Reborn Cultural Empire

What Rogo is complaining about now is a piece of content that Yang Yi announced in front of the national TV audience on the Son of the East program—since it is a cultural company, the sense of national responsibility shouldered by Yang Yi Culture should naturally be reflected, and As far as my personal approach and thoughts are concerned, I still think that these responsibilities are more appropriate in the cultural field... For example, the previous efforts in the animation and animation industry, the cooperation with the Meiying Studio, and the inheritance and expansion of national culture. At this stage, a culture pays more attention to the things it cares about... Taking advantage of the opportunity of coming to the Son of the East program, I will simply announce some things here, some folk culture skills that have been passed down for a long time in various places, such as whether it is Hands-on shadow puppets and clay figurines, performances of singing and dancing, or some manufacturing techniques originally used to produce daily necessities, if the masters, uncles and sisters who have inherited these things feel that they cannot maintain their current lives by themselves, then you can do any of them. Come to Yangyi Culture, we will jointly develop and formulate it, and see how to make these cultural treasures of the Chinese nation better pass on.Well, even if we rely on the things passed down by our ancestors, our life is not bad, but if you are willing to come to our Yangyi Culture to discuss cooperation, you are also welcome.

From Yang Yi's point of view, there was absolutely no problem with his statement, so he said it directly on the show. At that time, Chen Dahui, who was hosting the show, was still very excited, so he couldn't help but praise the boys violently as he liked.

In the end, after returning to Shanghai, Fatty Luo was the first to feel pain. He knew that since the boy said such a thing, he decided not to earn points for himself in front of the public, but to sincerely want it. Go do it.So at this moment, before returning to the company, I caught the boy and complained a few words.And this fat man really didn't expect it.The kid in front of him just got off the TV show, and he hasn't returned to the magic capital yet, but those guys who heard the news came to him.

The propaganda effect of CCTV cannot be underestimated.

Yang Yi didn't care about arguing with Rogo, he made a speech on the show.Whether it is considered "improper" or not, anyway, he understands that this guy is just trying to find a balance in his mouth before he speaks. It is to get straight to the point: "Nanyin? This is the first time I've heard of this thing. What do the people who come here say? Have you inquired about their identities, Brother Luo? Although I personally still insist on supporting the national culture. Things should be done as a long-term business, but we should not be regarded as a cash machine for some people with ulterior motives. Before all future support projects are approved, the review mechanism must be improved. Make sure to come People who seek help or cooperation are true cultural inheritors. As long as there is even the slightest dispute, they cannot be released."

Hearing what Yang Yi said, Rogo didn't have anything to worry about, but he couldn't help muttering a few words: "I thought you were on the CCTV program, so you couldn't tell the difference between east, west, and north. It's only when you're so excited." I said it. Since this is the case, then I have nothing to say, I will go to eat first, and I will take you to see the old man after dinner."

……

"Mr. Zhang, please go this way. Our other chairman, Mr. Yang, has returned, and he is now with Mr. Luo..."

As the door of the small conference room was opened, Yang Yi put down the documents in his hand, stood up with Rogo, looked at the old man who appeared in front of him and smiled politely.The visitor is a typical appearance of the southern Hokkien ethnic group.His skin tone is dark, and his stature is not too tall, probably because of singing all the year round, so when walking, his head always tilts to the left unconsciously, and his left arm is also slightly turned outward.Looking at the appearance of the other party, Yang Yi couldn't help but pictured in his mind a picture of him holding a pipa, babbling and singing. [

"Hi old man, are you old man Zhang Tushui?"

In the previous information, Yang Yi already knew the basic situation of the other party - in addition to the typical Hokkien appearance, this old man also has a typical Hokkien name, and there were two older brothers in the family, one named Zhang Jintu One was called Zhang Jinshui, and when he came to him, his brother's name was combined. The three of them used two words, which can be said to be concise.However, relatives in the family have passed away one after another in the past ten years, and now, he is the only one left.

In the early years, the old man Zhang Tushui followed a master of "Di Shui" in Nanyue, that is, a blind master who pretended to be a child under his knees. When the master went out to sing, he led the way in front, and the takeaway was the same as in many TV dramas. A small broken bowl and money from the audience.During the period of war, he moved to the south with his "Master Ah Shui", but for some reason, he failed to reach Hong Kong Island. It was not until after the founding of New China that he fumbled again. Back to Nanzhou in southern Fujian.And because of his good comprehension when he was a child, he also learned ten percent of his master's unique skills in singing Nanyin. In the early years, after some famous Nanyin masters passed away one after another, Zhang Tushui, who was originally in the folk, gradually matured. The representative characters of Nanyin.

The information was obtained by Rogo through his contacts, from the Nanzhou South Music Troupe on the other side of Nanzhou. It is almost impossible to be suspected of being fake, so Yang Yi took it as conclusive information and accepted it all.

"Hello, hello, I'm me." The old man had been walking around the streets with his master in his early years. Compared with children of the same age, he was much more mature in mind. Naturally, he is not inferior to the vast majority of old people of his age in terms of words and looks.After meeting Yang Yi, the first sentence he said was to say hello in Putonghua mixed with Hokkien dialect: "It's Director Yang, right? When I saw Director Luo before, I was still surprised. This is really young and promising, but now I see it." It’s not unreasonable to find that Yangyi Culture is so prosperous when I went to Yang Dong, the two bosses are amazing!”

The old man's attitude is no longer just polite, it should be called some kind of respect, it is indeed an attitude that asks for others.

But Yang Yi was not very happy with this attitude. He hoped that these protectors and inheritors of national culture would speak with a proud attitude, instead of being like the people in the battalions.But after this kind of thought was turned around in the boy's mind, he immediately gave up.After all, he also knows that pride requires capital. If he is not a reborn person who is loved by the heavens, then it is probably not his turn to appear as a savior.

So after quickly adjusting their mentality, the two sides exchanged pleasantries for another round, and then sat down.As soon as he sat down, the boy went straight to the point and said: "Mr. Zhang, you Nanyin, to be honest, I have done some research. Although few people in the Wuyue Yangtze River Delta know about it, it should be regarded as The source of all kinds of southern music is relatively popular in Minfu and Nanyue. Since this is the case, you told Director Luo before that it has some strength to continue? Can you tell me the specific situation?"

"It was popular in the past, but that's all in the past. In the past, there was a Nanyin society in every town in Nanzhou, and it's not like there is no one now." As he spoke, the old man shook his head, and his words were filled with regret: "In the past, our city There is the Nanyin Music Troupe inside, which is considered a public unit, and there are this society and that pavilion outside, which are also prosperous. Who knows that the current situation will become like this, even Fuqiao Town, which is called "Nanyin "cave"" There are a few big clubs, not to mention other places. There are still a lot of string friends, but they are all friends playing at home, entertaining themselves, they are all at home, anyway, there is nothing serious outside Oh, there is also the issue of students, I used to be born as a child, but now that my family is rich, how can anyone be willing to send their children out to become children..."

Seeing that Yang Yi was still understanding the situation carefully no matter what he said, Zhang Tushui also poured out everything in one go as if he had found someone to confide in.And the boy on the opposite side listened to it, and couldn't help sighing in his heart. Isn't Nanyin's situation the same as Kunqu Opera?More than a year ago, when I went to Kunshan to look for Chang Hongqu, the other party also lamented that he couldn't even find a better apprenticeship.

The only difference is that the inheritance of Kunqu Opera is more "nationalized". Even before the country began to attach importance to "intangible cultural heritage", some relevant local authorities also paid attention to Kunqu Opera.And Nanyin is completely "far away from the rivers and lakes". Except for some folk enthusiasts and professionals, even many local young people in Minfu do not know that there is such an ancient music in the land where they were born and raised. Pattern inheritance.

After listening to Zhang Tushui's confession, Yang nodded, but did not draw a conclusion immediately.Just like what he said to Rogo before, since the support of folk culture is to be regarded as a career in the future, all work must be formalized and programmed instead of just relying on his whim.If it is not possible to formulate and develop a corresponding development model for each type of cultural inheritance, let alone Yangyi Culture, even Bertelsmann, a cultural media entity at the level of World Media, will be completely ruined.

"How about this, Mr. Zhang, can you take us to your hometown of Nanzhou for a walk first, to experience the atmosphere and objective conditions there, and then we can formulate some actions based on the corresponding situation. Effective publicity and publicity plans. The most important thing for the inheritance and development of a cultural form is to be able to penetrate the hearts of the people. If it cannot be deeply rooted in the hearts of the people, then the second is to have a good industry that can continue to develop. For example, some people who have mastered social resources What do you think?” In the end, Yang Yi finalized a rough plan, first went to Minfu for a field trip, and then combined with the situation, to give Nanyin made a publicity plan.

After all, this is a culture with "singing" as the main form of expression, unlike Kunqu Opera, which has a lot of stage performance content in it. An osply that combines contemporary popular anime os can subcontract the latter and promote it. .Unlike Longquan Celadon and Jinling Yunjin, they can be directly made into animation peripheral products.

"Okay, okay, listen to Director Yang's orders, this is no problem!" [

Seeing that Yang Yi was not perfunctory, but had a demeanor of doing what he said, Zhang Tushui really didn't have any more demands, so he naturally agreed immediately. (To be continued. If you like this work, you are welcome to come to the starting point to vote and monthly pass. Your support is my biggest motivation. Mobile phone users, please go to m to read.)

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