Reborn Cultural Empire

Just like what many people think, just one Yang Yi in this world is already a very big oddity. Could it be possible that the second Yang Yi will appear one after another, and the third Yang Yi will not be successful?Therefore, Yangyi Culture's actions for the three students were regarded as a complete marketing act.

Some people in the industry even sneered and bet with their friends after hearing about this kind of behavior of Yangyi Culture, saying that these three books are just the hype of Yangyi Culture, not to mention that the sales volume reached [-]% of the bestsellers. The standard of [-] copies, as long as the total sales volume exceeds [-], he will buy one of each of those books and eat them all.As for the teasing and underestimation of these industry insiders, after hearing about it, many people also used a nonchalant and frivolous tone, teasing the other party that they only know that persimmons are soft, and they seem to be very sure that Yangyi Culture will There will be a Waterloo.

……

The evolution of the matter obviously exceeded many people's expectations. Children's Day on this day is also a sunny weekend. Yangyi Culture's "New Writer Promotion Program" was officially launched in major cities across the country. Whether it is the large-scale cultural mall that has already appeared in the magical town of the capital city, or the storefronts of the Xinhua system, or the individual bookstores in the streets and alleys, the unified billboards and banners are all placed or pulled at the end of the bookstore. The conspicuous location is even more eye-catching than the previous posters. It is almost unnecessary to enter these bookstores. As long as you pass by the door of the bookstore, you can see these billboards and banners.

This situation naturally attracts many parents who come to buy books.And in addition to these parents who just learned about this activity, there are more people.It is the readers who have learned about this marketing through the previous publicity.Many of them were dressed as students, and in groups—mostly girls, in twos and threes, or alone—small readers, mainly boys, came to the bookshelves where these books were placed From now on, the next development is almost the same as the best situation Yang Yi envisioned - those girls who saw the works of Zhang Yueran and Guo Siwei will almost immediately take out the money and come to the cash register to queue up to buy , even those who have no budget or a small budget and need to think about it, are hesitant to hold the book, and some people are sure that these works are their "that dish".He simply hugged the book and found a quiet corner where no one would be disturbed, and began to read happily, regardless of the surrounding situation.

"It's really evil, these few books are so good-looking? Why have I sold more than 20 copies here before the door opened for half an hour?" At the checkout counter of a Xinhua store in Shanghai, the person on duty today The cashier couldn't help being surprised, because this kind of scene of buying a certain kind of books, except for the parents of freshmen who brought people over to buy learning reference books during the school season, there is no similar situation... oh.No, and this happens every time a manga called "Yun Huang" is released.But the books sold at the moment are neither reference books for learning.It's not a "Yunhuang" comic, but just ordinary text books, or are these books so good that they have to buy them?

Another counter across from this cash register.After her colleague heard it, she looked "You are really ignorant": "Otherwise, they have advertised for more than a week. If the item doesn't sell well, it's not a loss? It's a business now. Which one of the people is not good? Will you still be in a loss-making business? Besides, you don’t know that this time it’s not a book from Yangyi Culture. I’ve never seen a book published by their publishing house that doesn’t sell well.”

"But this time is too strange?" The previous cashier was still a little unconvinced: "Look for yourself, what is the youth storm? Isn't it just something written by some students, and it is not the work of a famous writer. Could it be that the current Children are so good? Just write something, and it is comparable to those who specialize in writing? What they sell is not just a book for a child, but an article written by three students..."

If the cashier is an employee of Yangyi Culture, then the reborn man might kindly explain to the other party: "I'm sorry, the race car driver Guo Siniang and Zhang Yueran are indeed very good students, at least in the same age group, they are writing There is no opponent in the world. And these people are not just writing something casually, but themselves, the reincarnated cheaters, use the most suitable thing for them, that is, the factors that directly led to the success of the other party in the previous life. Moved here as it is, if this is not successful, then it is called unreasonable."

In the Xinhua Bookstore in Shanghai, the cashier was curiously gossiping with his colleagues, while in the Wangfujing Bookstore far away in the capital, a cashier just happened to meet a child of an acquaintance who came to buy books, so he couldn’t help it. After a while, I finally asked the child the question that I have been curious about all the time: "Hey, Taozi, do you have time to come and read a book today? Let me ask you, what did you buy, what... "The Carp Has Been Riding" Narcissus Go", a weird name, I can't figure out what it means at all..."

After muttering to herself, she handed back the books that had scanned the barcodes to the children of her acquaintances, and continued to be puzzled: "Are these books so beautiful? I see that there have been many students this morning. I came here to buy these three books. Why are they all written by students like you? Are they better than those written by famous writers? I know the works of Ba Jin and Lao She in the past, and the book of Haizi now , are so famous, why don’t you like to watch them?”

If it is asked by their parents or teachers, then these children who come to buy books may not say one, two, three, but in the face of an aunt who does not have much intersection with them and is just an acquaintance of their parents, this one bought it. The junior high school girl who became famous by Zhang Yueran shook her head cheerfully and directly: "It's pretty, but if it's not good-looking, how could we buy it. As for the people you mentioned, Aunt Hu, they are too far away from our lives and have nothing to do with them." How about a way to resonate. Besides, you have learned those things in Chinese class, and you still need to spend your own money to buy them?"

"What about this book in your hand? How did it resonate with you?" The cashier aunt curled her lips amusedly, she didn't agree with the child's words, thinking that you are a little brat, and you still know what life is? ?Is it too far away from your life?Every child who said this kind of thing was laughing to death.

"It just resonates. Many things are the same as what happened around us, but we can't write them ourselves. Now that there are such books on sale, we must buy them back and have a look. Well, my classmate called me, goodbye auntie!" The girl explained a few more words, and then saw that her companion who came with her was waving at her non-stop, so she hurriedly responded and rushed over.

In fact, the reason this girl told is not very clear. It is true that this group of cutting-edge writers represented by Zhang Yueran and Guo Siwei are hard to compare with some existing famous writers in terms of ideological level. Even some young and middle-aged writers such as Asa, who are not so well-known but absolutely not bad, are far away from each other. However, their works are sought after by the majority of young people, especially students. Their "true color" writing.

Whether it is the real experience in life, or the pretentious "composition" because of "expressing sorrow for new words", it is very suitable for the psychology of young people in this era.To use Yang Yi’s original words when he commented on these works to Zhao Shuren and others in the editorial department of Yangyi Publishing, “Don’t underestimate the power of these new generation of writers, even if they are ‘writing’ , also "made" so in line with the adolescent psychology of the students. It's exactly the same as looking at mung beans. Look at it. Look at it, it's like this sentence——'Two intertwined people, there is no tearing, there is no Hug, wear comfortable shoes, and walk lightly through each other'——connecting the context, what does this sentence mean? What kind of outlook on life and values ​​does the author contain? No, I can’t see the power of any words in it at all... …Well, it’s not entirely correct to say that. If you want to talk about the power of words, this sentence still has some power to impress people who see it at first glance, but it can’t stand deep thought and careful study, but there is no way. What can you do with the current students? They think they are mature, and this is their understanding of life and feelings, and they are very deep, so in the end, these few books will definitely have a good result. "

For them, it fits the psychology of teenagers in this era. They are eager to be recognized, and their hearts are sensitive and delicate. Just like children in the 70s and 45s think that wearing a green military uniform is romantic and mature. The words "Bright and sad at a [-]-degree angle" feel that these words reflect their hearts, and they are the truths that can be understood and confirmed by each other.

Therefore, Yang Yi knew very well that what was waiting for him would definitely be another success, and it was impossible for him to have an intersection with failure.

At the end of the day's activities in the evening, because it is the work of the winner of the New Concept Composition Contest, in a sense, it can also be used as positive news to promote, so the Oriental TV station in Shanghai, after receiving notifications from different channels After being reminded, reporters were also urgently dispatched to the largest bookstore in the magic city—the one approved by Yang Yi after he built the first cultural mall in the Yangtze River Delta in Yuezhou, and conducted interviews.

And this time, the interview also appeared on the morning news report column of Dragon TV on the second day without accident, and then it was rebroadcast by Modu TV and Yuezhou TV.

"Dear audience friends, I am now in the largest book building in Shanghai, and I will bring you a live report... I think if you have children who are in high school at home, and the children happen to be the parents of liberal arts students, you must listen to it. I mentioned the name of the New Concept Composition Competition, and our report this time is directly related to the first winners of this competition..." (to be continued...)