Reborn Cultural Empire

() "And the generation born in the [-]s, compared to when you listened to Teresa Teng and Chen Baiqiang's songs, their desire to chase stars is stronger, and they have a more natural ability to accept things like being a star, becoming famous and becoming popular. I remember that when the Casio Grand Prix was held, the number of applicants received by your station was not as expected? It seems that some newspapers reported that you set up a booth at the entrance of the TV station compound on Nanjing Road, saying Just sign up and get an alarm clock, right? This thing is widely circulated? But if it’s the young people today, do you think you still need to worry about the participants?” Yang Yi laughed methodically, but in fact he said It was widely circulated, and it was only circulated inside the Shanghai TV station at that time, and then it was circulated among some old citizens of Shanghai, how could it really be like the era of the Internet for all people in the later generations, that is, even the death of a dog will be discussed Fan.

Without waiting for the other party to answer, the boy simply poured out the speech he had prepared in one breath: "So, it is time to catch up with the current era; and the specific participants and audience groups, which are people and audiences. , the rest of the location, it can only fall on Shanghai and Dragon TV. Director Mei, you see, since the Casio Grand Prix in 85, there has been no talent show based on grassroots and ordinary people. Yes. Whether it’s "Tonight's Stars" and "Five-Star Award Combination Arena" that you later launched, or later CCTV's "Zhengda Variety Show", and now Mango TV's "Happy Camp", these are just ordinary variety shows. In essence, none of them got rid of the interaction between the host and the stars, thus ignoring the situation of the audience itself. Even if these shows have special invited audiences, they are just mascots at a certain level, giving the show a show , just to bring up the atmosphere, in fact, I didn’t really participate in it. But if you look at it apart from the program itself, no TV person has noticed that in fact, these audiences—including those in front of the TV, they are the program The people who should pay the most attention, they also have a real desire to participate. And you must know that although the nature of Chinese people tends to be conservative, in the current actual situation, many people will hold the dream of becoming famous and reaching the sky in one step. If Dragon TV can provide them with such an opportunity..."

Speaking of this, Yang Yi's mouth was a little parched, so he grabbed the teacup and took two sips.

It has been dissected to such a degree, if Mei Luohua still doesn't understand, it can only be said that the other party has no vision, and I can only find another way.Audience, prospects, general situation, psychological needs... All of these, my own analysis is well-founded, even if the other party does not have the foresight of opening a cheat like myself, he should be able to make a correct judgment.The reason why a person can be successful is to a large extent to test whether his vision is advanced enough and his experience is sophisticated enough. Yang Yi chose Dragon TV not only because of Fang Junzi's classmate who is in charge here, but more importantly because of his bet. As a native of Modu, I should pay forward-looking attention to the quiet rise of some trends.

"This idea... sounds good, but since you can say these things, Xiao Yang, it proves that you are not an ordinary child and not sensible. You should know that it is not enough to have a good prospect, and the real plan is the plan that can be implemented. Good planning, so can you give some more opinions on the specific implementation?" Mei Luohua felt that his interest was getting stronger and stronger, at least, this afternoon, it seems that this afternoon will not be wasted in vain.

Yang Yi laughed again. In fact, he is clearly the owner of a doll stuck in the mud now, but the calm temperament he showed from the beginning to the end caused Mei Luohua's perception to change again and again, and there was a faint feeling of "no wonder you can make something like this." This series of "big handwriting" suddenly and enlightened.

And now, when Mei Luohua recalled this innocent smile that seemed harmless to humans and animals many years later, it turned out to be a little cold, like a wolf cub that is not yet young, but has gradually revealed a cunning and sharp side.

"First of all, it's the national audition. This national audition must be genuinely the whole people, and not limited to the magic city or the Yangtze River Delta..." What Yang Yi gave next naturally cannot copy the rules and regulations of the previous life, even if It is the golden rule of the emperor, and there is also a saying that one emperor and one courtier want to make new things appear in advance after several years, how can it be so simple to follow the script.

But while changing the minutiae, he also concealed some big killers. After all, he knows people and faces but doesn't know his heart. No matter how uninhibited this Mei Luohua has the unruly temperament of a literati, there is no guarantee that he will not get rid of Yang Yi and Yang Yi culture. Go it alone.It's fine if he suffers a loss once, but if he falls twice in the same pit, then he shouldn't be a reborn person, and it's better to wipe his neck with a knife to see if he can be reborn again.

Therefore, now he is more pointing out the inadequacies of Dragon TV, which was the former Modu TV, in similar programs. I didn't take it out.But even so, it is enough for Mei Luohua to chew and savor it for a while: "For example, 'Intelligence Surfing', this program is very suitable for the tastes of people in Shanghai, but Shanghai-style culture is not acceptable to audiences across the country. And the previous The "Five-Star Award Combination Challenge", which was broadcast in [-], has a good original intention and has good ratings in Yuezhou, but there is still a problem. Not enough to attract staunch fans..."

"Fans? What fans?" Mei Luohua and Fang Junzi were stunned. They were a little confused about this emerging online vocabulary a few years later.

"Oh, it's the transliteration of 'fans' in English, which means staunch supporters. Director Mei, think about it, is he a person who goes through the motions on every episode of the show, may he have many supporters, or is he a person who often appears on the silver screen? People who are exposed, how many supporters can they have? The reason why the current big stars often arouse public excitement wherever they go is that apart from their excellent talents, there is also a problem of exposure. Create a group of such fans, and in a sense, these people will also become loyal viewers of Dongfang TV. As for the intense atmosphere, we can also think that it is created, and it is not necessary to choose a few programs for each episode. There are only a few stars, but a batch is eliminated from the audition, and then each episode allows participants to compete with each other. Lively habits will be magnified to the greatest extent..."

Yang Yi was still copying the program planning, but Mei Luohua's heart was full of turmoil.

The boy of emotion is just playing with one hand to provoke people's hearts. First of all, the gimmick of the grassroots talent show has a natural intimacy that allows the audience to bring themselves into it.Then artificially create confrontation and engage in program competition. How is this different from inciting the emotions of the audience?If you really want to do this, can you do it?

But this question only flickered in his mind for a moment, why not?This is not to instigate people to kill and set fire, but to let civilians realize their dreams.To put it more righteously and strictly, this is chasing dreams and never giving up.It is a skill to sprinkle dog blood well, and it is also a drama that the audience loves to see.

"Well, your idea is basically very feasible and there are not too many flaws. But in terms of the scope of participants, isn't it too limited, a little too limited? Why not participate in the whole people instead of electing Where are some young girls?" Mei Luohua frowned, somewhat puzzled by Yang Yi's choice of candidates.

The boy chuckled and shrugged his shoulders nonchalantly: "Little girls are very keen on being famous, that's one of them; the audience loves to watch it, after all, in some respects, women are naturally more eye-catching than men. Second; and in the stage competition, it is easy to empathize with the crying of a few little girls. If a group of old men are replaced, the audience will not talk about it. Can those losers arouse the sympathy of the audience like girls? This is the third; and the most important point, never ignore the consumption power of women, especially girls who are not too old, they can save a week or even a month's pocket money for the idols they support, Call the hotline to vote and buy their peripheral products. Is it possible to change men? If Director Mei doesn’t have a daughter, he can also consult colleagues who have daughters to hear their opinions.”

Seeing Mei Luohua nodding repeatedly, Yang Yi couldn't help but wanted to laugh.

How can adults of this age imagine the fighting power of those brain-dead lolitas in later generations?What's the point of making a few hotline calls if you can even donate money to redeem your idol, or even buy a car and a house?

"Lao Mei, I'll tell you the truth. Originally, Yang Yi's idea was given to us at Yuezhou Satellite TV. If it wasn't for Yang Yi Culture's problems, do you think I can talk so well? Even the program plan I even asked people to start doing it. Several directors in the station knew that this show was dirty, not to mention how upset they were, you are still picking and choosing? If it wasn’t for the sake of old classmates, and Yang Yi also I really need the support of the media, believe it or not, I can start this program right away?" Mei Luohua asked meticulously but did not make a promise of cooperation, Yang Yi was not in a hurry, but Fang Junzi was full of displeasure, seeing that he still had Continuing to make up his mind, he couldn't help shouting immediately.

"Who said we don't do it at Dragon TV?" When the old classmate interrupted, Mei Luohua couldn't hold back anymore, and quickly clarified: "I think Xiao Yang has a good idea, so I want to see if he has any other good ideas. No."

After saying a word, he turned to Yang Yi at the side: "Since we have decided to launch this program, Xiao Yang, look, what kind of cooperation model do you want? After all, the cooperation between TV stations and people in the past was only for advertising. For other things, we have neither this precedent nor similar experience.”

"It's advertising, planning fees, etc. Yang Yi Culture doesn't want it." Yang Yi couldn't help being ecstatic, but he had to work hard to restrain this excitement: "First of all, if the 'Super Girl' this When the program is released, we must reserve enough shares for Yangyi Culture in the sponsorship and advertising time in the middle, and then ask your station to give more support in other industries of Yangyi Culture. Of course, except for "Super Girl" For advertising and promotion, we can talk about it according to the existing conventions.”

"Well, although our Dragon TV is one of the best local stations, in terms of influence, it is really not as good as CCTV. If you think we can influence the decision-making of Yuezhou, then..." Mei Luohua hesitated, if It's just the resources for publicity and promotion, but he can be more in favor of Yang Yi's culture, and he can give a lot of conditions that are enough to be called preferential.But the current situation is that the other party's problem is clearly related to the political level. To put it more clearly, it can be regarded as a struggle between different political factions. It would be unwise to easily mix it in.

It's not that Dragon TV is afraid of the Yuezhou government, or the current mayor Cao Jianguo's people.But the problem is that by doing so, the plight of Yangyi Culture may not be alleviated, so why do such actions with half the effort?After all, from his personal standpoint, his favorability for a cultural enterprise is undoubtedly higher than that of a local government that ignores the overall situation.

"You don't need to affect the decision-making of the Yuezhou government, what are you doing there?" Yang Yi smiled obediently: "In the future, the Yangyi culture will take root in Shanghai, and it only needs to affect the local area of ​​Shanghai and the Yangtze River Delta first." Well."

"Oh, that's it, that's okay... eh? Wait, take root in the devil's capital?" Mei Luohua was stunned for a moment, then opened her eyes and looked over: "You mean, Yangyi culture is going to move?"