Reborn Cultural Empire

388 effort

Temporarily controlling the affairs of Yuezhou by remote control, Yang Yi led Rogo—of course, in the eyes of those who didn't know, it could only be Rogo who led Yang Yi to the headquarters in Dongyangyang. .suimeng. High-speed update

Here, Yang Yi is about to start a war.

The first problem he needs to deal with is how to gain the trust of others and prove that Yangyi Culture is qualified to become the mainstream advertising channel in the future.The reason for this awareness is that the reception staff of United Elephant is just a divisional supervisor in charge of advertising, not even the person in charge of the regional management office, let alone someone with decision-making power in the sales and marketing department. Director, deputy manager, etc.

"Hello, both of you. I'm Han Ru'an, the director in charge of advertising affairs of Lianxiang di du. I don't know if you two are here this time. What's the matter?".

A middle-aged man in his late [-]s has the sharpness in his eyes that is unique to men of this age, which means that this man has a strong sense of professionalism...

On the bright side, this person may have the courage to break the rules, but on the other hand, he may be the kind of person who is too confident to listen to other people's opinions.

Yang Yi didn't look evasively in his eyes, instead, he looked at each other directly but still friendly, and he probably got a clear idea of ​​the character of the man in front of him.

When Yang Yi looked at Han Ruan, the latter was also looking at him, but in comparison, Han Ruan's eyes were much darker - because the combination that appeared in front of him was really beyond his imagination.

Rogo is okay, after all, he has been socializing in the circle of Confucian businessmen for many years. Although judging from Fatty's temperament, he may not be a qualified cultural businessman, and it may be more suitable to engage in the entertainment industry, but when dealing with big scenes, Absolutely will not make any demeanor move.

But Han Ru'an was a little uncertain about the identity of the middle school student next to him.

He felt that judging by the demeanor shown by that fat man, he would definitely not be a dream-level brother who brought his siblings with him when he was discussing business, but he was too young to be an assistant.Involuntarily, his eyes glanced at Yang Yi. All in all, judging from Han Ruan's social experience, this duo who is fat and young can easily make people feel a little contempt amidst laughter.

But as a middle-level employee of United Image, he is also a man with great promise and potential, and a certain instinct in his heart keeps reminding him.

—Be patient with these two guys.

That's why Han Ru'an didn't dismiss them hastily, but chose to have a face-to-face conversation very carefully - of course, this kind of prudence is very limited.

"Talk about Lianxiang's advertising." Yang Yi blinked his eyes, his relaxed and carefree attitude was in stark contrast to Han Ruan's seriousness outside, as if it was the other party who asked for help, not him.

Rogo was a little surprised at this guy's attitude, but after more than half a year of running-in, the two of them can be considered to have a tacit understanding as a partner. Mr. Fat will never put doubts and worries on his face, but chooses unreserved trust.

He doesn't trust Yang Yi now and there is nothing he can do. The person who dragged him to di du is Yang Yi. It was Yang Yi who revealed the purpose of this trip when he arrived at the airport terminal. Yang Yi.As for going out with Rogo, according to Yang Yi's words, it's just to borrow his face.

It is clear that he is going to use him as a mascot.

It’s fine to treat myself as a mascot to decorate the front face, Yang Yi immediately replied shyly: “No way, Brother Luo, you know, I’m still too young, it’s inconvenient to go out and do business.”

Yang Yi, who is usually calm and calm, is boring at most, but Yang Yi, who is cute and tender, makes people feel scary, anyway, that's what Rogo thinks.

"Advertisement?" Han Ru'an was taken aback for a moment, and then a few uncontrollable smiles crept up from the corners of his eyes, not because he was very happy, but simply because he thought it was ridiculous.

Originally, he met these two uninvited guests patiently, but he also held the idea that there might be some unexpected surprises in his life, and he didn't want to let go of any opportunity that might be beneficial to his career development.

But now Yang Yi's words made him extremely disappointed.

Apparently, in his view, Yang Yi and Rogo have been classified as a new advertising medium, completely ignorant of the rules of the industry, rampant like headless chickens, trying to attract investment and business by relying on luck.

If not, how could he have made such a request rashly.You must know that the advertising companies they have business with on weekdays are all domestic 4a, and the marketing department will first collect and score the media, and then submit it to the sales director for approval.

It was the first time Han Ru'an met Xiang Yangyi who called Yang Yi and wanted to talk about advertising cooperation.

"Uh, that's it. I think there may be some problems with the information channels of the two of you. Our advertisement of Lianxiang..." Han Ru'an suddenly lost interest in continuing the conversation. After controlling his impatience, he was still cautious. And organized the language politely, ready to dismiss the two people.

At this time, Yang Yi waved his hand and interrupted Han Ru'an's next words. Of course, he noticed the change in the attitude of the divisional supervisor, but he didn't feel unhappy because of it: "I know, you may have to say next, this matter For the matter, we should communicate with the person in charge of the sales department first, and then come to you after obtaining the cooperation intention. Of course, we must also have a 4a rating, right?"

Yang Yi was not unhappy because of Han Ruan's contempt, but on the contrary, the latter was unhappy because of Yang Yi's robbing, maybe because his plan to deal with the matter was seen through by others, maybe because of Yang Yi's words The certainty in his demeanor.

This feeling of turning against the host and serving as the guest made Han Ru'an feel uncomfortable.

However, what Yang Yi said next made him somewhat reserved due to surprise and astonishment: "Not only are we not a 4a advertising company, we are not even counted as an advertising company. We only have advertising channels, but if Director Han wants to If there are some memorable experiences in it, please give me 10 minutes."

After making a statement that was half confident, half demagogic, Yang Yi lost no time in sending a good word: "I think you should be the kind of man who has the courage to break the rules."

"Pfft..." Han Ru'an grinned, and then felt that this action was not polite, and immediately stood in awe, but he always felt a little funny in his heart.

The advertising executives of some districts of the Union Elephant Market really don't know how to deal with the compliment from a bigger doll, accept it happily, or turn a deaf ear to it?

In Han Ru'an's position, he may not get much praise and appreciation at ordinary times. On the contrary, he is mostly criticized and scolded by his superiors. However, the good obedience of a half-grown child may not be very convincing.

But Yang Yi's goal has been achieved. He didn't want Han Ru'an to believe these words, but to let him see other things - such as his generous attitude of being calm and fearless when he talks freely; There are obvious differences between "kids" and other "children".

And then he hit it off.

Han Ru'an, as the person in charge of the regional advertising business in the marketing department, has come into contact with various people in the society, but the performance of the young man in front of him obviously exceeded his expected cognition.

It seems that I should treat it more carefully?

Raising his wrist and looking at his watch, Han Ru'an nodded, and then added: "It doesn't take 10 minutes to impress a person, if you can convince me within 5 minutes, I will take you to see Director Jiang of the marketing department. "

Although he decided to give Yang Yi a chance, he also gave himself a chance, but because of the self-esteem of a young and elite man, Han Ruan felt that he had to control the conversation. He was looking forward to it now. What kind of unexpected actions will happen within the time limit.

However, Yang Yi obviously did not disappoint him. When Han Ruan's mouth curled up slightly, the boy nodded and said lightly: "According to the analysis reports of the two companies, the ibm advertisement in Chiyte is worth 3000 yuan. Dollar investment, at least in exchange for half a percentage point of sales growth."

Then Yang Yi stopped talking, and the relaxed expression on his face matched Han Ruan's astonishment at the moment.

"Are you guys from the public relations department of that portal?" Han Ru'an looked at the two suspiciously, and there was an emphasis in his tentative tone that he didn't pay attention at the beginning: "Sorry, I don't know the identities of the two of you yet, I was negligent .”

"President Rogo of Yangyi Culture." At this time, Rogo's value was concretely reflected. According to the caliber agreed by the two in advance, Mr. Fat said with a smile for the first time: "This is the co-director of Yangyi Culture's board of directors. Yang Yi."

The board of directors of ghosts, is a board of directors with only two people also called a board of directors?

joint?If every time a so-called board meeting is held, there is only one fat man and one kid face to face, which is also called a joint meeting.

Sure enough, Rogo's introduction caused Han Ru'an to be naturally suspicious, and then he saw Yang as a real case of a rich boy being put into a family business.

But then he realized, Yang Yi Culture?Isn't this the company that you are familiar with recently?Over the past few days, the overwhelming advertising bombardment on the TV station has made it difficult for him not to remember this name.

And a very important point is that although the advertisement was broadcast repeatedly at various times, because of its novel content and well-produced production, it didn't arouse his disgust at all, but it was a taste that he couldn't get tired of watching.

At this moment, because of Han Ruan's slight superiority as a middle-level cadre of Lenovo at the beginning, and the unavoidable complacency in his speech, all disappeared.

In the past 8 years, Univision has acquired the personal pc business of ibm in the later generations. It has the largest market share in the Asia Pacific and the third largest personal computer manufacturer in the world.And the most important thing is that no matter how powerful the alliance is, Han Ru'an is just a middle-level cadre, and the two in front of him are the decision makers of a new force.

After thinking about it for a while, he immediately made what he thought was the most reasonable decision: "Then please wait a moment, please. If it is Yangyi Culture, then the cooperation between you and me is not something that I can make a decision on." It's gone."

It's not that Han Ru'an has no doubts about Rogo's self-introduction, but Yangyi Culture is not an obscure small company, and after-the-fact verification only needs some simple means, and there is no need to be too villainous in front of others.

Luo Ge and Yang Yi nodded in understanding, and then, led by Han Ruan, came to another office that hadn't changed. The only difference was the nameplate at the door.

Office of Deputy General Manager of Marketing Department.

Han Ru'an's immediate boss, the deputy general manager in charge of the advertising affairs of the marketing department, Li Xie's office.

"Oh, you are the president of Yangyi Culture!" Li Xie looked Rogo up and down. Although he was only a deputy general manager, the strong development momentum of Lianxiang made him not psychologically confront Rogo. The downwind position, but there is no superior attitude, and the tone and attitude are equal and decent.

As for Yang Yi, he was ignored so gorgeously, a half-grown child can play however he likes.

What a joint director is, these veterans in the business world are very clear.

"I'm joking, Yangyi Wenhua Rogo." President Fat nodded, and then the four of them sat down on the reception sofa in a corner of the office. This kind of atmosphere was also intentional by Li Xie, compared to the face-to-face business in the conference room. The scene, the atmosphere deliberately created now is undoubtedly more suitable for the two sides to quickly draw closer.

After Li Xie sat down here, an assistant brought tea, and he served Yang Yi and Luo Ge courteously while smiling sincerely: "To be honest, although I seldom go out in the past six months, I have been dealing with The affairs of di du here are the name of Yangyi Culture, which is also often heard. Some of your company's actions are really generous, and the name Yan Huan has recently become a thunderbolt."

The word thunderous is used here, and it is not necessarily a compliment.However, Rogo is also a half-person, and some things are just laughed off. If you worry about everything, you may not be able to negotiate a deal. At the moment, you don't look down on yourself with a smile: "It's just a need for development. If you say it's like a thunder, Dongyang Balcony is worthy of the name." .”

"I heard Director Han said that the two of you have an intention to cooperate in advertising. I don't know what you mean specifically? If it is in the interests of both parties, I think I have no reason not to promote cooperation." After a simple verbal confrontation, Li Xie immediately Pulling the conversation into a substantive process, Han Ru'an only had time to reveal some rough intentions just now, probably related to the placement of online advertisements, but the specific content needs to be clarified after the two people in front of them came.

Rogo took out a few documents that Yang Yizao had prepared from his bag: "This is Yanhuan's user growth data analysis report under our Yangyi Culture, which is the data of a third party; the following one is related to A complete advertising case for personal pc; the third is the annual report on sales data after ibm launched the first online advertisement in China in March last year; the fourth is some comprehensive information, including the analysis of online advertisements research, and research on your company's advertising needs."

Li Xie accepted the materials one by one with a constant smile, but he paid more attention to it in his heart, thinking that it seems that this Yangyi culture came prepared, and he didn't know how much homework he had done, but he wanted to Take it seriously.

"Hehe, it seems that the two of you are very confident when you come here this time. But our advertisements have always been handed over to Ogilvy & Mather China..." Li Xie looked at Rogo with some embarrassment. Very curious.But now that we have entered the procedure of business meetings, we should naturally have a good attitude so as to gain the initiative in subsequent negotiations.

They didn't like Yangyi Culture's self-recommendation, that's all.

But in case someone comes up with a plan that is enough to make people excited, then the attitude at the beginning is very important.

As for Li Xie's attitude, not to mention Rogo and Han Ru'an, even Yang Yi, a rookie in business, was well aware of it.The fat man immediately put on a sincere smile cooperatively: "Manager Li's words are of course very reasonable, but for advertising, we must choose a plan that can better promote sales. Moreover, what Ogilvy China planned for Lianxiang is all Television and flat media, and the Internet has not been involved?"

Li Xie smiled noncommittally, and explained sincerely: "Although I said that, Mr. Luo also knows that even if the advertising business is divided under the jurisdiction of the marketing department, it has the most say in it. It’s still the sales department. When I pass it here, I still need to get the review and approval from the sales director of our group.”

The deputy general manager of the marketing department of Lianxiang, he played Tai Chi so smoothly, he went around in circles one after another, but he didn't give Rogo a clear answer.

However, the two uninvited guests were not in a hurry. Rogo had already cultivated a calm attitude in negotiations, and Yang Yi was confident.The online community he had been in in his previous life, the current commentary board, had always been a distribution center for grassroots elites and folk strongmen. Yang Yi was also impressed by some classic economic commentary posts.

The advertisement and various analysis reports this time were created specifically for Lianxiang, with the reborn males fully posing as if they were willing to take the bait.

There was nothing to say in the office for a while, Li Xie seemed to be casually scanning some documents, and the browsing speed was very fast, but Yang Yi had already discovered a small detail - the browsing speed of the deputy general manager was getting slower and slower up.

Although it was obvious that Li Xie was trying his best to restrain his thoughts of deep thinking and try to appear more indifferent, but some things in the information easily hit the loopholes in his psychological defense.

As a deputy general manager who is in charge of the group's advertising business, Li Xie naturally understands the importance of these documents at hand. The second advertisement case is almost the same as a laser-guided missile, and it completely fits the latest marketing department. The analysis report 100% highlights the concept of Univision and the buying point of the new model.

It was not beyond Yang Yi's expectations at all. This was the advertisement selected by Lianxiang back then, and now it is taken out for them to choose again, but the production medium of the advertisement has changed.

But United Elephant didn't know, and Ogilvy China didn't know.If it was an indigenous advertising company, Yang Yi would consider whether to change the advertising case and give up the plan of copying.If it's a ghost thing, then it's heaven and God, and it's the blame.