Reborn Cultural Empire

In Yuelu Culture, this was originally a subsidiary of Shonan Provincial Publishing Group, but due to some reasons, in 1996, it moved its headquarters to the publishing institution of Modu. As the most concerned unit, since Yangyi Publishing stopped the publications being promoted in some channels and integrated all the resources together, it has been paying attention to the editor-in-chief of Yuelu Culture of Yangyi Publishing very early. Soon, he realized that the situation had changed, and through some of his own relationships, he went down to touch the old background of Yangyi Publishing in private, but maybe the other party was dazzled by the good situation of rapid development or something, originally belonged to the publishing The business secrets of the agency were not hidden at all and disclosed to some channel personnel in advance, that is, the later traditional literature promotion plan, and from a Xinhua system—the Xinhua system of Huaxia Publishing Group, not Xinhua Communications On the one hand, the deputy manager of a branch in the Shanghai Metropolitan District, after learning the news, Shu Jinhua, the editor-in-chief of Yuelu Culture, began to figure out what the purpose of Yangyi Culture's sudden move was.

First of all, according to the usual practice in the publishing industry, even if their respective business is nothing to those commercial companies that need to be highly confidential, they will definitely not disclose it casually. The manager went south, and after negotiating with the boy boss of Yangyi Culture, he has been the most important partner of Yangyi Culture in terms of sales channels. There should be a lot of buzz about this plan.So much so that after being inquired about those situations by myself.They directly came to the bottom of the pot, and Yang Yi published the most important move in the event arrangement-the plan to obtain the copyright of Yu Qiuyu's "Cultural Journey".They were all robbed.

Just because his actions succeeded so easily, Shu Jinhua was suspicious for a while.Is the so-called traditional literature promotion plan a trap specially set up for other competing colleagues?

However, after he seized food from Yangyi Culture and won the re-copyright of "Cultural Bitter Journey", judging from the other party's reaction, this possibility is almost certainly not much, because the editor under him later, Lao Liu I also contacted Yu Qiuyu for the second time, and the latter said that Zhao Shuren, the editor-in-chief of Yangyi Culture, had changed his mind temporarily.He was also very annoyed and dissatisfied for a while, so it is unlikely that he deliberately released this rumor in order to deceive his colleagues.

But if Yangyi Culture suddenly thought of promoting this traditional literature, Shu Jinhua is also a little puzzled. After all, judging from the current development of the other party, as long as it is steady and steady in the bestseller market In the next six months, no new bestsellers have been discovered, but they only rely on the writers and work resources they have in their hands now.It is enough to create very good results in the first year of this new century.Now that there is a guarantee of bestseller sales, why bother to bother with traditional literature?

During this time, apart from my own work matters.Shu Jinhua put all his energy into thinking about this problem, but in the end he didn't come up with any convincing analysis.But because what they cut off halfway was Yu Qiuyu's work, which belongs to the kind of investment that can't lose money no matter what.So the editor-in-chief of Yuelu Culture didn't think too much about it.Instead, in the following days, I focused all my energy on the publicity after the reprint of "Cultural Journey".Although it is impossible to make Yuelu Culture lose money anyway, after getting such a good work resource, if you don't step up efforts to promote it, you will be too sorry for this kind of good book. Once you start to get busy at work, he So I didn't bother to pay attention to Yangyi culture.

It wasn't until half a month later that he learned from the insider again that Yangyi Culture was going to withdraw the traditional literature promotion plan, and instead fiddled with a "Literary Emerging Project", and then began to turn his attention back to Yangyi Culture. On Yiwenhua's side, I don't know what the other party's plan is this time.

At the internal meeting of the main staff of the editorial department just three days ago, some editors even mentioned this issue, but most people think that the reason why Yangyi Culture wants to do this is that they were "cut off" by themselves Yu Qiuyu, a heavyweight in the domestic literary world, had no choice but to come up with a so-called "Literary Emerging Project" to replace the previous plan, but I heard that Yangyi Publishing is now launching a few "emerging talents" "The writers, as far as we know, were the winners of the first prize in the New Concept Composition Contest jointly sponsored by them and the Budding Magazine of the Magic City Federation of Literary and Art Circles last year. This is a bit funny.

There are quite a few old editors in Yuelu Culture, almost all of whom are in their forties. The youngest editor is over 35 years old and has dealt with some traditional writers before. Paying too much attention to and understanding the situation of the new concept composition contest, so I don't know much about some things.In the eyes of these editors, even if your Yangyi Culture has done a good job marketing a book, if those works have no real skills, they cannot be successful.But now, instead of doing a good bestseller market, they choose to engage in the promotion of cutting-edge literary talents. This kind of behavior is a bit of a waste of money.Besides, how outstanding are those young people's writing skills?Do you really think that as long as there are young people engaged in writing in this world, they are all Yang Yi?If there are really so many Yang Yis, Yuelu Culture would not have to worry about the resources of excellent works, and would have to rely on some unappealable means to win the works of writers and authors.

So these editors said unanimously that no matter what kind of cutting-edge or playing the piano randomly, the movements published by Yang Yi should still be smoke bombs, or because of Yu Qiuyu's temporary defection, the water they poured out cannot be recovered. , I have to use those children to top the tank, which is better than nothing.

Although Shu Jinhua also hoped so, he would not be overly optimistic like other editors, so it will take a while.He even handed over a considerable part of the affairs at hand, and gave the two deputy editors a division of labor.But he himself was staring at Yangyi Culture wholeheartedly, to see what the hell this company was doing.It's not that he is a well-known publishing organization in the Chinese publishing industry.Actually, I am still worried every day because of a rising star in a certain circle. It is really because of the issue of robbing the publishing rights of "Cultural Journey". Taking it to heart, maybe they have already recorded this confrontation that they have never met before on their revenge list.

Yang Yi did keep the matter of being poached this time in his heart, not because he was too stingy.But Yuelu Culture's approach on this issue is a bit excessive, and it can even be seen as their active provocation.If Yu Qiuyu hadn't agreed to Yang Yi's publication before, then no matter what means the two companies had, they could have used it to make a difference. In the end, whoever Yu Qiuyu agreed to cooperate with was the winner's skill.But after knowing that Yu Qiuyu had agreed to his side, Yuelu Culture still had to play the favor card, which finally forced Yu Qiuyu to compromise with them.It is a bit too much to repay the previous favor.

Especially the reborn man is very clear that Yu Qiuyu's "Cultural Journey" has won countless word of mouth during the first seven years of copyright.It has established his status as a first-class author in China, but in fact, judging from the accumulation of money in the past seven years, it is not too successful.It is also a case of applause but not popularity.However, this book is not the kind of cheating product, but it has not yet reached the time to really exert its strength.After Baihua Publishing House won the re-copyright of this work in the previous life, it was not until two years later.It was in 2002 that the sales of this work reached a climax, and the work that was just a good one before became a blockbuster book. It was at that time in the previous life that Yang Yi began to pay attention to this book. A domestic literary master and literary theorist.

Therefore, launching a traditional literature promotion plan in this season, the boys are actually aiming to realize their ideals, and at the same time, they will not waste their own money, so as to continue to develop strength and resources for the future development of Yangyi Culture.

But right now it's useless to say anything, because Yu Qiuyu has already been persuaded, and because he doesn't show affection, he handed over the re-copyright of "Cultural Bitter Journey" to Yuelu Culture.

After learning about the situation from Zhao Shuren, Yang Yi was not too annoyed, but immediately analyzed the other party's intentions for doing so, and the next possible actions after he got "Cultural Journey".After the analysis, he believed that the other party might want to republish the book with great fanfare and promote it widely in the domestic book market, so Yang Yi decided to immediately launch the "Literary Emerging Talent" plan.

Although the news announced to the outside world is that the original plan was suddenly stranded, and the backup plan was taken out, but in fact, only the reborn man knows that if he does this, he will not fight the Yuelu Culture, and even let the Yuelu Culture return. It meant that Yu Qiuyu himself regretted it.As long as the feedback after the event proves that the packaging and promotion of Zhang Yueran and others is successful this time, then no matter how "Cultural Journey" is in the history of contemporary literature, how popular it was in the history of the previous life, and even exploded. It's the second spring of people's attention, but as long as you are sorry for the Yangyi culture, then there will be no good fruit to eat.

The boy is actually very clear that the first priority after his rebirth is to realize his ideals and make up for the regrets of his previous life, and fighting with others has always been mediocre, as long as the other party does not overly target and persecute him, then he will not take the initiative to fight. People can't get through.What Yuelu Culture did this time was obviously a little too much, so Yang Yicai thought that he should show the other party a little color, so as not to have someone come over and make trouble when he was doing other things in the future.

……

"The location of the Xinhua Bookstore has been contacted, right? Okay, thanks for your hard work, Manager Wu, but this time because it is related to the self-confidence of those young people, if the grades are too poor, I'm afraid it will affect them With future growth, and Xinhua’s well-known bureaucracy, I still feel uneasy if I don’t stare at it a little more. I will trouble you these few days. Several stores in Shanghai have time to visit Let’s see how their preparatory activities are going.” After reading the channel supplier’s preparation report handed over by Wu Shi, Yang Yi nodded in affirmation, but he also made a request later. (To be continued..)