Reborn Cultural Empire

Text] 333. Good——

333. Good

At the New Year's Day Book Fair last year, Liao Xiangzhai and the others also knew how much Yangyi Culture had paid for the cghua, and it was the group of national treasures from Shanghai Meiying who asked about it.

There is a saying that eating the king's salary is a matter of loyalty to the king;

All in all, it means the same thing, the group of old men who went to Meiying, and the company that made the CG promotional film in the island country, can be considered a match

Now is 98, the most difficult and darkest time for domestic animation.Yang Yi's descendants have seen it on the news. In the three years of 97, 98, and 99, the total animation filmed and produced by Shanghai Meiying was less than 300 minutes. Among them, only one "Journey to the Moon" was filmed in 99. ".The whole Shanghai Meiying is full of panic, not knowing where the factory is going, and not knowing where its future is.

Every time he thought of this, he couldn't help but sigh, if his rebirth was postponed two years later, and he returned to the past after the turn of the century, how could he collect these human-shaped national treasures one by one for nothing? middle.

A "Lotus Lantern" in 2000, although in terms of income, there was no reversal of any shocking moves, but since then, the support of the state has begun to be implemented, and secondly, the animation market has also begun to wake up. Everyone is aware of the business opportunity.At that time, if a company had people who had been in the industry for more than ten years, it could be regarded as "strong" and "well-established", let alone the group of old people who went to Meiying.

Basically, they are treated as living fossils and given to Gao Gao. For the first-class domestic universities such as Da Da Da, Fu Da, and Transportation, it is considered a great honor to invite people to give two or three lectures in a semester.

but now……

Hey, looking at the TV screen, Yang Yi felt that he was the wisest and most powerful man. There are so many cartoon talents, and their personal connections, students, disciples...all of these are not Yang Yi’s cultural bazaars. ?

The technical guidance team headed by Liao Xiangzhai is in charge, coupled with the still very cheap animation labor, the first episode of the official version of "Yun Huang", in terms of screen expressiveness, it is not only equal to the cg produced by island manufacturers- , and even faintly overwhelmed one end.

The long sky is full of clouds and clouds, and the silver crows are in the sky, and the morning light is thin. Every smallest detail in the picture has been considered by Liao Xiangzhai.The black hair of the two heroines even cost them thousands of drawings. The quiet ones, the ones that are slightly moved by the breeze, the ones that dance wildly under the strong wind, and the ones that are turbulent in the fight, are all exquisite and detailed to the extreme. .

And the effect in exchange for this is that the countless small viewers in front of the TV have a dull expression of concentration.Even if their parents called them with their ears up, most of them would ignore them.

What's more, there are still many parents who, after watching too many simple lines and dull dyed s- in the previous domestic animations, came into contact with animations with such colorful light and shadow levels for the first time. Be attracted to those dreamlike pictures.

Not to mention the soundtrack. Parents of children born in the 80s are not very interested in current Hong Kong and Taiwan pop songs, at least most of them are.But when it comes to those high-profile ancient songs, such as Yang Baixue, they may not be able to listen to them.

Then, a situation that even Yang Yi himself didn't expect appeared, because he didn't like the love and love of popular songs, and the level was not enough to understand Yang Baixue, so these parents and audiences, after being exposed to the soundtrack in the animation, , There are actually a lot of people shaking their heads.

In the final analysis, it is the cultural accumulation of thousands of years that has created this sense of identity in the flesh and blood.After hearing "Fur Elise", most of the people in China will express their feelings for the melody of the song, but when they have the opportunity to get in touch with the strings of the erhu and the sound of the pipa, they are likely to say nothing. Can't come out, because this is the voice that has been ringing in Yanhuang's soul for thousands of years.It's a subconscious closeness to cultural roots for no reason at all.

What children enjoy is the joy of watching cartoons, while parents feel a different experience from this animation than before.Perhaps the first contact is not enough to make them abandon their prejudice against animation, but no matter what, at least many people have become interested in the music in it.

Of course, the ever-rising ratings of "Clouds and Desolation" fell into the eyes of a certain boss in Shanghai, and they were disgusting numbers.Qin Pi is also an insider, so of course he will not miss the screening of the film, but every two or three minutes he watches it, he will grab the TV remote control, change the channel, and then slap it on the sofa, and then he is very upset. Unwilling to change back.

If the leather sofa was not soft enough and thick enough, ten remote controls would not be enough for him to take pictures.

The first episode has been carefully edited by Liao Xiangzhai, and it is slightly longer than ordinary cartoons, about 45 minutes or more.However, although there are one or two 10 minutes extra, it is only one class time, which is nothing to the children who are above school for their jobs.

But now there is a premise, that is, it is dinner time, and whether children drink water or drinks, they always have sufficient water intake.

But the picture of the animation is so attractive, and the plot is so tense, many children don't feel the ni-o feeling at all.If it was in class, someone might have to raise their hand to ask for leave, but now they are all sitting in front of the TV, staring at the screen without moving.

Because it wasn't just Liao Xiangzhai who devoted their lives to the production, but Yang Yi also put a lot of effort into writing the screenplay, or in other words, took some care.In accordance with the guiding principle of grabbing people's hearts at the beginning, Yang cut out unnecessary plots and cut out many branches and leaves, leaving only the most fascinating parts.

Just like now, in the plot of the first episode, the villain who runs through the entire plot has not revealed l- the slightest information about his background and identity from beginning to end.What the young audience can see is only a pair of blood-red eyes that seem to exist, but when these eyes appear, there is only thick black clouds in the dark background.But because of the great effort in the production, the layers of these black clouds are uniform, and various patterns of unclear meaning can be formed in the flow, which seems to hide infinite secrets.

Compared with the monotonous s-tone background of those animations in the past, those black clouds are black clouds, and the blue sky is blue sky, the difference between the two is simply incalculable.

Sometimes the adjective needs to be simple, and sometimes the adjective needs to be concise or concise. The difference is only in the degree of care of the creator.

……

The first echelon of TV stations that purchased the broadcasting rights of "Yunhuang" were all overjoyed the next day, because "Yunhuang", a brand new animation, broke the animation rating records of all stations in one fell swoop.As for the other part who are still waiting and watching, they are full of regret and contact Yangyi Culture in a hurry, hoping to catch the last train.

And on the campus on June [-]nd, there was such an interesting phenomenon. From elementary school to the first and second grades in high school, almost everyone was talking about "The Desolation of Clouds".Of course, there are also some students who failed to see the film due to various reasons, and found themselves inexplicably isolated.

It's not that the students around are doing this intentionally, it's that everyone is talking about a topic, but I can't even talk about it. Seeing other people's eyebrows dancing and chatting, I feel really uncomfortable in my heart up.I can only listen to others with envious eyes.

And those who have watched the cartoon, happen to have the same taste, and all like a certain character in the film, there is no doubt that they feel sympathy.Many students who didn't talk much before, or who were even a little awkward and contradictory, were surprised to find that "he (she) also likes this person", or "Oh, that's right, I like so-and-so the most ", so they immediately put aside the previous prejudices between each other and started chatting enthusiastically.

There are also some people who are the happiest, and that is the merchants who bought the advertising time at a high price, especially the merchants who produce juvenile and children's products. Almost on the second day, there was an obvious sales boom in the market. Move, gradually feedback back.

At the very beginning, Rogo laughed at everyone, watching the bank account bills increase every day, that kind of refreshment was indeed refreshing.But within a few days, he couldn't hold it anymore. He made phone calls, sent faxes, and even sent the public relations department mn directly to mn... Manufacturers who want to discuss cooperation with Yangyi Culture are about to send Rogo The mn threshold of the office has been broken.

"The fuck is all Xiao Yi, a bastard who is crazy about money, what kind of built-in advertisements are there?" Fat Boss, who hadn't been able to sleep soundly for three days, gritted his teeth when he mentioned Yang Yi.

Because in the later stage of the film production, Yang Yi actually let out a rumor that he wanted to put an advertisement in the "Yun Huang" animation.Manufacturers who heard of this marketing model for the first time naturally looked at each other in blank dismay, hesitating whether to take advantage of this opportunity to promote themselves.

Regarding Yun Huang's ratings, most people know it well because of the achievements of comics.But the only thing that hindered them from making up their minds was Yang Yi's advertising price, which was 300 million yuan in ten seconds, which directly made many people black-faced.It's not like there are no one who yells at the little boy for not being clear about his head.

But in the end, Yang Yihao threw out a sentence in his spare time, which left the manufacturers present at that time speechless-we are equivalent to using "Yunhuang" to endorse your products. In the future, as long as we broadcast our animations, your products Advertisement is equivalent to broadcasting simultaneously, what is there to be dissatisfied with.

"Is there this advertisement in every episode?" The assistant to the general manager of the marketing department of Wawaha, one of the largest local private enterprises, asked tentatively.

"Of course it's this episode." Yang Yi said solemnly, "Don't think too little, you should first consider the coverage of our animation, and the possible broadcast frequency in the future."