Reborn Cultural Empire

"I understand that." Speaking of Xinhua Bookstore, his old owner, Wu Shi couldn't help shaking his head and smiling wryly, knowing that his current new owner didn't smear the former indiscriminately.Speaking of terminal sellers of written publications, Xinhua Bookstore is naturally the most powerful one, but also because of this strength, its attitude towards upstream publication providers is also the most unkind. Uncertainty is not only reflected in the process of dealing with each other, but their attitude towards books that can bring benefits to them may not necessarily be based on their enthusiasm. Sometimes, after a city's Xinhua head office issues an order, the following branches can I completely ignored it and procrastinated for a long time before dealing with the problems explained above.

For example, to make room for the new books that will be put on the shelves, and the corresponding sales packages are all prepared in the early stage... These preparations can be done properly in any small bookstore, but only Xinhua, the response is always Yes, it will be half a beat slower than other sellers.

Seeing that Wu Shi didn't feel unhappy because of his "defamation" of Xinhua Bookstore, Yang Yi also smiled, and then changed the subject: "Although you have been in charge of offline sales preparations for a while because of your connections. This one, but your main task is still online sales. Because the readers of this event are all new people who have access to the Internet, teenagers who are able and willing to accept Internet marketing, object-oriented and sales methods, and we want to sell It is rare for these three aspects to be unified, so in my prediction, Yunzhong Bookstore will also be a focus of performance in this event. But how far you can achieve it in the end depends on you. The leader of Yunzhong Book City will do."

Now Yangyi Culture no longer has its own bookstore.So most of the business has moved online.

And because as far as the current specific situation is concerned, because 8848 has fallen into the vicious circle of rapid development and rapid decline just like in the previous life.Therefore, e-commerce has not yet fully matured. Yang Yi wants to see Yunzhong Bookstore achieve the business performance of the previous physical store. It may take another two or three years. At present, the number one online book sales site in China is only limited. Can maintain a slight profit, after throwing away all the costs and expenses every month, there is only a net income of 80 million in good times, and less than 50 in almost cases.

Therefore, Yang has always asked for the cloud center line.There is not much pressure, and often when Wu Shi asks for a virtuous person or expresses his guilt, he praises him vigorously and continues to support him, so that this former Xinhua system cadre, after several incidents of pleading guilty, gradually He changed the original feeling of shame into a firm determination not to give up if he did not make some achievements on the Yunzhong line, and incidentally increased his loyalty to Yang Yi by several percentage points.

But this time the situation is different.In addition to the Internet crisis that broke out in March this year, Yunzhong Online did not show much decline, and because the books to be promoted this time are also aimed at young people or teenagers.There are targeted sales groups for products and suitable sales channels, and the three fit together perfectly.This also gave Yang a certain expectation for the performance of Yunzhong Online in this event.

"I am also aware of this. I have notified Lao Gu before, and this time Yunzhong Online will also show its ability to everyone. Especially the people at Yangyi Publishing, look, even if there is no physical store, we It is also possible to sell their own publications to all parts of the country." Wu Shi agreed in a deep voice, because of the gap after Yunzhong Bookstore became Yunzhong Online, they, the departments responsible for publication sales, came to the magic place when Yangyi Culture came. After all, life has never been easy. After all, the previous achievements of Yunzhong Bookstore are there. After meeting several editor-in-chief and deputy editor-in-chief of Yangyi Publishing many times, the other party will make fun of one or two, either true or false, or Just say some non-malicious sarcastic remarks, so that the managers who are currently in charge of the cloud center line are full of depression and have nowhere to vent.

"That's fine, but Xinhua System and Yunzhong Online are our main battlegrounds, but don't relax about the other secondary distributors. You have to take care of the big agents in some important cities one by one. Follow up closely in the past to make sure the channels are unblocked this time.” The secondary distributors Yang Yi mentioned are the major strategic cities, such as Yangcheng, the capital city of Shanghai, and cities like Jiangcheng and Tianfu in the central and western regions. In addition to Xinhua System, some other large cultural companies.Unlike many people who only know Xinhua Bookstore, and the rest are some self-employed running single gangs, in fact there are many small newsstands, small bookstores and bookstores, and almost all of them purchase goods through this sales channel, such as the magic city. Second-tier distributors in first-tier big cities, the channel resources in their hands can even be compared with Xinhua Bookstore, and they are definitely a sales part that cannot be ignored.

"I have already notified all of this. I have sent a three-person team to the three first-tier cities and the three central cities in the central and western regions. We must regard this promotion plan as the most important part of our Yangyi culture. The most important battle is about to start, so you can rest assured, Mr. Yang." Wu Shi nodded, with a confident expression on his face.

"Okay, then I won't say anything more, lest you still say that I don't trust you." Yang nodded, and then talked with the man opposite about some problems that are currently facing the Yunzhong line. What should I do? After the specific response, let the other party leave, and I started to write again. After more than two months of continuous writing, "The Fall of the Empire" has reached the final stage, and it will be delivered to Random House soon Checked over there.

With the rebirth man personally planning, after formulating the outrageously detailed promotion plan, from Yangyi Publishing to Yunzhong Online, everyone just needs to complete the work assigned to them step by step, completely Don't worry about what to do next.Now, in the big and small bookstores in Shanghai, all kinds of advertisements have been placed in very conspicuous positions in their respective stores, some of which are wonderful excerpts from the three people's works, and some are personal introductions to the three people.There are even some that have nothing to do with the work at all, and only describe the life experiences of the three people.Plus "Youth Storm", "Young Writer Rising Star". "The initial test of the new concept winners" and other eye-catching advertising keywords, so that some readers, especially young readers, can come into contact with those advertisements almost as long as they come to the bookstore.

There is still a long way to go for the popularization of the Internet. If you want to satisfy your desire for reading, buying physical books is almost the only way in China at present, so those who are still fond of reading will inevitably see these books. advertise.Some of them feel dismissive or have no feeling at all, but there are also a large number of remaining people who are still very interested in these so-called "emerging writers" and "Youth Storm".In fact, the work factor does not account for a large proportion of this, but the hype methods of the rotten streets in later generations, such as "the first prize winner of the new concept composition competition talks about his successful experience", "from the student composition competition to the publishing market, what is the truth? What a long distance" and other advertising slogans played a very important role.

no way.These things were indeed bad street stuff in the previous life, but now in Huaxia, people who have seen this kind of marketing method are rare at all, especially some parents who accompany their children to bookstores to buy books.They are even more interested in these advertisements than their own children. Some of their own children also have a bit of writing talent, or they are parents who are more liberal arts students.He even asked the bookstore clerk about the origin of these advertisements.

All kinds of advertisements appeared in full swing to meet readers.In addition to these obvious hard advertisements, the final of the second new concept composition contest.Finally, the curtain came to an end. Yang Yi arranged for the venue of the finals to be Changning No. [-] Middle School in the magical city. Ye Yuyou, senior sister Ye, took the initiative to come to the door and asked to set Chang Ningyi as the final venue.Since last year's new-concept composition rematch, Aurora Wenhua Academy followed a lot of limelight and attracted a lot of attention. Those senior high schools in Shanghai have all set their sights on Yangyi Culture. Some principals and vice-principals, after the end of the first new concept competition, have shown their talents directly or indirectly to find Yangyi culture, hoping to put the characters and locations of the second competition in their schools, and even Because the backstage of some principals is really strong enough, even the Education Committee of Shanghai and the Federation of Literary and Art Circles, some people came to their door and took the initiative to ask about the holding of the new concept composition.

Fortunately, this time it was Ye Yuyou who helped Yang Yi solve those troubles.

Therefore, the final of the second New Concept Composition Contest was held as scheduled, and before the final, Yang Yi also followed the previous plan, asked Zhang Yueran and the other three to follow him, and showed a small face at the meeting before the competition. Because there was an interview and report by a relevant TV station, as soon as the news was broadcast the next day, many parents of children, especially those of liberal arts students, inquired about each other in the circle of acquaintances, or in the circle of relatives and friends Names such as New Concept, Yangyi Culture, etc.It really can't be tolerated that they don't care, because in addition to the direct selection of foreign colleges and universities, there are also key domestic colleges and universities that have made great achievements in the teaching of literature and history, and they also offer special recruitment conditions, and even the Trinity of the previous session The winners of the first prizes have started to turn their works into typefaces in just one year. Whether it is special recruitment by colleges or publication of their works, this is an irresistible gift for the current parents. treatment.

Soon, the news that the winners of the New Concept Composition Contest, whose works were selected by Yangyi Culture for promotion and publication after a year, spread throughout the Chinese education circle.

It is the education circle, not the cultural circle. Of course, the circle of the latter has also heard the news, but they don't care much about it. At the same time, many people in the circle are also waiting to see the joke of Yangyi Culture, thinking that giving a student It’s okay to publish a book, and now the works of three students are released at one time, and it’s not just that the students’ manuscripts are completed after they are printed, but before and after publication, they have spent such a huge amount of money. This is the reason why many people don't understand and many people dismiss it. (To be continued..)