Reborn Cultural Empire

() "Is this kid's business going well? Why did they lose money and make money at the last animation exhibition?" Ye Yuyou's father was watching the TV screen with great interest in the magic city thousands of miles away. He was just watching the local news from Modu TV, which is a very necessary homework for someone in the system like him.But the daughter insisted on changing the channel to watch Luyu's appointment, and her mother supported him, so he had to implement the min zhu system, and the minority obeyed the majority.

Staring at the young man on the TV screen, Ye Yuyou smiled and curled her lips: "Speaking of being an official, Dad, you must be good at it, but when it comes to doing business, you are more itchy than me, a junior." Nephew disease recovery!?br>

"Did someone say that about your father? I don't know, I thought this little guy was your boyfriend, so he turned his elbow out in such a hurry."

Hearing that her daughter was running on her husband, Ye Yuyou's mother gave her an annoyed look, but it seemed that the eldest lady was not afraid of her mother, but instead let out a giggle and turned her attention to the TV.

……

"I understand this truth, but what about the fixed consumer readership you mentioned just now?"

Yang nodded, indicating that he was going to talk about this question next: "That's why I chose "Those Things in the Song Dynasty" instead of "Emperor Kangxi" at the beginning, because the former is a series of books. After the second volume of the first volume, as long as the readers recognize me, they will pay attention to my next works. Of course, it is mainly the "Song Dynasty" series and historical books, and after the "Emperor Kangxi" is finished, the next one will be Nothing can continue the subject matter and popularity..."

In fact, it is not impossible to continue this theme.After all, in the previous life, the original host writer Er Yuehe.However, it also wrote about the other two emperors of the Kangxi and Qianlong dynasties, but Yang Yi was due to some personal reasons.I didn't have time to read these two books carefully, so I couldn't get them out after rebirth.

But when he was talking about the topic of fixed readership, his thoughts drifted to his current signed writer, Si Niang, who was worthy of his admiration in terms of achievements in the previous life.

This controversial teenage idol followed Yang Yi's idea of ​​improving his business philosophy step by step. In his previous life, in 2003, his famous work "Fantasy City" was released and sold 84 copies that year. Guo Siwei, who was 21 years old at the time, had both fame and fortune.In an interview with CCTV.He wore yellow hair that had been dyed carefully, a necklace that chasing boys liked, and a cool expression, which immediately won the hearts of countless boys and girls, and his popularity soared all the way.

A year later, Guo Siwei went on to publish "How Many Flowers Fall in Dreams", which later caused great controversy. The sales volume of this book also reached one million, which made him suddenly realize that he already had the legendary readership".The so-called "fixed readership".That is, as long as it is a work published by someone, they will definitely pay for it, which is similar to the fans of celebrities buying idol records. "My readership is about 100 million people, mainly between the ages of 14 and 28." It was Ou who was interviewed.Guo Siwei said so. <Yufeng Literature and Art Publishing House began in-depth cooperation and launched the youth magazine "Island" edited by him.He planned the column and was responsible for the design of the frame.Very busy.Since then, almost every issue of "Island" has "pornographic photos" of Guo Siwei. These photos taken by professional photographers make the thin Guo Siwei look like a prince charming who just walked out of a fairy tale.Before this, there had never been a magazine in China with such a stylish package.Looking around the world, I am afraid that there is not a single magazine whose cover character has been occupied by the editor-in-chief of the magazine for a long time.

Island was a success, selling around 15 copies per issue.In this regard, Guo Siwei was very calm, "What to read is the reader's choice. I can only say that my aesthetics and taste are in line with the tastes of young people and the market." Since then, when he writes novels, he doesn't have to wait until After finishing all writing, he will publish it. As soon as he starts, he will serialize it on "Island", and republish it as a book after all writing is finished.This means that this skinny little "prince" (his fan language) can earn at least two royalties for a work.

"A newcomer, as long as I approve his articles and continue to push three issues on "Minimal Fiction", he will form an influence among the student groups. And this model can be replicated to newcomers. Once a newcomer has formed a brand The effect can go back and promote the influence and sales of "The Minimal Story."

As for the criteria for selecting candidates, Siniang revealed at the time that he was looking for new authors according to his own reading preferences, and he had two criteria for selecting manuscripts: "First, the author's writing should have its own unique style. I can tell it’s you just by looking at it; second, I want to see huge commercial potential from your works, such as the possibility of developing derivative products such as animation and games, so that it can bring huge commercial profits.”

Yang Yi's model is somewhat different from this one, but the core is the same.

So at the end, he couldn't help laughing and said: "Of course, my personal works have not yet formed a brand, but I have already planned to apply this brand model to some cutting-edge writers under Yangyi Publishing This method is more like in martial arts novels, those senior masters indoctrinate martial arts juniors, as long as they are done properly, they can quickly create a new writer."

"Although for the majority of writers, this plan is undoubtedly a great thing, but for readers? Will the works produced by this production line have a bad influence on traditional writing? "Chen Luyu frowned slightly and asked suspiciously.

The conversations are all arranged, not a talk show, so after this question was asked, Yang Yi naturally had a countermeasure: "There is no such worry at all, because when promoting the author, we will strictly control him. The quality of the works. Only good authors and good works are worth helping him build his personal brand. As for those that have no market value at all, we will certainly not launch them.”

"From this point of view, you can discover your commercial attributes." Chen Luyu smiled.

"Yangyi Culture is originally an enterprise. Although it is a cultural enterprise." Yang Yi shrugged and said with a relaxed smile: "And Yangyi Publishing is trying to create a model. The model of the writer group is to put a When two writers with the du li brand are united, of course, first of all, their works must have a certain similar basis, and the readership groups also overlap. Then, if anyone in the writer group publishes a work, the entire group must be mobilized. On Yangyi Culture’s website , in their respective works, to promote this book on the Internet. So, of course, the sales volume of this author’s works will not be too low.”

"This model." Chen Luyu and the program team were not all compliments.Instead, he maintained a certain degree of du lixing: "Although it sounds beautiful, whether the market recognizes it or not, and whether it is a good thing for readers, remains to be tested by time."

"That's what I want to say too."

Yang Yi nodded: "Actually, because of China's traditional culture, authors don't dare, are good at, and know how to sell their works. I don't think it is necessary to be too demanding. Of course, marketing is mainly about publishing The responsibility of the unit, the main task of the writer is to write good works. However, it is not advisable to completely ignore the value of oneself outside of writing. Some activities. Our Chinese writers are far from going out of the country. There is still a distance, but I believe this is not a problem."

"Okay, about the brand model. I think many viewers already have a basic understanding, but what about those traditional writers. How do you help them?" In fact, Chen Luyu also smiled wryly, obviously targeting the young man himself. interview.However, under his insistence, he created a public class on book marketing. I don't know what the audience will think after this program comes out.

"Traditional writers can only rely on publishing houses." Yang Yi pursed his lips. If it wasn't for the domestic book industry to stand up earlier and enter the international market for competition, he would not insist on adding these things to the program. The content, but think about the "Harry Potter" frenzy that is about to sweep, but in the next few years in China, except for himself as a cheater, there are almost no works that can be sold, and he can only adopt this kind of The way of counterproductive.

It is much better for Chinese authors to make money from readers in their own country than to be made by foreign authors.

"And what a good publishing house should do is to 'secondarily develop' the work after receiving the manuscript from the writer. This process can take a long or short time. It is mainly the same as writing, depending on the marketing inspiration. Of course, It is also necessary to have inspiration details. For example, in our Yangyi Publishing, after passing a submission, the next step is to help readers understand the book, first of all, the title of the book, and implant powerful keywords into the title of the book In the middle, it is the first step in secondary development to introduce to readers what kind of book it is as quickly as possible. Our publishing house editorial team recently summed up a 123 theory about readers' psychology. That is A book is placed on the shelf of a bookstore. Its contact with most readers is only 1 to 2 seconds in time, and 2 to 3 meters in space. If it cannot be limited by this time and space, Get readers interested, and most readers will abandon the book..."

……

Even if you want to promote your ideas, this is a talk show after all, and the program team can't agree that all the content will be Yang Yi's experience introduction.

So after half of the show, Chen Luyu brought the topic back to Yang Yi himself.

"So what kind of story did you go through when you transferred from writing to business management? Is it not good to just keep writing like this? The survey data in my hand shows that as long as you keep writing at this writing speed, you only need five In a few years, you can become the No.1 of domestic writers’ royalties, and ten years later, you can join the ranks of rich writers in the world. Since there is a stable and bright road, why don’t you take this road? But to choose another new path that has not been experienced before?"

"This question..." Yang Yi's state obviously became a little erratic.

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