Reborn Cultural Empire

This point is not just speculation, but a more convincing answer after a detailed market survey - through the whole year of last year, this hg has inspected several large and small Chinese Internet companies, At first they aimed at 8848, but there is never a shortage of smart people in this world. When they were still doing detailed investigations, they had already invested in 8848, so the final result was Nai give up.After the failure of the investment plan this time, the top executives of hg were not impetuous, they found a worthy investment object, and they didn't care and threw a lot of money, just like what all investors do in this crazy period .Contrary to this situation, their investment investigations have become more cautious, not at all like a new fund that has just been established and is extremely eager to prove itself in the field of venture capital.

Therefore, after investigation and investigation, no company worthy of a large investment was found, but the Internet bubble suddenly burst, which also made the senior management of hg fund more stable in their behavior, which is comparable to some Veteran venture capitalists.

But acting prudently does not mean that they give up investment opportunities, but that they have stricter requirements for those companies in the process of searching and inspecting. If they do not have a practical business plan and no promising projects, they will It is determined not to invest a dime in those companies.

So after going through investigations again and again, Stephen, the head of hg's investment department, set his sights on a not pure Internet company.But this company has a large business department, which is Yangyi Culture, an enterprise engaged in the research and development of Internet products.It is the company he is optimistic about after the investigation, not just Yangyi Network, which is a subsidiary of Yangyi Culture.The same navigation and same search are currently being fully operated, but because in Stephen's eyes, this company... Maybe it should be called the company's Internet business department, and it seems to have a kind of ability to use Internet products in the Chinese market. With an extremely forward vision, the products they developed are very targeted.

"Martin, I think you have read the business investigation report of our investment department, right? So what do you think of that Huaxia company?" In private, the two people who really have a good relationship are both Call each other by a more casual name. At work, they are subordinates and subordinates, but outside of the workplace, they are half partners and half friends. [

Hearing the question from his old friend, the CEO of hg didn't answer directly, but smiled and picked up the coffee in front of him, and slowly stirred it: "I can easily hear it from your tone. Dear Stephen, Are you in love with that Yangyi culture?"

"Damn it, don't use such ambiguous words." The person in charge of the investment department, Stephen the golden-haired ghost dressed as a typical Citiman.He just tore off the top button of his shirt, not knowing if the heating in the room was too "forced" or because he was annoyed by his old friend's teasing.Instead, he said sternly, "Don't tell me you don't have any opinions to express after seeing the hard work of those guys in the market research?"

"Okay, okay. You're always more fanatical than I am when it comes to work." That Martin shook his head.Then he became serious: "After reading the market research report, I am not surprised by the direction they chose. In fact, search engines, no matter which country they are in, will have people working hard to develop them as their own company. core business. So I am very surprised why you are only optimistic about this company that does not have a pure bloodline. Your survey report seems to indicate that Yangyi Culture, except for the subordinate Internet business department , the rest of the main businesses are all in the field of traditional culture, right?"

"When examining whether a company is worth investing in, in addition to being cautious, you also need to have an adventurous spirit." Stephen will definitely not say this on a formal occasion, because Martin is his boss, but there are only two people in this situation. In the meeting, the foreigner said: "Besides, investing in this Yangyi culture is actually not a risk. Because you only noticed one of their core R&D projects, the Internet search engine, but didn't notice their other one. Promising project - the most basic kind of web application, navigating a website."

"Navigation website? It's the one mentioned in the report. What kind of search? Oh, to be honest, the name is really not very good. It doesn't have the style of a high-tech enterprise at all." Martin shook his head, and said to his subordinate and old friend , seems to disagree.

"This is the difference between the two of us. In addition to your identity as the CEO of the fund, you also have a business hobby, which is surfing the Internet. You are also a master who understands the principles of the underlying application of the Internet. But I am different. The Internet is very important to me. The only meaning is how to let me understand the various information I need faster and more. In addition, whether I understand more advanced Internet "operations" and applications is no objection to me. Then Do you understand the meaning of what I said?" Stephen looked at Martin, his eyes were full of radiance, and there was also a meaning of examining the other party.

"You mean..."

As expected, after listening to Stephen's words, Martin, who was a little dismissive just now, flashed a look of surprise and doubt in his eyes, and then he realized: "It means that the first People who come into contact with the Internet for the first time always need a good guide to tell them what they can see in this brand new world that they have never seen before? You people just regard the Internet as a kind of fool People who use tools, what they need are simple Internet products that can meet basic needs?"

"Bingo, that's what it means." Stephen couldn't help but snapped his fingers, and then described enthusiastically: "Actually, you have seen that even in our company, most of the lads who conduct market research They also don’t need a so-called more advanced search work than the navigation website to find relevant information! Why? This is because they don’t have a clear search object. If it is some basic information, then the investigation object If we leave some traces on the Internet, we can find them quickly. Instead, it is faster and easier to go directly to the company homepage of the survey respondents through those navigation websites—if they have a company website. This is still with a clear purpose. In those cases, and those netizens who come into contact with the Internet for the first time, God knows what they need, and at this time, it is the time when the navigation website plays an important role."

"Sounds reasonable, but it's unbelievable that this situation is completely different from ours." Martin couldn't help but tsk his lips, speculating obviously with some prejudice: "Is it Huaxia?" As Voice of Citigroup said, it is indeed a relatively backward country..."

"I'm sorry, although it may make you unhappy, but I still want to say that your views are too conceited and not respectful enough for others. During the investigation process that lasted for more than three months, my impression of that ancient country is, Not all are positive. In fact, that country and the people in that country do have many shortcomings of one kind or another, but generally speaking, I personally agree with them. Except for some habits that are not perfect in moral aspects, only from the perspective of individuals In terms of ability, those people are no worse than us." Stephen thought for a while, and felt that if the investment plan this time was finally approved by the company's senior management and the board of directors, then dealing with Yangyi Culture and Huaxia people would be an essential thing. It is a good thing to let your old friends put down their prejudices in advance.

"Okay, okay, even if you are right, then let's go back to the original question - do you think that in China's Internet field, a fool-like navigation website is better than the kind of free-wheeling search Is the engine more promising?" Martin knew that once his old friend started working, he would be as serious as Hansen and the others, so he didn't want to argue with him about the group IQ of other ethnic groups.

After listening to Martin's question, Stephen knew that his old friend, because he had experience in research and development of Internet products in university, was an out-and-out industry insider in this field, so he still had some doubts about some of the most basic and simple applications. Take a rather condescending point of view.

It's not that the other party is arrogant, but that Internet R&D personnel will inevitably have this emotion.Or broadly speaking, anyone who is proficient in a field he knows well will look down on the most basic problems in the field.So after thinking about it, he had to give an example to himself: "Well, you have successfully despised me, and I am also a person who can only do some foolish operations, but for my current job, those who are higher Understanding at the first level is completely meaningless, isn’t it? If you think I’m not enough to convince you alone, why don’t you do another survey to see that even in our country, those who are not proficient in Internet applications only hope to have more What percentage of people are foolishly "operating"?"

"Okay, well, since you said that, it means that there are more of you guys. At this point, I don't think it is necessary to continue to spend more money on investigations." Seeing that Stephen did not hesitate to use his own experience, Martin had no choice but to agree with the other side. (to be continued..)

〖∷Update fast∷∷Plain text∷〗