Reborn Cultural Empire

() Chen Luyu turned to the audience seriously, and after clarifying to everyone, he looked at Yang Yi again: "Then I am really curious. Speaking of which, we have had 'child prodigies', 'young geniuses', 'Zaohui' and so on since ancient times in China. Waiting to say, and Yang Dong, as a person who has just passed his 17th birthday and has indeed made great achievements, what do you think of others calling you a genius? And did you receive any comparisons when you were young? What about special education?"

"I can't call it a genius. I really stand on the shoulders of my predecessors." Yang Yi first expressed his attitude very seriously, and then shifted to his own education: "As for special education, there is nothing too special. "". If there is anything to say, it is that my mother is not like some parents. She likes the cold war and ignores me for a few days. I don't know if she follows Citi The experience from Chinese studies. You don’t know that children may be very scared at the time when they face scolding and corporal punishment from their parents, but it’s okay after the past. However, the Cold War was not like this. You will live in a low pressure zone for several days. People are very depressed. And in order not to enjoy this depressive atmosphere, naturally, I can only be obedient."

After being said by Yang Yi, the audience burst into laughter again, and Yang Min couldn't laugh or cry in front of the TV, angry and annoyed, secretly thinking about how to deal with this kid when he came back.

"That is to say, your childhood and youth were the same as other children, no difference?" Chen Luyu just looked at Yang Yi, and also admired the calmness of this young man.But in retrospect, he was the one who did countless jaw-dropping things in his teens.Faced with a small talk show, of course there will be no gaffes.

"That's not true. I am a single-parent family. Since I was a child, I have seen the hard work my mother has put in to help me grow up. Therefore, in terms of understanding some things, I may have a different perspective from my peers. This kind of life situation is also true. It made me long to be able to stand on my own early. As for the current success, it is somewhat unexpected." Yang Yi smiled, with an extremely sincere expression on his face.

Hearing Yang Yi mention this topic, Yang Min couldn't help but his eyes turned red, and he felt his nose was sore. Just now, the idea of ​​making this brat look good just flew to the sky, but Feeling sorry for his son's obviously thinned cheeks.

"It seems that adversity is the best life mentor. This sentence is really correct." Chen Luyu smiled slightly, and then led the topic to the place that the audience was most interested in: "Then can you introduce, How did you start on the road to success? Especially telling your mother that you were dropping out of school to write articles."

"There is nothing bad to say, that is, take the time to write during the summer vacation, show the written things to my mother first, and then find a publishing house to publish them, and the parents will naturally agree. Only with grades can I have the confidence to speak. This is the truth It's the same everywhere." Yang Yi smiled.

"Even if you successfully find a publishing house to publish your book, it's not easy to drop out of school completely?"

"Well, I didn't drop out of school directly at that time. But because of "Those Things in the Song Dynasty", I was admitted by a key high school in my hometown, Yuezhou No. [-] High School. I also planned to study and write at the same time. After all, there is not enough. No matter how inspired the author is, he will not be able to maintain long-term creation.” Yang nodded.I can't help but fall into the memory: "But then I found that writing and studying were really contradictory, at least at the time. Just writing in my spare time could not meet my requirements. Of course, in fact, the leaders of No. [-] High School , can be regarded as very enlightened, they allowed me to keep my student status and create at home, but I must ensure that my academic performance can keep up."

"In the end, you still dropped out of school?"

"The first is that my academic performance can't keep up. Although I still have some meager talent in writing, I don't need to mention other science subjects except Chinese and English. My grades are a mess. There are also things like politics that I don’t want to memorize by rote. Although I have to say, in fact, middle and high school politics textbooks can be called divine books.” Yang Yi remembered that in later generations, some discerning people saw through the compilation of those political textbooks After the goal, he couldn't help but sigh with emotion.

"Hey, on the one hand, you don't want to study politics, saying that you memorize it by rote, but on the other hand, you praise this course so much. I don't understand what you mean." Chen Luyu was curious, because this topic It was temporarily extended, and there was no such content in the original dialogue script.

Yang Yi thought for a while: "It's not easy to explain. Those who can understand will naturally understand. Anyway, most people including me, even if they understand the deep meaning of this, it will be difficult to use it for the rest of their lives. When people brag, they can play tricks on it."

Chen Luyu didn't get entangled in this topic, but quickly shifted to the most popular topic among the audience: "Okay, I still have some questions to ask, but now I have the most important question, which is you I am not only a best-selling author, but also a master of creating best-selling books. Can you tell us about any tricks in this industry? I know that writing requires talent, so this thing cannot be imitated, but for a Do you have any business experience of your own about the operation of this book? Let us also see how the genius Director Yang differs from ordinary people.”

In fact, generally speaking, it is impossible for Chen Luyu to ask this topic in public, because it involves one person's business ideas and concepts, as well as the experience accumulated after countless actual operations. You will be blindsided.Even if the people who came to participate in the program were all successful people with a certain demeanor, most of them would just prevaricate by laughing and joking, and would never reveal their true abilities.

But if Yang Yi brought up the topic on his own initiative, it would be completely different.

Just like he plagiarized "Twilight", because he followed the path of foreign writers, only he can implement the method that makes foreign writers have nowhere to go.So in order for the works of Chinese writers to enter the world market, he still has a lot of work to do.Disclose the marketing method directly.It is the best strategy to muddy the water.

As for whether it will attract more competitors after various marketing concepts are revealed.Yang Yi never thought about sitting on the golden finger of rebirth, and he still has many best-selling books at home and abroad in his head. If these up-and-coming stars can be defeated by this, then what is he talking about building a Chinese cultural empire?It is better for An An to write with peace of mind and become a rich man.

So after disclosing that I wanted a book marketing idea and promoting it on this program, the program team agreed without much hesitation.Maybe ordinary audiences may not be able to succeed even after listening to Yang Yi's explanation, but those are people in the industry themselves.Certainly not necessarily so, but being able to attract the attention of those in the cultural circles is also beneficial and harmless to the improvement of the level of the program.

"I'm just an ordinary person."

Yang Yishi made a statement with a wry smile, and then cleared his throat: "In fact, if you ask me how I write, I really can't tell, but when it comes to how to operate a book, I have some experience."

"No matter what I say, I want to make money first. Because the economic foundation determines the superstructure, without funds, any ideal is empty talk." Yang Yi directly revealed his own rules of action: "Looking at it now, that is, just now The two books "Soldier Assault" and "Emperor Kangxi" were published. Once again helped me achieve success. Before the publication of these two books, I worked hard on channels to ensure that nearly [-] key cities across the country .Able to achieve simultaneous listing.”

"Then it's been a week now, what is the real sales volume of the two new works?"

"The first printing of the two books was 150 million copies each. After a week, one-tenth of the inventory has been taken away, which means that each has about 15 copies. Books sent out. Large and small direct sellers and distributors also It’s almost **60% digested, so according to this data, by the time of New Year’s Day, the two books can buy about [-] copies, and I’m very satisfied with this figure.”

"Before I saw your comics, and two mystery novels "Shen Nong Code" and "Ghost Blowing the Lantern", the price seems to be less than 20 yuan, and "Soldier Assault" and "Emperor Kangxi" were released before. "Bright Sword" is all over 20 yuan, what is the reason?" Chen Luyu tilted his head and looked at the boy with a smile.

"Mainly considering the affordability of readers, the readers of "Shen Nong Code" and "Ghost Blowing the Lantern" are mainly young people and there are many students. The price is low, so that young readers will not feel pressure to buy. And The latter three books are aimed at adults with stable jobs, so they can be slightly higher, not to say that the value of the books themselves is like that.”

"Your famous book "Those Things in the Song Dynasty" doesn't seem to be priced too high? Is this also a historical book?"

"Because my fixed consumer group has not yet been created." Yang Yi smiled and made two gestures to make the audience's attention better focus on himself: "At that time I just started writing, even Readers don’t know that I was a kid at that time, but for a brand new pseudonym, the public reported a skeptical wait-and-see attitude. This is completely understandable, so the price must be lower. And "Those Things in the Song Dynasty "is not a single book, but a series of books, and the price is too high, which is not conducive to selling them as a whole after they are all released."

……

"Is this kid doing a good business? Why did they hear that they still lost money at the last comic exhibition?" Ye Yuyou's father, who was thousands of miles away in the magic city, was looking at the TV screen with great interest. Watching the local news from Modu TV is a very necessary homework for someone in the system like him.But the daughter insisted on changing the channel to watch Luyu's appointment, and her mother supported it on Pangbian, so he had to implement the min zhu system, and the minority obeyed the majority.

Staring at the young man on the TV screen, Ye Yuyou smiled and curled her lips: "Speaking of being an official, Dad, you must be good at it, but when it comes to doing business, you are ten blocks behind me, a junior. Not only that."

"Did someone say that about your father? I don't know, I thought this little guy was your boyfriend, so he turned his elbow in such a hurry." (To be continued...