Reborn Cultural Empire
972. Targeted
After arriving in Weizhou, Yang Yi and his party followed Zhang Tushui and first went to the Nan Music Troupe, which was very famous in the whole of Weizhou in the early years.In the past, the South Music Troupe had to show up whenever there was a performance, but after the new millennium, it was reduced to a place with only two or three big cats and kittens. Qi, the equipment and props are backward, and the form of the repertoire is outdated.
Zhang Tushui was still talking about it, and asked the people in the orchestra to play on the spot, but the reborn man didn't hear it at all. The other party's singing had the feeling of "desolate, low-key, and soul-stirring" in the materials, but it was half dead The taste dominates.
"When Mayor Wang Jinsheng was here, the orchestra was really full of talents. No matter who saw it, they would praise it as a grand event! Now, it's no longer..."
When he was in the Nanzhou South Music Troupe, the sentence Yang Yi heard the most was the memory of those old people about a mayor who was a music fan in his early years.But he is very clear about a truth - the more he recalls the past, the more unsatisfactory the life of the recaller is, and the current situation of the Nanzhou South Music Troupe undoubtedly proves this point of view.
After leaving the South Music Troupe, under the leadership of Zhang Tushui, the boys took a good look at the counties, cities, towns and towns around Weizhou, especially Fuqiao Town, which is known as the "Nanyin "cave"".It's a pity that Zhang Tushui's old man said that "the flow of people is endless, and the sound of strings is constant". Yang Yi only saw the front half of the pontoon bridge Linjiang Pavilion. After all, it is a small town in the coastal area of southeast Fujian. There are crowds of people, but there are not many people, but there are not many people playing and singing. Occasionally, when I see three or five old people who know their destiny, they only have a second or third string.As for the most important Dongxiao and Pipa in Nanyin, there is no shadow at all.
"It's basically like this. These old friends are also lovers of Nanyin. In the past, everyone gathered as a family, and three or five people could get together to sing together. But now. People are old, and there are no young people who still want to learn this thing... Hey, hello, old Wang, come and walk around again? Okay, you play and play, I will bring a few friends over to have a look..."
Walk in Boardwalk Town.Zhang Tushui really knows a lot of people, and someone greets him every now and then, but the old man's face is not at all happy, and he only has a sense of trepidation: "So I also watched the program of CCTV, and I saw you, Mr. Yang. speech, and then learned about some of your past affairs. That's when I thought of asking you for help."
"It's really hard to help me with this." Yang Yi smiled and shook his head, feeling that the other party really thinks highly of him, because Nanyin's Fujian-Cantonese music culture has a relatively limited audience, and it is impossible to get along with him. Peking opera and Kunqu opera have found appreciators across the country, and traditional musical opera itself is considered "non-mainstream".Therefore, it is difficult to immediately change Nanyin's current situation like Guangkun Opera.
It's just that when CCTV was doing the program, the words had already been released, and now Nanyin was the first to come to the door. Yang Yi didn't want to lose his first battle in disgrace, so after a sentence of emotion, he turned to And he comforted him in a positive tone: "Well, I still have to walk around Nanzhou, Mr. Zhang, look. Do you have any more social connections? Introduce me to them, such as Nanmusic before. When the situation of the troupe was relatively good, did they ever form a good relationship; or the insiders of the local Federation of Literary and Art Circles, musicians associations, folk folk art associations...”[
……
For three consecutive days, Yang Yi stayed in Weizhou.It’s just that the path considered before seems to be unworkable. In this land, those who love Nanyin are indeed middle-aged and elderly, and some of them still have a certain degree of social discourse power. It’s just that these people’s social discourse power is used in Nanyin In general, it is completely powerless. No one will change their existing hobbies just because of the personal preferences and support of these older generations.
But fortunately, during the investigation process these days, the boys also discovered some interesting things. For example, although the development of Nanyin in the local area is not very good, overseas, especially from Zhangzhou and Nanyin, they left abroad and eventually gathered together. In the hometown of overseas Chinese, Nanyin is particularly popular. Of course, due to different cultural influences abroad, among the descendants of overseas Chinese, not many love Nanyin, but these are not important. The important thing is that those older generations people like it.
"Tell me, can you limit Nanyin's audience to overseas people?" After nearly a week of research and research, the boy suggested this to the fat man who rushed over.
"This, is it okay? Although these people are very interested in these things in their hometown, their consumption will not be tilted here. At most, they will donate some money to the Nanyin Association in their hometown, but they will only rely on overseas Donations from people, I think it is difficult to maintain the inheritance of this folk music art? Even in foreign countries, I have never heard of any art form that can be maintained by donations alone, let alone our country.” Rogo is not optimistic He shook his head, expressing his doubts.
Yang Yi shrugged, but he wasn't as pessimistic as Fatty Luo: "I don't want Nanyin to be like Kunqu Opera, which can be properly 'varied' and developed by relying on some os performances. There are so many cultural heritages in China, and they can really be transformed commercially. , In fact, it is only one out of ten, but although many things have no commercial value, it is still a pity to watch them disappear. In fact, the preservation of a cultural form, in addition to the sincere pursuit of the people, the rest It is only the state that supports this path, so what I mean now is to make the local "government" pay more attention to it through the connection between Nanyin and overseas Chinese. As long as the state is supported, it will also start to pay attention to the inheritance of folk culture. , there is no such thing as our Yangyi culture, and doing this now, that is, investing in fame, I personally think it is very worthwhile."
"National support, when will we have to wait?" Rogo has not experienced the general environment of later generations, and he doesn't know that after the Beijing Olympic Games, both high-level and private people are more concerned about intangible cultural heritage, and it is natural to have doubts .
But Yang Yi believes that as long as Bangziguo calls Chinese medicine "Korean medicine" after a TV series called "Dae Jang Geum" hits the air, domestic attention to these cultures will rise in a straight line.
Speaking of which, the wonderful country of Bangzi Kingdom can be regarded as an indirect way of Chinese culture to a certain extent. If it weren’t for the wonderful people in this wonderful country who “everything is our Smecta”, the domestic attention to these things might not be enough. To delay a little time.
So boys with confidence in their hearts can naturally pat their chests and promise: "Don't worry, it won't be more than five years. Don't you believe what I said, Brother Luo? In the future, the country will only pay more and more attention to this area. After all, culture is also the core competition. And I guarantee that if a certain cultural inheritance cannot achieve self-poisoning, I will never cling to it. At most, I will spend money to find one or two heirs to prevent that kind of culture from being lost. No one will do what works.”
Seeing that Yang Yi was still clear-headed, Rogo didn't say anything. Instead, according to Yang Yi's policy, he began to notify the music production departments of Yang Yi Publishing and Yang Yi Animation to plan and package Nanyin in an all-round way. The goal is an encyclopedia-style record book, with a music tape incidentally added, and the target audience for these products is the overseas Chinese who have come out of Zhangzhou.
"For the issue of issuance, let's go to the Overseas Chinese Affairs Office in Weizhou first, and it should be able to solve it very well. Besides, it's not about how much money these people make, it's just a cost price. I think there are many similar hometowns of overseas Chinese in the country now. , they all hope that overseas fellows can return to their hometowns to invest, and they are willing to help us complete this work." Yang Yi raised his eyebrows slightly, but he did not express much complacency.Although this method is not opportunistic, how much it can help Nanyin in the end remains to be seen, so before the final result is confirmed, he does not feel complacent.
But after Zhang Tushui heard this opinion, he was very excited and clapped his hands for a while: "Okay, Mr. Yang, your idea is really famous. I have heard my master say it before. His grandfather After I went to San Francisco, I didn’t have to listen to Nanyin. The old man was very depressed for a long time in his later years. At that time, there were still many people who sang Dishui Nanyin, but now there are very few. If we can be among those foreign fellows Guang, the effect must be very good."
"There are also some ideas that can't be put on the table. For example, in Minfu and Nanyue, there are still teahouses open in some rural areas, right? These places are good places for Nanyin to play. Professional Nanyin performers can do it. Get in touch with similar venues. Now even the most common third-rate bars still have resident singers. What’s the point if there are no opera singers in teahouses? Other traditional tourist places in Minfu can organize some in them. Nanyin performances, since it is a tourist, many tourists want to see the excitement and novelty, and you can grasp this point..." Yang Yi continued to "teach" Zhang Tushui. In fact, he combined teahouses, especially high-end traditional teahouses, with Nanyin performances. It seems that it is the strategy adopted by Zhongao Island in later generations, but the reborn male didn't pay attention to these things in his previous life.
Later, in traditional tourist attractions, setting up local folk performances is also a common trick in many places. Yang Yi naturally knows this, so he is not afraid to use it in advance. [
"There is such a tradition in teahouses, but it is rare after liberation. Now you can try it! I have never heard of Nanyin performances in tourist areas. If it is useful, then I really want to thank Director Yang You!" Following Yang Yi's proposal, Zhang Tushui also became more and more carefree, and his eyes on Yang Yi gradually changed from "seeking others" to deep admiration.
It's just that he doesn't know that what he admires is actually not Yang Yi, but those wonderful ideas that came out of the boy's mouth, which appeared in this world several years in advance, and the ideas that condensed the wisdom and experience of several people. (To be continued. If you like this work, you are welcome to come to the starting point to vote and monthly pass. Your support is my biggest motivation. Mobile phone users, please go to m to read.)
〖∷Update fast∷∷Plain text∷〗
Zhang Tushui was still talking about it, and asked the people in the orchestra to play on the spot, but the reborn man didn't hear it at all. The other party's singing had the feeling of "desolate, low-key, and soul-stirring" in the materials, but it was half dead The taste dominates.
"When Mayor Wang Jinsheng was here, the orchestra was really full of talents. No matter who saw it, they would praise it as a grand event! Now, it's no longer..."
When he was in the Nanzhou South Music Troupe, the sentence Yang Yi heard the most was the memory of those old people about a mayor who was a music fan in his early years.But he is very clear about a truth - the more he recalls the past, the more unsatisfactory the life of the recaller is, and the current situation of the Nanzhou South Music Troupe undoubtedly proves this point of view.
After leaving the South Music Troupe, under the leadership of Zhang Tushui, the boys took a good look at the counties, cities, towns and towns around Weizhou, especially Fuqiao Town, which is known as the "Nanyin "cave"".It's a pity that Zhang Tushui's old man said that "the flow of people is endless, and the sound of strings is constant". Yang Yi only saw the front half of the pontoon bridge Linjiang Pavilion. After all, it is a small town in the coastal area of southeast Fujian. There are crowds of people, but there are not many people, but there are not many people playing and singing. Occasionally, when I see three or five old people who know their destiny, they only have a second or third string.As for the most important Dongxiao and Pipa in Nanyin, there is no shadow at all.
"It's basically like this. These old friends are also lovers of Nanyin. In the past, everyone gathered as a family, and three or five people could get together to sing together. But now. People are old, and there are no young people who still want to learn this thing... Hey, hello, old Wang, come and walk around again? Okay, you play and play, I will bring a few friends over to have a look..."
Walk in Boardwalk Town.Zhang Tushui really knows a lot of people, and someone greets him every now and then, but the old man's face is not at all happy, and he only has a sense of trepidation: "So I also watched the program of CCTV, and I saw you, Mr. Yang. speech, and then learned about some of your past affairs. That's when I thought of asking you for help."
"It's really hard to help me with this." Yang Yi smiled and shook his head, feeling that the other party really thinks highly of him, because Nanyin's Fujian-Cantonese music culture has a relatively limited audience, and it is impossible to get along with him. Peking opera and Kunqu opera have found appreciators across the country, and traditional musical opera itself is considered "non-mainstream".Therefore, it is difficult to immediately change Nanyin's current situation like Guangkun Opera.
It's just that when CCTV was doing the program, the words had already been released, and now Nanyin was the first to come to the door. Yang Yi didn't want to lose his first battle in disgrace, so after a sentence of emotion, he turned to And he comforted him in a positive tone: "Well, I still have to walk around Nanzhou, Mr. Zhang, look. Do you have any more social connections? Introduce me to them, such as Nanmusic before. When the situation of the troupe was relatively good, did they ever form a good relationship; or the insiders of the local Federation of Literary and Art Circles, musicians associations, folk folk art associations...”[
……
For three consecutive days, Yang Yi stayed in Weizhou.It’s just that the path considered before seems to be unworkable. In this land, those who love Nanyin are indeed middle-aged and elderly, and some of them still have a certain degree of social discourse power. It’s just that these people’s social discourse power is used in Nanyin In general, it is completely powerless. No one will change their existing hobbies just because of the personal preferences and support of these older generations.
But fortunately, during the investigation process these days, the boys also discovered some interesting things. For example, although the development of Nanyin in the local area is not very good, overseas, especially from Zhangzhou and Nanyin, they left abroad and eventually gathered together. In the hometown of overseas Chinese, Nanyin is particularly popular. Of course, due to different cultural influences abroad, among the descendants of overseas Chinese, not many love Nanyin, but these are not important. The important thing is that those older generations people like it.
"Tell me, can you limit Nanyin's audience to overseas people?" After nearly a week of research and research, the boy suggested this to the fat man who rushed over.
"This, is it okay? Although these people are very interested in these things in their hometown, their consumption will not be tilted here. At most, they will donate some money to the Nanyin Association in their hometown, but they will only rely on overseas Donations from people, I think it is difficult to maintain the inheritance of this folk music art? Even in foreign countries, I have never heard of any art form that can be maintained by donations alone, let alone our country.” Rogo is not optimistic He shook his head, expressing his doubts.
Yang Yi shrugged, but he wasn't as pessimistic as Fatty Luo: "I don't want Nanyin to be like Kunqu Opera, which can be properly 'varied' and developed by relying on some os performances. There are so many cultural heritages in China, and they can really be transformed commercially. , In fact, it is only one out of ten, but although many things have no commercial value, it is still a pity to watch them disappear. In fact, the preservation of a cultural form, in addition to the sincere pursuit of the people, the rest It is only the state that supports this path, so what I mean now is to make the local "government" pay more attention to it through the connection between Nanyin and overseas Chinese. As long as the state is supported, it will also start to pay attention to the inheritance of folk culture. , there is no such thing as our Yangyi culture, and doing this now, that is, investing in fame, I personally think it is very worthwhile."
"National support, when will we have to wait?" Rogo has not experienced the general environment of later generations, and he doesn't know that after the Beijing Olympic Games, both high-level and private people are more concerned about intangible cultural heritage, and it is natural to have doubts .
But Yang Yi believes that as long as Bangziguo calls Chinese medicine "Korean medicine" after a TV series called "Dae Jang Geum" hits the air, domestic attention to these cultures will rise in a straight line.
Speaking of which, the wonderful country of Bangzi Kingdom can be regarded as an indirect way of Chinese culture to a certain extent. If it weren’t for the wonderful people in this wonderful country who “everything is our Smecta”, the domestic attention to these things might not be enough. To delay a little time.
So boys with confidence in their hearts can naturally pat their chests and promise: "Don't worry, it won't be more than five years. Don't you believe what I said, Brother Luo? In the future, the country will only pay more and more attention to this area. After all, culture is also the core competition. And I guarantee that if a certain cultural inheritance cannot achieve self-poisoning, I will never cling to it. At most, I will spend money to find one or two heirs to prevent that kind of culture from being lost. No one will do what works.”
Seeing that Yang Yi was still clear-headed, Rogo didn't say anything. Instead, according to Yang Yi's policy, he began to notify the music production departments of Yang Yi Publishing and Yang Yi Animation to plan and package Nanyin in an all-round way. The goal is an encyclopedia-style record book, with a music tape incidentally added, and the target audience for these products is the overseas Chinese who have come out of Zhangzhou.
"For the issue of issuance, let's go to the Overseas Chinese Affairs Office in Weizhou first, and it should be able to solve it very well. Besides, it's not about how much money these people make, it's just a cost price. I think there are many similar hometowns of overseas Chinese in the country now. , they all hope that overseas fellows can return to their hometowns to invest, and they are willing to help us complete this work." Yang Yi raised his eyebrows slightly, but he did not express much complacency.Although this method is not opportunistic, how much it can help Nanyin in the end remains to be seen, so before the final result is confirmed, he does not feel complacent.
But after Zhang Tushui heard this opinion, he was very excited and clapped his hands for a while: "Okay, Mr. Yang, your idea is really famous. I have heard my master say it before. His grandfather After I went to San Francisco, I didn’t have to listen to Nanyin. The old man was very depressed for a long time in his later years. At that time, there were still many people who sang Dishui Nanyin, but now there are very few. If we can be among those foreign fellows Guang, the effect must be very good."
"There are also some ideas that can't be put on the table. For example, in Minfu and Nanyue, there are still teahouses open in some rural areas, right? These places are good places for Nanyin to play. Professional Nanyin performers can do it. Get in touch with similar venues. Now even the most common third-rate bars still have resident singers. What’s the point if there are no opera singers in teahouses? Other traditional tourist places in Minfu can organize some in them. Nanyin performances, since it is a tourist, many tourists want to see the excitement and novelty, and you can grasp this point..." Yang Yi continued to "teach" Zhang Tushui. In fact, he combined teahouses, especially high-end traditional teahouses, with Nanyin performances. It seems that it is the strategy adopted by Zhongao Island in later generations, but the reborn male didn't pay attention to these things in his previous life.
Later, in traditional tourist attractions, setting up local folk performances is also a common trick in many places. Yang Yi naturally knows this, so he is not afraid to use it in advance. [
"There is such a tradition in teahouses, but it is rare after liberation. Now you can try it! I have never heard of Nanyin performances in tourist areas. If it is useful, then I really want to thank Director Yang You!" Following Yang Yi's proposal, Zhang Tushui also became more and more carefree, and his eyes on Yang Yi gradually changed from "seeking others" to deep admiration.
It's just that he doesn't know that what he admires is actually not Yang Yi, but those wonderful ideas that came out of the boy's mouth, which appeared in this world several years in advance, and the ideas that condensed the wisdom and experience of several people. (To be continued. If you like this work, you are welcome to come to the starting point to vote and monthly pass. Your support is my biggest motivation. Mobile phone users, please go to m to read.)
〖∷Update fast∷∷Plain text∷〗
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