Reborn Cultural Empire

"Then it's not enough to be just a fool-like Internet application. You have to explain how far into the future we can reap from investing in this Yangyi culture. The business survey report can be found in Talk about the company's future and vision, but I don't see much benefit for our ihg."

"Haven't you read it carefully? Just because it's an investigative report on Huaxia Internet companies?" Stephen unceremoniously exposed his old friend.

For Martin, he is also very clear that this old friend has countless shortcomings-laziness, lack of responsibility that matches his status, and sometimes he shows obvious arrogance.But all these problems are no longer a problem in the face of this guy's almost terrifying investment intuition, because the investment projects that the other party has previously approved have all achieved very good returns, while the projects that have not passed have either a bleak future. , or the development is mediocre, and this is how to secure the position of the company's CEO.

Otherwise, just because of his small shortcomings, it would be enough for the company's board of directors to regard him as dereliction of duty and kick him out of the ihg fund directly.

"Uh, it's fine for you and I to know some things. You don't need to make even the groundhog in my backyard know." Martin's mouth curled up in a slightly embarrassing indifference, and then he waved his hand as if the other party The said question really doesn't matter at all.But in order to extinguish his old friend's already somewhat irritated feelings, he could only start to get serious: "So, you value the Internet far away in China... No, it should be a cultural company? To be honest, they gave me Feeling. I mean that a cultural company’s devotion to the Internet field makes me feel that they are the same as us. They are also optimistic about a certain product on the Internet, so they are willing to make great efforts. If they don’t do those optimistic things by themselves. But anyway, since you insist, I promise you that I will read and think about that proposal carefully."

"Okay, that's what you said. Don't wait for me to find you for the second time. When you want to talk about investing in Yangyi Culture, you still have the same attitude. I will submit your impeachment to the company's board of directors!" My old friend.Stephen was already at his wit's end. In some usual disputes or just small differences, he was always the one who lost in the end, not the other party.

"You won't." Martin continued to shake his head with a smile, but when he saw Stephen's solemn and expressionless face, he immediately changed his words with great interest: "Okay, I said I would take a good look at your proposal, I will definitely look at it seriously. And even if you submit the impeachment against me, those old men on the board of directors are unlikely to pass it."

He himself is very clear.His sense of smell in business, especially in the field of Internet business, can be described as precise and keen. If he did not violate the bottom line of fund controllers, then his position as CEO.Almost impossible to shake.And having said that, those investments in the past have all seen results now.It even achieved the return of renewal, but it is a classic investment that can really make ihg famous in the first battle.But it never showed up.Although Martin himself never said about this.But in his heart, there is no feeling of reconciliation, and his friend's repeated persistence, and his optimism for that Huaxia company can even be called persistence, which also made him start to have some interest.

Although this old friend of mine does not have his own terrifying foresight in the direction of investment, he is an investor who can calm down and do his homework seriously. The projects they are optimistic about may not be a blockbuster, but they will certainly not would be too much of a failure.

So far, Martin, the executive president of ihg Fund, became interested in Yangyi Culture. One day later, he urgently summoned the head of the investment department headed by Stephen, and cooperated with the company's public relations department members to complete the project within a day. He organized the establishment of a contact team, and then explained to the team a series of issues that need to be paid attention to when contacting Yangyi Culture: "Listen up, gentlemen, this time your contact is Huaxia, which has never dealt with before. People. Although the philosophy of life of these orientals is very different from ours, there are still some similarities in some situations in the business world, so I don’t have too many things to explain. There is only one task that must be completed for you. It is to invest in Yangyi Culture, or more precisely, to invest in the person who dominates the Internet navigation business in Yangyi Culture.”

As Stephen said, after carefully reading Yangyi Culture's strategy and layout in the Internet field, as well as a series of policies that are now being implemented, what Martin noticed immediately was not the current situation in Silicon Valley. It can also be regarded as a search engine for high-tech projects, but it is a web navigation business that has similar functions to search engines, but the core technology is far behind.If you want to develop an Internet search engine that everyone praises, you only need a wealthy investor, a few programmers who have experience in this field, a good architect, and patient research and development, and continuous improvement , almost meets the requirements.

However, if you want to create an excellent navigation page that meets the needs of the vast majority of novice netizens and allows them to experience the fun of the Internet, the required hardware, including human resources, may be only one-tenth of the research and development of a search engine, perhaps only [-]. one.But apart from the material conditions, what is more important is that the guy who took out the navigation page product, his gaze is the scariest thing, and it is also the most outstanding and almost unique resource that investors are chasing after. .

Because of this, Martin specifically explained that the focus of investment should be on the person who presided over the development and operation of the Yangyi Network navigation page, rather than Yangyi Culture itself.

"Mr. President, from your request, I feel that you are full of appreciation for the guy who has not met. In this case, why don't you make a condition that the other party can't refuse at all, and then take him to Silicon Valley?" When discussing business affairs, Stephen would not call each other by their first names directly as in private, but would call him Mr. President like other colleagues.

"Because you haven't noticed a problem, the largest Internet market in the world is not here, nor is it old and decayed in Europe, but across the Pacific Ocean. Just imagine their population, damn it, is it really scary 13 billion, and when these people come into contact with the Internet for the first time, guess what kind of impact they will have on the entire Internet industry?" Martin spread his hands exaggeratedly, but the employees of ihg are already familiar with him Because of his personal style, he can focus on his narration: "Chaos, disorder, no sense of copyright, but it happens to be a big cake that looks very mouth-watering, and facing such a It’s a big cake. As guests, we don’t know how to get the biggest piece. Only those who have witnessed the cake making process can do it. So the person who came up with such a navigation page in Huaxia is a genius, come on After arriving at our Citigroup, he is an out-and-out fool."

Having said that, the people below understood more or less, and then started their respective jobs.

And their job, of course, is to contact the senior management of Yangyi Culture, express their interest in investing in Yangyi Culture, and win this investment task without accident.

The day after Martin issued the investment intention, Stephen led the team to Yangyi Cultural Headquarters in Shanghai.

"Seven years ago, when the ihg fund was established on Wall Street, all the senior management, including me, who had just participated in the establishment of the fund, held the most important meeting that set the tone for our ihg. All partners were present , and some managers who have already joined the fund, such as me, can also listen in. In addition to determining the investment style of ihg, there is also the most important strategic decision at the end of the meeting, which is the focus of attention. In the Internet field, in the next six years, we have implemented the investment style of ihg, but we have not been able to realize the dream of becoming a great venture capital fund. In addition to being far from those behemoths in terms of strength, more is Because of our prudence. But this time, the company from the board of directors down to the market investigators in our investment department all firmly believe that this trip to China will be a very pleasant cooperation and meeting."

When meeting Rogoyang, Stephen took the initiative to stretch out his hand, giving people the feeling of being calm and powerful, which can give people the impression that this person is trustworthy or that this person is very sincere.Of course, generally speaking, as an investor, you can show your sincerity, but you should never show that you are bound to win. This will unknowingly make people feel disgusted, or make the investor reset temporarily bargaining chips.

It's just that as the direct action person of ihg in investment negotiations, Stephen has already made a lot of achievements. He and Martin have won the absolute controlling rights of no less than eight companies in Silicon Valley. How to deal with it also has its own opinions.

On Wall Street and in Silicon Valley, there may not be many people like him, but there are also many people with determination. In addition to the investors who have heard the news in these two places, there is no shortage of large investment groups in other parts of the world.As I learned in advance, before they discovered Yangyi Culture, there were venture capital funds from Huaxia Hong Kong Island and Singapore, and they expressed strong interest in them, but without exception, they were all rejected cleanly That's why Stephen thought that he needed to take some actions different from ordinary vcs to prove his sincerity and determination. (To be continued..)