not for me, if you have the mentality, Fang Junzi is undoubtedly worthy of the status of the leader of the station.

"One week, three planning proposals, the reward I want is all the programs that have passed the review, one-third of the advertising time must be given to me free of charge, the advertising time must be evenly distributed, and it cannot be leftovers." Yang always watched Fang Junzi no longer looks like the innocent child who was harmless to humans and animals just now.

Fang Junzi didn't have too much hope in the first place, but the reason why he made such a request to Yang Yi was that he just mentioned it casually.But now that Yang Yi suddenly opened his mouth, it was as if he had thrown a bomb, and the pupils of the weather-beaten Director Fang shrank suddenly: "Give me three plans in a week? Yang is full of confidence. But this tools, if the expected ratings cannot be defeated, those advertising time..."

"If the audience rating is less than 9%, I don't want a second of advertising time." Yang Yi said firmly.

"Okay, that's it!" Fang Junzi immediately made a decision, fearing that it would be too late, Yang Yi lost his head and denied it.

A child can act shamelessly, but he can't force it when the time comes.

"Okay, today is Saturday, and before next weekend, I will give you the tools." Yang Yi knew that Fang Junzi was snickering at this time, but so what, Fang Junzi was laughing, and he himself laughed even harder.

Others lack good ideas, but Yang Yi has none.

He himself has made up his mind to go all the way to the dark on the road of cultural property, so the foresight in other aspects will inevitably be wasted.But now, isn't this just sleepy and hitting the pillow? At least programs like Super Girls and Fast Boys are probably coming out ahead of schedule.

Talent shows such as Supergirl are almost certain to occupy one planning project, and the remaining two will go on blind dates and treasure appraisal. Put it there, just choose for him in turn.

These tools that I can't use will be exchanged for real gold advertising time. It is not an exaggeration to describe it as an inch of time and an inch of gold.

For a Supergirl knockout match on Mango TV in later generations, the advertising revenue of the two programs will exceed 300 million yuan, and now the advertising time for each of the three programs is one-third...

Fang Junzi smiled kindly. The old man felt that he had taken advantage of it, but Yang Yi said with certainty that it was 9% of the ratings.

Yang Yi also smiled naively and shyly. The higher the ratings, the more Yang Yi Culture will make at that time. Using TV program ideas that he doesn’t need in exchange for advertising time for programs with high ratings is stable. Things that don't make money. ~~~~